How Much Does Voice Search Optimization Cost in 2025?
Last updated: December 12, 2024
Voice search optimization costs $100 – $2,500 per month or $50 – $300 per page on average in 2025. Keep reading to learn more about voice search optimization pricing and the costs you can expect to pay to launch your strategy!methodology:
- 250 U.S-based marketing and sales professionals share how much their companies spend on voice search optimization.
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Key Takeaways
- 90% of businesses are satisfied with the return on investment (ROI) they receive from voice search optimization
- 69% of businesses spend $100 – $2,500 per month on voice search optimization
- 53% of businesses spend $50 – $300 per page on voice search optimization
- 40% of businesses allocate 1% – 10% of their marketing budget to voice search optimization
- Pricing for WebFX’s custom voice search optimization services start at $600 per page
Voice search optimization pricing basics
If you’re asking the question, “how much does voice search optimization cost,” we’ve got you covered.
We surveyed 250 marketing professionals to find out how much their businesses spend on voice search optimization. Keep reading to discover what they shared!
How much does voice search optimization cost per month?
Voice search optimization costs $100 – $2,500 per month on average (69% of businesses.
Lots of different factors can impact how much your business will spend on optimizing your website for voice search. For example, larger businesses will likely have more web pages to optimize and have more competitors to outrank. Your chosen voice search optimization agency or freelancer can also affect your costs.
Source Data
| Cost Per Month | % of Businesses |
| Less than $100 | 4% |
| $100 – $500 | 29.33% |
| $501 – $1,000 | 24% |
| $1,001 – $2,500 | 16% |
| $2,501 – $5,000 | 8% |
| $5,001 – $7,500 | 8% |
| $7,501 – $10,000 | 5.33% |
| $10,001 – $15,000 | 2.67% |
| $15,001 – $25,000 | 0% |
| $25,001 – $50,000 | 0% |
| More than $50,000 | 2.67% |
How much does voice search optimization cost per page?
Voice search optimization costs $50 – $300 per page on average (53% of businesses).
Depending on your chosen agency or freelancer, they may require you to pay for your voice search optimization per web page. Similar to monthly costs, your business size, industry, and agency or freelancer can affect how much you’ll pay per page.
Source Data
| Cost Per Page | % of Businesses |
| Less than $50 | 20% |
| $50 – $100 | 13.33% |
| $101 – $150 | 13.33% |
| $151 – $300 | 26.67% |
| $301 – $500 | 6.67% |
| $501 – $750 | 6.67% |
| $751 – $1,000 | 6.67% |
| $1,001 – $2,500 | 6.67% |
| $2,501 – $5,000 | 0% |
| $5,001 – $10,000 | 0% |
| More than $10,000 | 0% |
What impacts the price of voice search optimization?
As mentioned before, voice search optimization cost can vary from agency to agency. But there are a few things that can impact the price of your voice search optimization campaign.
The number of keywords you want to optimize
SEO (search engine optimization) recap: In order for your website to rank highly in search engine results pages, it’s necessary to target valuable keywords that your target audience searches.
The same thing goes for voice search optimization. You still want to optimize the pages on your website for keywords that users are likely to search. The only catch? With voice search, you want to optimize your pages with versions of keywords that users are likely to speak rather than type.
For example, when you search something by typing it into your smartphone, you might search “pizza near me.” When you speak the same query, you might say something like “where can I get pepperoni pizza?” or “where is the closest pizza restaurant?” This means you’ll have to optimize for slightly different keywords.
This kind of keyword targeting is competitive, just like keyword targeting for traditional SEO campaigns. Similarly, there are some keywords that are harder to optimize for than others.
Regardless of what keywords you want to target with your campaign, the number of keywords that you decide to target can impact the cost of your campaign.
When you target a keyword on your website, you’ll need to write informative, beneficial content on that topic. That being said, the more keywords you target, the more content the agency will have to write.
This can, in turn, make your campaign more expensive.
The expertise of the agency
The agency’s expertise can also impact the price of your voice search optimization campaign.
If an agency is just starting out, they may offer lower prices — but cheaper isn’t always better.
If you hire an agency that has been working in the industry for decades, they’ll likely charge a little more for their services, but for good reason — they provide results. They have a team of experts who have become professionals in their craft by staying up to date with the latest trends in voice search and providing impressive results in the past.
That being said, it’s always worth it to spend a little more on an agency that you know will deliver the results you’re looking for with voice search optimization.
How much should you spend on voice search optimization?
Most businesses allocate anywhere from 1% – 10% of their overall marketing budget on voice search optimization (40% of businesses).
Your business is unique, which means your voice search optimization budget is too. How much you spend on voice search optimization will depend on your goals, plus the return you receive from it. For example, if you receive a higher ROI from voice search, you’ll likely set aside more budget to that strategy.
Source Data
| % of Marketing Budget | % of Businesses |
| 1% – 5% | 18.89% |
| 6% – 10% | 21.11% |
| 11% – 15% | 15.56% |
| 16% – 20% | 12.22% |
| 21% – 25% | 10% |
| 26% – 30% | 7.78% |
| 31% – 35% | 5.56% |
| 36% – 40% | 3.33% |
| 41% – 50% | 3.33% |
| 51% – 60% | 1.11% |
| 61% – 70% | 0% |
| 71% – 85% | 0% |
| More than 85% | 1.11% |
What to consider when budgeting for voice search optimization
Though it’s difficult to put an exact price tag on a voice search optimization campaign, there are a few things to consider when determining if you’re your campaign will be at the high or low end of the pricing spectrum.
Number of pages you want to optimize for voice search
As we mentioned before, ensuring that your current and future content is optimized in a way that appeals to search engines is crucial to earning a position zero/voice search ranking in results.
That being said, the number of pages you want to optimize for voice search will affect the cost of your campaign.
If you want to optimize all of your current content on your website for voice search, and you have over 300 pages on your website, your campaign will cost far more than if you only need to optimize 50 pages.
How much new, targeted content you’re looking to add
If you’re not satisfied with the content you currently have on your website, or want to add more fresh, targeted content, you should account for this addition in your budget.
Content creation involves a lot of steps, so you’ll want to get some concrete numbers from agencies that you might be interested in hiring. This will give you an idea of how many pages of content you can get for a certain price.
How many keywords you want to target
This goes hand-in-hand with the amount of content you’re looking to add to your website, since you’ll basically create content surrounding the keywords you choose to target.
For example, if there are 10 keywords that you know are valuable to you and your industry, you’ll likely create pages of content to target each of the keywords.
Typically, an agency will conduct keyword research for you before deciding on what keywords to use in your campaign. This is sometimes included in a content creation package, but for some agencies it’s not. It’s best to figure out if keyword research is an additional cost.
The agency’s experience
When you work with a top-of-the-line, international marketing firm for your voice search optimization, chances are you’re going to pay a little more. However, as we mentioned before, cheaper isn’t always better — especially when it has to do with business.
It’s better to budget a little higher if you want to get truly outstanding results.
Voice Search Optimization Services
🙌 $91M SEO Revenue Driven for Clients
💙 1,100+ Testimonials
Why outsource your voice search optimization?
Wondering why you should choose to outsource your voice search optimization to an agency or freelancer instead of managing your strategy in-house? They are many reasons why you may choose to partner with an agency or freelancer for support.
We asked 250 businesses why they chose to outsource their voice search optimization strategy.
Managing a voice search optimization strategy in-house can be tricky. You need the expertise, resources, and time to effectively manage a successful strategy. And if you find that you lack any of those things, an experienced agency or freelancer can help!
Source Data
| Outsource Reason | % of Businesses |
| Lack of Time | 16.33% |
| More Cost-Effective | 27.21% |
| Lack of Expertise | 21.09% |
| Lack of Resources | 18.37% |
| Lack of Results | 17.01 |
Is voice search optimization worth it?
Yes, voice search optimization is worth it! In fact, 90% of businesses say they are happy with the ROI they receive from their voice search optimization strategy.
Source Data
| ROI Satisfaction | % of Businesses |
| Yes | 90% |
| No | 10% |
Voice search optimization pricing FAQs
Still got questions about the cost of voice search optimization? Find answers to common questions below!
How is my page selected for voice search?
Research shows a strong correlation between voice search and position zero spots in search. In other words, content pages that rank in position zero, also known as a “featured snippet,” have a higher chance of being used in voice search results than those that rank organically. These featured snippets rank above organic results in search engine results pages and receive the highest number of clicks from searchers.
It’s important for your voice search optimization agency to pay close attention to where you rank in search — and ensure that you’re ranking in position zero.
Why voice search?
Many business owners wonder the same thing — why is voice search suddenly so important? Though voice search optimization is a fairly new strategy, it doesn’t make it any less significant.
As a matter of fact, marketers plan on the voice recognition market becoming a $2.02 billion industry between 2021 to 2025. That statistic alone shows how voice search grows every day — making it increasingly important for marketers that want to effectively reach their target market.
So why should your business optimize your website for voice search? In the year 2017, 35.6 million Americans said they used a voice-activated assistant at least once per month. Voice-activated assistants are any device that responds when you speak a command. That number is staggering, and it’s more proof that voice search is growing — and that marketers need to keep up.
At the end of the day, if you want your business to be a result contender for voice search, now is the time to adopt a voice search optimization campaign.
Did we mention that by 2020, the U.S. will be home to an estimated 21.4 million smart speakers like Amazon Alexa?
Why is it important to optimize for voice search?
SEO hasn’t changed since voice search devices came along — it still helps your site appear at the top of search results for a specific query. The only difference? It’s now necessary for SEO campaigns to target keywords and phrases that users are likely to speak into their devices.
Just like it’s important to optimize your website pages to rank in traditional search results, it’s now important to optimize your site for voice search.
Voice search is about to get a whole lot more popular
In the coming years, voice search optimization is going to have a huge impact on the way users search for things they need online. Further, by 2020, nearly 30% of searches will be done without a screen.
That being said, it’s extremely important to optimize your website for voice search so that the 30% of people who no longer use a screen to search can find your company online.
If you think voice search isn’t steadily growing, think again! Between Google Home and Amazon Alexa, 45 million devices were installed at the start of 2018, and that number is only set to grow.
With so many customers purchasing voice devices, it’s only natural that the number of voice searches will continue to increase year over year.
If you’re a local business, voice search optimization is a must
If you’re a local business, voice search optimization is even more important for you. Why?
A high percentage, — 46%, of voice search users say they look for a local business with voice search on a daily basis.
If you’re a local business, and you aren’t optimizing your content for voice search, you could miss out on nearly 50% of potential customers. That’s huge.
Another significant stat to note for local business owners — 58% of consumers said they used a voice search device to find information about a local business in the last year.
Are there statistics that prove why the price of voice search optimization is worth it?
If you’re questioning whether you should optimize your website for voice search optimization, and whether the price is worth it, these stats should help to seal the deal.
- Of current smart speaker owners, 45% said that they plan to purchase another smart voice device.
- Google Assistant is available on more than 400 million devices.
- By the year 2023, two-thirds of millennials will utilize some sort of voice-enabled digital assistant.
- As of January 2018, there were one billion voice searches per month.
- When asked, 65% of people who own an Amazon Echo or Google Home say they can’t imagine going back to how life used to be before they had a smart speaker device.
These stats show that a voice search optimization campaign is not a waste, but quite the opposite. Though you may be weary of adding another cost onto your marketing strategy, voice search is one of the best possible campaigns you could adopt.
Voice Search Optimization Services
🙌 $91M SEO Revenue Driven for Clients
💙 1,100+ Testimonials
An Inside Look at WebFX Voice Search Optimization Pricing
🤝 Completely custom voice search optimization strategy With the manpower of a large firm, but the approach of a boutique SEO agency, the value of WebFX’s voice search optimization services is unmatched.
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Highlights
📝 Includes on-page optimization with copywriting and implementation
🎨 Supported by design and CRO teams
📊 Advanced ROI reporting and content analytics
Join the 1,450+ businesses trusting WebFX to drive revenue through organic search
Too many search engine optimization providers take a copy-and-paste approach to voice search. That’s not our style.
WebFX Featured Snippet Creation & Optimization Pricing
| Features | Aggressive |
|---|---|
| Search Engine Result Page Analysis | |
| Featured Snippet Query Research (Keywords) | |
| Content Creation | Up to 400 words |
| Implementation of Schema (JSON, Microdata, RDFa) | |
| Metadata & Date Stamp Optimization | |
| Image Optimization | |
| Heading Optimization | |
| Featured Snippet Testing | |
| Readability Content Grade (Flesch-Kincaid) | Score of 8.0+ |
| Dedicated Project Manager | |
| 300+ SMEs behind campaign driving results | |
| Investment | $600 per page |
| Need more information? Call Us: 888-601-5359 | GET STARTED |
At WebFX, we offer top-of-the-line voice search optimization. We know the importance of optimizing your existing content in order to win more position zero spots in search. We want to give your business the highest chance of ultimately achieving a voice result.
Our voice search and featured snippet optimization services combine all the techniques necessary to achieve position zero for your most important content — so that you can also achieve a voice result.
We’ll start by giving your website a search engine result page analysis. With this analysis, we’ll take inventory of your site’s pages in order to determine what is needed to propel them into position zero.
Often times, existing pages on your site need content optimization, a few images, or different keyword targeting. Whatever it is, our analysis will help us understand what your website needs to gain more voice search results.
Next, we’ll preform featured snippet query research. In short, this is keyword research that will increase your chances of securing a position zero result, and further, a voice search result. For position zero results, you’ll typically want to answer a question or provide an ordered list, so researching keywords and phrases around those criteria can be helpful.
We’ll then create content surrounding those keywords so your website has the opportunity to rank for the keywords that mean the most to your business. Content is extremely important to your campaign because without it, there won’t be anything for Google to rank in search engine results.
The keyword you’re targeting impacts the type of content you create. For example, if the top spot in search for the keyword “how to keep oceans clean” is a piece of content that is 4000 words long from a highly-reputable, it’s unlikely that you’ll be able to take over that top spot with just a blog post.
However, if the top spot for that same keyword is a 300-word blog post, there is tons of opportunity to steal the top spot with an extensive piece of longform content.
Sometimes, you’ll require longform content, which is content that is more than 2000 words, and sometimes a blog is sufficient to target the keyword. Regardless of what kind of content your website requires, we’ll ensure that it properly targets keywords so that you can rank highly.
We also include image optimization and heading optimization in our campaigns to help you boost your search rankings. When we optimize your images, we’ll ensure that they’re the correct size so that they load quickly, they’re responsive — or easy to view on every device — and that they have the proper alt text. Since Google can’t determine what a photo is just by its code, alt text is necessary to describe the photo to Google.
An example of alt text would be “cupcake on a glass stand at a bakery,” or “high school students walking down the hallway.”
We also want your headings to be as effective as possible, so we’ll optimize them by adding your target keywords.
With all of our campaigns, you’ll receive a dedicated project manager to assist you throughout the course of your campaign. They’ll help answer your questions, provide custom reports, and even suggest new strategies to better optimize your campaign.
With a combination of these initiatives and more, we’ll create the perfect voice search campaign for your company — and optimize your content for both position zero and voice search.
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