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Marketing

What PPC Specialists Do (or Should Do) for Your Business

Transcript: Digital advertising can produce great results for your business, especially when it comes to pay-per-click ads. No, not paper click. Pay-per-click, or PPC. With the right strategy, you can see an increase in leads, calls, sales, or whatever it is you want from your PPC campaigns.  If you outsource your digital advertising to an […]

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Marketing

Is PPC Worth It? | Pros and Cons of PPC for SMBs

When it comes to online advertising for your business, you’ve probably looked at a few different options. From search engine optimization (SEO) to social media marketing, you may already have some campaigns in place. Those aren’t the only digital marketing tactics available, though. Today, 65% of small and midsized businesses (SMBs) use pay-per-click (PPC) advertising […]

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Marketing

Google Ads Audiences: 8 Audiences to Target with Google Ads

Are you targeting the right people with your pay-per-click (PPC) ads? If you don’t see the results you desire with your paid ads, you may need to refine who you’re targeting. With Google Ads audiences, you can set more refined parameters to reach more qualified leads for your business. On this page, we’ll cover: What […]

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Marketing

8 Content Marketing Hacks that Will Amp Up Your Content Marketing Plan

Feel like you’re driving lackluster results with your content marketing efforts? If so, we’ve got some tips to help you breathe new life into your content. With these eight content marketing hacks, we’ll help your content go from subpar to spectacular. Keep reading to learn how you can create a more effective content marketing strategy. […]

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Marketing

7 Best Email Marketing Tools in 2020 for Small & Midsized Businesses

Need to make creating, managing, and sending your email campaigns easier? The best email marketing tools can help. While many require a monthly subscription, they offer immense convenience, saving you valuable time that you can put towards creating better, more profitable email campaigns. Keep reading to discover the seven best email marketing services, which are: […]

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Marketing

How Does Google Marketing Work?

With over a billion people using Google every month, it’s one of the most valuable marketing resources on the Internet. If you’ve started looking into online advertising, you’ve probably heard about the value of using Google in your marketing. While strategies like search engine optimization (SEO) can do a lot to boost lead generation for […]

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