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How Does a CRM Increase Sales for Your Business?


If you know anything about customer relationship management (CRM) platforms, you probably know that they’re one of the most essential types of sales tools. With a CRM, companies can drive more sales for their business and ultimately earn more revenue. […]

Read Blog Post ~ 8 minutes read

5 Sales Pipeline Challenges and How to Solve Them


Are you noticing a leak in your sales pipeline? Maybe you've recently realized that you're not generating enough leads or that your conversion rates are lower than you'd hoped. This post is for you if you want to learn how to pinpoint the roots […]

The 5 Best AI Marketing Tools Available


In this video, Brii from our Interactive team will go over five of the best AI marketing tools available. Keep reading to learn more! Transcript Despite what the movies say, AI tools can be helpful and not cause complete […]

What is Content Marketing? (And How Does Content Marketing Work?) [Guide]


What is content marketing? It's a type of marketing used by more than 50% of companies. Content marketing focuses on creating and sharing resources like blog posts, infographics, and videos to help readers learn about a topic, product, or business. […]

Read Blog Post ~ 25 minutes read

4 Tips for How to Unify Lead Data at Your Business

How should you unify lead data? Here are four tips: Use a data centralization tool Clean your data Automate the data migration process Use lead scoring Read on to find out more! Imagine that you liked to cook, but you […]

Read Blog Post ~ 7 minutes read

Your Simple Guide to How AI Works in Digital Marketing


Artificial intelligence (AI) is revolutionizing how we work, live, and interact with technology at a breakneck pace. AI automates jobs that typically need human intellect by analyzing massive quantities of data and employing algorithms to seek patterns, predict outcomes, and take the appropriate action. […]

Read "How AI Works" Now ~ 8 minutes read

What is Data Segmentation, and Why Do You Need It?


What is data segmentation? Data segmentation is the process of dividing up your company data into different groups based on similar characteristics. When I was a kid, I loved Lego. I accumulated tons of sets, adding up to thousands of […]

Read Blog Post ~ 6 minutes read

30+ Artificial Intelligence Statistics for Marketers in 2023


Artificial intelligence (AI) is no longer a science-fiction movie concept. AI is a fast-growing technology that’s gaining popularity worldwide. Governments, enterprises, and small businesses adopt AI to streamline their processes. Organizations are turning to AI to grow their bottom line […]

Read Blog Post ~ 5 minutes read

CAC Metrics and Formula: How to Calculate Your CAC


As a business owner, you want to earn new customers, but how do you ensure you’re spending enough — not too much — to acquire new clients? Enter customer acquisition cost (CAC). CAC is your total expenses to acquire a […]

Read Blog Post ~ 6 minutes read

Marketing Agency Cost: How Much It Costs To Market Your Business in 2023

Marketing agency costs can range anywhere from $900 to $20,000 per month on average. Whether you are a small to medium-sized business (SMB) or a large enterprise, your marketing budget is a crucial part of earning revenue. If you want […]