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How To Use Meta AI for Business in 2024: Tips & How-Tos
- Published: Oct 11, 2024
- 9 min. read
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Savannah SwansonLead Digital & Social Trends Writer
- Savannah is a content marketer with editorial experience spanning several businesses. Specializing in social media and marketing trends, she loves talking about the latest developments in online marketing. When she’s not writing, Savannah loves traveling, hoarding books and coffee mugs, and adoring her cat. Please don’t ask her about famous true crime cases, or else she’ll tell you all about her theories and get absolutely no work done.
The world of artificial intelligence (AI) chatbots and large language models (LLMs) just got a lot bigger. Meet Meta AI, an AI-powered chatbot developed by Meta and designed to integrate with your online activity across various apps.
So, how does it work, and how can businesses use Meta AI to their advantage? Stay tuned as we cover how to leverage Meta AI for business, including:
- What is Meta AI?
- Meta AI online chatbot assistant
- Meta AI on Facebook, Messenger, Instagram, and WhatsApp
- How to use Meta AI for business
- Meta AI FAQs
What is Meta AI?
Meta AI is an intelligent, AI-powered chatbot similar to ChatGPT that’s built to converse with Meta users and assist them by answering questions, generating images, and more. Users can enter a variety of questions and prompts and instantly receive an intelligent response.
Because it leverages machine learning algorithms to generate responses, Meta AI is constantly learning from the information you input. So, the more you use it, the better it can learn and adapt to user behavior to deliver a personalized experience for you.
Developed by Facebook’s parent company, Meta, Meta AI’s powerful chatbot is available in 22 countries and can be accessed online or through Facebook Messenger, Instagram, and WhatsApp.
Meta AI online chatbot assistant
Meta AI’s online chat assistant works similarly to ChatGPT. Simply enter a prompt or question, and Meta AI will respond almost instantly with an intelligent response.
Users can start new conversations, jump into previous ones, and manage chats with ease in the left-hand menu, allowing for a personalized platform experience.
Meta AI on Facebook, Messenger, Instagram, and WhatsApp
Meta AI is also integrated with Meta platforms Facebook, Messenger, Instagram, and WhatsApp. Here’s how you can access Meta AI on each platform:
To access Meta AI on Facebook, follow these steps:
- Open or log in to Facebook.
- From your Home page, tap the Search icon.
- Tap on the Meta AI icon in the Search bar to open the Meta AI assistant chat.
Messenger
When using Meta AI in Facebook Messenger, there are two different ways to access the tool:
- Open or log in to Facebook Messenger.
- Tap the Meta AI icon in the Search bar at the top of your messages or tap the Meta AI icon within the Menu at the bottom of your screen.
To access Meta AI on Instagram, follow these steps:
- Open or log in to Instagram.
- Go to your Home feed and open Messages.
- Tap the New Message icon located in the top right corner of your screen.
- Under Suggested, select Meta AI to open the Meta AI assistant chat.
To access Meta AI in WhatsApp, follow these steps:
- Open or log in to WhatsApp.
- Navigate to your Chats page.
- Tap on the Meta AI icon at the top of your screen to open the Meta AI assistant chat.
How to use Meta AI for business
Now that we’ve covered what Meta AI is and how it works, let’s talk about its use cases. Meta AI isn’t just a fun platform for people to play around with — it’s an intelligent tool that can be used to improve business operations for better efficiency and customer service!
Take a look at how businesses can use Meta AI to their advantage:
1. Brainstorm and create content
If you need help coming up with ideas for content, Meta AI is the perfect copilot. Use Meta AI’s chat assistant to help you develop content ideas and topics to cover for your content marketing strategy.
Whether you’re brainstorming future social media content or starting a blog and need to outline a strategy, you can prompt Meta AI to develop ideas based on broad or specific topics. As you provide more details in your prompts, you can tailor your content to your audience to develop a targeted content strategy that resonates with your customers.
With Meta AI for businesses, you can also take those individual ideas and expand upon them to create fleshed-out content.
For example, I want to write a post on my travel blog about time management for remote workers but don’t know where to start. Meta AI can suggest ideas on how to frame my post, and even offer content outline suggestions to help me get started:
2. Develop content schedules
Another way you can use Meta AI for business is to have it help you plan future content and create content calendars. Meta AI’s chatbot can especially help small businesses save significant time and effort when planning content.
Instead of manually assembling a content publishing schedule, Meta AI can suggest different schedules based on your preferences in seconds.
3. Generate images
Meta AI also serves as an AI image generator, allowing you to create one-of-a-kind static and animated images based on your ideas. As a business, you can use Meta AI’s image generator to create everything from social media graphics to blog header images.
For example, I wanted to make a meme of a traveler who overpacked and is struggling to go through an airport for one of my blog posts on packing tips. Here’s what Meta AI came up with:
How to generate images with Meta AI
To generate images with Meta AI, navigate to the Ask Meta AI Anything… bar and begin your prompt with “Imagine.” As you type, you’ll see Meta AI’s image generator visualize your prompt.
Once you’ve submitted your prompt, Meta AI will give you four different images based on your description. If you don’t like them or want to add more to them, tap the Edit option and continue refining your prompt.
Once you’re done, you can animate, share, and save your AI masterpiece. Or, if you’re still not satisfied, regenerate images based on the same prompt to get new results.
4. Automate customer service
When conducting your business on social media, Meta AI is a great tool for automating and streamlining your customer service efforts.
On Meta platforms like Facebook Messenger, Instagram, and WhatsApp, you can use Meta AI to personalize messages to people via direct message (DM) to provide quicker responses to simple queries and create better interactions with your customers. By doing so, you can free up more time to work with users who have more complex questions.
Meta AI FAQs
Still got some burning questions about Meta AI? Check out these Meta AI FAQs:
How do I access Meta AI for business?
You can access Meta AI in a few different ways. First, you can go to Meta.ai.com to use Meta AI in your chosen web browser. Or, you can access Meta AI by logging into Facebook, Messenger, Instagram, or WhatsApp, and starting a chat with the Meta AI chatbot.
Is Meta AI free?
Yes, Meta AI is a free tool that’s available for Meta and Internet users. However, keep in mind that Meta AI is a new and developing tool, so there’s always the possibility that Meta will add paid elements to the platform in the future. For now, though, Meta AI is completely free to use.
Can you use Meta AI without Facebook?
Yes, Meta AI can be used without Facebook by going to Meta.ai.com and skipping the prompt to log in to your Facebook or Instagram account. Users will still have full access to chats and image-generation tools.
However, using Meta AI without logging in or creating a Meta account means you won’t be able to view your past chat history or save specific chats for future use.
Start integrating AI with your digital marketing today
Ready to dive into Meta AI for business? WebFX has you covered.
Whether you’re looking to use Meta AI or other AI tools like ChatGPT, our AI and GPT integration services are here to help you seamlessly integrate AI tools into your marketing campaign with no headaches. We’ll do the heavy lifting so you can focus on running your business and reaping the benefits of a marketing strategy powered by AI.
Give us a call at 888-601-5359 to get started or learn more about our AI solutions today!
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Savannah is a content marketer with editorial experience spanning several businesses. Specializing in social media and marketing trends, she loves talking about the latest developments in online marketing. When she’s not writing, Savannah loves traveling, hoarding books and coffee mugs, and adoring her cat. Please don’t ask her about famous true crime cases, or else she’ll tell you all about her theories and get absolutely no work done.
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WebFX is a full-service marketing agency with 1,100+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! Learn more
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