What Do SEO Services Include?

Digital marketing strategies like search engine optimization (SEO) are crucial to the success of businesses like yours. That’s why so many companies place such a huge emphasis on optimizing those strategies, and it’s why businesses commonly choose to invest in professional SEO services.

Maybe you’re considering SEO services for your own company. But what are SEO services — and, more specifically, what do SEO services include? That’s the question we’ll be answering on this page, so scroll on down for more info.

And if you want to see more SEO- and marketing-related content like this, be sure to subscribe to Revenue Weekly, our email newsletter!

What are SEO services?

SEO services are where professional marketing agencies help your business increase your website traffic by using various tactics to promote your site in online search results. The goal of these services is to get your website in front of users so that more people will visit it and become customers.

Why do you need SEO services?

Now that we’ve defined what SEO services are, why should you use them? Why not just handle your SEO yourself?

Naturally, you can manage your SEO in-house if that’s something you feel comfortable doing. However, SEO takes a lot of time, effort, and expertise, and many businesses feel they don’t have enough of those things to create a successful SEO strategy.

The advantage of professional SEO service packages is that they allow you to hand off the workload to a team of experts. Those experts have the know-how to produce stellar SEO results, while also freeing you from the time commitment of managing your own SEO. That lets you spend more time on other aspects of your business.

What do SEO services include?

When you hear about SEO services, the main question on your mind might be, “What do SEO services include?” That’s what we’re going to talk about on the rest of this page.

Of course, SEO services can include different things, depending on the agency offering them. But there are several types of common SEO services that you’re likely to find, including:

1. On-page SEO
2. Off-page SEO
3. Technical SEO
4. Competitor analysis
5. Content creation
6. SEO tracking and monitoring

1. On-page SEO

On-page SEO is a type of SEO that focuses on optimizing your website to have a better chance of ranking in search engines. Nearly all SEO service packages will include on-page SEO, as it’s one of the most essential parts of the process. Some of the things you can expect from on-page SEO services include:

• An SEO website audit
• Internal linking
• Keyword research and integration
• Title tag and meta description optimization

2. Off-page SEO

In contrast to on-page SEO, off-page SEO involves helping you appear in search results by optimizing things other than your actual website. 

A great example of this is backlinks, which is where third-party websites link to your site. An SEO agency will help you earn more backlinks, increasing your reputability and improving your Google rankings.

Off-page SEO also includes optimizing your Google Business Profile, which will give you a better shot at showing up in local 3-packs when people search for businesses in your industry. Similarly, you can get help appearing on various online directories and local listings.

3. Technical SEO

Another of the most common SEO services is technical SEO, which takes us back to your website. Technical SEO is one of the areas that businesses most often seek help with, since it is — as the name suggests — very technical. It involves optimizing a lot of the back-end attributes of your website to help you rank better.

Some of the services typically included in technical SEO are:

• Optimizing your page speeds to be faster
• Improving your site architecture and optimizing your sitemap
• Upgrading your site security with HTTPS
• Optimizing your site to be mobile-friendly

4. Competitor analysis

SEO, like all marketing and sales, is inherently competitive. You don’t just have to persuade people to buy your products or services — you must persuade them to choose you over your competitors. That means your SEO has to outperform your competitors’ SEO, and for it to do that, you need to know your competitors’ strategy.

That’s where competitor analysis comes in. An SEO agency will analyze the SEO tactics that your competitors are using, looking for weaknesses to exploit and successes to emulate. They’ll then use those insights to help you build a more effective strategy for ranking above them in search results.

5. Content creation

An essential part of any SEO strategy is content creation. SEO is about getting your website content ranking in search results, but that’s not going to happen if you don’t have any engaging content to begin with. You need something that will draw users to your website and increase their trust in your business.

Most SEO service packages will include some type of content creation and optimization. Whether you want written content like blog posts and articles or multimedia content like videos, a professional agency can help you create it. They’ll also help you optimize it with tactics like keyword integration to help it rank in relevant search results.

6. SEO tracking and monitoring

For your SEO to succeed in the long term, you need to continuously improve it. But you can only improve your SEO if you know what’s currently working well for it — and what isn’t. For that, you need to put in the time and effort to monitor your SEO campaigns. Fortunately, that’s something else an agency can handle for you.

An agency will closely monitor your rankings, traffic, and website activity to see which SEO tactics and content topics are driving revenue, as well as which ones are struggling and need to be reoptimized. Using those insights, they’ll work with you to improve your campaigns over time.

Get top-of-the-line SEO services packages from the experts

If the SEO services listed above sound like something you want for your business, the next step is finding an agency to partner with. Good news — you’re already in the right place. WebFX is a full-service digital marketing agency, which means we offer a wide range of services, from SEO to web design.

SEO is our specialty — in fact, we have over 29 years of experience driving revenue for businesses with SEO. When you partner with us for our SEO services, we’ll handle the full workload of your SEO campaigns, but you’ll still get to call all the shots.

Interested in partnering with us? Just give us a call at 888-601-5359 or contact us online today!