By now, you probably know how beneficial Google Ads can be to your Internet marketing strategy. While search engine optimization (SEO) is vital for a solid website foundation, Google Ads is a great next step to getting even more specific […]

As a sales or marketing manager, it's essential to know what your buyers want so you can tailor an effective sales strategy to their preferences and biases and not lose a deal.   However, customers' decisions to purchase are […]

Doing proper prospecting might be the difference between your sales process taking off and stagnating from a lack of leads. Sales agents can benefit from learning the ins and outs of good prospecting since it is the lifeblood of healthy […]

In this video, Ashley from the WebFX Internet Marketing team will discuss the benefits of online reviews for your company. Transcript: Hey guys! Follow along with me as I try to buy a new microwave. This one looks great. […]

Technical marketing skills can be your greatest asset if you want to get ahead in the digital marketing landscape. Building your technical skill toolbox can give you an advantage over other marketers and drive results for your company or clients. […]

Staying in touch with your prospects helps you successfully deliver messages that encourage them to convert into customers. In addition, by keeping in touch with your current customers, you can build brand loyalty and upsell your products or services. But […]

When tallying up your business expenses and profits, you must calculate your sales revenue to see how much you’ve earned. Your sales revenue will impact the rest of your operations, so having accurate figures is crucial. The sales revenue […]

At the heart of every successful business is its customers. For your business to keep growing, you must continually attract new customers while maintaining your current customer base. Using a customer relationship management (CRM) platform can help. If you’re using […]