Today, more than 60% of companies use sales enablement, leveraging the process to drive lead generation and nurturing efforts, as well as business growth.

What is sales enablement, though, and how do you use it to create a sales enablement strategy?

Keep reading, because this post provides you with a complete guide to sales enablement. Learn the definition of sales enablement and how to create a competitive sales enablement plan for your business.

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Curious about pay-per-click (PPC) advertising? You’re not alone.

Around 65% of small-to-midsized businesses (SMBs) invest in PPC campaigns, making it one of the most popular digital marketing strategies. If you’re looking to become a part of that group (and get in on PPC’s impressive 2:1 return on investment), this PPC FAQ can help you get started.

Keep reading to get answers to your biggest PPC questions!

P.S. If you want to stay in-the-loop about pay-per-click advertising, from the latest strategies to the newest updates, sign up for Revenue Weekly. Join today, and receive your first compilation of marketing and advertising stories.

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If you run a service business, listen up! Google has a tool called Local Services ads that can have a massive impact on your business’s lead generation efforts. But what are Local Services ads? Keep watching to find out! 

Did you know that businesses make $2 for every $1 spent on pay-per-click (PPC) campaigns? PPC ads are an excellent way for you to drive valuable leads for your business. In fact, PPC visitors are 50% more likely to convert than organic traffic.

So, what types of PPC ads can you run for your business?

Did you know that over 70% of potential customers will leave a website if it isn’t accessible? If you want to keep customers happy on your website, you must create a site that is easy for everyone to use.

If you’re looking for answers to the question, “do websites have to be ADA compliant,” you’ve come to the right place.

In the U.S., companies spend more than $125 billion on digital advertising, making a return on ad spend (ROAS) a critical metric for measuring success. No matter your sector, advertising budget, or strategy, you need to not only monitor and measure your ROAS but also maximize its performance.

What is ROAS, though, and how do you calculate it?

Keep reading, because this post provides everything you need to know about ROAS. Whether you’re curious about its definition, formula, or comparison to return on investment (ROI), you can find all that information right here, plus access expert tips for improving yours.

If you need professional assistance and insight into your ROAS, WebFX can help. With our digital advertising services, we offer decades of experience to help reduce wasted ad spend, improve ad performance, and maximize ROAS. Contact us online or call us at 888-601-5953 to learn more today!