How Marketview Liquor Ramped Up Revenue With WebFX

Meet the business

Located in Rochester, NY, Marketview Liquor is the destination for discounted and hard-to-find wines, liquors, and spirits. As a family-run business, Marketview Liquor’s goal is to provide customers with an impressive online selection of products at competitive prices.

The challenge: Increasing revenue

Marketview Liquor is known for the variety of wine and spirits they offer for enthusiasts across the country. Even with having an established online presence, Marketview Liquor wanted to grow their online revenue.

To help them grow their online revenue, Marketview Liquor turned to WebFX.

Strategic solutions to drive revenue

With the goal of boosting online revenue in mind, WebFX set out to create a custom plan focused on helping Marketview Liquor increase traffic and qualified leads, so they could sell more wine and spirits.

That started with a custom SEO strategy. The WebFX team:

• Optimized product pages to target relevant, liquor-related keywords shoppers search
• Leveraged its team of expert copywriters to craft industry-relevant, authority-building content
• Improved user experience for shoppers to keep them engaged and buying more products
• Identified trends and opportunities for Marketview Liquor to improve their performance in search results to boost qualified traffic

But Marketview Liquor wanted to take an omnichannel approach to boosting their company’s revenue. So, WebFX helped them develop a custom PPC strategy designed to drive purchase-ready wine and spirit lovers. That included:

• Targeting industry-relevant keywords to put their ads in front of people shopping for wine and liquor
• Crafting conversion-focused ad copy to drive people to buy Marketview Liquor’s wine and spirits
• Optimizing their ad bid amounts to drive more qualified leads with their budget