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Marketing

Google Ads Audiences: 8 Audiences to Target with Google Ads

Are you targeting the right people with your pay-per-click (PPC) ads? If you don’t see the results you desire with your paid ads, you may need to refine who you’re targeting. With Google Ads audiences, you can set more refined parameters to reach more qualified leads for your business. On this page, we’ll cover: What […]

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Marketing

8 Content Marketing Hacks that Will Amp Up Your Content Marketing Plan

Feel like you’re driving lackluster results with your content marketing efforts? If so, we’ve got some tips to help you breathe new life into your content. With these eight content marketing hacks, we’ll help your content go from subpar to spectacular. Keep reading to learn how you can create a more effective content marketing strategy. […]

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Marketing

7 Best Email Marketing Tools in 2020 for Small & Midsized Businesses

Need to make creating, managing, and sending your email campaigns easier? The best email marketing tools can help. While many require a monthly subscription, they offer immense convenience, saving you valuable time that you can put towards creating better, more profitable email campaigns. Keep reading to discover the seven best email marketing services, which are: […]

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Marketing

How Does Google Marketing Work?

With over a billion people using Google every month, it’s one of the most valuable marketing resources on the Internet. If you’ve started looking into online advertising, you’ve probably heard about the value of using Google in your marketing. While strategies like search engine optimization (SEO) can do a lot to boost lead generation for […]

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Marketing

Measure Content Marketing: Content Marketing Metrics to Watch

Johnathon creates content for his company to help them reach new prospects. He posts his content on the company’s blog and hopes that people will find it and read it. Johnathon is making one of the biggest content marketing mistakes — he’s not monitoring his content to see how it performs. If you want to […]

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Marketing

What Is a Content Marketing Strategy? (And How to Create One!)

Transcript: With a content marketing strategy and a corresponding plan in place, you can create content that resonates with people at every stage of their buying journeys.  Maybe someone’s just searching for tips, or they’re looking to make a purchase. With a content marketing strategy, your business will have the solutions that matter for this […]

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