Website User Experience Analysis
Looking for ways to improve your bottom line? A great website user experience (UX) means happier visitors, more customers, and more revenue. WebFX can make that happen with a personalized, comprehensive UX analysis report. By implementing a website analysis, you are:
- Listening to the voice of your customers and improving their experience accordingly
- Building brand loyalty and trust by cutting back on confusing navigation, long checkout processes, and vague directions
- Working with a skilled team of web designers and website conversion experts who can provide the tools you need for your website to succeed
Speak with a Consultant View Pricing Packages
A user experience report determines what your website does well and what it could do better, all from a visitor’s perspective. It shows you everything you need to do to streamline your website.
The report itself can be anything from a questionnaire to an audit of your current site, though the results are the same — a better experience for your website visitors.
Do you want more sales, more lead form submissions, or better conversion rates? If you answered yes to any or all of these questions, you’re in the right place.
User experience analysis services and pricing
|Features||Basic||Aggressive Plan||Market Leader|
|Implementation of recommendations||6 hours per quarter||12 hours per quarter||18 hours per quarter|
|Dedicated UX project manager||✓||✓||✓|
|Setup of website heatmaps||✓||✓||✓|
|Setup of visitor click tracking recording||✓||✓||✓|
|Setup of visitor website questionnaire (on website)||✓||✓|
|Analysis of website heatmap data||✓||✓||✓|
|Analysis of website visitors||✓||✓||✓|
|Page scroll reporting||✓||✓||✓|
|Page load time reporting||✓||✓||✓|
|Executive summary on conversion maximization||✓||✓||✓|
|Top page bounce report with recommendations||✓||✓||✓|
|Top navigational funnel with visitor bounce recommendations||✓||✓||✓|
|Raw heatmap data provided||✓||✓||✓|
|Reporting on visitor focus group findings||✓||✓||✓|
|Creation of visitor "script" for testing||✓||✓||✓|
|Usability questionnaire for independent testers (unique testers per questionnaire)||✓||✓||✓|
|"5 second test" on top landing pages||✓||✓||✓|
|Creation of timed task test questionnaire (unique testers per questionnaire)||✓||✓|
|Product perception questionnaire (unique testers per questionnaire)||✓||✓|
|Web forms analytics and reporting||✓||✓|
|Personalized Website Content||✓|
|Video of website user experience provided||✓|
|Usability questionnaire for existing stakeholders (unique testers per questionnaire)||✓|
|Implementation of recommendations based on business seasons||✓|
|Creation of persona maps and customer journeys||✓|
|Executive report on questionnaire feedback||✓||✓||✓|
|Monthly user experience reporting||Quarterly||✓||✓|
|200+ SMEs behind campaign driving results||✓||✓||✓|
|User Experience Testing & Implementation Investment||$400 per month||$800 per month||$1,200 per month|
WebFX and UX optimization
At WebFX, our talented team has years of experience identifying usability elements that can be improved. We take pride in implementing our recommendations and love seeing your website succeed as a result.
There are many usability issues that can prevent your customers from finding what they want online, which results in unhappy users and lost revenue.
Identifying and removing poor design elements (like confusing navigation and difficult checkout processes) can get you more customers, sales, and growth. Our services correct these and other issues so you can stop losing money.
Bad usability means fewer customers
Nearly every aspect of user experience contributes to your website’s conversion rate. If your site is hard to navigate, slow to load, or causes other issues for your visitors, you’ll lose customers.
Think of your website as a customer service representative from your business. Would you prefer a service rep who’s polite, clear, and helpful? Or one who can’t give you a straight answer and doesn’t understand your issue?
Curbing customer frustration through improved usability is one of the simplest and most effective methods of strengthening your sales process and improving your bottom line.
For easy reference, some common issues include:
- Confusing navigation
- Slow download times
- Asking users to do too much
- Vague calls to action
- Non-responsive interfaces
- Unintuitive interfaces
- Poor design
- Frequent technical errors
Don’t leave any of these factors to chance. When we’re done making changes on your site, your customers will wonder why every website isn’t such a pleasure to use.
Some of our client Successes
+95% case study ▸ IncreasedConversionRate by
+37% case study ▸ IncreasedLeadsGenerated by
+60% “We measure our success by how much we WOW our clients.”
Bill Craig WebFX President
How do we approach UX?
It can be difficult to audit your own website’s usability because you and your team are intimately familiar with the navigation and sales process. However, what’s muscle memory for you may be confusing for a first-time visitor.
At WebFX, we know how to get into the mind of a customer.
Like we’ve mentioned before, UX optimization is a two-step process: analysis and implementation. We use this process to go through the design elements of your site, detecting every possible barrier your customers may face while browsing.
While design issues can sometimes be patched up from the top down, we’re committed to getting to the root of an issue and correcting it on a fundamental level.
We do this in part by asking questions. What browsers are visitors using? Can they easily find the information they want? Are they constantly using your site's search bar because they can't figure out how your site is structured?
When our certified team of Internet marketers applies our process to your website, these are just a fraction of the inquiries they make and address.
What can I expect from a user experience analysis?
WebFX utilizes extensive analysis criteria when working on your website. We’ve detailed a few examples below to give you a look into optimization process.
We know where a user’s eye naturally goes upon entering a website and how different browser sizes might affect this. We determine the important areas of your site and make sure they’re as user-friendly as possible.
We also pay attention to high-traffic areas in your navigation. We then make recommendations and implement changes designed to enhance the usability of these elements.
A thorough analysis identifies all of the individual problems your users encounter, and also looks at their experience as a whole. We address any and all issues interfering with a customer’s ability to progress through your sales funnel quickly and easily.
When you choose WebFX to analyze your site, you can:
- Improve the flow of your navigation
- Minimize loading times
- Reduce the time it takes to accomplish specific tasks
- Maintain an easy-to-use interface
- Generate repeat visits
- Eliminate technical errors
- Decrease the cost of customer support
- Reduce maintenance costs
- Improve conversion rates
- Increase revenue
What makes WebFX an authority on UX?
Our corrective methods are backed by in-depth knowledge of how consumers interact with online media. Combine that with years of experience in facilitating increased functionality and streamlined website use, and you have everything you need to boost your revenue.
We make sure your conversion funnel is obstacle-free. If your users can't figure out how to do something quickly, they'll turn to your competitors. And the only thing worse than losing revenue is losing revenue to a direct competitor.
Users expect ease of use, fast speed, and a fully functional site. They want to know exactly how to use your website the first time they see it and how to find what they’re looking for without hassle. Your customers are telling you exactly what they want. All you have to do is listen!
We know user experience
We know how difficult it can be to fit all of the pieces of a company’s marketing together. In fact, that’s why we’re here. We optimize your website’s usability so you can put it out of your mind and concentrate your focus elsewhere.
Our process is streamlined and fine-tuned so that no opportunity – big or small – is missed. When we’re through with your website, you can rest easy knowing you now provide your users with a world-class browsing experience. Check out our testimonials or portfolio for a look at our hundreds of success stories.
Want some more information, or ready to get started optimizing your website’s UX? Partner with WebFX today!
Call 888.449.3239 or contact us online to learn what a user experience analysis (and implementation) can do for your bottom line.