Companies investing in pay-per-click (PPC) advertising earn an average return on investment (ROI) of $2 for every $1 spent. Average isn’t what you’re looking for, though. You want your business to earn the best possible ROI, which is why improving your PPC strategy is one of your top priorities.

Learn how to maximize your PPC ROI with these nine innovative PPC strategies!

Did you know that around 80 percent of companies focus on Google for pay-per-click (PPC) campaigns? While there are other options for running PPC campaigns, Google Ads is the best platform for reaching the most leads. You’ll help your business grow and expand your reach.

In this post, we’ll show you how to advertise on Google in seven simple steps.

Let’s get started!

Content marketing has the power to generate three times more leads than traditional marketing. And in today’s digitally-connected world, you need quality content to reach leads and grow your business.

Need some digital content marketing tips to take your strategy to the next level? You came to the right place.

Find out how to turbocharge your site with these six digital content marketing tips!

For more than 50 percent of marketers, lead generation is a top priority. That percentage increases to 85 percent for business-to-business (B2B) marketers, emphasizing the critical role lead generation plays in your company’s success.

Generating leads from the web isn’t easy, though.

That’s why we’ve compiled this website marketing strategy guide on how to get more leads. With this guide, your business can start generating not only more leads but also higher-quality leads, which maximizes the time of your sales team and boosts your annual earnings.

With the ability to earn you $44 for every $1 invested, email marketing is a powerful lead nurturing strategy.

But if you want subscribers to take action, you need creative, well-designed email newsletters. Need some inspiration? Sit back and relax — we’ve got you covered.

Check out these 11 amazing email newsletter examples to inspire your next campaign!

Reviews have the power to drive valuable leads to your business. Considering 88 percent of people trust reviews from consumers as much as they do friends and family, it’s crucial that you garner reviews to get new leads to turn into customers. On this post, we’ll discuss six reasons why business reviews matter in 2019.