What Is Predictive Marketing? (And Why Does It Matter Now?)

If you’ve stumbled upon this article, then you’re curious about what the heck predictive marketing is and why it’s useful. The truth is that numerous industries already use this marketing approach — and with success.

According to a recent study about predictive marketing, 47 percent of organizations are currently aware of predictive marketing and are seeing how they can use it, and 25 percent of organizations say that they are already using some predictive tools.

Ready to learn more about predictive marketing and how it can benefit your company? Keep reading!

7 Components of a Successful Digital Marketing Strategy

Did you know that nearly half of all companies don’t have clearly defined digital marketing strategies?

That statistic is mind-blowing, especially since online marketing strategies drive a significantly higher return on investment (ROI) than traditional marketing. If you don’t use digital marketing currently, you’re likely missing out on valuable leads and revenue.

Luckily, you came to the right place. In this post, we’ll look at the recipe for digital marketing success — seven digital marketing components you’ll want to add to your strategy.

Hungry for more? Read on!

Google Lead Generation: How to Attract Valuable Google Leads

Every year, Google processes more than two trillion searches, which is why it’s a trusted platform for pay-per-click (PPC) advertising. While Google can provide your business with a valuable channel for reaching your target audience, that doesn’t mean attracting leads from Google is easy.

How can you improve your company’s lead generation efforts on Google?

Keep reading to learn about the seven best practices for Google lead generation, from landing page design to page speed optimization to conversion rate optimization. Plus, discover how you can use these practices to improve not only your lead generation numbers but also the overall quality of your leads.

What Is Google Data Studio? (10 Things You Need To Know)

Your digital marketing and advertising data can become overwhelming fast.

Google Analytics and Google Ads each have enough data to keep you busy for days, which doesn’t help when you want to share a simple, to-the-point report with your company’s leaders. That’s why Google developed Google Data Studio.

Ready to learn all about Google Data Studio, and how you can use it to your advantage? Keep reading!

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