If you want to expand your reach and enable more consumers to find your cloud computing company, implementing a digital marketing strategy is a must.
On this page, we’ll dive into the ins and outs of digital marketing for cloud computing companies. Plus, we’ll go over our top five digital marketing strategies to help you drive more revenue for your business.
Are you ready to get started with digital marketing for cloud service providers straight away? Industry-leading digital marketing services from WebFX can help!
At WebFX, our award-winning team of experts has driven over $3 billion in revenue through our custom digital marketing strategies. We can implement, manage, and track effective digital marketing campaigns that will drive results for your cloud computing company.
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WebFX has driven the following results for clients:
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What is digital marketing for cloud computing companies?
Digital marketing for cloud computing companies is the marketing and advertising of your business, products, and services using online channels and digital technology.
Here are a few examples of digital marketing strategies:
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertisements
- Email marketing
- Social media marketing
- Content marketing
- And more!
With a digital marketing strategy, you can effectively boost your brand awareness and reach larger numbers of consumers online.
How can digital marketing for cloud service providers benefit your company?
Digital marketing for cloud service providers can offer numerous benefits for your company. Among other things, it can allow you to:
- Earn a higher return on investment (ROI): Digital marketing is a cost-effective way to promote your cloud computing company. Several strategies, like PPC campaigns, enable you to choose how much you want to spend, so you can easily stay within your marketing budget and still see serious results for your business.
- Create targeted marketing messages: With digital marketing, you create personalized marketing messages that will resonate with specific consumers based on their interests, demographics, and more. That means you can get your brand in front of the consumers who are the most interested in your products and services.
- Measure and track your success: With digital marketing strategies, it’s easy to track and measure the success of your campaigns. As a result, you can continue using the strategies that drive the best results for your cloud computing company and change up those that don’t.
Implementing a digital marketing strategy is one of the best ways to get your cloud computing company in front of larger numbers of consumers online and create advertisements that will encourage them to purchase your products and services.
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5 revenue-driving digital marketing strategies for cloud computing companies
So, how can you start driving more revenue with digital marketing? With these digital marketing strategies, of course!
Here are our top five digital marketing strategies for cloud computing companies:
1. Invest in an SEO strategy
SEO focuses on optimizing your website for search engines, like Google, and the consumers that use them. If you want more users to find your business when they search online, implementing an SEO strategy is essential.
With the right SEO strategy for your cloud computing company, you can successfully increase your rankings in search engines to appear at the top of the results. And just a one spot increase in search engine rankings can increase your click-through rate (CTR) by 30.8%.
SEO enables you to increase your visibility on search engines, boosting web traffic and sales for your cloud computing company.
2. Use PPC advertising
PPC ads are advertisements that you pay for each time a user clicks on them. You can use PPC ads for advertising your brand, products, and services on:
If you choose to advertise on search engines, PPC ads can help you outrank your competitors and appear as one of the first results.
The way PPC works is that you bid on keywords related to your business. With an optimal bidding strategy, along with a high Ad Rank and Quality Score, your ad will appear at the top of the search engine result page (SERP).
3. Consider an email marketing campaign
By creating an email newsletter, you can provide consumers with helpful information about your cloud computing company. You can earn $44 for every $1 spent on an email marketing campaign. That’s an impressive 4400% ROI!
Here are a few ways you can use emails to increase your leads and conversions:
- Provide exclusive discounts and offers
- Share industry news and updates
- Target shopping cart abandoners
- Share your custom content
- And much more!
Email marketing is a perfect way to stay in contact with your current customers and provide your leads with more information about your cloud computing company to encourage them to make a purchase and become a customer.
4. Promote your brand on social media
Did you know that there are more than five billion active users on social media? That’s a ton of potential leads you could be missing out on if you’re not currently using a social media marketing strategy.
With a social media marketing strategy, you can:
- Engage with your audience
- Promote your products and services
- Create sponsored and targeted advertisements for your target audience
- Offer discounts and offers
- Share your content
- Promote your website
- And more!
With plenty of social media platforms to choose from, such as Facebook and LinkedIn, you can successfully communicate with your customers and promote your products and services to billions of active users.
5. Create custom content
Last on our list of digital marketing strategies for cloud computing companies is to create custom content. Content marketing is the process of creating custom content that provides users with helpful information that answers their questions and solves their problems.
Content marketing can also aid your SEO strategy by providing you with more opportunities to insert keywords and phrases throughout your website, leading to higher rankings in the SERPs.
Here are a few examples of custom content that you can create for your cloud computing company:
Implementing a content marketing strategy is an excellent way to help more users find your business online and establish your cloud computing company as an expert in your industry.
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Grow your cloud computing company with effective digital marketing strategies from WebFX
Are you ready to start boosting your revenue and sales with digital marketing for cloud computing companies? That’s where WebFX comes in!
When you partner with WebFX, you have access to a team of over 500 digital marketing experts with more than 25 years of experience developing, implementing, and managing effective digital marketing strategies. Just check out over 1,020 client reviews and testimonials to learn more about the results we drive for our clients.