Abbey is a digital marketer, copywriter, and lead editor. She has worked on over 200 client campaigns and WebFX, and she specializes in marketing strategy analysis and industry-specific digital marketing plans. Outside of writing and editing, you’ll likely find her taking pictures of her cat, making a new playlist, or tending to her houseplants.
Creating engaging content is a labor of love. You research content ideas, consider your target audience, and build your content. Before you hit “publish,” don’t undermine all your hard work by including a generic “click here” as your call to action (CTA).
There are several effective ways to inspire your reader to take action that isn’t the same old phrasing. This post will tell you what to say instead of “click here,” to inspire your readers to learn more about your business and buy your products or services.
Who doesn’t love to get things for free? A CTA such as “try it for free” is an effective way to entice new customers to sign up with your business. There are also limited contractual obligations with the word “try,” so customers feel more comfortable sharing their email addresses to receive a complimentary consultation, ebook, or other related service.
When using this CTA, be sure to tick these boxes:
Identify the conditions of the free items and relevant cancellation policies
Ask customers to opt in to email marketing — even if they cancel a subscription, you can entice your email list with future deals
Specify a time period
2. Embrace the now
After reviewing your website and product offerings, clients may feel intrigued to learn more, but they need a little push. Adding words like “now” or “today” in your CTA prompts customers to take immediate action.
Black Friday deals are a great example of this CTA in action. In 2023, Americans caved to these Black Friday campaigns and spent approximately $9.8 billion on pre-holiday deals thanks to CTAs like these, along with other marketing strategies.
3. Show, don’t tell
Many customers want to try a product or service before parting with their hard-earned cash. By using a CTA such as “sign up for a free demo,” you help them gain the information they need to justify the purchase.
Another benefit of using this CTA is that it helps build brand credibility. As 81% of consumers need to trust a brand before they make a purchase, this is critical to continued sales.
4. Encourage a contact
Customers who add items to their cart but hesitate to complete their order may require additional details from the brand. For example, an eco-conscious consumer may want to clarify a product’s sustainability before making a purchase.
Adding a CTA such as “contact us for more information,” prompts the customer to get in touch, enabling you to provide the details they cinch the deal.
5. Create urgency
Adding phrases such as “limited stock” or “only X items left” to your CTA effectively creates urgency.
Technology giant Apple skillfully uses this tactic when it launches a new iPhone. Loyal Apple users know there are limited models available on launch day, motivating them to join the preorder list. Customers are more inclined to take action to avoid the waits.
6. Inspire learning
Simple CTAs such as “learn more” are sometimes the most successful. For companies that have crafted a multi-stage lead funnel, these CTAs help guide potential customers to the final point of conversion.
Another benefit of these CTAs is that enable more opportunities for internal linking, helping your website to rank higher on Google.
7. Hand out discounts
Customers love a good deal, so CTAs that specify a discount are likely to prompt more conversions. According to Forbes, Millennials are especially attracted to favorable discounts and will change to another brand if they are offered at least 30% off their purchase.
8. Earn more signups
Finally, try some CTAs that encourage more signups. Giving this specific instruction will tell people what they can expect when they click on the link. You can also entice them within the CTA by including the perks of signing up for a newsletter, rewards program, or other service.
A well-crafted CTA is a powerful way to turn warm leads into sales, but that’s just one aspect of your content marketing strategy. Having a partner makes it easier.
WebFX is a leading digital marketing company with a team of 500+ talented professionals who specialize in these services and more. Whether you’re a long-established brand or a start-up, you can develop a content marketing strategy that engages your audience and inspires them to act now.
Craft a tailored online marketing strategy! Utilize our free Internet marketing calculator for a custom plan based on your location, reach, timeframe, and budget.
Craft a tailored online marketing strategy! Utilize our free Internet marketing calculator for a custom plan based on your location, reach, timeframe, and budget.