SEO Consulting Services: Grow Rankings, Traffic, & Revenue

An SEO consultancy conducts analyses of your website and SEO and provides SEO reports and advice. SEO consultants may also implement SEO strategies. Services provided by SEO consultants include SEO audits, local SEO audits, link audits, competitor analysis, keyword research, website usability analysis, and SEO reporting.

The types of SEO consulting include:

• Ecommerce SEO consulting, which focuses on ecommerce SEO strategies.
• Enterprise SEO consulting, which focuses on enterprise-level SEO strategies.
• Local SEO consulting, which focuses on local SEO strategies.

You can also classify SEO consulting into different service types, like:

• Project-based SEO consulting, which focuses on a specific project, like a site migration.
• Ongoing SEO consulting, which focuses on SEO for an ongoing, undefined period.

If you partner with an SEO consultancy, decide in advance what type of SEO you’re purchasing.

Typically, search engine optimization consulting will include:

• SEO audit
• SEO strategy
• SEO reporting

Additional deliverables depend on your unique needs, like if you’re looking to:

• Rank for competitive keywords
• Resolve search engine penalties
• Reduce ad spending

Some of the most common benefits of SEO consulting include:

• Get expert SEO advice without the cost of a full-time employee
• Outsource SEO tasks you don’t have the time to do
• Launch an SEO strategy that stays ahead of SEO trends
• Improve ROI tracking with advanced analytics platforms
• And more

In most cases, the biggest benefit is the time you save and the expertise you gain.

Hiring an SEO consultant is worth it if you’re looking to:

• Save time
• Increase rankings
• Grow revenue

It’s important to note, however, that achieving the above requires a good SEO consultant.

You should consider investing in SEO consulting when you notice the following:

• You’re struggling to manage your SEO
• You’re struggling to rank for keywords
• You’re losing traffic without an explanation
• You’re looking to rank for more competitive, short-tail keywords

When you start to notice constraints with time, resources, or results, consider looking at SEO consulting companies. They can help your company, whether for the short- or long-term, develop, implement, and manage your search engine optimization.

How long SEO consulting projects take depends. Typically, SEO consulting projects last three to six months. If you’re looking for faster turnarounds, consider partnering with an SEO consulting company since they usually have more resources than an SEO consultant.

You can find a good SEO consultant with the following tips:

1. Outline your expectations for an SEO consultant
2. Determine your budget (SEO consultants typically charge $100 to $300 per hour)
3. Use your network to get recommendations
4. Research your potential consultant’s reviews, case studies, and methodology
5. Get your potential consultant to provide a proposal, including pricing

You can learn more about choosing an SEO consultant with our guide on how to hire an SEO expert.

SEO consulting services are short- or long-term SEO services provided by an SEO consultant — an individual SEO expert or an SEO agency that provides SEO advice, analysis, and services. Typically, SEO consultants will audit and provide recommendations for improving your website’s visibility in organic search results, though they can also assist with specific issues, like building backlinks.

Deliverables for search engine optimization consulting services vary. Typically, though, they’ll include:

• SEO audit
• SEO recommendations
• SEO reporting

Your needs will determine what your SEO consulting package includes, like if you’re looking to:

• Merge one or more domains
• Resolve a search engine penalty
• Improve rankings for short-tail keywords
• Tackle SEO-specific initiatives, like improving page speed

If you plan to invest in search engine optimization consulting services, outline your needs early. Based on your needs, the SEO consulting company can deliver a custom proposal that provides accurate pricing based on your project.

Prices for SEO consulting services depend on the consultant, as well as your SEO needs. On average, SEO consultants will charge $100 to $300 per hour, though project-based initiatives can cost anywhere from $5000 to $30,000.

Compared to an SEO consultant, it’s worth upgrading to search engine optimization consulting services when you want to:

• Get a solution that includes everything you need, like SEO, copywriting, and web development
• Complete an SEO project with a tighter deadline
• Have the option to upgrade to traditional SEO services
• Receive in-depth reporting that measures SEO’s return on investment effectively
• Knock out a large-scale project

If you’re debating between hiring an SEO consultant or an SEO consulting firm, start by outlining your goals and budget. Based on your requirements, you’ll have insight into which provider is the best option for your business.

Investing in SEO consultant services can benefit your company in a few ways, including:

Grow your rankings

As search results become more crowded, it’s becoming essential to earn the top spot.

For perspective, the top three search results attract 75% of all clicks. You can’t afford to rank at the bottom of page one in 2020. If you’re finding yourself on the lower end of page one — or page two or beyond — an SEO consultant can help you get to the top of page one.

With our SEO consulting and marketing services, for example, your business can learn which keywords offer you the most value and deserve your attention. You can also learn how to improve your overall SEO, like by increasing your site’s speed, making your website responsive, and more.

Even if you follow SEO standards to a tee, a consultant can provide a new and fresh second opinion.

Grow your traffic

When it comes to SEO, many companies focus on rankings and traffic. Bringing more traffic to your website can help you achieve more high-impact goals, like earning more leads, sales, store visits, and phone calls.

As the top-ranking page earns 33% of all search traffic, you want that number one spot.

Again, SEO consulting companies like WebFX can help you find ways to achieve that position. For instance, your consultant may recommend attracting backlinks to a page via outreach or targeting a keyword that offers similar value but with less competition.

Either way, if you’re struggling to bring organic traffic to your website, an SEO consultant can help.

Grow your leads

SEO can also help your business attract more qualified leads. Targeting keywords with a specific intent, for instance, can connect you with the leads that matter most to your company. You curate your traffic and focus on your ideal lead.

Whether you’re managing a high- or low-ranking site, you may struggle with lead generation. You may find yourself attracting low-value leads, for example, or zero leads. A consultation with an SEO specialist can help you find out why.

Your SEO consultant, for example, may discover that your keywords targeted users with an intent that differs from your ideal client. They’re interested more in a free trial or coupon, for example, than actually signing up or paying for a product.

Invest in SEO consulting and marketing services to improve your online lead generation strategy.

Grow your sales

Almost all companies invest in search engine optimization to grow their sales and revenue. SEO can help you do that. If you do not see sales from your efforts, though, an SEO consultant can provide insight into why.

Consultants can look at several areas, including:

1. On-page SEO
2. Off-page SEO
3. Calls to action (CTAs)
4. Keyword targeting

These areas can all offer answers as to why people aren’t buying your products or services. If you operate offline, you may need to evaluate some of your in-store experiences, like customer service or product quality.

Your SEO consultant, however, can alert you to online issues and provide advice.

Grow your business

Investing in SEO consultant services can also help your company solve one of its biggest challenges: Growing. Whether you’re struggling with a specific SEO issue, like low conversion rates or low rankings, your SEO can audit your strategy and offer your team actionable steps for achieving growth.

They can also tailor their recommendations to your specific goals.

If you’re looking to sell more of a specific product or service, for instance, they can take additional time to audit those pages and research relevant keywords. Or, if you’re curious about attracting more links to your site, they can focus their efforts on your backlink profile.

Either way, when you choose WebFX, you can trust our SEO consultants will help you grow.

If you’re looking to partner with an SEO consulting company, use these tips:

• Determine your budget
• Outline your SEO goals
• Compile your options via your network, public listings, and other resources
• Research your potential companies by reading reviews, case studies, and testimonials
• Ask your potential companies to provide a quote, plus a list of deliverables
• Meet your top candidates to learn more about their services and methodology

The most common mistake businesses make when investing in consulting services for SEO is price. Many companies opt for cheap SEO consulting services, which tend to deliver poor results and service. That’s why it’s important to remember that search engine optimization consulting services typically cost $100 to $300 per hour.