Why Do You Need SEO Services?

At WebFX, we’re here to help you with these important questions. On this page, you can learn what SEO is, why it’s so important for websites, and what an SEO company like ours typically offers with their SEO services. Consider this a short course in SEO and everything it can do for your website! If you’d prefer to speak with one of our SEO experts directly, you can reach us at 888-601-5359.

Why do you need SEO services?

There are several ways SEO services can benefit your business. Here are just a few reasons why you should invest in SEO:

1. Save time and resources
2. Boost your online visibility
3. Drive more qualified traffic to your website
4. Outrank your competitors in local search results
5. Generate more leads and conversions
6. Power business growth

1. Save time and resources

When you invest in SEO services from an agency, your partner will take care of managing your SEO strategy for you, so you and your team can focus on other business tasks. Plus, SEO services can help you save money in the long run since you won’t need to hire a team of SEO specialists to execute your strategy.

2. Boost your online visibility

An effective SEO strategy significantly increases your online visibility and brand awareness. SEO will ensure your website appears in the search results when users search for your products or services, building your reputation as a trusted brand and helping more people discover your business.

3. Drive more qualified traffic to your website

SEO also helps you drive more traffic, and qualified traffic, to your website. As part of your SEO strategy, your agency will optimize various elements of your website to follow SEO best practices and make it SEO-friendly. This will help you improve your rankings in the search results so more users can find your business and visit your website.

4. Outrank your competitors in local search results

If you have a local storefront or operate a business that serves the local areas, then there are several SEO services benefits you can enjoy. A local SEO strategy helps your business rank in crucial local searches like “Italian restaurant near me” or “Plumber in Dallas”, helping you to beat out the competition and drive more local traffic and leads.

5. Generate more leads and conversions

Because SEO constantly drives qualified traffic (as in the users who are already searching for your products or services) to your website, you can enjoy more leads and conversions as a result. Once users arrive on your website, your optimized content will handle the rest when it comes to encouraging them to contact your business and make a purchase.

6. Power business growth

SEO is one of the best digital marketing strategies for driving consistent revenue and growth for your business. Your SEO strategy will keep your company visible in searches all year long and beyond, so you can keep driving traffic, leads, and revenue for the long-term.

What can an SEO services company do?

A company that offers website optimization can do a variety of things. They can help you get ranked on search engines, improve your rankings, optimize your website to perform better, assist you with creating content, and much more. Every SEO expert and company is a little different in what they offer, how much they charge, and what results they guarantee for their clients.

Here’s some information on the services that a SEO company like WebFX can offer you. Although these aren’t all of the services we can offer, these are some of the most important actions we take when working with a business as their internet marketing partner.

Keyphrase Research and Identification

Before taking any action on improving your website’s ranking, WebFX researches and identifies the right keywords or keyphrases for your business. We do this through meetings with you to learn about the words and phrases that you associate with your products or services. We also conduct research online to see who is already ranking for these keyphrases, and what the competition looks like.

Once we’ve finished our research, we’ll have a good idea of the strategy that we need to take to improve your ranking on these selected keyphrases. We may find that the competition is very low on some, and that you’ll be able to naturally rank with just some simple optimization and content creation. But other keywords may have a lot of competition, and we’ll recommend that they are targeted more aggressively with link building and other actions.

We believe that it’s best to get a good look at your preferred keywords, and your ranking goals, before we take any action on your website. Strategy is a crucial part of SEO, and one that we take very seriously.

Initial website optimization

If you have a new website, or have never had SEO services performed on your website before, some initial optimization will be performed. This will involve getting those keywords and phrases we identified in our research populated on our website in a few specific places, and in ways that search engines will pick up on.

Initial website optimization usually involves populating your website’s meta description and keywords, which is what users see associated with your website when viewing it in a list of search results. It also involves updating your website’s title and individual page titles to include your business name and important keywords.

There’s also some content that should appear on the first page of your website, as well as other pages. The presence of a few short sentences or paragraphs about your business and products gives us an opportunity to insert the keywords and phrases you want to rank for. While it can be challenging to write natural text that contains these keywords, we’ll find a way to do it. We recognize that there needs to be a balance between a well optimized website and one that users enjoy reading and using.

Submission to search engines

One important step for brand new websites is the submission to search engines. Although search engines will eventually naturally crawl your website through links made to it (from other websites, or from posts on social media, for example), you can speed up the process by submitting it for their review and inclusion in their index.

Once we’re satisfied with the quality of your website, and the way that we’ve populated keywords on it, we’ll submit your site to all the major search engines. Once the website is crawled, it will start to appear in search results.

After submission, we’ll work on improving your rankings through a few other methods like link building and content creation. Keep reading to learn about these SEO tactics.

Improving the user experience

The experience that your users have when they visit your website, also called UX, is very important to your rankings. If someone visits your store and thinks it’s unattractive or difficult to browse, they’re likely to leave right away. And if they do, this data will make it back to the search engine that sent them to your site in the first place. Although a few bounces like this aren’t a problem, a lot of them may signify that you shouldn’t be ranking as highly for that referring keyword or phrase – even if your website is really relevant!

To avoid high bounce rates that impact your ranking, we’ll work with you to improve the user experience on your website. This may be a step that we take at the very start of the SEO process, if your website is brand new, or it may be something that is done on an ongoing basis. We’ll evaluate your traffic, bounce rates, and cart abandon rates, and make suggestions or implement methods to improve your user experience.

Quality link building

In the example we gave at the start of this lesson, we talked about Google learning to rank websites based on the opinions of others, much like your trust in a business or partner being established through the opinions of others. One way that websites can tell search engines that they are trusted and should be ranked higher is through links.

Link building has become increasingly important in the world of SEO. Generally speaking, the more competitive a keyword or area of business is, the more links a website needs to have to rank for it. Although you may find that you receive a lot of links naturally, sometimes a new business needs help to build up those valuable links.

Building links involves a lot of specific tactics and methods, and can include everything from simply placing your website link on your social media profiles to submitting guest posts to other blogs to creating great content that gets shared by other websites. An effective and ongoing link building strategy is crucial to establishing and improving your presence online.

WebFX will work with you to build natural, valuable, and timely links to your website. Our customized link building programs can help you no matter how many links you need to build, or how many keywords you need to target with them.

Content creation

Website content serves several purposes. For your visitors and customers, it gives them something to read, and allows them to learn more about your products, services, history, location, and so on. Great content is also likely to be shared, which can help with link building. But for purely SEO purposes, content is what search engines need to determine how relevant your website is to a specific keyword or keyphrase.

Your website content, especially the copy on the homepage or crucial landing pages, needs to contain the right words and phrases to help improve your ranking. It can be hard to write content that serves both customers and search engines, but it is definitely possible. We’ll carefully craft keyword-rich content and populate it on your website in the places where it matters most.

Our SEO services include not only the creation of unique content and our proven copywriting services, but also ongoing optimization and content creation. This will help your website stay fresh, and give users a reason to keep coming back to see what you’re publishing now. We can even write blog posts for you if you need help updating a company blog or article database.

Ongoing optimization and updates

Since things change online at a very rapid pace, hitting the #1 spot on Google can sometimes involve firing at a moving target. One day you’re on top, and the next day you’re impacted by an algorithm change and have fallen a few spots. But don’t panic: a long-lasting relationship with a SEO company like WebFX can help you stay current.

Our organic SEO services include ongoing optimization and updates to help you keep your content fresh, and to ensure that you’re ranking as high as you can no matter what happens. Our internet marketing team is constantly reading and researching the newest search engine algorithm updates. If we think one of these updates will impact your website, we’ll make the necessary changes quickly. This ensures that you stay current – and that your rankings stay intact.

What is SEO?

SEO is short for “search engine optimization.” To put it simply, SEO is any action taken that is meant to better optimize or improve your website’s performance in organic search results. The end goal of SEO is usually to get a website to rank in the #1 spot on search engines like Google, or at least on the first page.

Why choose WebFX?

When you partner with WebFX for your SEO services, you get more than keyword optimization and link building. Our expert internet marketing team has over 100 years of combined experience, and we know what it takes to get your website ranked – and to sustain that top spot.

WebFX has even been ranked the #1 SEO agency. This means that we’ve been recognized as one of the best companies out there that can help you with SEO and improving your website performance. So when you choose us, you’re choosing a company that has been nationally recognized as a great SEO services provider.

Take the next step

You probably came to this page asking “why do you need SEO services?” We hope that we helped educate you on what SEO is, what SEO services usually include, and why you need them for your website. Thanks for reading!