How Hiring a Voice Search Optimization Company Can Power New Traffic
Today, you can find more and more people talking into smart devices — namely voice search technology like smart speakers and voice activated smartphones. In fact, 39 million Americans now use a smart speaker. With more and more people using voice search technology to find answers to their questions, it’s important for marketers to adopt a voice search optimization strategy to connect with more voice searchers.
What does a voice search optimization company do?
When you launch a voice search optimization campaign, your best option is to hire a company that can implement one successfully.
On this page, we’ll talk about the benefits of hiring a voice search optimization company, how it can help your business power new traffic, and more. If you want to learn more, just keep reading, or give us a call at 888-601-5359.
Every voice search optimization company is different, but the overarching job and goal of every company is the same — drive traffic to your website via voice search optimization campaigns. Ultimately, this will help you become a leader in your field, reach more customers, and earn more revenue.
It sounds like a pretty lofty goal, but with the right voice search optimization company, you’ll accomplish these objectives and more.
Below, we’ll explain a few of the most important things a voice search optimization company can do for you.
Research your competitors
Without knowing the lay of the land, it’s nearly impossible for a voice search optimization company to drive results. In this situation, the lay of the land is your competitors.
Your voice search optimization company will research your top competitors to see how they’re targeting specific keywords and beating you for top spots. Then, they can establish a game plan for outranking them in search results.
When this research is finished, your voice search optimization company will have a much better idea of how to structure your campaign to drive the best possible results.
Get to know your company
Not only will a voice search optimization company want to get to know your competitors, they’ll also want to get a good idea of how your business runs.
They’ll likely ask what other marketing campaigns you have implemented, the history of your business, what your goals are, and more.
When an agency works with you, your goals should become their goals, which is why they’ll want to get to know everything about your business.
Research top keywords
A voice search campaign is based on keywords. You want to target keywords that your audience is most likely to speak into a smart device in order to get an answer to a question.
Doing keyword research is one of the most important jobs of a voice search optimization company because it allows them to determine what target keywords your business needs to target to gain a voice search result in search.
Typical keyword research for a content marketing campaign likely involves just a keyword, but for voice search, you’ll likely target more phrases. For example, “where can I buy groceries near me,” as opposed to “groceries” for a typical SEO keyword.
Create content to address top keywords
If your voice search optimization company finds that you aren’t targeting high-return keywords, they can help you create content around those keywords so that Google has something to rank.
Google won’t be able to provide a voice search result to searchers if there’s no content surrounding the topic, so creating content is extremely important.
Not only will your voice search optimization agency help to create content, they’ll help you create content that’s the best-of-the-best to give you the best chance at ranking highly in search and snagging a voice search result.
Improve existing content for top keywords
If you’ve started a voice search campaign on your own, or happen to target some of your most important keywords already, a voice search optimization company can help update and improve your existing content to rank better.
For example, if you target the keyword “how to make great Hawaiian pizza” on one of your pages and it ranks well, but isn’t yet a voice search result, your hired company can help improve that content to get to the top.
Improving content can mean adding a few more paragraphs, adding your keyword to subheadings, or even adding some images and lists.
When it comes to content, your overall goal is to have a position zero ranking, which means you rank above all other organic search results. These results are often provided as voice search results.
So how can a voice search optimization campaign drive traffic to your website?
Now that you have a good idea of what a voice search optimization company does, let’s get to the good stuff — how does a voice search campaign drive traffic to your website.
Since this is a bit more technical, we’ll start with an overview of how voice search optimization works.
How does voice search optimization work?
The way people search for answers to their burning questions is changing, and that’s no secret. Decades ago, encyclopedias and books were one of the only ways to look up information. When the Internet came along, users were suddenly able to “Ask Jeeves” to find them an answer, and from then on, things just got easier.
Today, asking a question and receiving an answer is easier than ever, and voice search is to thank.
Instead of typing a question into a search engine your desktop, tablet, or smartphone, technology allows you to simply speak a question to receive an answer.
For example, a smart speaker like Amazon Alexa requires you to do nothing more than say “Alexa,” followed by your question to receive an answer. “Alexa” is known as the “wake word” which means that the device analyzes everything you say after that word in order to find the best answer possible.
From there, Alexa searches Internet resources to select an answer that seems to best fit the user’s question.
If you’re familiar with SERPs, or search engine results pages, you know that Google’s algorithm ranks pages based on many things, but one of them is how beneficial and informative a page is to users. They want to provide the best possible results to answer a question. That being said, it only makes sense that Alexa will provide users with one of the top results in search.
There isn’t enough research thus far to determine what precise result position Alexa delivers, but there is evidence that featured snippets, or position zero results are often provided by Alexa.
Featured snippets appear at the very top of search results — below paid ads, but above organic search results. These results often include a chart, a video, or a list.
The catch is, in order to rank as a position zero result, you also have to rank organically. That being said, content is extremely important in the long run for ranking as a voice search result since organic rankings are a must for position zero, and evidence shows that position zero is helpful in gaining a voice search result.
When you rank at the top of search results, or better yet, position zero for a specific result, Alexa will return the answer to the user using your content.
Voice search drives traffic to your website
When you optimize your content for voice search, you help your website become a traffic magnet.
As we mentioned, it takes fantastic content and even better keyword targeting to be provided as a voice search result. However, when a page on your website is a voice search result, you can see substantial traffic increase.
Not only does optimizing for voice search mean that Alexa will give your content as an answer, but your pages will also rank highly organically. They might even obtain a position zero spot!
With a position zero ranking, or a featured snippet, research shows that you have potential to see an 114 percent increase in click through rate.
The real kicker? Research also shows that position zero rankings can provide a 516 percent jump in traffic. That being said, it’s safe to say that when you optimize for voice search, you optimize for increased site traffic as well.
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How to choose the best voice search optimization company for your business
Are you concerned about choosing the right voice search optimization company for your business? If so, you’re not alone. With so many agencies adopting the new service, it can be difficult to decide on the right one for your business.
Below, we listed out our top tips to help you decide on the right voice search optimization company for your business.
Start by deciding exactly what your business needs
It’s nearly impossible to find the right voice search company for your business if you’re not sure exactly what you want. This means you should take the time to dig into your website and decide what kind of results you’re looking for with voice search optimization.
For example, are you looking to obtain a voice search result for 20 of the most valuable pages on your website? This may be difficult since some of your top pages might overlap with your competitors top pages.
Let’s say you own a furniture store. Your top pages include the keywords “plush couches,” “suede couches,” and “leather recliners.” However, your competitor down the street also is going after voice results for these terms.
If you’re looking specifically to beat out your competition for these keywords, you need to find an agency that is willing to research your top competitors and ensure that you have a fighting chance at outranking them for a voice search result.
Making a list of the things you want out of your campaign is key to beginning your search for the perfect voice search optimization company.
Research voice search optimization companies
Never settle with the first company that you find. If you want to find the best of the best, you’ll need to put in your time doing research.
You should first determine if the company you’re looking at offers the services that you determined you need in the first step.
If they don’t, cut them loose and keep looking! You should never settle for a company that offers less than what you’re looking for.
Not only should you research what services the company offers, but you should also look at their testimonials, reviews, and chat with them on the phone to get a feel for how they interact with potential clients.
Testimonials are important. Top voice search optimization companies have hundreds of testimonials on their website that showcases how much past clients have enjoyed working with them. The more testimonials a company has, the better!
Reviews are equally important. Where testimonials talk about the positive aspects of working with a voice search company, reviews open the floor for past clients to talk about the good, the bad, and the ugly. You can find reviews on third-party sites, and applications like Google My Business. No company is perfect, so you shouldn’t be looking for a perfect score — rather, that the good reviews outweigh the bad reviews.
Lastly, you’ll want to schedule a phone call or an in-person meeting before signing on the dotted line. This allows you to get a feel for how the company communicates, what they value, and how they would treat you as a client. It also allows you to ask any questions you may have.
WebFX is a top voice search optimization company
If you’re looking for a company that can implement a successful voice search optimization campaign for your business, WebFX is here for you.
Our featured snippet creation & optimization services can help you reach your audience through voice search. We’ll work with you to research your top competitors and keywords to create content that wins top spots in search and snags voice search results.
As a full-service digital marketing agency, voice search optimization isn’t the only thing we offer. We believe in taking a multi-angle approach to marketing, which is why we provide custom campaigns for some of the most effective marketing strategies out there.
Check out some of our top services:
Search engine optimization (SEO)
SEO is the process of improving your website in order to rank higher in search engine results pages. An SEO campaign can help you increase traffic to your website, increase sales, and over time — increase revenue.
One of the most popular marketing strategies, SEO pairs well with any other campaign since it’s a true keystone of marketing greatness. Not to mention, it pairs fantastically with voice search optimization since it uses a lot of the same strategies on a more general and expansive level.
For example, where voice search optimization targets voice-specific keywords, SEO targets general keywords that are important to your industry.
Pay-per-click advertising (PPC)
PPC is another one of the most beneficial marketing strategies. It allows you to target specific keywords with ads that encourage users to buy your products and services.
In order to obtain an ad, you’ll first have to bid on your most valuable keywords since your competitors are looking for ad space too.
If you’re the highest bidder for said keyword, your ad will show up on search engine results pages.
The best part about PPC ads is that you don’t pay for ad space. Instead, you only pay when someone clicks your ad. This makes PPC one of the most cost-effective strategies available.
Content marketing is another key marketing strategy — not only in general but also to voice search optimization. Earlier, we talked about the importance of content to rank highly in search results to obtain a voice search result.
The same is true for any business, whether they have a voice search optimization campaign or not.
Content is key, and without it, your website will have a hard time driving traffic since there’s nothing for search engines to rank.
When you provide beneficial and informative content on your website that targets your most beneficial keywords, you’ll reap the benefits when you rank highly in search results and see an increase in traffic.
Other services we offer
That’s not all! We also offer the following services:
WebFX is a top voice search optimization company
If you’re looking for a top voice search optimization company, we’ve got you covered. If you’re looking for a full-service Internet marketing company, we’ve also got you covered!
With more than 775+ client testimonials, more than 450+ digital marketing masters on staff, and over 1.6 million hours of experience, WebFX has provided successful marketing campaigns to clients around the world.
We can’t wait to hear from you!