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When you’re looking to grow your business online, you’ll find there are dozens of business marketing packages available. These packages use a variety of strategies to help your company reach more qualified leads and grow online. But how do you know which digital marketing package is best? How do you determine what you need?
At WebFX, we build custom marketing packages for SMBs, or small-to-midsized businesses, looking to grow their companies online. We can help you find the right strategies and create a package suited for your needs, including:
Keep reading to learn more about:
- What strategies you can include in your online marketing package
- How much business marketing packages cost
- Why WebFX is the best option for your digital marketing needs
WebFX has been, far and away, the best experience I’ve ever had with SEO. Their staff is attentive, knowledgeable and really stay on top of an ever-changing landscape. I couldn’t be more pleased with my experience.
Most common strategies included in business marketing packages
When you look at online marketing packages, you’ll find that they can vary greatly depending upon the business and its needs. In this section, we’ll cover the different strategies you can include in your marketing package.
Start attracting more qualified traffic to your site with our business marketing packages for small-to-midsized businesses. Contact us online to learn more today!
Search engine optimization (SEO)
Include this strategy in your digital marketing package if… you’re looking to boost qualified traffic and increase brand awareness through search engines.
When you look at marketing packages for SMBs, you’ll often see search engine optimization (SEO) included in these packages. SEO is the process of optimizing your site to rank better in search results so that you can drive more qualified traffic to your site.
This strategy is excellent for helping you increase your appearance in search results. With over 81% of people searching online for a product or service, this strategy is paramount to helping you grow your business online.
There are dozens of benefits to investing in SEO, like:
- Improving your return on investment (ROI)
- Increasing brand awareness
- Reaching your target audience directly
- Driving high-quality traffic to your site
- Targeting every stage of the buying funnel
- Outranking competition in search results
- Driving more local traffic
If you like some of the benefits you see with this strategy, you’ll want to include this service in your business marketing package.
Pay-per-click (PPC) advertising
Include this strategy in your digital marketing package if… you want to reach more qualified leads that turn into sales for your business.
Another strategy companies include in their online marketing package is pay-per-click (PPC) advertising. PPC advertising enables you to put your business at the top of search results above the organic listings.
This strategy often appears in digital marketing packages because it drives more qualified leads for companies — 65% of all high intent searches result in someone clicking on an ad. So, when you run PPC ads, you’re attracting people who are likely to become a lead or sale for your company.
Here are a few benefits to adding PPC as part of your online marketing package:
- Appear higher than your competitors in the organic results
- Increase brand recognition
- Control your ad budget
- Pay only when someone clicks on your ad
- Increase leads and sales
Include this strategy in your digital marketing package if… you’re looking to boost your site’s trust and authority within your industry and for your audience.
Content marketing is one of the most popular strategies that people include in their business marketing packages. This strategy enables you to drive qualified traffic to your site by sharing valuable information your audience actively seeks.
When you look at marketing packages for SMBs, you’ll often see SEO and content marketing paired together. That’s because these two strategies work together seamlessly — content marketing creates something to rank in search, while SEO helps content rank in search.
There are numerous benefits to content creation, including:
- Increasing traffic on your website
- Increasing brand recognition
- Establishing yourself as a trusted authority
- Earning backlinks that help you rank better in search
- Having content to post on social media
Include this strategy in your digital marketing package if… you want to connect with prospects directly and nurture them towards conversion.
Another great strategy to include in your marketing package is email marketing. Email marketing enables you to connect with prospects directly through their inbox. With this strategy, you send tailored content, from informational emails to promotions.
There are numerous benefits to adding email marketing to your business marketing package, including:
- Connecting with prospects directly
- Sharing tailored content that interests prospects
- Nurturing leads towards conversion
- Keeping in contact with leads after they convert
- Increasing brand familiarity
Social media marketing
Include this strategy in your digital marketing package if… you want to engage with prospects and nurture them into leads for your business.
Next, on our list of strategies you can add to your online marketing package is social media marketing. Social media marketing is an excellent strategy if you’re looking to engage with prospects interested in your products or services.
Social media marketing enables you to share content with your audience and appear directly in their feed. These social media platforms allow you to build relationships with prospects, which you can nurture into sales for your company.
There are numerous social media benefits you’ll experience by including this strategy as part of your online marketing package, like:
- Increasing brand recognition
- Increasing audience engagement with your brand
- Building an online community
- Increasing website traffic
- Gaining better audience insight
Include this strategy in your digital marketing package if… you want to engage and capture prospect’s attention when they discover your business.
Many business marketing packages include some form of web design. Since your website is the heart of your digital marketing efforts, you must have a beautifully designed site that attracts and engages prospects.
Web design can come in numerous forms in a marketing package — it may be website redesign or rapid web design. Either way, many companies include it as part of their marketing plan to ensure they’re delivering the best site experience for prospects.
If you add web design to your digital marketing package, you’ll reap numerous benefits, including:
- Setting a positive first impression
- Helping prospects get to know your brand
- Having a fast-loading site
- Having a mobile-friendly site
- Owning a site that delivers a positive user experience
Business marketing packages cost: How much do I need to invest in digital marketing?
After looking at the different strategies you can include in your digital marketing package, you may know what strategies you want to use for your business. But now the question is — how much does it cost?
In this chart below, we’ll break down the cost for each strategy we mentioned:
|SERVICE||AVERAGE COST||LEARN MORE|
|SEO||$500 – $20,000+ per month||View SEO Services|
|PPC||5-20% of monthly ad spend||View PPC Services|
|Content Marketing||$2000 – $10,000 per month||View Content Marketing Services|
|Email Marketing||$300 – $5000 per month or $0.01 – $0.05 per email||View Email Marketing Services|
|Social Media Marketing||$250 – $10,000 per month||View Social Media Marketing Services|
|Web Design||$2500 – $100,000||View Web Design Services|
The cost of marketing packages for SMBs can vary.
The price depends upon your business, what you want to achieve, and what strategies you want to use.
Business marketing packages from WebFX
At WebFX, we build business marketing packages that enable our clients to experience unprecedented growth online. If you want to help your company obtain more qualified traffic, leads, and sales, WebFX is ready to help.
Our team of over 500+ experts can help you craft a marketing campaign that works for your company. We’ll help you build a marketing package that’s unique to your business so that you can grow online.