Voice Search Optimization Services

While long-tail+ keywords dominate voice search, so do featured snippets. In the same study, Ahrefs discovered that more than 50 percent of featured snippets appear for long-tail keywords — not short-tail keywords.

That means there is plenty of opportunity for voice search to drive traffic to your website. Depending on your industry, you may also have a wide variety of long-tail+ keywords that our team can optimize your website for, giving you more chances to reach your target audience.

If your featured snippet answers a user’s question, however, will they visit your website? It’s a great question. While some users won’t visit your website, others will click on your featured snippet to learn more about a topic, service, or product — depending on their voice-enabled device.

In most cases, these are the users in your target audience.

They have an interest in learning not only about the types of roofs available but also the costs associated with those roofs. Once a user arrives on your website, you can also work to keep them on your site through content marketing.

This digital marketing service focuses on creating original, high-value content for users. It can include top of the funnel, as well as bottom of the funnel content that guides consumers to conversion. The best part is that content marketing can support voice search optimization.

For example, if our team develops an infographic about roofs, we can optimize it for voice search — and for more than one long-tail+ keyword. In turn, your website earns several featured snippets with a single piece of content.

By ranking for Position Zero across several keywords, your business then maximizes its traffic potential.

With almost 80 percent of Americans owning smart phones, it’s becoming more common for users to search while on-the-go. For local businesses, this trend has immense value (and makes partnering with a top local SEO company a must). Local searches, which often happen on mobile devices, convert 80 percent of the time.

In this scenario, the benefit of your voice search optimization is that Google Assistant, Siri, or Amazon Echo reference your company when a user asks about a restaurant, pool, or hardware store near them — in this scenario, assistants would pull-up your Google My Business listing.

That can result in not only a visit to your store but also a purchase.

What if you’re an ecommerce company or a business without a storefront, though?

Our voice search optimization services can still help you increase your conversion rates. If you’re looking to build your subscriber list for email marketing, for instance, earning the featured snippets in search results can lead to a conversion.

For example, your guide on roofing could include a call-to-action (CTA) that invites users to become a part of your email subscriber list. Based on the quality of the content, it’s likely that many readers would sign-up to receive more content.

In this scenario, your email marketing, content marketing, and voice search optimization work together.

That kind of integrated digital marketing strategy is valuable. It’s also why businesses often partner with full-service Internet marketing agencies, like WebFX. With our range of services, as well as a team of more than 200 experts, we can provide your company with personalized, performance-driven digital marketing.

Whether your conversion is a sale at your store or a sign-up for your email newsletter, voice search optimization creates revenue. In some instances, it coordinates with your other digital marketing services to accomplish that.

For example, it can generate a new lead via an email newsletter sign-up.

Your email marketing strategy can then guide that user to the bottom of your buying funnel, leading to a sale — if you’re unfamiliar with email marketing, it offers a massive return on investment (ROI) of $44 for every $1 invested.

When it comes to our digital marketing services, from voice search SEO to email marketing, it’s critical to our team that you receive a return. It’s how we measure our success, and so far, we’ve tracked more than $6 billion in revenue for our clients.

That’s why you can trust our team and your hands-on account manager to develop a voice search optimization strategy that drives results.

With voice search, you can also build your brand awareness. Better brand awareness among your target audience can lead to several other benefits, like more conversions and more revenue for your business.

How does voice search optimization help brand awareness, though?

Consumers that use voice search on their smart phone see the featured snippet provided by their voice assistant, like Siri or Google Assistant. That featured snippet includes specific information about your company, like your website URL.

In most cases, your URL includes your business name. As users continue to conduct voice searches around a topic, such as roofing, your website will probably continue to pop-up in their voice searches. That signals that your business is a trusted resource for all-things roof related.

As their brand awareness grows, they’ll come to trust — and later choose — your company for their purchase needs.