Voice Search for Ecommerce: 6 Optimization Tips
More people are using voice search to discover new products and purchase them. If you don’t want to miss out on potential leads for your ecommerce business, you must adapt your search engine optimization (SEO) plan for voice search.
On this page, we’ll provide you with six tips for optimizing voice search for your ecommerce business. If you need help optimizing for voice search, call us today at 888-601-5359 to speak with a strategist about how our featured snippet creation & optimization services can help you reach your audience through voice search.
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1. Optimize for questions
When you optimize for voice search, it’s crucial that you consider how people search. The way people search with their voice search devices is much different from the way they type to search. You must take this into consideration when you optimize your voice search optimization campaign.
People who conduct voice searches are more likely to ask questions than to say phrases. While someone might type “Stores that sell tennis shoes” in a regular search, a voice searcher might say something like “Where can I buy tennis shoes?”
If you want to reach people who conduct voice searches, you must optimize your keywords for questions. Think of questions your audience might ask regarding your products. A great place to start is creating questions that start with who, what, where, why, when, and how.
Going back to the tennis shoes examples, here are some questions you may create:
- Where can I buy tennis shoes?
- Who sells tennis shoes near me?
- What are the best tennis shoes for working out?
When you optimize for these questions, you’ll want to provide a valuable and thorough answer for people who are searching for the information. It’s the key to get your audience interested in your page.
By optimizing for questions, you’ll drive more voice search leads to your business. This is a great way to help your business earn more conversions.
2. Aim for position 0
If you’re currently optimizing for SEO, you’ve probably heard about position 0, also known as the featured snippet. When users conduct searches, Google will try to pull information that is helpful and put it in a box at the top of the search results. This box features a quick answer to someone’s query.
With SEO, you aim for position 0 to get your business featured at the top. This helps drive more traffic to your page and helps you earn more valuable leads. Not only is the featured snippet important to SEO, it also impacts voice search.
When users conduct searches through voice search, devices pull information from the featured snippet to answer questions. If someone searches “What type of bread is best for making stuffing?” bread sellers could create content that details the best type of bread to use and position their brand as the ultimate solution.
If you answer users’ questions directly, you’re more likely to end up in the featured snippet. There is no guaranteed way to get this position, but thoroughly answering users’ questions is a good start to help your business get that position.
When you answer people’s questions directly, you increase your chances of appearing in the featured snippet. This will help you drive more voice traffic to your page and earn valuable leads that turn into conversions.
3. Consider natural language
If there is anything to take away from this information, it’s that people don’t speak the same way they search online. You must adapt your voice search strategy for natural language. People will say things in a way they may not type when searching.
For instance, there are numerous words that are specific to certain regions. All these words mean the same thing, but people use different words for them. For instance, some people in one region use the word “soda,” while others use “pop” or “cola.”
Let’s say you’re in a region that uses the word “pop.” If you optimize for phrases that use “soda,” people who conduct voice searches won’t find your listing. They will search for phrases using “pop” and will generate search results that optimized for that keyword.
If you want to reach the right people, you must optimize your campaign for the right long-tail keywords. Know your audience well and choose keywords and phrases they are most likely to use. Long-tail keywords, which contain three or more words, will produce better results for your campaign.
4. Optimize your local listing
When users conduct searches through voice search, they look for places to go and buy things. Many users will conduct searches such as “Where can I buy winter boots?” or “What stores sell winter boots?” From these results, Google will generate local businesses that sell winter boots.
Google pulls information from your local listing to provide it to your audience. If you want to drive leads to your listing, you must ensure that your information on your Google My Business listing is accurate and up to date. This includes your contact information, hours of operation, and address.
You want to provide your audience with valid to ensure they choose your business over your competitors. Inaccurate information will cause you to lose leads. It will also reduce your audience’s trust in your business because you don’t provide information that is accurate.
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WebFX has helped us expand our digital footprint not only in Central PA and the mid-Atlantic, but also throughout the Continental U.S.
By optimizing your Google My Business listing, you will ensure that you reach valuable leads and provide them with accurate information.
5. Create valuable content
Content is one of the most important factors with voice search. When people ask questions, they are looking for answers and valuable information. Creating content is the best way to deliver information your audience wants.
There are many types of content you can create for your audience. This includes blogs, videos, infographics, and ebooks. For the sake of voice search, written content will be the best type of content to focus on to drive results.
You’ll want to create a variety of content that answers questions surrounding your business and products. It’s an opportunity for you to provide your audience with valuable information that drives them to your business.
When you create content, generate a list of questions your audience may ask surrounding your products. This will help guide you to create content that answers your audiences’ questions.
As you create content, be sure to include relevant keywords in your content. This will help your site rank for important keywords that people are using. It’s a great way to obtain leads that are interested in your products.
Content is a huge proponent of SEO. It positively impacts your site and helps you get a higher ranking in the search results. This allows you to drive more traffic to your site and earn more valuable leads.
6. Optimize your page speed
Page speed is one of the most important factors on Google. People have an expectation that your page will load quickly. If it doesn’t, you’ll lose leads for your business.
You don’t want to keep your audience hanging around and waiting for your page to load. They will lose interest and choose a competitor’s business instead.
This affects your voice search performance, too. If someone searches on a mobile device using Siri, they get a list of the top three websites that have their answer.
You don’t want someone to click on your website link and have to wait for your page to load. You also don’t want search engines to struggle to load your site and read your information over voice search devices. If your site takes too long to load, search engines will skip over your information and choose another, faster site to get information.
To prevent this from happening, you must optimize your page speed.
There are two options for your business. The first is to use Google PageSpeed Insights to optimize your listing. With this option, you use Google’s tool to find issues on your site and must implement the changes on your own.
The other option is to hire a digital marketing company that offers page speed services. This ensures that you get the services you need, especially if you don’t know how to make the changes on your own.
By optimizing your page speed, you’ll help guide more voice searchers to your site.
Start optimizing for voice search for ecommerce with a plan from WebFX
Voice search is quickly becoming one of the most popular ways for people to search for products online. If you want to stay ahead of your competition, you must start optimizing your search campaign for voice search. Our featured snippet creation & optimization services can help you do just that!
At WebFX, we have a team of 300+ experts that will bring their knowledge and expertise to your digital marketing campaigns. We’ll help you adapt your SEO campaign to reach more people who use voice search. As a full-service digital marketing company, we also offer a full suite of other online marketing services.
We look forward to helping your business reach new heights!