York Saw & Knife: Driving Revenue with Cutting-Edge Marketing from WebFX

Meet the business

As one of the oldest active industrial blade manufacturers in the U.S., York Saw and Knife specializes in custom machine knives, sawmills, and woodworking blades. They focus on delivering durable, accurate blades for all cutting applications.

The challenge: Driving revenue through Amazon

With Amazon becoming the go-to place for shoppers, more SMBs are turning to the platform to help them reach shoppers. York Saw and Knife recognized this  opportunity to grow their business’s revenue through the platform, but there was just one problem — they didn’t know where to start.

Wanting to take full advantage of selling on Amazon (as well as improve their online presence), York Saw and Knife turned to WebFX for help.

Strategic solutions to drive revenue

York Saw and Knife was focused on turning Amazon into a revenue-driving channel for them. So, WebFX created a custom plan to help them launch a store to sell their products.

That custom plan included:

• Crafting a custom, visually-appealing storefront fit to York Saw and Knife’s brand
• Optimizing product listings, including descriptions, product category, and subcategory, to boost visibility in Amazon searches
• Conducting a competitor analysis to identify opportunities to outperform competing Amazon sellers
• Providing Amazon Buy Box support to earn more sales

York Saw and Knife didn’t just want to stop at creating an Amazon Storefront. They wanted to promote their products to boost their revenue.

That’s why the WebFX team crafted a custom pay-per-click (PPC) plan for Amazon, which included:

• Developing, creating, and managing ads to promote York Saw and Knife’s products
• Targeting high-value keywords to help ads appear in relevant Amazon searches
• Conducting strategy research to identify top competitors and uncover opportunities to outperform them
• Conducting negative keyword research to prevent ads from appearing in low-value search results

These tactics, in combination with strategies like search engine optimization (SEO), email marketing, and social media, allowed York Saw and Knife to sell more online.