SMB Email Marketing Pricing: A Breakdown of Email Costs

Did you know that 89% of marketers say email marketing is their primary strategy? Considering that email marketing has a return on investment (ROI) of $44 for every $1 spent, this strategy is valuable for helping small-to-midsized businesses (SMBs) boost revenue and grow their companies online. Before you dive into setting up an email marketing strategy, though, you need to know SMB email marketing pricing to see if it fits in your marketing budget.

On this page, we’ll provide you with an overview of the cost of SMB email marketing and a breakdown of what you can expect with email marketing services. Plus, we’ll give you an overview of our SMB email marketing pricing, so you can see if we fit with your budget!

Don’t want to wait to start driving revenue through email marketing? Contact us online or call us today at 888-601-5359 to speak with a strategist about email marketing services!

SMB email marketing pricing: What’s the cost of SMB email marketing?

Email marketing is one of the most affordable strategies for SMBs looking to nurture leads towards converting. On average, SMBs can expect to pay $9–$1000 per month to manage email campaigns in-house or $300–$500 per month to work with an agency.

The cost varies depending upon the platforms you use, the number of subscribers you have, and how many emails you send.

What’s included with the cost of SMB email marketing?

When looking at email marketing pricing for SMBs, you may wonder what you get for $300–$500 per month from an agency. Here’s a breakdown of what’s typically included within your SMB email marketing cost:

Campaign development

One element included in the cost of SMB email marketing is campaign development. Campaign development focuses on numerous critical elements that help you run a better and more effective email marketing campaign.

A specific area of campaign development you’ll see is audience targeting. When you have dozens of subscribers joining your email list, you need to send them emails tailored to their interests. Your email marketing company can help you personalize your emails to send the right information to the right people.

Campaign development also includes a custom campaign strategy for your business. Your campaign strategy will be tailored to your business to help you drive success with your email marketing.

Email coding

When looking at the SMB email marketing cost, you’ll also find coding is part of your package. Email coding is critical because it enables you to add the components of your content to your email.

Your SMB email marketing services should include email coding to ensure that you send a clean and polished email that appears right to your subscribers.

Subject line testing

Your subject line impacts whether people open your emails or pass on them. You must make a positive first impression with your emails so that users continue to open them and engage with your content.

When you look at SMB email marketing pricing, you’ll see subject line testing as part of your package. With this feature, you’ll have a team of email experts testing your emails to discover the best subject lines to entice subscribers to open.

Email distribution

Part of your SMB email marketing costs includes email distribution. Once you’ve crafted your beautiful and informative emails, you need to send them to subscribers who want them. If you invest in email marketing services, your services will include distributing your emails.

In terms of email distribution, your services can also include segmentation of your email list. With a segmented email list, you send content to people who want it most and keep them engaged.

Monitoring of email performance

When you invest money into email marketing, you want to know that it’s driving the results you desire. That’s why email monitoring is included in your SMB email marketing cost.

With email monitoring, you can like:

• Email subscribe rate
• Clickthrough rate (CTR)
• Conversions
• Unsubscribe rate
• Delivery failure rate

All these metrics help you understand how your email marketing strategy is working, so you can continually adjust and improve your email performance.

Access to email marketing software

When looking at email marketing pricing for SMBs, you want to ensure your pricing includes access to email marketing software. If you’re sending dozens of emails to subscribers, it becomes a time-consuming task to do manually.

You can automate your email processes to send emails to subscribers with email marketing software. You can set up triggers, so emails go out automatically without you having to lift a finger. It helps take the work off your plate so that you can focus on more critical tasks.

Email copywriting (for some packages)

Email copywriting is another feature you may see included as part of your SMB email marketing cost. You’ll typically see this included in your pricing if you opt for a package closer to the $500+ range. You’re typically required to provide your own email copy for the cheaper packages.

With packages that include email copywriting, you’ll get content that’s expertly crafted and fits your brand’s unique messaging.

SMB email marketing pricing: Packages from WebFX

At WebFX, we offer top-notch email marketing services to help you engage subscribers and nurture them towards conversion. Check out our email packages to see what we offer!

All our email packages come with access to our proprietary email marketing software, EmailMarketingFX. Our software enables your business to create, send, and monitor emails all in the same place. It creates a seamless way to run your email marketing strategy.

SMB email marketing pricing: Why invest with WebFX

If you looked at SMB email marketing costs and decided this strategy is a good fit for you, you may be looking for an email marketing company that can help launch your strategy. If you’re looking for a partner experience in email, look no further than WebFX.

Here are three reasons you’ll want to invest in email marketing services from us:

We offer transparent pricing

When you’re looking at SMB email marketing pricing, you’ll find many companies hide their pricing and packages. It makes it challenging to know if a company fits your budget and offers everything you need with your email strategy.

At WebFX, we publish all our pricing and packages online. You can browse them any time of the day, making it easy for you to determine if we’re a good fit for your company. That transparency carries throughout your time with us, as we offer transparent reporting on all your campaigns.

We make our clients happy

Not only do we provide a transparent look at our SMB email marketing costs, but we also create campaigns that make our clients happy. We put our clients first and focus on delivering campaigns that help them grow ­­–– we only succeed when our clients succeed.

Our client-first approach to marketing has led us to receive over 1,100testimonials attesting to the excellent work we do. Check them out to see what it’s like to work with us!

Good agencies have more than 50 testimonials.

Great agencies have more than 100 testimonials.

WebFX has over 1,100+ glowing client testimonials.

See What Makes Us Stand out

We know how to craft campaigns that drive results

Even if a company’s cost of SMB email marketing fits in your budget, you want to make sure that you’re working with a company that will drive results with your investment. At WebFX, we have a rich history of crafting campaigns that grow our clients’ businesses.

We’ve driven over $10 billion in revenue and over 24 million leads for our clients in the past five years. Our client-first approach to marketing enables us to drive results that help our clients perform better in their markets.

Take All Pro Trailer Superstore as an example. They experienced a 948% increase in web visits from email and a 600% increase in lead generation from investing in our email marketing services.

When you partner with WebFX, you can feel confident we’ll drive the results you desire with your email marketing strategy.

SMB email marketing pricing: Get a quote from WebFX

Now that you’ve looked at email marketing pricing for SMBs and know what you’ll get when you invest, it’s time to partner with the right company. If you’re looking for a top-rated email marketing company, look no further than WebFX.

We have a team of over 500 email marketing experts ready to help you launch your email marketing campaign. With over 3,212,407 hours of expertise, you can feel confident our skilled experts will craft an email marketing campaign that leads to more revenue for your company.

Ready to turn more leads into customers? Contact us online or call us today at 888-601-5359 to speak with a strategist about our email marketing services!