What if you could market to your target audience while they’re shopping with your competitor? How about while they’re browsing your offline or online store? Or, even as they’re preparing to use your service?

While that seemed impossible decades ago, it’s now a reality for business owners.

With geofencing marketing, which is compatible with 92 percent of U.S. smartphones, you can reach your audience in new ways, boosting your profits to record levels. At WebFX, we specialize in geofencing marketing, and it shows — we’ve generated more than $1 billion in revenue for our clients.

Keep reading our handy mini-guide to get the scoop on this powerful marketing tool, which includes tons of examples to inspire you.

A dominant force in the retail market, Amazon is the place to shop online for everything, from electronics to home goods and more. Whether you’re a business-to-consumer (B2C) or business-to-business (B2B) operation, the ecommerce platform connects you and your products with your target audience.

It’s a competitive market, however, and a tough one if your products occupy the second, third, or fourth page of product results. To succeed on Amazon, you need to earn the top spot on the first page of search results. How do you create an Amazon marketing campaign that can accomplish that?

Start with these seven optimization techniques for your Amazon Store:

When you use digital marketing, you’ll spend time engaging leads and getting them to convert into customers. Once you obtain leads and get them to convert, your goal is to get them to continue to purchase from your business. Lifecycle marketing plays an important role in helping you obtain customers the first time and keep them coming back.

Pay-per-click (PPC) advertising is a great opportunity for companies to reach people that are the most interested in their products or services. For rehab centers, this was a method that was periodically unavailable due to scammers and third-party middlemen. Now, Google has created a better vetting process to help only certified rehab PPC ads appear in the search results.

Email marketing is one of the most powerful ways to earn conversions for your business. With a potential return on investment (ROI) of 4400%, it is crucial that you put time and effort into making your emails interesting and engaging. Graphics Interchange Format (GIFs) are a great addition to your emails that will help garner interest in your content.

Martech — what is it? While some may call it a buzzword, the growing prevalence of marketing technology, or martech, is making the term an everyday phrase at marketing agencies that specialize in digital marketing.

Keep reading to learn more about martech and its pivotal role in digital marketing!