Get actionable, data-backed advice with email marketing consulting services
With the ability to generate a 44:1 return on investment (ROI), which translates to $44 for every $1 invested, email marketing is a strategy that deserves your attention.
That doesn't mean getting started with email marketing or maintaining a successful email marketing strategy is easy, though, which is why we offer email consulting services.
Use our email marketing consulting services to get actionable insight into your email marketing campaign from an experienced marketer.
Start driving more leads and revenue from email marketing by requesting a one-on-one consultation with one of our award-winning email marketing consultants.
Contact us online or call us at 888-601-5359 to learn more today!
We get it — sometimes you want to speak straight to the source. To speak with a Digital Marketing Specialist about our marketing services, feel free to give us a call at:888-601-5359
[WebFX] does everything right, from customer service, to product integrity, and the investment with them is well worth the return; the amount of phone and email traffic we've been receiving from potential customers, especially those who "found us via web search" has sky-rocketed thanks to them, and that's truly invaluable!Admissions Director
What does email marketing consulting from WebFX include?
Our email marketing agency offers specialized plans for email marketing management, B2B email marketing management, and email design. However, we customize our email consulting services to your business and its unique needs.
No matter your needs, though, you can expect the following from our team:
- Dedicated email marketing consultant
- One-on-one consultation
- In-depth email audit
- Actionable list of recommendations
- [Optional] Implementation of recommendations
You can also use our email marketing consulting services for a variety of issues, including:
- Learning how to optimize your email design for usability, engagement, and conversion
- Understanding how to build a successful email marketing campaign
- Compiling recommendations for segmenting subscribers
- Generating conversion-driving ideas for drip campaigns
- Troubleshooting email marketing issues, like deliverability
- Getting ideas for how to attract email subscribers
- And more
Since our team includes marketers, as well as designers and developers, we can help your business with any issue related to email marketing. Even better, we can help you implement any fixes or recommendations, so you can start getting the results you want from email marketing.
Mid-Size Businesses Trust WebFX
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What metrics does WebFX use for email marketing consultations?
With our email marketing consultations, your business receives a 360-degree email marketing audit — if you have an active or previously-active email marketing campaign. As a part of that audit, we look at several different metrics to analyze your performance.
For instance, your email marketing consultant will likely evaluate your:
- Open rates
- Click rates
- Deliverability rates
- Conversion rates
- Unsubscribe rates
- Subscription rates
Your email marketing consultant will go beyond the numbers, though.
While unsubscribe, open, and conversion rates can provide some insight into an email marketing campaign's health, these metrics also send false positives. That's why our email marketing consultations go a step further.
Your email marketing consultant will also ask about your strategy, goals, and target market. They'll understand what you've been doing and what you want to accomplish and then use that data to inform their analysis of your email marketing metrics.
For example, your email marketing campaign shows a recent increase in unsubscribe rates. Your company, however, has begun to focus its strategy on your ideal buyer versus any buyer in your market. That shift likely influences your unsubscribe rates.
Our email marketing consultants consider these factors, which results in more comprehensive assessments and personalized recommendations. Our approach also results in an unmatched client recommendation score — it's 488% higher than the nationwide average.
Why do SMBs choose WebFX as their email marketing consultant?
When it comes to email marketing consulting services, companies choose WebFX for a few reasons:
Experience: 20+ years of experience
With more than 20 years of experience, WebFX provides your business with an experienced email marketing partner. You can count on our team to use our decades of experience (and their 1.6+ million hours of expertise) to provide actionable and impactful recommendations.
Team: 200+ digital marketers, designers, developers, and copywriters
While many email marketing consultants operate solo, WebFX consists of a team of 200+ professionals:
- Email marketers
- Digital marketers
- Content marketers
- And more
The diverse expertise of our team allows us to provide unmatched email marketing consultations.
Whether you're looking for help with email marketing issues related to content, design, conversions, or development, you can trust our award-winning team to have the skills and resources to help your business.
Results: $2+ billion in clients results over the past five years
When it comes to email marketing consultants, WebFX maintains an impressive track record.
Just in the past five years, we've helped our clients use email (and other channels) to earn:
- $2.4 billion in revenue
- 3 million leads
- 2 million phone calls
These are the kind of results we strive for because they impact our clients' businesses. For instance, with more revenue, our clients can achieve their goal of expanding their operations by hiring new team members or launching a new product.
That's why our email marketing consultation services focus on achieving your overall goals for email.
If your company wants to drive more leads from email, for instance, we'll focus on analyzing your email marketing strategy from a lead generation and lead nurturing perspective. In comparison, if you want more online sales, we'll look at your campaigns from that viewpoint.
Client satisfaction: 91% client retention rate
The personalized and results-driven approach we take to our consulting services and ongoing services is one reason why our client recommendation score beats the nationwide average by 488%. It's also why our client retention rate is 91%.
While our email marketing consulting services can serve as a one-time engagement, many of our clients make us their long-term partner for digital marketing. For example, businesses partner with us for email marketing, search engine optimization (SEO), content marketing, and more.
No matter your decision, you can trust you're partnering with an exceptional service provider.
- Good agencies have more than 50 testimonials.
- Great agencies have more than 100 testimonials.
- WebFX has over 500+ glowing client testimonials.
FAQs about email marketing
Do you have additional questions about email marketing? Browse our FAQ:
Why invest in email marketing?
Email marketing is a smart digital marketing strategy for several reasons, including:
- Builds brand awareness: With email marketing, you can quickly build brand awareness for your business. For example, many strategies for generating email leads focus on reaching top-of-the-funnel users because you can use email to guide them from one stage of the funnel to the next.
- Supports lead nurturing: Email is a fantastic channel for lead nurturing, especially since 59% of people say email influences their purchase decisions. With email, you can create dedicated segments and drip campaigns to build a personalized funnel that nurtures leads.
- Generates ROI: Compared to other lead generation strategies, email drives 50% more sales, which contributes to its impressive ROI of 44:1. With all its potential, it's worth investing in email marketing — and even email marketing consulting — to maximize your investment.
- Offers low-cost to entry: Companies can also get started with email marketing fast. You can access many email marketing tools for free, making it easy to draft, send, and analyze your email campaigns. Of course, as your strategy scales, you may seek help to amplify your efforts.
No matter your company size or industry, you should take advantage of email marketing. It's a smart and proven strategy, which is why more than 80% of businesses invest in email marketing. In fact, for almost 90% of marketers, email is their core digital marketing tactic!
How do I get started with email marketing?
Businesses that want to get started with email marketing should follow these steps:
- Outline your goals
- Define your target market
- Determine your software and tools
- Draft your email campaigns
- Build your email list
- Segment your email list
- Launch your email campaigns
Besides these initial steps, your company should also plan for how you will track and measure your email campaigns. After launching your email campaigns, for instance, check their performance after a few days and note takeaways and action items.
With proactive analysis, you can improve your strategy and make data-backed decisions about it.
For instance, maybe best practice says the best day to send emails is Tuesday, but you've discovered your audience responds better to Thursdays. Since you have the data, you can send emails on Thursday with confidence.
However, if you still find you need help with your strategy, you can always schedule a consultation.
How much does email marketing cost?
Prices for email marketing depend on several factors, including:
- What email management platform you use
- How many emails you're sending per month
- How many recipients you're emailing
- Whether you're managing email in-house or with an agency
Typically, the average mid-sized business will invest $9 to $1000 per month into email marketing. If you partner with an agency, however, you can expect a higher monthly investment. For example, most businesses spend an additional $300 to $500 per month working with an email marketing agency.
Request your email marketing consultation today
With email marketing consulting services from WebFX, your business can work one-on-one with an experienced email marketing consultant in your industry. Whether you're looking for advice about lead generation, email design, list segmentation, or another topic, we can help.
Learn more about booking your email marketing consultation by contacting us online or giving us a ring at 888-601-5359 today!