B2B Lead Generation Pricing: Lead Gen Pricing from WebFX

Business-to-business (B2B) lead generation pricing ranges from $2500 to $12,000 per month. B2B lead gen costs depend on several factors, including your lead generation strategies, marketing budget, and industry. Keep reading to learn more about B2B lead generation pricing!

If you want your business-to-business (B2B) company to move forward, you must have a plan in place to generate leads. Lead generation helps your company continually obtain new clients so you can drive more revenue and expand your operations. But before you can invest in lead generation, it’s critical to look at B2B lead generation pricing to know what fits in your budget. Lead generation can include multiple strategies, which means the cost can range depending upon which strategies work best for your business.

At WebFX, we believe in transparency, which is why we publish all our pricing and packages online. Keep reading to get a detailed look into our B2B lead generation pricing and what you can expect with your package!

And if you’re ready to start generating more qualified leads for your business, contact us online or call us today at 888-601-5359 to speak with a strategist about our lead generation services!

Our digital marketing campaigns impact the metrics that improve your bottom line.

See More Results

WebFX has driven the following results for clients:

$3 billion

In client revenue

7.8 million

Leads for our clients

5.2 million

Client phone calls

B2B lead generation pricing from WebFX: Breakdown of strategies and their costs

With B2B lead generation costs, there is no one set price range for lead generation. Since lead generation can be any combination of strategies, the costs will vary depending upon your business and what methods you want to use.

Here’s a breakdown of each of the lead generation strategies we offer and the cost of these B2B lead generation services:

Search engine optimization (SEO)

First on our list of B2B lead generation strategies is search engine optimization (SEO). SEO is a critical strategy for helping prospects discover your business when they search online. Considering that 70% of people research a company online before converting, having a search engine presence is critical.

SERP for office supply search

View SEO Services

Pay-per-click (PPC) advertising

When looking at the cost of B2B lead generation services, you’ll find another common strategy businesses use is pay-per-click (PPC) advertisingPPC advertising involves launching paid ads to appear at the top of relevant search results. These ads work great to increase brand exposure and capture valuable leads for your company.

ppc ad for WB mason

View PPC Services

Social media advertising

Social media advertising is a great strategy for helping your business reach qualified leads that haven’t discovered your company yet. You can target specific leads to show them ads for your products or services and help them get to know your brand.

social media ad from WB Mason that features a white desk

View Social Media Advertising Services

Account-based marketing (ABM)

The last lead generation strategy you’ll want to look at when researching B2B lead generation costs is account-based marketing (ABM). ABM focuses on targeting specific, high-value accounts that you can turn into leads for your company.

View ABM Services

Content marketing

Another critical strategy to consider when looking at B2B lead gen pricing is content marketingContent marketing involves sharing your knowledge and expertise in your industry with your audience. This strategy helps drive more qualified traffic looking for information about your industry.

View Content Marketing Services

3 factors to consider with B2B lead generation pricing

When you’re looking at B2B lead gen pricing, there are a few essential factors to consider.

Ask yourself these questions when analyzing the cost of B2B lead generation services:

How big is your budget?

The first thing to consider when looking at B2B lead generation pricing is your budget. You must consider your budget before investing in lead generation strategies because it will determine what methods you can afford.

When it comes to B2B lead generation, you’ll want to set aside enough money to help promote your company ­­–­– the recommended amount is 7-8% of your company’s revenue. With a sizeable budget, you can determine which strategies fit within it.

Which strategies do you want to use?

Another factor to consider with your B2B lead generation cost is the strategies you want to use. Some strategies require a more significant investment than others, which impacts your budget. You must consider what methods you want to use so that you can factor in the costs.

Make sure you consider all costs, like the initial investment and the ongoing maintenance costs.

Who will handle your strategy?

When you look at the cost of B2B lead generation services, you’ll want to research the team handling your strategy. Looking at the team handling your strategy can help you determine if the cost is worth the investment.

One company may only have two years of experience and charge $500 for SEO services. Another company can have 15 years of experience and charge $1000. You may feel inclined to go for the cheaper option to save money, but realistically it’s better to go with the more experienced company.

A more experienced company will know how to craft successful campaigns that drive results.

You can’t put a price tag on experience, but it’s a critical factor to consider for the health, longevity, and success of your lead generation efforts.

Why partner with WebFX for your B2B lead generation strategy

Now that you have information about B2B lead generation pricing, it’s time to partner with a lead generation company that can help move your business forward. With over 20 years of experience in digital marketing, WebFX is an unmatched partner for driving success for your business.

Here are just a few reasons to partner with us:

We publish our pricing and packages online

One of the biggest reasons to partner with WebFX for your B2B lead generation services is that we’re transparent. When looking into different B2B lead generation companies, you’ll find it hard to see packages and pricing. Many companies hide that information, which means you have to contact them and wait to find out.

At WebFX, we publish all our pricing and packages online for you to browse at your leisure. You’ll always know what you’re getting and how much it costs so that you can make more informed decisions for your business.

We build custom plans for our clients

For your lead generation strategies to work, you need a plan uniquely built for your business. That’s why at WebFX, we create custom plans for our clients to help meet their needs.

We take the time to get to know you, your business, and your goals. We’ll analyze your industry, competition, and where you stand in your market. Based on this information, we’ll craft a strategy built to help you succeed.

We have a history of driving results

When you choose a B2B lead generation company, you want to partner with one that will drive results. The cost of B2B lead generation services is only worth it if it drives the level of results you desire.

At WebFX, we have a history of driving results for our clients. In the past five years, we’ve helped clients:

  • Drive more than 7.8 million leads
  • Earn more than $3 billion in revenue
  • Manage more than 5.2 million phone calls

You can feel confident our team of experts will drive the results you desire.

Invest in B2B lead generation today

Now that you have insight into the cost of B2B lead generation services, it’s time to find the right company to get your services. If you’re looking for an award-winning company that can help you generate more leads, WebFX is the answer.

We have a team of over 500 marketing experts that know how to generate leads for our clients. With our client-first approach, we help your business reach people most interested in your products or services.

With over 1000 glowing client testimonials, you can feel confident we’ll deliver a campaign you’ll love.

Ready to start generating more leads for your business? Contact us online or call us today at 888-601-5359 to speak with a strategist about our lead generation services!


Searching for a better way to nurture, manage, and close leads? Get a solution built for SMBs with Nutshell. See what you’re missing now!