Wondering which marketing strategy will bring you more benefits: search engine optimization (SEO) or content marketing?

When new businesses first enter the digital marketing scene, some get confused when they try to determine which is better between SEO and content marketing strategies.

Read on to find out why integrating both strategies into your marketing campaigns will bring your site the best results, and why it shouldn’t be SEO vs. content marketing, but SEO and content marketing.

To get the latest tips and tricks about SEO and content marketing strategies, subscribe to our newsletter Revenue Weekly!

The COVID-19 pandemic has brought on swift currents of change to all aspects of life and has impacted every business in one way or another. As companies try to navigate these challenges, marketing decisions become more crucial than ever.

For businesses looking at avenues to find growth or unsure where to invest precious marketing spend during this time, search engine optimization (SEO) offers a few unique advantages as a marketing channel during tough times.

We’ve been working on SEO campaigns for businesses across the U.S. for over 20 years and have seen how SEO works during all sorts of economic environments.

In particular, there are three stability advantages that SEO offers that I wanted to highlight as you think through marketing decisions during this time.

If you’re a small-to-midsized business (SMB) trying to market your products or services, you’re likely looking for ways to promote your business through digital marketing methods. With SMB marketing, you can create an online marketing strategy to help you reach more leads for your business.

So, what is SMB marketing, and how can you create an SMB marketing strategy that works for your business? Keep reading to learn more and subscribe to Revenue Weekly to stay up to date on the latest SMB marketing trends!

Are you worried you’re making digital marketing mistakes for your business?

Digital marketing is a tricky business. With intricate strategies like search engine optimization (SEO), content marketing, and paid advertising, it’s easy to make mistakes.

On this page, we’ll look at the eight most common digital marketing blunders and how to avoid them. If you want to keep up to date with digital marketing best practices so you can avoid online marketing mistakes, subscribe to Revenue Weekly.

So, what are the biggest digital marketing mistakes to avoid?

Marketing automation is a crucial component to saving your company time and money. When you can automate simple processes, you give your team time to spend on more critical tasks.

But are you maximizing your efforts with marketing automation?

If you want to get the most out of automating your marketing campaigns, you must stay on top of marketing automation trends.

Transcript:

Hey everybody, it’s Tyler Bouldin here from the Web Strategy Team, and today I’m going to be answering some of your most burning questions about PPC.

You may hear PPC referred to as pay-per-click, AdWords, Google Ads, Bing Ads, or simply just paid search. It all refers to the same thing.

Essentially, whenever you do a search in any search engine, the first few results are gonna be paid ads.