Ecommerce Marketing Services That Drive Sales

Ecommerce marketing services are an investment. If you invest in ecommerce digital marketing services, it can cost anywhere from $2500 to $12,000 per month. You can, however, customize your costs based on the services, agency, and approach you choose.

For example, say you want to launch an ad campaign for a new product.

Working with your ecommerce marketing company, you compare different advertising options, like PPC advertising, programmatic advertising, and geofencing advertising, and create a custom plan for using some of these strategies (or all three).

As a part of your plan, you get to set a custom ad spend for each strategy.

For instance, say you want to try geofencing advertising. Easy. Choose how much you want to spend (or ask your ecommerce marketing agency for advice) and get started. If you see positive results, you can increase your ad spend, or, you can decrease your ad spend if you see negative returns.

Either way, you have complete control over how much you invest and where you invest it.

The ability to customize and tailor your ecommerce marketing costs to your business is a significant advantage of digital marketing. With traditional marketing, you have less flexibility. If you pay for a billboard, that’s it, but with online marketing, you can continue to tweak your investment.

Marketing your business online offers immense value.

For the best return on investment (ROI), focus on the metrics that matter most. You can’t get caught up in vanity metrics. While these metrics look great, they don’t contribute to your bottom-line goals, like increasing your quarterly sales or annual revenue.

A few examples of valuable metrics that our ecommerce marketing services focus on include:

1. Average order value: Measures the average amount of each order.
2. Cart abandonment rate: Measures the sitewide abandonment rate for shopping carts.
3. Conversion rate: Measures the conversion rate for all conversions, from purchases to sign-ups.
4. Cost per acquisition: Measures the average price to acquire a new customer.

While these metrics often matter to ecommerce companies, the metrics you focus on may differ. For example, maybe you’re not looking to increase your average order value. Instead, you’re looking to reduce shopping cart abandonment.

Understanding what your company wants to accomplish with ecommerce marketing matters to us.

At WebFX, we work with you one-on-one to understand and learn about your goals. That’s important when researching and investing in ecommerce marketing services. You want a partner that understands your goals and uses them as the foundation for building, guiding, and growing your strategy.

You have goals for your company, whether it’s increasing your online orders, lowering your abandoned shopping cart rates, or building your brand awareness. At WebFX, we tailor our ecommerce marketing services to your goals and help you accomplish them.

Get a preview of how our ecommerce digital marketing services can help your business now:

Generate more online sales

Sales power your company.

That’s why our ecommerce marketing services focus on helping your business earn more online orders. Depending on your goals, your WebFX team may focus on increasing your average order value, order numbers, or other metrics.

A few strategies we can use to help you accomplish this goal include:

1. SEO, to attract relevant website traffic to your site
2. PPC, to drive ready-to-buy users to your products
3. Email, to bring back past and loyal shoppers to your site

With these tactics, your business can start generating more online sales and revenue.

Build brand awareness

Brand awareness is a core part of any company’s success.

While brand awareness doesn’t deliver immediate sales, it does contribute to later sales and customer retention, as well as shopper loyalty. That’s why it’s worth making brand awareness a part of your ecommerce marketing strategy.

Some strategies our team can use to grow your brand awareness include:

1. Social media, to reach and build relationships with viable users.
2. Email, to nurture top- and middle-of-the-funnel leads.
3. Content marketing, to attract future shoppers in your target audience.

No matter which strategies you decide to use, your dedicated account manager will create a custom plan for each. Our tailored approaches to ecommerce marketing are one reason why our clients have earned more than $10 billion in revenue from digital marketing in the past five years.

Improve website traffic

Website traffic plays a critical role in your company’s core goals, like earning more sales.

That’s why our ecommerce marketing services focus on improving your site traffic, from a quality and quantity standpoint. We don’t settle for increasing your traffic. Instead, we want to increase your traffic with qualified and valuable users.

A few strategies we use to accomplish this goal include:

1. SEO, to target and reach valuable users via search engines like Google.
2. PPC, to attract users looking to buy your product.
3. Content marketing, to connect with top-of-the-funnel users and guide them towards purchase.

While some of these approaches, like SEO, can take months, they offer long-term value. Strategies like SEO also work well with techniques that deliver instant results, like PPC. With a coordinated marketing plan, your business can maximize the impact of your ecommerce marketing.

Leverage multi-channel marketing

A coordinated approach between marketing channels helps your business get the most value (and ROI) from digital marketing. As a full-service agency, we offer all the services you need to launch a multi-channel marketing campaign.

Some examples of the strategies and channels we can help you use include:

1. SEO, to reach users via search.
2. PPC, to reach users via search, websites, apps, and more.
3. Social, to reach users via social media.
4. Email, to reach users via email.

With an integrated approach to online marketing, your business can move past competitors and claim a bigger share of your market. These results help your company increase its revenue and expand its operations.

Before investing in any ecommerce marketing solution, it’s helpful to weigh your options. While some companies can lead their initiatives in-house, others require the support of an ecommerce marketing agency.

If you aren’t sure which option is your best one, think about the following questions:

• How much time would in-house management require?
• What resources or tools would we need to manage our marketing in-house?
• Who would manage your marketing efforts in-house?
• Does this person or team have the time to manage your marketing strategy?
• Does this person or team have the experience to manage your marketing strategy?
• Can your company afford to hire an in-house marketer or marketing team?

Based on your answers, you’ll have an idea of which option meets your needs. If you don’t have the time or experience to lead your campaign, for instance, it makes sense to invest in a professional ecommerce website marketing solution.

Whether you’re leading a brand-new or established ecommerce company, it’s helpful to understand the value of ecommerce marketing and its services. With today’s consumer, there are dozens of reasons to make time for marketing your business online.

A few findings that demonstrate this point include:

1. 93% of online experiences start with a search engine
2. 80% of shoppers do product research online
3. 76% of U.S. consumers shop online
4. 76% of U.S. shoppers have made an online impulse buy
5. 69% of U.S. shoppers have purchased an item online
6. 64% of consumers prefer the convenience of online shopping

While people still go to brick-and-mortar stores, many rely on the Internet to find their next purchase — and they have choices. If your company wants to stand apart from competitors and capture these sales, you must make ecommerce marketing a part of your business strategy.

Even if you operate a physical location, in addition to your online store, ecommerce marketing is still a must-use strategy. Remember, 80% of shoppers do product research online. If you want those shoppers to find your business, you need to make it easy to find your company on the Internet.

Ecommerce marketing uses offline and online strategies to promote and grow your business. These strategies can range from print advertisements to social media posts, though many online stores use digital channels.

The strategies that tend to work best for ecommerce marketing and stores include:

• SEO
• PPC
• CRO
• Social media marketing
• Social media advertising
• Content marketing
• Influencer marketing
• Web design

Every online store is different, though, so different strategies may work better for your business. That’s why it’s helpful to create a custom ecommerce marketing solution. You build it for your brand, versus relying on a copy-and-paste approach.

If you want to build an ecommerce marketing strategy that achieves your goals, follow these steps:

• Establish your goals, or what you want to accomplish with ecommerce marketing
• Choose your preferred channels or strategies, like SEO or social media advertising
• Determine your monthly and annual budget
• Build your approach for each strategy, like your ads for advertising on social media
• Measure your results
• Develop your list of improvements for increasing your strategy’s performance

Ecommerce marketing, like any digital marketing strategy, works in a cycle. You look for ways to enhance your approach continuously, as well as adapt your goals and tactics to your company’s evolving objectives.