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Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
28-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
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Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
In-house technology
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Data-Powered SEO Campaigns

MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.

Used by our team and clients alike, the SEO tools within our MarketingCloudFX suite can help take SEO foundations to competitive rankings.

Learn More About MarketingCloudFX


Boost in SEO Traffic for a single page with ai-driven keyword enrichment


Set up by WebFX to give you the best data foundation


Built-in Value based on cost of similar tools

Advanced Content Analysis

Strategize high-impact content for better results. Get full transparency into content developed by WebFX.

  • Analyze content by page, content type, content tag, or content overview
  • Identify top-performing SEO content worth expanding
  • Get AI recommendations on what content to develop next

Ai-Powered Content Enrichment

Uncover content SEO enrichment opportunities with AI-powered analysis.

  • Use AI to analyze key competitor pages
  • Get SEO ideas to strengthen current content or create new content
  • Make content more competitive in the organic search results

Ongoing Competitor Monitoring

Strategize against competitors using data powered by 10+ different data sources.

  • Get a consolidated view of key competitor data
  • Monitor SEO traffic, website content changes, and keyword performance
  • Identify opportunities to get ahead of competition in the organic search results

SEO ROI Dashboard

Easily track your return on investment from SEO and other marketing channels.

  • Automated reporting on cost per lead data based on form submissions, calls, chats, and other leads
  • Compare against industry averages based on 1500+ clients and extrinsic data
  • View revenue and ROI data by month or channel in a convenient dashboard


Boost in SEO Traffic for a single page with ai-driven keyword enrichment


Set up by WebFX to give you the best data foundation


Built-in Value based on cost of similar tools
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Aggressive Plan

$1,000 / month

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    Up to 2 long-form content pieces / year
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    Up to 2 A/B tests / year
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    Quarterly content analysis and strategy review
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    Ongoing design improvements: 8 hours / year
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Market Leader Plan

$1,800 / month

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    Up to 4 long-form content pieces / year
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    Up to 4 A/B tests / year
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    Quarterly content analysis and strategy review
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    Ongoing design improvements: 16 hours / year


Your search for MOFU BOFU content services ends here

MOFU & BOFU content from WebFX is:

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Lead focused

Our content is created specifically to appeal to leads at the middle of the sales funnel (MOFU) or bottom of the sales funnel (BOFU).

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Every industry is different. That’s why we start our process with research on your specific needs and sales process. With WebFX you get content that is tailored to your unique industry and specific needs.

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Search engine optimized

Your MOFU and BOFU content are optimized to attract the most leads and visitors possible using our award-winning SEO strategies.

Pricing custom to you.

Starting at $1,000 per month.

Request a Free Proposal
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Solving key challenges for businesses

Merrimack Valley Psychological Associates 5

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

5d1489ddad86d8c441ae7303 Net Friends Logo

Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

Hurst Pediatric Dentistry Horz new UPDATE 300x93 1

Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unlock a 25% greater marketing ROI with WebFX’s  MOFU BOFU content services

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

Why partner with WebFX for your MOFU and BOFU content services?

“The web copy that the team wrote was way better than what I could possibly write and they even improved my site loading speed tremendously. I would highly recommend WebFX.”

hear from our clients

Paid time off icon. Clock with money sign behind it. Comprehensive plans and pricing

Paid time off icon. Clock with money sign behind it. Comprehensive plans and pricing

Our MOFU and BOFU pricing packages include the first three months of content creation, addition to your website, and optimization. We’ll analyze your site, learn about your goals, and create content that targets leads at the middle and bottom stages of your sales funnel. This content typically takes the form of educational whitepapers, videos, in-depth guides, case studies, and testimonials.



Award Icon Effective content strategies

Award Icon Effective content strategies

Middle and bottom of the funnel content strategies from WebFX can help you accurately target, educate, and convert more of these qualified leads and consumers into sales.



Blue and teal rocket Proven CRO and A/B testing strategies

Blue and teal rocket Proven CRO and A/B testing strategies

We aren’t satisfied with simply producing content. We know there’s more to the sales process than writing words and putting them on a page. That’s why we include our proven CRO strategies as part of every MOFU and BOFU plan.

We’ll use ongoing A/B tests to determine whether your website, landing pages, and content are as successful as they can be. These tests may involve simple changes, like comparing the results of different button colors, or the complete restructuring of a landing page. These tests are included as part of your plan, and we’ll work with you to set them up, monitor them, and review the results.



FAQs about MOFU and BOFU content services

What is TOFU, MOFU, and BOFU content?

The sales process, for most companies, tends to resemble a funnel—that is, it’s wider at the top than it is at the bottom. As leads progress through the funnel, those who are unqualified or uninterested drop off. In any given month, you may start with a hundred leads, but may only actually close with ten (or less).

Some of these leads may not leave your funnel because they’re not a good fit for your company, however. To keep more of these leads in your sales process, you need better targeted content that meets their needs, solves their problems, and convinces them that you are the right solution or partner. This is the thinking behind TOFU, MOFU, and BOFU.

These acronyms stand for top, middle, and bottom of the sales funnel, respectively. WebFX offers middle of the funnel, MOFU, and bottom of the funnel, BOFU, content with this particular package. TOFU content is less specifically targeted, and occurs at the very beginning of the process. This kind of content is provided as part of our standard content marketing package.

Why should you offer MOFU and BOFU specific content?

By offering MOFU and BOFU specific content, you’re showing leads that you’re able to meet their specific needs. Consumers have different expectations, questions, and desires as they move through the sales funnel—and MOFU and BOFU content marketing services from WebFX can give you exactly what you need to serve them and close the sale.

MOFU and BOFU content services from WebFX

FeaturesAggressiveMarket Leader
Initial long-form content pieces11
Ongoing long-form content pieces2 per year4 per year
Creation, design, & integration of in-depth guide
Ongoing creation, design, & integration of in-depth guides1 per year2 per year
Creation, design, & integration of in-depth whitepaper
Ongoing creation, design, & integration of in-depth whitepapers1 per year2 per year
Initial CTA graphics created48
Ongoing CTA graphics created2 per year4 per year
Initial A/B testing
Ongoing A/B testing2 tests per year4 tests per year
Initial design improvements or edits3 hours8 hours
Ongoing design improvements or edits8 hours per year16 hours per year
Drip email marketingIntegration included (see plans)Integration included (see plans)
Setup of any existing video
Setup of any existing testimonials
Setup of any case studies
Setup of assessment or demo signup form
Ongoing visitor analysis
Ongoing conversion analysis
Monthly lead reporting
Quarterly content analysis & strategy review
500+ SMEs behind campaign driving results
Initial setup cost (for first 3 months):$2,500 per month$3,400 per month
Ongoing monthly services cost (for months 4+):$1,000 per month$1,800 per month
Need more information? Call Us: 888-601-5359GET QUOTEGET QUOTE

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