Email Marketing for Small Business

But have you considered email marketing?

Email marketing for small businesses involves sending blasts of company-relevant information to a list of subscribers who are interested in your company. But the best part is that it pays.

Email marketing yields a 4300 percent return on investment, one of the highest in marketing today. It also has an order value 17 percent higher and a conversion rate three times greater than social media. So, how can you incorporate these fantastic numbers into your digital marketing strategy?

Keep reading to find out! Or, get WebFX’s award-winning team on your side with our email management and lead nurturing services, which include playbooks for just about every email type, from welcome emails to abandoned shopping cart emails. Browse our plans or contact us online to learn more!

What is email marketing?

Using an automated system, email marketing targets groups of people by emailing them or series of emails. You can send the email manually, or you can trigger them to send when the user completes a certain act, such as subscribing to your email list.

How can email marketing benefit small business?

Email marketing for small business is beneficial in many ways. Besides giving you the ability to easily target the right people, email marketing for small business has multiple benefits, including:

•  Low cost, high ROI. Emails cost almost nothing except for the time you put into making them — for SMBs, email marketing services typically cost $300 to $500 per month. Plus, you can find some automated services that will send small-scale email blasts for you, like MailChimp.
• Huge audience. There’s no limit to your reach when it comes to email marketing. Subscribers can receive your emails from around the world, setting you up to conduct business with a diverse audience.
• Impulse purchases. What other forms of marketing can take a consumer from seeing an offer to making a purchase in a matter of seconds? If you’re in ecommerce, email marketing can send customers deals and discounts straight to their inboxes.
• Easy tracking. You can easily discover who is opening your emails and who is trashing them right away. This lets you tweak your subject lines, email content, and more to obtain the widest possible readership.
• Fast results. In nearly every case, email marketing for small businesses achieves faster results than traditional marketing media.

Before anything else, you have to decide what tools you’re going to use to create emails for your audience. You can begin with two simple steps:

1. Create a welcome email that people will receive after they sign up.
2. Add a subscription form to your website, so users can opt into your list.

After you’ve set up the welcome email and subscription form, it’s time to focus on what you’ll share with your recipients.

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Email marketing ideas for small businesses

Email marketing campaigns will vary depending on your small business. Fortunately, there are a number of different kinds of emails you can send to your subscribers, including:

Communication

Communicating with your audience is the main reason behind any campaign. You want to engage with them to show them that you remember them while also promoting your business. Purely informational communication can include automated birthday messages, congratulations emails, and other content that just show you remember your customers.

Promotion