Marketing

In this video, Bo from the WebFX Internet Marketing team will take you through some of the main benefits of marketing analytics. Keep reading to learn more!  Transcript: Hey guys! When you were in school, did you ever have […]

Did you know that more than 60% of people look forward to weekly promotional emails? They do, which is why promotional emails are one of the best ways to share your Black Friday and Cyber Monday deals. With Black Friday […]

As Black Friday looms near, your business needs to start building a Black Friday marketing strategy. Over $5.1 billion sales were made for Black Friday and Cyber Monday in 2020, and that number continues to grow as online shopping becomes […]

Investing in a customer relationship management (CRM) platform unlocks powerful technology that gives you the tools you need to earn more sales, drive revenue, and grow your business. How much does CRM cost? Average CRM pricing varies from $12 to […]

Did you know that businesses that use content marketing see six times more conversions than companies that don't? Content marketing is one of the most valuable strategies for increasing traffic to your site, earning more qualified leads, and boosting conversions. […]

What is a marketing mix? Learn the basic elements of a marketing strategy by watching the video (or reading the transcript) below. Transcript: Product. Price. Place. Promotion. These four Ps describe the core elements of a marketing […]

Did you know that 65% of small- to medium-sized businesses (SMBs) are running pay-per-click (PPC) advertising campaigns? These numbers make it clear that PPC isn’t something you want to miss out on in your digital marketing. But even if you […]

What is a marketing plan: A marketing plan is a roadmap that businesses use to organize, implement, and monitor marketing strategies over a certain period. Do you use a navigation app whenever you go on a road trip? A marketing […]

Definition: Consumer marketing is promoting a product or service to individuals for their personal use. Have you ever seen an ad or received an email from a brand promoting a consumer product or service? If so, you’ve experienced consumer marketing! […]

Do you want to measure your marketing activities’ success and learn how you can improve them? Or do you want to understand your customers better? Quantitative and qualitative marketing research can help you do all these. Quantitative marketing research collects […]