Explainer Video Services and Pricing from WebFX

Explainer video services are professional services offered by an agency or freelancer that help you create custom explainer videos for your business. In some cases, like WebFX, the agency or freelancer can take care of writing your script, providing professional voice over, and handling all aspects of video production, editing, and launch.

If you’re wondering if explainer video services are right for your company, check out some benefits below!

1. They keep site visitors engaged

Explainer videos do a lot of things, but one thing they do really well is to keep site visitors engaged. When you implement explainer videos on your site, you’ll be able to hold visitors’ attention for longer than you would with plain text content.

That’s because it presents the same information you write paragraphs about in a fun, appealing way.

Users engage with videos because they tell them the same information they would get from reading text, but they don’t have to read anything. In fact, they can sit back, relax, and listen to the content and see captivating animations or videography to match.

2. They show, not tell

One of the biggest things to remember when presenting information to an audience, is that they react better when things are shown to them instead of told.

Imagine you’re shopping for a new cook top for your kitchen. The brand you’re shopping with really knows what they’re talking about, which means their textual description uses a lot of technical terms that you’re not too familiar with.

Luckily, they also provide an explainer video to show — as well as tell — you everything you need to know about the cook top that you’re interested in.

With an explainer video, they’ll be able to show you the features of the cook top — like how the cooking surfaces are arranged, how to preheat the oven, how to turn on the overhead vent, and more.

It’s much easier for users to understand when you provide them with pictures, animations, and video of a product or service instead of just talking about it.

It’s much easier for them to digest, which means there’s a much higher chance they’ll convert.

3. They increase conversions

If you’re looking for a tactic that will increase overall conversions on your website, explainer videos can help.

With a combination of their ability to show a potential customer exactly what they’re getting, and the engaging nature, explainer videos can help drive conversions to your online business.

In fact, 73% of customers are more likely to purchase a product or service if they’ve seen a video about it first.

4. They’re a great asset to your website

Not only do explainer videos help teach users about your products and services and increase conversions, they’re also a great asset for your website.

When engagement with your pages increases, that means users are staying on your website for longer, which is a great signal to Google. By staying on your website, site visitors send a signal to Google that they’re reading information they can benefit from and that your information is valuable.

Not only that, but videos help to bring your pages to life as well. They help break up long chunks of text to make your page more aesthetically pleasing and act as an additional way to set you apart from your competition.