But why is working with a top big data service provider so important? Big data analytics consulting firms can help you uncover key information about your marketing strategies, as well as helpful insights that drive more leads, sales, and revenue.
When you have access to the data that they can provide, you’ll be able to improve your marketing strategy to improve your business. Don’t worry, if you’re happy with where your business currently stands, a big data consulting agency can help you too!
If you’d like to learn more about big data consulting firms, what they provide to their clients, and how they can help your business, keep reading!
If you’d rather with a specialist about how you can better your marketing campaigns, give WebFX a call at 888-601-5359!
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What do big data consulting firms do?
You might have a decent understanding of what big data is, but what is big data consulting? And why do you need to hire a firm to do it for your company?
If you’re not quite up to speed on big data, we’ll catch you up. Big data refers to giant sets of data that firms use to find themes, trends, and patterns in strategies. With the use of these sets of data, big data consulting firms can offer advice about your marketing strategies based on real data.
To a business, there’s nothing more appealing than real advice and results that come from real data — because the proof is in the pudding, so to speak. That’s why big data consulting is so popular.
Now, to get back to what big data agency, also known as advanced analytics companies, really do. You can probably put two and two together and figure out that big data consulting agencies give you advice about your company based on data that they collect.
This is true in general terms, but let’s dive a little deeper into the work they can do for your company.
They collect data
It’s no surprise that big data agencies collect data. But what kind of data do they collect and why is that important to your company?
If you want to make real, effective marketing decisions, you should base those decisions on specific numbers. After all, if you make choices on a whim, it likely won’t provide any real results.
However, when you base decisions on data, you have reason to believe that those decisions will make a difference.
In terms of marketing, advanced analytics companies can collect all different kinds of data that work together to help you shape your marketing campaign. Here are some data sets that they can collect:
- Demographics about who visits your site
- Where your site traffic comes from
- What users do when they're on your site
- What buttons users react to
- What content performs the best
- What title tags and meta descriptions are most effective
- And so much more
This data is crucial for helping you make marketing decisions that will truly help your business.
Provide data reports
There’s nothing more frustrating than someone handing you a ton of information that you have no idea how to read or comprehend. Data is nothing unless you know how to interpret it.
Big data consulting firms understand that which is why they provide reports on specific data that they’ve collected and present it in a way that you’ll be able to understand.
These reports will tell you why the numbers are important, what marketing strategy they relate to, and any trends and patterns they see.
By outlining the patterns in the data they’ve collected, they reveal consistent trends that can help you craft an improved campaign.
Provide marketing suggestions based on data
When big data consulting agencies provide you with data, they can also provide marketing suggestions based on their findings.
Here are some examples:
Example 1: Your big data firm pulled data that suggests users stay on pages with less than 1000 words for 30 seconds or less. They also found data that suggests that users stay on pages with 2000 words or more for over a minute.
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From this scenario, they might suggest that you alter your content strategy to include more pages that are over 2000 words to improve time on page.
Example 2: Your big data firm pulled data that suggests title tags that have numbers perform 20% better than those without a number.
From this scenario, they might suggest that you use numbers in your title tags to increase clicks to that page.
Being presented with suggestions that are based on real numbers and facts are a huge benefit and give your company a leg up on your competition.
Why should I hire a big data consulting firm?
Of course, the data they provide is beneficial, but why should you consider hiring a big data agency? There are plenty of reasons.
They can save you time
If you run any kind of marketing campaign, you know the importance of numbers. If you market your own company, you likely keep track of results and campaign metrics somewhere, but how organized is it?
Chances are you use an Excel spreadsheet, or something similar, to keep track of all of your data. Not only does it take time to compile spreadsheets, but it also takes time to keep them up to date and filled in with all of your latest information.
When you hire a big data consulting firm, they’ll take care of all of that for you. They can save you time by seamlessly compiling all of your most important marketing data all in one place. And you won’t have to lift a finger.
Not to mention, they'll often cost less than hiring an in-house data scientist.
They automate the process
In the past, you know that to draw conclusions and find patterns with your data, you have to take the time to do so manually (aside from any filters you might be able to use with Excel).
This can take time, and it can take a lot of patience to run through thousands of data points manually. When you work with a big data consulting firm, they’ll automate the process and find the patterns for you.
No more manual organizing!
They give you advice
Without a data science consulting company, it's hard to determine what your best course of action is for your marketing campaigns. You might have a ton of data and see all the patterns, but you’re just not sure what to do with it all.
When you work with a big data consulting agency, they’ll be able to give you sound advice about how to take the patterns and trends that are apparent in your data and turn them into action items to better your marketing campaign.
Professional advice can be invaluable and can be the exact thing that helps you stand apart from your competitors.
Learn more about what a big data consulting firm can do for you!
If you’re interested in learning more about what a big data agency does, contact WebFX!
We’re a full-service digital marketing agency that offers more than 30 online marketing services to help your company thrive.
We’ve been in business for over a decade, and our team features more than 200 talented marketers who have the skill and know-how to take your campaign to the next level.
Did we mention that we offer big data solutions? Our proprietary program, MarketingCloudFX, is home to more than ten tools that can help you make the best decisions for your marketing campaigns using big data.
If you’re a WebFX client, MarketingCloudFX is included with your campaign, and if you’re not a client, you can purchase MarketingCloudFX!
To learn more, contact WebFX online, or give us a call at 888-601-5359!