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Site Speed Optimization Pricing: How Much Does It Cost?

A one-second increase in your site’s speed can boost your conversion rate by seven percent, which is why it’s no surprise that companies invest in routine website speed optimization. How much does site speed optimization cost, though? With a price range of $50 to $12,000, there are a lot of factors that influence site speed optimization pricing. Ready to find out what they are, plus what you should pay for page speed optimization services? Just keep reading!

Professional site speed optimization pricing

Curious about how much website speed optimization services cost? Browse WebFX pricing now:

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Bronze Plan

25 Hours

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    15 hours quarterly
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    $1,800 monthly investment
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    Best for websites under 250 pages
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Silver Plan

40 hours

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    25 hours quarterly
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    $3,600 monthly investment
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    Best for websites under 500 pages
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Gold & Ecommerce Plan

50 hours

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    35 hours quarterly
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    $4,800 monthly investment
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    Best for websites 500 pages+


What is site speed optimization?

Site speed optimization involves improving your website’s load time to provide a better user experience for your website visitors. It’s also referred to as page speed and website speed.

Core Web Vitals assessment showing the website failed

You can define page speed as:

  • Load time: How quickly all the content on a given page loads. The average page load time is 10.3 seconds.
  • Time to first byte: How long it takes a browser to receive the first byte of information from your web server.

Site speed looks at how quickly your whole site loads, rather than an individual page — it averages the page speed of a sample of page views on your website.

What causes slow page load times?

But what causes a slow site? Below are some top reasons your site may be slow.

  1. Natural website evolution: To keep your site fast, ensure that there are no extra tags and that internal links, photos, and CSS files are referenced properly.
  2. Large graphics: Including graphics on your site is crucial to providing a great user experience, but image files that are larger than necessary are one of the biggest causes of slow loading pages. Be sure to condense them first with a tool like Kraken.
  3. Redirects: Redirects are created when you want to replace links to an old webpage with references to a new one. However, a lot of redirects on your site can cause slow-loading pages.
  4. Server location and performance: When your site is on a dedicated server, you’ll have a much faster loading time. If your site is on a shared server, however, you’re sharing space and bandwidth with another website, meaning your site may be slower.

Why does page speed matter?

For businesses today, page speed matters because of users and search engines.

Users prefer fast page speed

From a user perspective, speed is critical.

Today, people expect a website to load within two seconds. If it doesn’t, they have a high chance of leaving your website and visiting a competitor’s site. They want to access information fast and don’t want to wait for your website to load to get it.

If you want to keep users happy on your website, you need to have a fast-loading website.

Search engines care about page speed

If you’re familiar with search engine optimization (SEO), you may already know that page speed can influence your organic rankings in search results on Google, Bing, and other search engines. When you don’t rank at the top of search results, it’s difficult to reach your ideal shopper, which cuts into your revenue.

Search engines want to promote pages that deliver a positive user experience, amongst other factors. A slow-loading website doesn’t make for a positive user experience, which means more people will leave your website. This signals to search engines that your website isn’t relevant to searchers, which ultimately hurts your ranking.

Having a fast-loading website will help you keep users engaged on your website longer, which will send positive signals to Google that your website is relevant to searchers and provides a good experience.

How can I check my website’s page speed?

If you’re worried about your page speed now, you can check your page speed for free.

Google offers a free tool, called PageSpeed Insights, that assesses the speed of your webpages and your page experience as measured using a set of metrics called the Core Web Vitals. The best part is you can access your page speed report in an instant.

Homepage for Google PageSpeed Insights tool

Just enter your website’s URL and click the “Analyze” button.

When you submit your website for analysis, Google also provides recommendations for improvement. In most cases, these are technical suggestions that your development team, or the agency providing website speed optimization services, will understand.

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“We measure our success by how much we WOW our clients.”

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Bill Craig

WebFX President

Why invest in site speed optimization?

When it comes to page speed optimization, you want to make it a priority. It offers numerous advantages, which can help your company earn more conversions, sales, and revenue. Those wins can give your business the chance to achieve its biggest goals, like opening a new location, launching a new product, or hiring a new team member.

Five of the most notable benefits of investing in website speed optimization include:

1. Improve your user experience

Providing the best user experience is crucial for earning sales. In a world where someone can just click the “back” button and visit a competitor’s website, you need to deliver a top-notch experience from the start.

Investing in website speed optimization services ensures your website continuously loads quickly and provides the best experience each time someone accesses your website.

2. Accelerate your conversion rate

With page speed optimization, your website’s conversion rates can move to a whole new level. Just a one-second increase in your page speed can boost conversion rates by seven percent.

Improving your website’s load time keeps visitors happy, which keeps them engaged and learning about your products or services. That ultimately leads to more people converting and turning into customers.

3. Maximize your time

While you could do site speed optimization on your own, it would take a lot of time and knowledge.

If you’re running your own business, department, or projects, your website is one small blip on the radar when it comes to your responsibilities. And, chances are, you don’t have the time to focus your efforts on page speed, and neither does anybody else at your company.

When you hire an agency like WebFX for site speed optimization, you can focus on your top priorities. Plus, you eliminate the worry and stress of leading or handling the project in-house. You also save a tremendous amount of time by not having to learn all the technicalities of website speed optimization.

4. Increase your website traffic

Did you know that 70% of people will research a company or product online before deciding to buy? In most cases, they rely on a search engine like Google, Bing, or Yahoo to help them find what they’re looking for.

Improving your page speed, as well as optimizing your webpages for SEO, helps you rank better in relevant search results. With a better position in search results, your website can earn more valuable traffic.

5. Enhance your SEO strategy

Google considers more than 200 ranking factors when developing its search results. While your business needs a smart and competitive SEO strategy, it also requires a fast website. That’s why page speed optimization is so valuable to companies investing in SEO.

With a fast and optimized website, your business can earn a valuable place in relevant search results.

If you want to maintain your rankings in search results, however, site speed optimization needs to become an ongoing strategy, like SEO. By making site speed optimization a long-term part of your digital marketing strategy, you can maximize the results of your SEO.

What do site speed optimization services include?

Like pricing for page speed optimization, deliverables for your service also vary. That’s because your agency should tailor their services to your website or webpage’s unique needs, which is what we do for our satisfied clients.

Here are a few examples of what most website speed optimization services should include:

  • Website optimization
  • HTTPS setup
  • HTTPS request reduction
  • Image optimization
  • JavaScript minimization
  • Caching configuration
  • Redirect optimization

As you can tell, a lot of these features are technical — and possibly new to you and your team. That’s why it’s helpful to partner with an agency that specializes in page speed optimization and features a dedicated team of developers.


Site speed optimization pricing from WebFX

At WebFX, we offer a hybrid pricing model for our page speed optimization services. Check it out below:

Total initial project hours to be spent improving site speed, communication, and reporting:Bronze – Initial 25 hoursSilver – Initial 40 hoursGold & Ecommerce – One Time 50 hours
Quarterly Hours15 hours25 hours35 hours
Best fit websites:Under 250 pages Under 500 pages 500 pages+
Dedicated project POC
Audit of current website performance, optimization hours will be spent on the following items on based on audit results and priority:
— Website theme & plugin optimizations
— Website/CSS optimization
— Set and/or Reduction in http(s) requests
— Removal of unused code
— Combine, Prioritization, & minification of CSS and JavaScript files
— Image size optimization and compression
— Gzip compression
— Website & Browser Caching setup and/or configuration
— Optimize/reduce number of redirects
— Font delivery optimization
Performance Testing
Host Recommendations
Setup and/or configuration of a CDN
Host MigrationOne-time $1,500 One-time $1,500
UX & UI optimizations
Quarterly Performance updates to top 5 trafficked pages
Quarterly submission of URL inspection
Quarterly Core Metrics Reporting & Analysis (LCP, FID, CLS)
500+ SMEs behind campaign driving results
Initial Investment$3,125$6,250$3,750
Monthly Investment$1,800$3,600$4,800
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As a part of our commitment to complete transparency, you can trust that our prices are accurate, up to date, and free from hidden fees. If you have questions about our site speed optimization pricing or need a custom quote, you can always contact us online.

No matter what web marketing services you’re looking for, WebFX can help!

Learn more about digital marketing and site speed optimization

Last Updated May 1, 2023