B2B Email Marketing Services: Full-Service Solutions for SMBs

The look and feel of your email can push or pull business buyers to your brand. That’s why our full-service B2B email marketing services include a basic email template, which works on desktops, laptops, and smartphones so that people can view your emails on any device.

You can customize this template to your business or ask our in-house design team for help.

With the support of our award-winning design team, your company can launch its email marketing campaign with a professional, on-brand design that uses best practices for email marketing, engagement, and conversions.

As a part of your B2B email marketing plan, your business will also receive a custom email campaign and targeting strategy. Your dedicated WebFX account manager will develop your approach by talking with you to learn about your audience, goals, and more.

While this process may seem time-intensive, educating your account manager about your business, industry, audience, and goals allows your account manager to build a better campaign and targeting strategy so you can achieve better results.

Continuous A/B testing helps your company:

• Understand your audience better
• Improve your open rates
• Increase your conversion rates
• And more

Essentially, when it comes to email marketing, A/B testing is a smart move.

That’s why our B2B email marketing services include A/B testing for:

• Subject lines
• Subscriber lists

With proactive A/B testing, your dedicated account manager can help your business refine its subscriber lists, so you send the right emails to the right people at the right time. That translates to more leads for your company — and a higher return on investment (ROI) from email marketing.

Data is critical to every digital marketing strategy, including email marketing.

That’s why our B2B email marketing packages track the following metrics:

• Open rates
• Click rates
• Conversions
• Calls
• And more

For some of these metrics, like calls and conversions, we use our proprietary marketing platform: MarketingCloudFX. MarketingCloudFX includes several tools, like CallTrackerFX and CompanyTrackerFX, that help your business see the relationship between offline and online user actions.

Besides MarketingCloudFX, our B2B email marketing agency will ensure your email campaign data gets sent to Google Analytics. With Google Analytics, you can see how much traffic email generates for your site, as well as how much of that traffic becomes revenue.

With EmailMarketingFX, another MarketingCloudFX tool, your business gets a cost-effective solution to email distribution. EmailMarketingFX allows your company to send emails to more than 100,000 recipients at a rate that beats other providers, like Mailchimp and Constant Contact.

Besides offering a cost-effective solution to email distribution, EmailMarketingFX also allows your business to keep all its email marketing efforts within a single space. You don’t have to move between platforms or set up different payment methods — it’s all in one place with one login.

All email marketing strategies need a plan for attracting subscribers.

That’s why our B2B email marketing services include website sign-up implementation. With this deliverable, your account manager uses their knowledge of your business, industry, audience, and goals to develop a strategy for generating subscribers.

For instance, if your company maintains a blog, your account manager may suggest adding:

• A sign-up field at the bottom of your blog to receive the latest blog updates
• A pop-up on specific posts that invites users to download a related guide

You don’t have to worry about applying these updates, either. Since we maintain an in-house design and development team, our B2B marketing agency can take care of adding these features for you, whether you have a WordPress, HTML, Shopify, or another type of site.

While quantity matters in email marketing, quality matters more.

Your business shouldn’t waste its marketing spend sending emails to users with zero intention of becoming clients. Instead, you want to invest your marketing spend in delivering emails to qualified users.

That’s why your dedicated account manager provides subscriber list management.

With subscriber list management, your account manager filters spam emails, competitor emails, and other unqualified emails from your lists. These filters do not remove the emails from your subscriber list but instead allow you to exclude these users when sending emails.

Providing company decision-makers with updates about your email marketing strategy is easy with our quarterly and monthly reporting. Within these reports, you can see overviews and in-depth analysis of your campaigns and their performance.

View these reports and get quick answers to questions like:

• How many sales or leads did our emails generate?
• How does our email performance compare to the previous period?
• Is our campaign on track to reach our overall email marketing goals?
• And more

You can also log in to MarketingCloudFX (anytime and on any device) to view your email marketing data. Even better, you can use MarketingCloudFX to access other digital marketing data, which you can use to create a complete picture of your online marketing performance.

With our B2B email marketing plans, your business can also take advantage of our professional copywriting services. These services, which are built-in to your package, let you get all the benefits of a professional copywriter and editor.

Together, your professional copywriter and editor will produce email content that matches:

• Your email’s content topic
• Your brand’s voice and style guide
• Your audience’s familiarity with a concept

Since we have more than 500 content writers and specialize in B2B marketing, we can partner your business with a content writer familiar with your industry. For your team, that translates to less work and worry.