Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
Rated 4.8/5 stars on G2
Rated 4.9/5 stars on Clutch
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
Middle of the Funnel (MOFU) & Bottom of the Funnel (BOFU) Content
Most inbound marketing strategies focus on introducing your customer to your company through blogs, videos, and other basic content. However, to move your leads through your sales funnel, you need content that will appeal to potential customers at their unique stage of the purchasing process.
What do our MOFU and BOFU content plans include?
As part of our MOFU and BOFU content plans, we’ll create content specific to your industry and sales funnel that is designed to convert and close more sales. This may involve the creation of case studies to convince leads that your business is trustworthy and capable, or it may require copywriting to produce a long-form content piece or whitepaper that will serve as further education on your industry.
- Overview
- Long-Form content pieces
- In-Depth guides
- In-Depth whitepapers
- Testimonials and case studies
- And more!
Overview
Overview
Every industry is different. That’s why we start our process with research on your specific needs and sales process. We don’t simply write a few blog posts and call it content marketing—we’ll study your sales process, competitors, keywords, website, strategy, marketing methods, and existing content in-depth to form a comprehensive marketing strategy that makes your specific funnel clear.
Long-Form content pieces
Long-Form content pieces
A piece of long-form content may be a long, in-depth blog post, a detailed how-to, a well-researched article, or another piece relevant to your industry. Search engines love long-form content, and so do sales leads! If your long-form content is especially informative and helpful, it will create affinity with your lead. Our expert copywriting team will write these long-form pieces for you as part of your plan.
In-Depth guides
In-Depth guides
Guides are great ways to both solve problems for your leads and create staying power. You may be hesitant to give your knowledge away for free, but it’s not often that a consumer or lead won’t remember—with gratitude—who helped them, educated them, or gave them the tools they needed to clear a major hurdle. We’ll write these guides for you, and we’ll even do all the research!
In-Depth whitepapers
In-Depth whitepapers
Whitepapers are often in-depth, heavily technical studies of industry topics that are offered by manufacturers or B2B companies for public consumption. These can be very time-consuming to produce, but they are one of the best ways to convince leads near the bottom of the funnel that you’re a worthy partner. We can produce these whitepapers for you, convert them into PDFs, and add them to special landing pages on your website.
Testimonials and case studies
Testimonials and case studies
Consumers often react the most strongly to social proof—that is, reviews left by others who have had some experience with your brand. We’ll work with you to turn any testimonials or feedback from raving fans, clients, or customers into case studies, or beautiful quotes and testimonials that appear on targeted pages on your site. We can also produce video testimonials, like those seen on our own testimonials page.
And more!
And more!
Data-Powered SEO Campaigns
MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.
Used by our team and clients alike, the SEO tools within our MarketingCloudFX suite can help take SEO foundations to competitive rankings.
+10%
100%
$500K+
+10%
100%
$500K+
Transparent Copywriting Pricing
For MOFU / BOFU Content
CUSTOM COPYWRITING SERVICES
Starting at
$2,000 / month
How we determine pricing
Your Copywriting Needs
Whether you need 2 blog posts per month or you need support with multi-chapter online guides- our custom pricing will depend on your copywriting needs.
Your Industry
Other Content Formats
Our team has full content marketing capabilities including graphics, videos, content promotion, and more. If you’re looking for more comprehensive content marketing growth, your strategist may recommend an SEO strategy with additional content marketing assets.
Included with any copywriting strategy:
- Content written by professionals, not AI
- Dedicated content marketing expert that researches and strategizes copy
- Industry-specific writers and editors for sensitive industries
- Keyword and market research for every asset
- Lead gen or ecommerce focused content strategies
- Diverse content formats from sales copy to online guides
- Custom graphics included for longform content
- Options for content boosting through outreach, backlink building, or promotion
- Advanced content tools through MarketingCloudFX
Your search for MOFU BOFU content services ends here
MOFU & BOFU content from WebFX is:
Lead focused
Our content is created specifically to appeal to leads at the middle of the sales funnel (MOFU) or bottom of the sales funnel (BOFU).
Unique
Every industry is different. That’s why we start our process with research on your specific needs and sales process. With WebFX you get content that is tailored to your unique industry and specific needs.
Search engine optimized
Your MOFU and BOFU content are optimized to attract the most leads and visitors possible using our award-winning SEO strategies.
Pricing custom to you.
Starting at $1,000 per month.
Solving key challenges for businesses
When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.
“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”
Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.
“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”
Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!
“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”
Unlock a 25% greater marketing ROI with WebFX’s MOFU BOFU content services
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
Why partner with WebFX for your MOFU and BOFU content services?
“The web copy that the team wrote was way better than what I could possibly write and they even improved my site loading speed tremendously. I would highly recommend WebFX.”
OWNER
CLOTHING APPAREL COMPANY
Comprehensive plans and pricing
Comprehensive plans and pricing
Our MOFU and BOFU pricing packages include the first three months of content creation, addition to your website, and optimization. We’ll analyze your site, learn about your goals, and create content that targets leads at the middle and bottom stages of your sales funnel. This content typically takes the form of educational whitepapers, videos, in-depth guides, case studies, and testimonials.
Effective content strategies
Effective content strategies
Middle and bottom of the funnel content strategies from WebFX can help you accurately target, educate, and convert more of these qualified leads and consumers into sales.
Proven CRO and A/B testing strategies
Proven CRO and A/B testing strategies
We aren’t satisfied with simply producing content. We know there’s more to the sales process than writing words and putting them on a page. That’s why we include our proven CRO strategies as part of every MOFU and BOFU plan.
We’ll use ongoing A/B tests to determine whether your website, landing pages, and content are as successful as they can be. These tests may involve simple changes, like comparing the results of different button colors, or the complete restructuring of a landing page. These tests are included as part of your plan, and we’ll work with you to set them up, monitor them, and review the results.
FAQs about MOFU and BOFU content services
What is TOFU, MOFU, and BOFU content?
The sales process, for most companies, tends to resemble a funnel—that is, it’s wider at the top than it is at the bottom. As leads progress through the funnel, those who are unqualified or uninterested drop off. In any given month, you may start with a hundred leads, but may only actually close with ten (or less).
Some of these leads may not leave your funnel because they’re not a good fit for your company, however. To keep more of these leads in your sales process, you need better targeted content that meets their needs, solves their problems, and convinces them that you are the right solution or partner. This is the thinking behind TOFU, MOFU, and BOFU.
These acronyms stand for top, middle, and bottom of the sales funnel, respectively. WebFX offers middle of the funnel, MOFU, and bottom of the funnel, BOFU, content with this particular package. TOFU content is less specifically targeted, and occurs at the very beginning of the process. This kind of content is provided as part of our standard content marketing package.
Why should you offer MOFU and BOFU specific content?
By offering MOFU and BOFU specific content, you’re showing leads that you’re able to meet their specific needs. Consumers have different expectations, questions, and desires as they move through the sales funnel—and MOFU and BOFU content marketing services from WebFX can give you exactly what you need to serve them and close the sale.
MOFU and BOFU content services from WebFX
| Features | Aggressive | Market Leader |
|---|---|---|
| Initial long-form content pieces | 1 | 1 |
| Ongoing long-form content pieces | 2 per year | 4 per year |
| Creation, design, & integration of in-depth guide | ||
| Ongoing creation, design, & integration of in-depth guides | 1 per year | 2 per year |
| Creation, design, & integration of in-depth whitepaper | ||
| Ongoing creation, design, & integration of in-depth whitepapers | 1 per year | 2 per year |
| Initial CTA graphics created | 4 | 8 |
| Ongoing CTA graphics created | 2 per year | 4 per year |
| Initial A/B testing | ||
| Ongoing A/B testing | 2 tests per year | 4 tests per year |
| Initial design improvements or edits | 3 hours | 8 hours |
| Ongoing design improvements or edits | 8 hours per year | 16 hours per year |
| Drip email marketing | Integration included (see plans) | Integration included (see plans) |
| Setup of any existing video | ||
| Setup of any existing testimonials | ||
| Setup of any case studies | ||
| Setup of assessment or demo signup form | ||
| Ongoing visitor analysis | ||
| Ongoing conversion analysis | ||
| Monthly lead reporting | ||
| Quarterly content analysis & strategy review | ||
| 500+ SMEs behind campaign driving results | ||
| Initial setup cost (for first 3 months): | $2,500 per month | $3,400 per month |
| Ongoing monthly services cost (for months 4+): | $1,000 per month | $1,800 per month |
| Need more information? Call Us: 888-601-5359 | GET QUOTE | GET QUOTE |
WebFX has thousands of reviews praising our transparency, communication, and results.
WebFX Agency Rating
4.9/5
based on over 550 third-party reviews
based on over 550 third-party reviews
