What Is Sales Enablement? (Everything Sales Teams Need to Know)

Today, more than 60% of companies use sales enablement, leveraging the process to drive lead generation and nurturing efforts, as well as business growth.

What is sales enablement, though, and how do you use it to create a sales enablement strategy?

Keep reading, because this post provides you with a complete guide to sales enablement. Learn the definition of sales enablement and how to create a competitive sales enablement plan for your business.

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11 PPC FAQs That Every New Advertiser Should Ask

Curious about pay-per-click (PPC) advertising? You’re not alone.

Around 65% of small-to-midsized businesses (SMBs) invest in PPC campaigns, making it one of the most popular digital marketing strategies. If you’re looking to become a part of that group (and get in on PPC’s impressive 2:1 return on investment), this PPC FAQ can help you get started.

Keep reading to get answers to your biggest PPC questions!

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ROAS: Everything You Should Know About Return on Ad Spend

In the U.S., companies spend more than $125 billion on digital advertising, making a return on ad spend (ROAS) a critical metric for measuring success. No matter your sector, advertising budget, or strategy, you need to not only monitor and measure your ROAS but also maximize its performance.

What is ROAS, though, and how do you calculate it?

Keep reading, because this post provides everything you need to know about ROAS. Whether you’re curious about its definition, formula, or comparison to return on investment (ROI), you can find all that information right here, plus access expert tips for improving yours.

If you need professional assistance and insight into your ROAS, WebFX can help. With our digital advertising services, we offer decades of experience to help reduce wasted ad spend, improve ad performance, and maximize ROAS. Contact us online or call us at 888-601-5953 to learn more today!