Content Marketing Trends to Watch in 2019

Content marketing is an essential part of any digital marketing strategy. It’s what your users care about — it not only helps solve their problems but also guides them to conversion. As the Internet evolves, one thing stays constant: the need for content. You need it, and it needs to be good.

What does change, though, is the type of content that users enjoy most, and the way companies approach their content marketing. Having an up-to-date content strategy drives revenue for your website by engaging current and potential customers.

How can you make sure that your content is fresh? Check out these five content marketing trends for 2019.

What are Google Responsive Ads? (5 Things You Need to Know)

What if you could create better, smarter advertisements — without investing a ton of time? With Google’s responsive search ads, you can, thanks to advanced machine learning technology that delivers the best-performing ad to your target audience.

As one of the most revolutionary updates to Google Ads, responsive search ads are the next evolution in pay-per-click (PPC) advertising with Google. Keep reading to learn more about this game-changing advertising option!

Amazon Competitor Analysis: 8 Steps to Set Your Business Up for Success

Amazon boasts more than five million marketplace sellers, and while you’re not competing with all of them, you are competing with some of them. That’s why it’s essential to conduct an Amazon competitor analysis, which provides your business with an in-depth assessment of your competition.

Ready to learn how to conduct an Amazon competitive analysis in eight steps? Keep reading!

6 Features to Improve Your Google My Business Optimization

How often are you taking time out of your schedule to optimize your Google My Business account? Consistently updating your Google My Business profile helps your efforts to appear in locally-based searches. Routine Google My Business optimization is an excellent tactic to maximize these efforts.

In today’s mobile search age, it’s as vital as ever to make the most of your local search efforts. In fact, 50 percent of mobile searches are based on location and revolve around local results. Without an optimized Google My Business profile, you’re missing out on your online audience.

How can you optimize your Google My Business account? Try these six must-use features!