What determines SEO audit pricing?
With the cost of SEO audits ranging from $650 to $14,000, it’s natural to wonder what decides the price of audits in 2020. A variety of factors determine the rate for an SEO audit. Some relate to your company while others come from your agency.
The six factors behind SEO audit pricing include:
1. Website size
Size — it’s the most influential factor on the cost of your SEO audit. Why? A website with more pages requires more time to assess. That’s why a site with 100 pages will pay more for an audit than a website with 50 pages.
If you’re looking to save money by only auditing a few of your webpages, don’t. An audit like that only provides your business with a partial view into your SEO strengths and weaknesses. It can also miss critical SEO errors, like 404 pages.
Depending on the size of your website, you may need to request a custom quote for your audit. For example, our SEO audits include up to 70 pages. We’ve partnered with several companies, however, that have hundreds of pages on their site.
In most cases, agencies charge for additional pages on a per-page basis.
2. Agency experience
The experience of your agency also determines SEO audit pricing.
With an experienced agency, your company receives several perks. You’re partnering with a team that works with SEO every day. They know the standards and how to meet them, which provides your business with an actionable report that complies with SEO best practices.
An agency’s experience, however, also influences their prices. In most cases, an agency with extensive expertise tends to charge a higher rate for their services. It makes sense, though, as their background results in better service and results.
Experience, compared to the size of your website, has a minor impact on SEO audit costs.
The agency, for example, may increase its costs by a few hundred dollars. If you’re looking to maximize the performance of your website, as well as its impact on your bottom line, invest in an experienced agency.
3. Audited elements
Browse various agency websites, and you’ll notice they promote different features of their audit. For example, some emphasize the technical audit while others note the link audit included with their SEO audit services.
What an agency’s services include also determines the price of an SEO audit. For instance, an agency that provides the bare-minimum technical audit may charge lower rates than an agency that provides a comprehensive technical audit.
Before you choose an agency, look at what their audits include. It’s also helpful to see if they can customize their services to your business, like WebFX. We tailor all our services, from SEO audits to SEO strategies, to every client’s company, products, and industry.
That’s why our client recommendation score is 488 percent higher than the industry average.
For the best results, don’t settle for a partial audit. Get a comprehensive audit of your website, especially if your last audit was more than a year ago — or if you’re revamping your SEO strategy. While it may cost more, it can make a massive impact on your company’s success.
4. Agency size
Agency size can also determine SEO audit costs.
For example, an agency with 25 team members will probably offer a higher price for its SEO audits than an agency with 200 team members. Why? A smaller agency has a lower threshold for work — they can only accept so much, so they need to maximize its value.
In comparison, a larger agency can handle a much higher workload. They have enough team members, which allows the agency to charge a lower rate for their services. The experience of the agency, however, can offset these decreases.
While you can partner with an agency of any size, there are unique benefits to partnering with a larger one. They’re often more established and experienced, for example, which ensures you receive an actionable and in-depth audit report.
Depending on your business, you may find a small agency meets your needs and budget. For example, a small agency is often an excellent partner for a startup. If you’re an established enterprise or SMB, however, a larger agency provides the best value.
5. Turnaround time
Like other services, you can expedite SEO audits — but it’ll cost you. Rush services, however, are optional. If your company doesn’t mind waiting for your SEO audit report, then you don’t have to worry about this factor.
How much more do expedited SEO audits cost, though?
It depends on the agency, deadline, and website. For example, an expedited SEO audit for a 100-page site could have double the cost of an expedited audit for a 50-page website. The faster you want the audit, the more you’ll pay as well.
If you’re looking for fast turnaround times for an SEO audit, partner with a large agency. With their vast number of team members, they can audit your website in time, as well as implement the necessary changes.
Based on your deadline, some agencies may decline to work with you. Save your company time by alerting potential agencies to your target date as soon as possible. That way, they can let your team know if they can meet it, as well as what it would cost.
6. Audit implementation
Many agencies that offer SEO audits also provide implementation services. Essentially, the agency provides its recommendations to you and then implements changes approved by your team. This service saves your team time, especially if you’re unfamiliar with technical SEO.
In most cases, costs for implementation vary widely. For example, a 100-page website with dozens of issues can expect a higher implementation cost than a 100-page site with only a few minor issues. The severity and time-intensiveness of the errors can also lead to higher prices.
Before you partner with an agency for an SEO audit, discuss their implementation rates. It won’t provide your team with an exact price, but it offers a general idea of what implementation could cost — and if it aligns with your budget.
For quick implementation, choose an established agency with a solid team. WebFX, for example, features more than 225 digital marketing specialists, which allows us to update your website fast. As a result, your site can start performing and driving revenue sooner.
How often should you get an SEO audit?
If you want to maximize the performance and results of your SEO strategy, conduct SEO audits on an annual or bi-annual basis. For larger websites, such as ecommerce sites, experts recommend audits on a quarterly basis.
Do you need a routine audit if you’re working with an agency on your SEO, though?
While you may not need audits as frequently as a company that manages their SEO in-house, a routine audit still offers value. It can help your business, as well as your account manager, spot areas for improvement, which can lead to significant changes in your online visibility.
For the best answer, talk with your account manager.
It’s also critical that your company invests in an SEO audit at the beginning of a new digital marketing or SEO strategy. With this proactive step, your company — and agency — launches the best possible campaign.
Do SEO services include SEO audits?
Companies that invest in SEO audits have a reason; they want to improve their SEO. Depending on the size of your business, you may manage your SEO in-house or partner with an SEO agency. If you’re collaborating with an agency, it makes sense to ask if their SEO services include an audit.
In most cases, SEO services begin with an audit. For example, when you partner with WebFX, your dedicated account manager conducts an in-depth audit of your site to create a personalized, data-driven strategy. We include it with your SEO package — and at no additional cost.
If your agency doesn’t include an audit with their SEO services or includes it as a hidden fee, choose another company. When an agency starts their client relationships that way, it often hints at future issues when working with them.
How much do SEO services cost, though?
The price of SEO ranges from $350 to $2000 a month. In comparison, an audit costs between $650 and $14,000. The advantage of SEO services, however, is that your website receives continual improvements that can improve your ranking for high-value keywords.
That’s why, if you want to improve your revenue long-term, it’s worth investing in SEO services.
Is an SEO audit worth the cost?
Wondering if it’s worth paying for an SEO audit? While prices for SEO audits can reach up to $14,000, they’re an investment and offer immense value. With routine SEO audits and updates to your website, your company can benefit in several ways, including the following:
1. Enhance your user experience
With SEO audits, you can discover new ways to improve the user experience (UX) of your website. For example, if your site features a ton of broken links, resulting in 404 errors, you’re providing a less-than-stellar experience for visitors.
A poor UX can have a massive impact on your business. Did you know, for instance, that almost 90 percent of consumers shop with a competitor after a negative UX? You’re losing valuable potential customers and for something unrelated to your product or service.
Look at your SEO audit as an opportunity to enhance the experience of your users. From your report, you can uncover ways to make it easier for shoppers to build a relationship with your company and convert, whether by purchasing, calling, or another action.
2. Maximize your site's traffic
The first search result claims more than 30 percent of all search traffic, demonstrating that it is good to be number one. If you want to rank in the first search result, however, you need to maintain a website that follows SEO best practices.
That’s why routine SEO audits are so critical. It’s easy for your site to become outdated, which can lead to your website moving from the first page to the second page of search results. For reference, only 25 percent of users visit the second page.
View your SEO audits as routine maintenance for your site. They help your website maintain or improve its ranking in search results, which can drive more valuable traffic to your website. That traffic leads to the next benefit of SEO audits.
3. Increase your revenue
Keywords are an essential part of SEO. That’s why SEO audits analyze your company’s keyword strategy. They look at keywords your website ranks for in search results, as well as your site traffic from those keywords.
Based on your SEO audit, your team can discover the most valuable keywords in your strategy.
Your report also provides insight into the performance and usefulness of those keywords. For example, maybe you rank well for a keyword, but it drives almost no traffic to your website. That may result in your team optimizing for a different keyword that offers more valuable traffic.
By targeting more valuable keywords in your SEO strategy, you can drive more valuable traffic. With more high-value traffic on your website, you can increase your conversion rates — and that can drive more revenue for your company.
Independent research from Clutch has named WebFX the top SEO company in the United States.
Over 150 WebFX clients have been interviewed by Clutch to discuss their experience partnering with us.
Check out more Clutch reviews
4. Improve your website's visibility
With an SEO audit, your business can start improving your online visibility in search results. As mentioned, an audit provides your company with insight into your keyword strategy. With that perspective, you can discover your most and least valuable keywords, as well as new keywords.
By refocusing your SEO strategy on more valuable keywords, you increase your ranking in search results for these keywords. For example, if you sell pellet stoves for mobile homes and RVs, the keyword, “mobile home pellet stove,” is probably valuable to your company.
Appear on the first page of search results for that keyword, and you’ll start to drive valuable traffic to your website. Why? One, you’re targeting high-value keywords relevant to your business and your audience, and two, you’re maximizing your online visibility by appearing on the first page of results.
Remember, 75 percent of users stick to the first page of search results.
5. Optimize your digital marketing strategies
SEO is the foundation of a competitive, results-driven digital marketing strategy. That’s why an SEO audit can uncover improvements for not only your SEO but also your related tactics. By discovering an array of enhancements for your online strategy, you can maximize the results of it.
For instance, an SEO audit reviews the title tags of your webpages, which relates to content marketing. For a quick refresher, title tags serve as the title of your webpage in search results. In the example below, you can see the title tags, like “Pellet Stoves – Mobile Home Repair,” outlined in yellow.
A title tag aims to hook your audience and motivate them to visit your website. It should also, for SEO, feature the keyword the webpage targets. That’s why content marketing requires SEO — you want to create content for users, but also optimize it for search so that users can find that content.
With a more robust digital marketing strategy, you can maximize your investment and return.
6. Repair your SEO strategy
As company teams evolve, it’s not uncommon for SEO strategies to falter. For example, a new hire may not understand SEO, which can lead to the creation of unoptimized content or the implementation of bad SEO practices. It can even result in your company abandoning SEO altogether.
These actions can all result in website that needs some intensive SEO care.
With an SEO audit, your team can get an in-depth assessment of your SEO status. It can also provide you with thorough recommendations for restoring, as well as improving your SEO. That allows your company to start driving measurable results from your SEO.
7. Boost your site's speed
Speed is essential to SEO, as well as the user experience. If your website’s slow, it’ll struggle to rank on page one of search results. It’ll also have a difficult time keeping users on your site, as more than 80 percent of users expect a website to load in three seconds or less — otherwise, they leave.
The benefit of an SEO audit? It examines the speed of your website, as well as identifies ways to improve your site’s speed. A faster website can have a tremendous impact on your company, as a one-second speed boost can increase conversions by seven percent.
A few recommendations for increasing your site’s speed include compressing the images on your website, optimizing your HTML structure, and modifying your server configuration. In most cases, improvements to your site’s speed require your in-house or agency’s development team.
With a faster website, however, your company can start making more money from the web.