Marketing

When it comes to running a business, there’s an endless list of things to do. Even just marketing your business comes with a seemingly infinite list of tasks to check off. The key, though, is working smarter rather than harder. With marketing automation, you can use smart technology to save time and improve your results. […]

More than 88% of digital display ad spending, which amounts to over $75 billion, was programmatic in 2020, according to eMarketer. Those numbers are forecasted to continue growing to over 91% and $133 billion by 2023. Programmatic advertising provides numerous benefits, such as increased efficiency, reduced ad costs, and improved performance through optimization, so it’s […]

Looking at the sheer number of metrics and reports available in Google Analytics can be exciting and overwhelming. There’s a ton you can do with the platform, but plenty of questions are sure to arise as well. What do all of these terms mean? How do I actually use this data? In this post, we’ll […]

Over 80% of businesses have a content marketing strategy, according to a survey by SEMrush. Online content, which includes everything from blogs to videos to infographics, is a foundational element of digital marketing and building a brand online. And having a smart content marketing strategy is key to getting the most out of your content. […]

“Digital marketing isn’t affordable.” “Search engine optimization (SEO) doesn’t work!” “You have to post on every social media platform.” What do all these statements have in common? Well, they’re digital marketing myths.

What is geofencing? How do I set up a geofence? How much does geofencing cost? If you found yourself asking these questions, you’ve come to the right place! We’ve taken the top geofencing FAQs to help you get the answers you need! Keep reading to get answers to all your questions! Geofencing FAQs: Everything you […]