Marketing

A marketing operations team is key to increased success for your business. Think of marketing operations — or MOps — as the behind-the-scenes experts working to ensure your next big marketing strategy goes smoothly and is as effective as possible. […]

Think about the last time you purchased a product or service online. Did you come across a paid advertisement and feel convinced enough to buy it? Probably not! Instead, you might have researched the company or the product online. You […]

Google Chrome is the world’s leading browser today. As usage grows, knowing how to leverage Chrome to stay ahead of the curve and optimize your marketing strategy is essential. As you navigate the ever-changing technology trends, having the right marketing […]

Growing your business online in 2022 involves juggling many digital tools and changing tactics. Fortunately, you have access to countless marketing certifications you can earn to elevate your expertise. But which are the best certifications for marketing? With so […]

Definition: Customer data management (CDM) is the process of acquiring, organizing, and using customer data to better understand your audience and ultimately inform your marketing strategies. Data is fundamental for implementing successful digital marketing campaigns that drive sales and revenue. […]

A target audience is a group of consumers with similar demographics who are most likely to engage with your business. Target audience examples can help you discover your ideal customers so you can develop content and strategies that reach the […]

Whether you are a business-to-business (B2B) or business-to-consumer (B2C) business, your products go through different phases before reaching the end user. You may manufacture and ship your products yourself or source them from other areas before selling. Distribution channels are […]

Oprah Winfrey, Tony Robbins, Tom Hanks, Bill Nye — every well-known celebrity has a personal brand. Although many people in your target audience may not meet you, a personal brand will make them feel like they know you. In today’s […]

In this video, Ashley from the WebFX Internet Marketing team shares 3 ways to increase lead quality and drive more revenue for your business. Transcript:  Want to earn leads that invest more in your business and keep coming back? […]

If you aren’t using marketing automation tools to help make your marketing more efficient, you’re missing a prime opportunity for your business. Marketing automation enables you to increase your marketing efficiency to focus your attention on more pressing tasks. But […]