Smart marketing starts here

Are your company’s email designs stuck in the past? Because here’s a hot take — that’s not a bad thing. While there are plenty of email design trends in 2021 to watch, there are also tons of email design best practices from 2020 to keep for your marketing emails. That’s why we’ve compiled this list […]

Crafting product pages is one of the most important parts of selling your products online. On top of displaying the product and giving users a way to purchase it, each product page should be optimized to rank in Google and draw people in. And for that, you need product descriptions. For Google to rank a […]

Sean’s browsing the Internet when he sees a paid ad in his Google results. Seeing the “Ad” label, though, he ignores it. He does the same with the banner ad on the first site he visits. Then Sean sees an email in his inbox from the website he visited two weeks ago, reminding him that […]

Despite the common advice not to judge a book by its cover, many of us are guilty of doing that in the most literal sense when we decide whether or not to read a book based solely on its title. In marketing, things are no different. When people search for content in Google, they typically […]

If you’ve ever listened to any self-help gurus talk about improving your romantic relationships, you’ve probably heard at least one of them talk about how you should “make your partner see your worth.” Well, if there was a self-help guru for search engine optimization (SEO), “Make Google See Your Worth” would probably be the title […]

Managing PPC campaigns can be a time-consuming task. You need to do everything from researching keywords to writing ad copy. Thankfully, PPC automation capabilities are becoming more and more accessible to businesses of all sizes. The right PPC automation tools and strategies can significantly increase your campaigns’ efficiency and performance. In this blog post, we’ll […]