If you know anything about customer relationship management (CRM) platforms, you probably know that they’re one of the most essential types of sales tools. With a CRM, companies can drive more sales for their business and ultimately earn more revenue. […]

Are you noticing a leak in your sales pipeline? Maybe you've recently realized that you're not generating enough leads or that your conversion rates are lower than you'd hoped. This post is for you if you want to learn how to pinpoint the roots […]

In this video, Brii from our Interactive team will go over five of the best AI marketing tools available. Keep reading to learn more! Transcript Despite what the movies say, AI tools can be helpful and not cause complete […]

What is content marketing? It's a type of marketing used by more than 50% of companies. Content marketing focuses on creating and sharing resources like blog posts, infographics, and videos to help readers learn about a topic, product, or business. […]

Artificial intelligence (AI) is revolutionizing how we work, live, and interact with technology at a breakneck pace. AI automates jobs that typically need human intellect by analyzing massive quantities of data and employing algorithms to seek patterns, predict outcomes, and take the appropriate action. […]

What is data segmentation? Data segmentation is the process of dividing up your company data into different groups based on similar characteristics. When I was a kid, I loved Lego. I accumulated tons of sets, adding up to thousands of […]

Artificial intelligence (AI) is no longer a science-fiction movie concept. AI is a fast-growing technology that’s gaining popularity worldwide. Governments, enterprises, and small businesses adopt AI to streamline their processes. Organizations are turning to AI to grow their bottom line […]

As a business owner, you want to earn new customers, but how do you ensure you’re spending enough — not too much — to acquire new clients? Enter customer acquisition cost (CAC). CAC is your total expenses to acquire a […]