Search engine optimization (SEO) is a powerful strategy for helping more leads find your business — and 89% of marketers say it’s successful.

To maximize your SEO strategy, you need to target the right keywords and create in-depth content about topics that resonate with your audience.

With Google Correlate, you can easily identify search patterns and trends related to real-world data. This advanced insight allows you to create SEO content that matches search intent and converts more customers.

Did you know that 79% of people are less likely to buy from a website after a negative experience?

Customer satisfaction is a crucial part of helping your business earn more sales and loyal customers. If your audience doesn’t have a positive experience with your business or website, you risk losing both new and returning customers.

Digital marketing strategies help you meet customers’ needs and boost their satisfaction with your business. On this page, we’ll cover five digital marketing strategies you can use to delight customers and spark customer loyalty.

With companies spending more than $250 billion on digital advertising each year, the Google Ads versus Bing Ads debate is on, as businesses try to choose between these two big-name advertising platforms. Where do you plan to spend your ad budget this year, though?

You have a lot of factors to consider, which is why we’ve compiled this guide on Bing Ads vs. Google Ads.

Use this guide to learn about the differences, features, performance, and benefits of Google Ads (previously known as Google AdWords) and Bing Ads (now known as Microsoft Advertising), and make the best decision about where to spend your company’s advertising budget.

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When you look into creating a digital marketing campaign for your business, it’s essential to know marketing buzzwords that will help your campaign succeed. These essential marketing terms are valuable in helping you create and better understand your campaign.

In this post, we’ll cover 13 important marketing terms to know as you create your digital marketing strategy.

Are you looking to attract more local customers to your business?

If your answer is yes, geofencing is an effective marketing strategy that can help get more local customers through the door. This strategy enables you to target people as they physically get closer to your business and send them irresistible offers to get them to come inside.