Smart marketing starts here

Lead generation is essential for growing your business, but generating a lead is only the beginning. The vast majority of your new leads won’t be ready to buy, so you need to work on moving them towards converting. The process used to achieve this is called the lead nurturing process. An effective lead nurturing campaign […]

Email marketing is a unique part of Internet marketing. It’s an incredible medium that lets you stay in contact with your customer base and encourage repeat customers day after day, and it pays dividends. It’s also one of the few forms of direct outreach that people actually want. Practically nobody likes junk mail, and nobody […]

Welcome to the definitive email marketing guide for small-to-midsized businesses (SMBs). If you’re looking to make the most of 2021 and your marketing budget, this guide to email marketing basics is for you. In this guide, you’ll learn the basics, plus how to build, measure, and maintain your strategy. Keep reading to learn how to […]

Are you looking for ways to help your online business gain new customers? If so, it’s time to invest in digital marketing for online businesses. With a digital marketing strategy in place, you’ll help more people discover your business and go from prospects to customers. So, how do you get started with small business online […]

You’ve crafted the perfect email to send to your subscribers to get them to convert. You send out the email and wait in anticipation for people to start buying your products. After a few days, though, you check and see that, while a bunch of people clicked on your email, very few converted. Why is […]

If you’re launching a search engine optimization (SEO) campaign, you need to track performance metrics to ensure your site drives the results you desire. If you don’t track key metrics, you may find yourself pumping money into a strategy that isn’t providing a return. So, what metrics do you need to track for success?