Abbey is a digital marketer, copywriter, and lead editor. She has worked on over 200 client campaigns and WebFX, and she specializes in marketing strategy analysis and industry-specific digital marketing plans. Outside of writing and editing, you’ll likely find her taking pictures of her cat, making a new playlist, or tending to her houseplants.
What is a pay-per-click (PPC) agency?
A PPC agency is a firm that helps businesses manage their PPC campaigns to drive more traffic to their website and boost conversions.
If you want to give your site an instant traffic boost, PPC is a great option. However, not every company has the time, tech, or team to handle a PPC campaign. That’s where a PPC agency can be of service!
But what is a PPC agency, really? And what does a PPC specialist do for your business?
Glad you asked! That’s just what we’ll be covering to help you in your research:
A PPC agency is a firm that helps businesses manage their PPC campaigns to drive more traffic to their website and boost conversions. They use different tactics to help encourage conversions without exceeding the set PPC budget.
Expert insights from
Kayla J.PPC Expert at WebFX
“The best PPC agencies have robust reporting in place, proven expertise working with companies and campaigns like yours, and an aptitude for experimentation. What sets the good agencies apart from the great ones are how well they stay up to date with the industry, the data-driven insights they are able to pull, and the resulting recommendations they can offer to keep your accounts ahead of the curve—and driving revenue.”
What does a PPC agency do?
A PPC agency does the following on behalf of your business:
Create and manage PPC campaigns using PPC technology and software
To answer this question, I reached out to Kayla J. — a PPC expert at WebFX — to give you even more insight into what a PPC agency does day-to-day. Below are some tasks that a PPC agency might do on any given day.
The first thing a PPC agency will do is check your account health and see if there are any changes to be made. This step is a routine part of managing a PPC campaign.
Where do you stand on your monthly budgets? Are there any optimizations or adjustments needed?
These questions will help guide your PPC account management to evaluate your approach before making any changes.
2. Look for unexpected dips in performance optimize accordingly
Your agency will also check your ads’ performance to look for any changes and dips. Consistent monitoring will help prevent long-term issues with your PPC campaign and ensure you’re getting the most out of your investment.
From there, they find the issue causing the dip in performance through testing and adjusting your PPC ads.
Expert insights from
Kayla J.PPC Expert at WebFX
“This [step] might include A/B testing new ad copy, working with their CRO crew to optimize landing pages, adjusting negative keywords, optimizing the match types/keywords you’re targeting in the account (e.g., to pause low-performing ones, identify additional keyword opportunities, etc.), improving your ad group organization, and optimizing your ad extensions.”
3. Report on PPC performance
As your PPC specialist works on optimizing your ads, they’ll keep you in the loop, too. This step involves measuring PPC key performance indicators (KPIs) that reflect your campaign health.
The best PPC agencies will go beyond impressions, clicks, CTR, and CPC — they’ll tie your ad performance back to your bottom line through leads, sales, and revenue. You’ll be able to see the real, tangible results that come from your ad campaigns.
4. Identify new opportunities to reach your target audience and increase efficiency
The PPC world is always changing rapidly, so staying up to date with the most recent changes is key. Your PPC specialist will research new trends, technology, and opportunities to find ways to promote your services and boost efficiency.
Some questions they might consider include the following:
Are there opportunities to experiment with a new platform or campaign type?
What about potential improvements to your conversion tracking and audience targeting?
Expert insights from
Kayla J.PPC Expert at WebFX
“A great agency will not only be constantly aware of new developments and opportunities in these spaces, but they’ll have industry-leading talent and tech to roll them out for you (e.g., automating audience syncing or offline conversion imports via AdTech).”
Why hire a PPC agency?
Now you know what a PPC agency does for your agency. Still, why should you hire one?
Saved time: The main benefit of hiring a PPC agency is saving your time for focusing on your business. PPC takes a lot of research, writing, and tracking, and not every business has the resources to handle it — but an agency does!
Budget management: An experienced PPC agency will help you get the most out of your budget by optimizing your bid strategy and finding the ideal keywords to target.
Reporting tools: Hiring a PPC agency means you don’t have to learn all about PPC reporting and analytics. They can make sure your strategy works while using the latest technology and performance indicators.
Ongoing PPC support: With a PPC agency, you have a constant support system to seek council from for your strategy. You don’t have to figure out everything yourself. That’s what they’re here for!
If you’re looking for an expert PPC agency, WebFX has the experience and knowledge to guide your strategy to success.
We don’t just say that — our 1,100 testimonials show what we’ve done for businesses in all different industries. Our PPC services include custom-created advertisements and account management, giving you a higher ROI and boosting your online presence.
Want to learn more? Contact us online to get your free, no-obligation proposal!
Cost Per Click (CPC) Calculator
Do you advertise on platforms that charge per click? Use our calculator and figure out exactly how many clicks will fit within your budget.
Abbey is a digital marketer, copywriter, and lead editor. She has worked on over 200 client campaigns and WebFX, and she specializes in marketing strategy analysis and industry-specific digital marketing plans. Outside of writing and editing, you’ll likely find her taking pictures of her cat, making a new playlist, or tending to her houseplants.
