How to Find & Hire SEO Experts Like a Pro
FAQs About Hiring SEO Experts
Looking for more information on how to hire an SEO consultant for your business? Check out these FAQs!
What is SEO?
Search engine optimization (SEO) is a digital marketing process that involves optimizing your website and its content to improve your site’s performance and visibility on search engines. Businesses use a variety of practices and techniques to improve their SEO, like:
- On-page SEO
- Off-page SEO
- Technical SEO
What does an SEO specialist do?
An SEO specialist works to improve a website’s search engine performance through techniques like on- and off-page SEO, and technical SEO.
SEOs use a variety of analytical, research, copywriting, and web development skills to improve a site’s online visibility. This includes performing tasks like:
- Auditing websites for optimization opportunities
- Implementing optimization strategies
- Analyzing website data to monitor site performance
- Communicating SEO results to clients on a regular basis
- And more!
How much does it cost to hire an SEO expert?
On average, SEO services can cost anywhere from $2500-$7500 per month, but can also be paid for by hour, or by project. The cost of SEO depends on a variety of factors, including:
- Who you hire for SEO (freelancer, agency, etc.)
- Project size
- Scope of services
Is it worth hiring an SEO specialist?
Yes, it’s worth hiring an SEO specialist! Over 90% of online experiences begin with a search engine, so ensuring your website is visible in search results is crucial to the online success of your business.
What’s more, 95% of search traffic goes to the first page of search results alone. An SEO specialist has the experience, knowledge, and expertise necessary to help you develop and maintain an SEO campaign that scales to your growing business and is flexible in the wake of constant algorithm updates, allowing for long-term success.
How do I find a good SEO expert?
Finding the right SEO expert for your business requires research and planning — you don’t want to cut corners and choose an agency that doesn’t align with your business’s SEO goals.
To find a good SEO expert, follow these steps:
- Determine what key performance indicators (KPIs) will measure your SEO success, and set your SEO goals
- Set a monthly budget after researching how much SEO costs
- Build an agency shortlist using reviews, case studies, and certifications
- Compile a list of questions to ask each agency
Should I hire an SEO expert?
If you’re asking yourself, “Should I hire someone for SEO?” or “How do I know if I need to hire an SEO expert?” here are a few items to consider:
- Time: SEO isn’t a one-and-done deal — it’s a digital marketing strategy that takes time to produce results and requires regular maintenance and fine-tuning. If you feel like you can’t regularly dedicate time to work on your business’s SEO, you may want to consider hiring an SEO consultant.
- Expertise: Search engine ranking factors, algorithms, trends, and best practices are constantly changing. That means a working knowledge of SEO is crucial to running a successful campaign. If you’re not familiar with SEO or don’t have the time to regularly research and analyze the latest SEO news and updates, hiring an SEO specialist could be the next step for you.
- Effort: Developing and maintaining a successful SEO strategy for your business requires a significant amount of effort and dedication. Always-changing algorithms means you need to always be on your toes when it comes to SEO, and that can be tough when you’re already running a business. If you don’t want to add that kind of stress to you, your team, and your business, you could greatly benefit from hiring an SEO strategist.