Know Your Competition with CompetitorSpyFX
CompetitorSpyFX is one of the many tools that make up our proprietary marketing automation software, MarketingCloudFX.
This tool in particular is used to see where you stack up against your competitors in a variety of categories. Not only that, but projections are used to see what you have to do in order to outrank your competitors within six months or one year.
The tool allows you to compare yourself to your top five competitors in categories such as keywords, word count, referring domains, organic traffic, user experience, and more.
Let’s check out an overview of the data CompetitorSpyFX can provide.
CompetitorSpyFX will visually show you how you compare to five of your competitors in the number of keywords you are ranking for as well as how much you are spending on those keywords. This data is presented in an easy-to-read bar graph that allows you to clearly see how you compare to the competition.
It is often thought that whoever is paying the most for their keywords will have the highest number of ranking keywords, but CompetitorSpyFX has proven that is not always the case.
By looking at how much you are paying for keywords versus how many keywords are ranking, you can identify opportunities to find cheaper keywords that rank higher than your competitor’s.
Understanding how you measure up to your competition regarding on-page content is incredibly important in developing a content marketing strategy. More relevant content generally results in a higher search result ranking, but how do you know how much content is enough?
CompetitorSpyFX will show you a website word count comparison against your competitors. Seeing the total word count for your website versus your competitors’ websites will give you a better idea of how much content you need to add in order to match them or outrank them. In addition to total word count, you can also look at the total number of pages on each site to understand how big each site is regardless of word count.
Looking deeper, CompetitorSpyFX also provides detailed information about how content is changing from day to day. It gives you the ability to see specific days when content was added, updated, or removed from your site or any of your competitor’s sites.
You can closely monitor this to find out exactly which new content your competitor is adding to their site and when as well as to see which pages are driving organic traffic. This function is incredibly valuable for creating a successful content marketing strategy that will outperform the competition.
Links are one of Google’s top ranking factors, so it only makes sense that CompetitorSpyFX tracks both yours and your competitors’ referring domains. You can see the number of other websites that link to yours and your competitors’ sites over time in both a line plot and a pie chart. The line plot makes it easy to spot trends such as a certain competitor who is gaining more and more links or a competitor who is continuously losing links or staying stagnant.
This data can be used to improve your own linking strategy, since you can clearly see what the competition is doing. You can look at the pie chart and easily see how many links you need in order to reach the level of your closest competitor. More referring domains to your website will help to improve your overall search ranking.
In addition to metrics such as word count and referring domains, CompetitorSpyFX also offers insight about overall user experience on each site. Bounce rate, average visit duration, and estimated pages per visit are all metrics that are used to understand overall user experience.
These three metrics can be viewed in CompetitorSpyFX and compared to the user experience of your competitors. This helps you to understand how users are interacting with your site versus a competitor site. These insights can help you create a better overall experience for users on your site by identifying areas of weakness or improvement.
A useful tool that CompetitorSpyFX offers is the projections tool. This allows you to manipulate metrics that affect your website’s overall ranking compared to your competitors in order to determine what needs to be done to surpass them.
For example, you can change the number of links you want to add each quarter and your ranking against your competitors will be calculated for both six months and one year into the future. This can also be done with other metrics such as word counts and page counts.
Using projections, you can easily see what you need to do if you want to beat out the competition. By manipulating the growth rate and seeing how it affects your overall performance, you can create a strategy that will help you rank above your competitors.
Overall, CompetitorSpyFX has a lot of great functions to offer that can help you develop a successful internet marketing strategy. The best part is that the competitors do not have access to the same tool, so using it gives you a leg up.
If you want to see how you stand up to your competitors, you should absolutely be taking advantage of the insights CompetitorSpyFX has to offer.
Interested in all that MarketingCloudFX has to offer? Call 888.449.3239 or contact us online today to learn more about how WebFX can help with your marketing goals.