Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
Rated 4.8/5 stars on G2
Rated 4.9/5 stars on Clutch
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
Google Ads Management Services: Drive More Ad Revenue
Pay-per-click (PPC) advertising can help your business quickly reach qualified leads that turn into revenue. To maximize results with your paid advertising campaigns, consider investing in Google Ads management services. With a team of professionals helping you manage your campaigns, you can maximize ad spend and results.
What do our Google Ads management services include?
We provide you with comprehensive management services that help you drive better results with your PPC campaigns. We customize our packages to fit your needs, and our management fees are based on your ad spend. Here’s what you can expect when you invest in our Google ad marketing services:
- Keyword optimization
- Customer and audience match targeting
- Industry analysis
- Ad copywriting
- Ad testing
- Ad tracking
- Bid management
- And more!
Keyword optimization
Keyword optimization
For your Google ads to appear in relevant search results, you must bid on relevant keywords. When people search key terms related to your business and products or services, you want your ads to appear, so you can drive valuable traffic to your website.
With our Google Ads management services, we’ll conduct keyword research for you and identify the most relevant terms for your ads. We’ll focus on long-tail keywords, which contain three or more words, as these keywords have the lowest bids but drive the most relevant traffic.
Customer and audience match targeting
Customer and audience match targeting
With WebFX managing your Google ads, you can do more than target by keywords. Our Google Ads services include customer and audience match targeting. This type of targeting allows you to show your ads to people who are most likely to buy.
You can use demographic information, buying habits, and more to create targeted ad campaigns that drive better results.
Industry analysis
Industry analysis
When you’re running Google ads for your business, you’re competing with other companies in your industry. You need to understand how your business stands out in your industry, so you can use that information to inform your PPC campaigns.
With Google Ads marketing services from WebFX, you’ll get a comprehensive look at your industry and where you stand. We’ll use this information to create PPC ads that appear above competitors’ ads and organic content.
Ad copywriting
Ad copywriting
Your ad copywriting plays a critical role in whether people engage with your ad content. If you want people to check out your ads and take action, you need to provide them with relevant, enticing information.
At WebFX, we have an expert team of copywriters that will craft ad copy that generates clicks and keeps leads engaged with your ads.
Ad testing
Ad testing
For your ad campaigns to remain effective, you must test your ad copy. You may find that minor tweaks can improve your ad performance and drive more leads and sales for your business.
At WebFX, we do the ad testing for you. We’ll continually make tweaks to your ads to help improve ad performance and conversions.
Ad tracking
Ad tracking
If you want to drive the best results with your Google ads, you need to continually track your ad performance, so you can adjust and improve campaigns.
With our ads services for Google, we’ll get your Google Ads account set up and start tracking your ad campaigns to monitor performance. We’ll suggest tweaks and improvements based on your ad performance to help you do more with your ad campaigns.
Bid management
Bid management
When you run PPC ads, you want to spend every dollar wisely so that you can get the most leads and sales from your Google Ads budget.
At WebFX, we help you continually optimize your ad bids and budget, so you can maximize impact, while minimizing cost.
And more!
And more!
Powerful Data Activation for PPC
MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.
This powerful, client-exclusive data suite allows PPC clients to regain control of paid advertising targeting, all while improving tracking and ROI reporting.
25%
1,200+
100%
25%
1,200+
100%
Explore Google Ads Management Plans
Custom PPC Plans
Starting at
$650 / month
How we determine pricing
Your Ad Spend
Your advertising budget will not only determine your monthly management costs, it will also help determine which advertising channels we’d recommend investing in to maximize your marketing budget.
Networks and Targeting
Your custom strategy will depend on where you are looking to advertise- Google, Bing, Programmatic, etc. Your WebFX strategist can recommend PPC channels for you based on your business goals!
Creative Needs
If you have an in-house designer, you may not need WebFX’s support with the creation of branded ad creative. However, many of our clients trust WebFX’s design team to create professional, branded display ads for any campaign type.
Included for All PPC Plans:
- In-depth keyword research and advanced selection
- Competitor and industry analysis
- Data-backed keyword development
- Ongoing ad strategy management and optimization
- Access to our in-house revenue acceleration software MarketingCloudFX
- Closed-loop ROI and customer journey tracking
- Conversion-boosting and performance tested ad copy
- Expertise and support from a team of over 500 strategists
- Ad campaign performance, analysis, and revenue reporting
- Strategic bid management
Your search for Google Ads management services ends here
Here’s why you’ll want to choose us as your Google Ads agency:
We customize your campaigns
When you invest in Google ads services, you want campaigns that drive leads and sales. To maximize results with your PPC ads, you need a campaign tailored to your company and goals. At WebFX, we take the time to get to know your business and your goals. We learn about your industry and competitors, as well as figure out where you stand in your market. With all that information on hand, we craft a campaign unique to your business.
We keep you in the loop about your ad results
When you invest in Google Ads management services, you want to know what’s happening with your campaigns. You want your marketing company to keep you informed about your campaign progress, so you know that your Google ads drive the results you desire. At WebFX, we keep an open line of communication with all our clients. We provide you with a dedicated account manager who is available to answer your questions and will provide you with monthly reporting on your campaign’s progress.
We’re a Google Premier Partner
When you choose someone to manage your Google ads, you want to partner with skilled experts who know how to craft successful Google Ad campaigns. At WebFX, we have a team of over 500 marketing experts that have worked on Google Ad campaigns for over a decade. With over 3 million hours of expertise, we’re a skilled partner that knows how to drive the results you desire for your campaigns. As a Google Premier Partner, we know the ins and outs of Google and can help you craft a campaign that drives more leads and revenue for your business.
We deliver campaigns that drive revenue
When you invest in Google ads services, you want a strategy that will help your company drive the revenue you desire. At WebFX, we have a rich history of driving results that make our clients happy. When you partner with our team of marketing experts, you can feel confident we’ll drive the results you desire with your ad campaigns.
Pricing custom to you.
Starting at $650 per month.
Solving key challenges for businesses
When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.
“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”
Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.
“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”
Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!
“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”
Unlock a 25% greater marketing ROI with WebFX’s pay-per-click advertising services
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
We offer more than Google Ads management services
Once you invest in Google Ads services, you may find you need help in other areas of marketing. You may find your website needs a fresh look or that you want to rank higher in organic search results.
If you hire a Google Ads management company that only offers PPC services, you’ll have to hire additional companies to manage your other strategies. That means you’ll have to be the middle person for all these companies and communicate between them.
Instead of hiring multiple companies, you can get everything you need with WebFX. As a full-service digital marketing company, we offer everything you need to expand your marketing efforts, including:
- Search engine optimization (SEO)
- Web design and development
- Content marketing
- Social media advertising
- Email marketing
Search engine optimization (SEO)
Search engine optimization (SEO)
Our customizable search engine optimization services include an initial audit, ongoing optimizations, first-party data activation, full-funnel ROI tracking, SEO content, and more.
Web design and development
Web design and development
Our website design services are tailored to your company and your unique needs and includes access to MarketingCloudFX, customized style, website copywriting, responsive design, database integration, ecommerce functionality, and more.
Content marketing
Content marketing
Our content marketing services include a custom strategy based on your business and goals, content development, optimization, promotion, reporting, and more.
Social media advertising
Social media advertising
We provide customizable advertising services for Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, and more.
Email marketing
Email marketing
Our email marketing services include custom campaign and targeting strategy, professional email copywriting, custom design and theme development, subject line testing, email subscriber list management, ROI tracking and more.
FAQs about Google Ads management services
Do you have additional questions about Google Ads management services? Browse our FAQ!
How does Google Ads work?
Google Ads, formerly known as Google Adwords, is Google’s online advertising platform. This platform enables you to place search ads, display ads, YouTube ads, and more.
To place an ad, you choose how you want to target your ad, where you want to place it, and how much you want to bid on ad space. Google Ads uses a pay-per-click (PPC) model, so you only pay when a user clicks on your ad.
What are Google Ads management services?
With Google Ads management services, an agency manages your advertising campaigns for you and helps you make the most of your advertising budget. These services may include creating an advertising strategy, keyword research, ad targeting, ad copywriting, design, ad testing, bid management, ad tracking, reporting, and more.
How much does it cost to advertise on Google Ads?
Costs vary based on factors such as the scope of your campaign, the services you use, and more. On average, though, small-to-midsized businesses (SMBs) spend $9000 to $10,000 per month on Google Ads. The average cost-per-click (CPC) is $1 to $2.
WebFX Google Ads Management Services
Find the perfect Google Ads management services plan for your business today!
| Features | Lite | Pro Most Popular | Enterprise |
|---|---|---|---|
| Investment | |||
| Ad Spend Limit | $100 – $5,000/month ad spend (paid to networks) | $5,000 – $30,000/month ad spend (paid to networks) | $30,001+/monthly ad spend (paid to networks) |
| Initial Optimization | $1,200 (First Month’s Management including Campaign Audit) | $2,250 (First Month’s Management, including Campaign Audit, Creative Development) | $5,800 (First Month’s Management, including Campaign Audit, Creative Development) |
| Progressive monthly management cost: | $650 | $975 or 15% of spend, whichever is higher | $4,500 or 12% of ad spend, whichever is greater |
| Included Networks | |||
| Google PPC Network | |||
| Google Local Services Ads | |||
| Bing PPC Networks | |||
| Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for) | |||
| Google customer match & audience match | |||
| Google Shopping Management | |||
| AdTechFX Programmatic Advertising powered by MarketingCloudFX | |||
| – 3rd Party Audience Targeting | |||
| – Account-Based Retargeting | |||
| – CRM Pipeline Retargeting | |||
| Management Deliverables | |||
| 500+ SMEs behind campaign driving results | |||
| Initial campaign development & strategy | |||
| Advanced keyword research and selection | 2,000 Keywords | 10,000 Keywords | 10,000 Keywords |
| Industry analysis | Yes | ||
| Ad campaign copywriting | |||
| Ad copy performance testing | |||
| Ongoing keyword development and tweaking | |||
| Dynamic keyword insertion into ads | |||
| Google analytics integration & goal tracking | |||
| Strategic bid management | |||
| PPC account settings monitoring (Ex. Geotargeting) | |||
| Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created) | |||
| Up to two personal consultations per month | |||
| Monitoring clicks, conversions and click fraud activity | |||
| Setup and management of rule based bidding | |||
| International PPC campaign management (Addtl. fees may apply) | |||
| Creative Deliverables | |||
| Setup of 1 FunnelsFX Landing Page template | |||
| Display Ad Creatives (One Time) | One Time: 2 sets rapid display ads – 16 ads total (8 images per set) | One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set) | |
| Connected TV Commercial Ads (One Time) | N/A | One Time: 1 15-second rapid ConnectedTV ad | One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total) |
| Audio Commercial | Coming Soon | Coming Soon | |
| International Campaigns (SEM Only) – Each additional language monthly management cost: | $325 | $325 | |
| Performance Reporting | |||
| Monthly performance & analysis reporting | |||
| Website conversion analysis reporting | |||
| Omni-channel customer journey tracking and reporting | |||
| Federated Ad CLID Pool for tracking calls to specific paid ad campaign | Shared pool (Up to 25 concurrent Paid Advertising visitors) | Shared pool (Up to 50 concurrent Paid Advertising visitors) | |
| IntegrationsFX: Conversion Based Smart Bidding | Included with  License | Included with License | |
| IntegrationsFX: Lookalike + Custom Audiences | Included with License | Included with License | |
| Add Ons | |||
| Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors | $100/month | $100/month | $100/month |
| Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors | $400/month | $400/month | $400/month |
| Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 11 Sizes Each (44 Display Ads Total) & No Client Edits Included | $375/month | $375/month | $375/month |
| Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 11 Display Sizes (66 Display Ads Total) & No Client Edits Included | $940/month | $940/month | $940/month |
| B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 11 Display Sizes (110 Display Ads Total) & No Client Edits Included | $1,500/month | $1,500/month | $1,500/month |
| Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits | $1,125/month | $1,125/month | $1,125/month |
| ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds | $190/month | $190/month | $190/month |
| ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing | $375/month | $375/month | $375/month |
| ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds | $375/month | $375/month | $375/month |
| Social Media Advertising | $975/month | $975/month | $975/month |
| Landing page performance testing | $1,800/month | $1,800/month | $1,800/month |
| Translation Services | By Quote | By Quote | By Quote |
| Website conversion analysis implementation | By Quote | By Quote | By Quote |
Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED | GET STARTED |