Search engine optimization is the best marketing strategy for earning long-term revenue.
We cover that in our last video of our SEO Basics video blog series!
Video: SEO and Long Term Revenue
Hello everybody and welcome. My name is Christopher Zook and I’m an Internet marketer here at WebFX, and today we’re going to talk about SEO and long-term revenue.
We’re covering this because long-term revenue is the main advantage of an SEO campaign. By its nature, SEO is a slow and deliberate process, and it doesn’t pay off right away.
But when it DOES pay off, it pays off big for a long, long time.
In this video, we’ll talk about three reasons why SEO results take a while, how you can address those issues, and why SEO is STILL worth the effort.
#1. SEO takes time to set up
SEO takes time. The reason is simple: There’s a lot to do.
You have to create content, optimize it with HTML code, post it to your website, troubleshoot it for errors, and promote it all afterward.
That’s easily a full-time job — but that’s not even 50% of what goes into today’s quality SEO plans! You also have tons of other strategies that synergize with SEO, and taking advantage of each one is essential to long-term success.
The most common additional strategies are content marketing, PPC, social media marketing, reputation management, web design, user experience design, conversion rate optimization, and that’s just for beginners.
All of that is required for a comprehensive SEO strategy, and anyone can do it.
But it still takes time.
The most common solution to this is to set up a PPC campaign that drives paid traffic to your site while you wait for SEO to “kick in.”
That’ll help alleviate the “growing pains” of a new website and make you competitive in your industry while you build SEO credibility.
This is especially helpful because of our second point.
#2. Google is slow
Even though Google delivers search results in the blink of an eye, it’s still slow to discover new websites.
That’s because Google wants to read and categorize the entire Internet, which is a huge job.
That means your website is just one of billions that Google wants to read. Plus, Google has a built-in bias against newer websites. You have to earn credibility before Google will start recommending you in search results, and there’s always another competitor to overcome.
But even that’s not the biggest problem. The biggest problem is just getting Google to discover you in the first place.
That’s because even Google can only move so quickly. It can deliver search results in a flash, but it has to find those search results first.
The solution to this is to create accounts on Google Analytics, Google Search Console, and Google My Business.
These properties let you send information about your company and website directly to Google HQ. That lets Google find you, categorize you, and show you in search results — even if you’re not on the first page.
But even when you tell Google directly that you exist, you could still wait anywhere from one to four weeks before your site actually shows up in search results, and you might wait longer to get a half-decent ranking.
That’s because of our third issue.
#3. Your competition uses SEO too
Your competitors are also using SEO.
The more they work, the harder they make it for your SEO strategy to succeed. That means you have to stay ahead of the curve — but that’s difficult when you have multiple competitors coming at you from all sides.
After all, if you’re all targeting the same high-value keywords, only one of you can be #1 in search results.
The solution to this is diversifying the keywords you target. By expanding your website to target different keywords, you can reach customers with content that your competitors haven’t thought of yet.
Think of your keywords like an investment portfolio. The more diverse it is, the safer it is.
You can bet your competitors are doing the same thing, too. If you want to jam a stick in their spokes, another solution is to research the keywords they’re targeting and target them as well.
That way, you make it harder for your competitors to surpass you when getting new customers.
In that regard, SEO sometimes requires you to play a little offense when it comes to your competitors. By targeting lots of keywords, including competitor keywords, you can throw your hat into the ring and duke it out for high-value customers.
Why SEO is worth it
Even though SEO takes time to get going, it’s still worthwhile for a lot of big reasons.
First of all, SEO leads have a 14.6% close rate. That means 14.6% of all your leads (about 1/8) turn into customers.
That’s a huge improvement over traditional marketing leads, which have a close rate of 1.7% (or 1/100).
That makes SEO 8.5 times more effective than traditional marketing at getting sales — but only after you put in the time.
Second, a whopping 85% of retailers agree that SEO and PPC are most effective at getting new customers.
So remember when we said PPC can help alleviate the growing pains of an SEO strategy? 85% of retailers agree! The retail industry is one of the biggest in the country, and all of them almost unanimously agree that SEO works.
That’s quite the endorsement.
Third, Google handles more than 1 trillion searches every year. I literally can’t picture that number because it’s so large, but this is a fact.
With that in mind, you can be sure that your business has potential customers on Google. You just have to reach out to them with SEO.
Fourth, 80% of all local searches on Google convert into new leads or customers.
So remember when we talked about Google My Business earlier? That’s a local SEO outlet that helps you show up for local searches.
Wouldn’t it be great if 3/4 of everyone who looked you up online became a new lead?
Last, content marketing generates 3x more leads than traditional marketing.
That means every time you create content for your site, you have the chance to drive 3x more leads and sales to your business than billboards, radio ads, and even TV commercials.
That’s a ton of potential customers for practically no investment, compared to traditional advertising.
But even besides these stats, there’s still one fact that makes SEO the best marketing strategy ever.
The best part
The best part about SEO is that it’ll continue earning results for you day after day, year after year.
Google never closes. It doesn’t take weekends. It doesn’t do holidays. So when Google starts showing your site in search results, you show up 24 hours a day, 365 days a year. No exceptions.
That means you can passively earn leads after you optimize your site. Imagine sitting at the Thanksgiving table with your family, enjoying the day, and then checking your email to find three new leads for your company when no one at your company even worked that day.
Even if that’s only a fraction of the sales goals you have for your month, it’s still earning you revenue without you so much as lifting a finger.
Start using SEO today
If you want to get started with SEO, WebFX is here to help. We have a huge team of SEO specialists who have helped our clients collectively earn millions in new revenue over the past 20 years.
We’ve worked wonders in just about every industry, and now it’s your turn.
Follow the links in this video to contact us today so you can set up an SEO plan that’ll grow your business year after year — and then some.