Yelp campaigns can target phone calls, website clicks, or optimization across every available action, and the objective you choose shapes where your budget goes. WebFX selects it based on the customer action that is most valuable to your business, then builds the campaign around it.

The setup covers your service area, business information, categories, budget, and billing. Already advertising on Yelp? WebFX coordinates the transition.

You retain ownership of your Yelp page and business account at all times. Only the advertising side changes hands.

Your Yelp page determines whether an ad click turns into a phone call, so it’s built alongside the campaign. That includes your logo, business highlights, hours, amenities, and service attributes like certifications or years in business.

Photos carry much of the weight. You get help assembling portfolios of completed work, team and fleet photos, and before-and-after examples that show customers what they are buying.

A call to action tied to a real offer seals the deal. A seasonal discount or free estimate gives someone a reason to contact you now instead of the next provider on the list.

Yelp serves your ads based on the categories and subcategories in your account, so those selections control which jobs you pay to compete for. WebFX picks them with you and removes the ones that would spend your budget on work you would rather not take.

Keyword targeting on Yelp differs from that in Google Ads. There are no match types, and terms function more like broad service themes, so the work shifts to blocking poor fits and prioritizing your highest-value services. Location targeting then runs by county or by radius around each of your locations, aligned to the area you actually serve.

Request a Quote gives high-intent customers a way to send project details straight from your Yelp page. It also rewards fast follow-up, since responding promptly gives your team a better chance of reaching customers while their project is still active.

WebFX configures it to align with your intake process so those leads reach your team quickly. Yelp auto-responders can handle the first reply, and submissions can route into your lead management system instead of sitting in an unwatched inbox.

Your campaign gets active management after launch, covering budget pacing, category performance, and targeting adjustments as results come in.

Lead quality gets the same attention as lead volume. Reviewing what your Yelp leads actually ask for surfaces mismatches early, and targeting tightens when the work coming in is not the work you want.

Monthly reporting shows calls, leads, cost per lead, and the revenue tied back to your Yelp spend, with call tracking capturing phone leads alongside website submissions.