Top Local SEO Tools
Home LocalFX: Result-Driving Local SEO Software from WebFX If you own or manage a local business, you know the importance of targeting customers who are not only interested in your products and services, but who also live close by. View […]
So, is your local business showing in relevant search results? If you’re wondering if there are other ways to get your business noticed, using local SEO technology can meet your digital marketing objectives. Keep reading to learn about local SEO tech tools.
Why local SEO?
Local search engine optimization, or local SEO, focuses on searches with geographic intent. These searches enable users to find businesses within their local areas, such as restaurants, stores, and post offices. Users often include phrases like “near me” and names of cities, neighborhoods, states, and other geographic areas in their searches.
Today, local SEO helps local businesses gain visibility among nearby users since Internet directories have replaced phone books. By utilizing tech for local SEO, you can help your business appear in local searches and potentially win new customers.
Local SEO tools businesses can use
Google Business Profile (GBP)
This user-friendly local SEO tool lets you create or claim a business listing. In Google search results, the local business listings that show near the top of the page are the result of a managed Google Business Profile.
If you need to sign up, use a Gmail account and phone number for verification. Some information to include in your profile is hours of operation, photos of your business, and your website’s URL.
Having reviews enabled on your listing will further establish trust with users. Over time, you will start to see data collected regarding what visitors did when they saw your listing and traffic insights.
To make sure all of your directories where your business is listed have consistent information, add this platform to your local SEO toolkit.
With LocalFX, you can update and sync your listings across 100 directories for accuracy. It’s an excellent tool for handling discrepancies regarding your business’s information. In addition, the performance report gives you valuable metrics about your local SEO campaigns and forecasts campaign improvements.
- Get real-time notifications every time someone reviews your company
- Sync all of your location listing info and update it on one platform
- Use the widget creator to embed custom widgets on your website
Determining what keywords trigger your business to show up can be tricky. With this keyword planner, you can find exactly what queries users search for based on position and volume. If you have 10 well-performing keywords based on the data shown on this platform, you can expect to see results with your online business presence.
Tip: Try out keyword variations listed in the Keyword Overview column to find new keywords to target.
This tool provides an accessible way to add local business information to 45+ directories all at once. The navigation is simple and easy to understand. If you have multiple locations that need an address update, for example, you can manage this change with its automated updater.
Google Search Console (GSC)
This free service provided by Google enables owners to see the health of their website visibility and performance. With the overview tool, you can review trends, such as errors and total clicks. You can also see how well your keywords are performing by checking out the search results report.
Google Ads Keyword Planner
Although this program’s primary use is pay-per-click (PPC) ad campaigns, it can support your local SEO efforts by providing ideas for new keywords to target. After signing up and verifying your business, check out the keyword planner under the “planning” column to find query insights and forecasting.
Last but not least, Google Analytics can provide your business with data collected from your website.
Using Google Analytics, you can determine which content is driving the most local results and use various insights to inform your local SEO project. With geographical data, device data, and other information available in this tool, you can make better decisions about what strategies to focus on in your local SEO strategy.
Learn more about local SEO
Using technology for local SEO will improve your position in the competitive landscape and help you reach a more targeted audience.
Whether you’re a beginner or expert with digital marketing, each tool listed above can assist you in reaching your local SEO goals.
If you’d like to learn more about how WebFX can help you stand out from the rest with local SEO, check out our LocalFX or contact us today.