B2B Lead Generation Pricing: Lead Gen Pricing from WebFX

If you want your business-to-business (B2B) company to move forward, you must have a plan in place to generate leads. Lead generation helps your company continually obtain new clients so you can drive more revenue and expand your operations. But before you can invest in lead generation, it’s critical to look at B2B lead generation pricing to know what fits in your budget. Lead generation can include multiple strategies, which means the cost can range depending upon which strategies work best for your business.

At WebFX, we believe in transparency, which is why we publish all our pricing and packages online. Keep reading to get a detailed look into our B2B lead generation pricing and what you can expect with your package!

And if you’re ready to start generating more qualified leads for your business, contact us online or call us today at 888-601-5359 to speak with a strategist about our lead generation services!

Our digital marketing campaigns impact the metrics that improve your bottom line.

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WebFX has driven the following results for clients:

$3 billion

In client revenue

7.8 million

Leads for our clients

5.2 million

Client phone calls

B2B lead generation pricing from WebFX: Breakdown of strategies and their costs

With B2B lead generation costs, there is no one set price range for lead generation. Since lead generation can be any combination of strategies, the costs will vary depending upon your business and what methods you want to use.

Here’s a breakdown of each of the lead generation strategies we offer and the cost of these B2B lead generation services:

Search engine optimization (SEO)

Initial investment: $5400 – $9200

Monthly cost: $1375 – $3275

First on our list of B2B lead generation strategies is search engine optimization (SEO). SEO is a critical strategy for helping prospects discover your business when they search online. Considering that 70% of people research a company online before converting, having a search engine presence is critical.

SERP for office supply search

With our SEO services, we offer three packages. Here’s a breakdown of what you can expect with each package:

Bronze package

Initial investment: $5400

Monthly optimization cost: $1375

Our Bronze package includes all the essential features you need to create a successful SEO strategy. This package includes:

Silver package

Initial investment: $7600

Monthly optimization cost: $2475

When looking at the B2B lead generation cost of our Silver package, you’ll find you get everything featured in Bronze, with a few additional upgrades and extras.

Here’s what comes with the Silver package:

  • Up to 150 key terms optimized on your website
  • Up to 30 pages optimized on your website
  • Checking local data accuracy across 40+ directories
  • A/B testing of title tag and description in search to improve clickthrough rate
  • Notification of new reviews on major platforms
  • Review of lead journey and visit history
  • Competitor ad spend monitoring

Gold package

Initial investment: $9200

Monthly optimization cost: $3275

With our Gold package, you get everything included with Bronze and Silver, as well as a few bonus features and upgrades:

  • Up to 150 key terms optimized on your website
  • Up to 40 pages optimized on your website
  • Ongoing user experience reporting
  • Channel specific call tracking
  • Link baiting and content development

Need more than what’s in these packages? We offer custom Enterprise packages so you can build the SEO strategy you need for your business. Contact us to get your free quote!

View SEO Services

 

Pay-per-click (PPC) advertising

Initial investment: $1250 – $7500 minimum

Monthly cost: 12-15% of ad spend

When looking at the cost of B2B lead generation services, you’ll find another common strategy businesses use is pay-per-click (PPC) advertisingPPC advertising involves launching paid ads to appear at the top of relevant search results. These ads work great to increase brand exposure and capture valuable leads for your company.

ppc ad for WB mason

We offer three PPC packages to help you launch a successful PPC strategy:

Aggressive

One-time setup cost: $750 + 1-month management fee ($1250 minimum)

Monthly management cost: $500 or 15% of ad spend (whichever is higher)

Our most basic PPC plan is the Aggressive plan. This option is recommended for businesses spending $0 – $12,000 per month on ads. You get tons of great features with this package, including:

  • Up to 2000 keywords in campaign
  • Ads on Google and Bing PPC networks
  • Initial campaign development and strategy
  • Keyword research and selection
  • Customer match and audience match
  • Gmail competitor ads
  • Ad copywriting
  • Ad copy performance testing
  • Ongoing keyword development and tweaking
  • Up to 100 web lead phone calls tracked (per month)
  • Up to 25 web lead phone calls transcribed (per month)
  • Strategic bid management
  • And much more

Market Leader

One-time setup cost: $700 + 1-month management fee ($2500 minimum)

Monthly management cost: 12% of ad spend

When you look at our B2B lead generation cost for PPC, the next plan you’ll see is the Market Leader plan. This PPC package is recommended for businesses that spend $12,000 – $50,000+ per month on paid networks.

Our Market Leader plan includes everything you get with the Aggressive Plan with a few upgrades and additional features:

Enterprise

One-time setup cost: 1-month management fee ($7500 minimum)

Monthly management cost: 12% of ad spend

Our Enterprise plan is recommended for companies that spend over $50,000 on paid networks monthly. This package includes all the same upgrades as the Market Leader plan.

View PPC Services

 

Social media advertising

Initial investment: $950 – $2250

Monthly cost: 15% of ad spend

Social media advertising is a great strategy for helping your business reach qualified leads that haven’t discovered your company yet. You can target specific leads to show them ads for your products or services and help them get to know your brand.

social media ad from WB Mason that features a white desk

At WebFX, our social media advertising packages are based on how many networks you use to advertise your business:

1 social network

Monthly management cost: $550 or 15% of ad spend, whichever is greater

If you opt for one social network, you’ll get the following with your package:

  • Up to 4 unique ads
  • Up to 2 target audiences
  • 1 unique custom advertising image
  • 4 monthly tweaks to ad copy
  • Monitoring of social media ad comments for additional $175 per month

In addition to these features, every package we offer (1 – 5 networks) comes with the following:

  • School/profession/workplace targeting
  • Target for company size, job title, and industry
  • Custom image compression
  • Ads optimized for mobile
  • Installation of tracking pixels
  • Dedicated social media account manager

2 social media networks

Monthly management cost: $750 or 15% of ad spend, whichever is greater

If you opt to advertise on two social media networks, you can expect these additions to your package:

  • Up to 6 unique ads
  • Up to 3 target audiences
  • 2 unique custom advertising images
  • 6 monthly tweaks to ad copy
  • Monitoring of social media ad comments Monday, Wednesday, and Friday
  • 1 social media remarketing campaign and ad
  • Demographic targeting for 1 ad
  • Keyword, interest, or user intent targeting for 1 ad

3 social media networks

Monthly management cost: $950 or 15% of ad spend, whichever is greater

If you want to advertise on three social media networks, you can expect the following upgrades with your package:

  • Up to 8 unique ads
  • Up to 4 target audiences
  • 4 custom advertising images
  • 8 monthly tweaks of ad copy
  • Daily monitoring of social media ad comments
  • 1 social media remarketing campaign and ad
  • Demographic targeting for 2 ads
  • Keyword, interest, or user intent targeting for 1 ad

4 social media networks

Monthly management cost: $1150 or 15% of ad spend, whichever is greater

If you want to run ads on four different social media networks, here are the upgrades you can expect with your package:

  • Up to 10 unique ads
  • Up to 5 target audiences
  • 8 custom advertising images
  • 10 monthly tweaks of ad copy
  • Daily monitoring of social media ad comments
  • 1 social media remarketing campaign and ad
  • Demographic targeting for 4 ads
  • Keyword, interest, or user intent targeting for 2 ads

5 social media networks

Monthly management cost: $1350 or 15%, whichever is greater

If you’re looking to build a presence through social media ads on five platforms, you can feel confident we offer everything you need. Here are the upgrades you’ll get for this advertising package:

  • Up to 12 unique ads
  • Up to 6 target audiences
  • 10 custom advertising images
  • 12 monthly ad copy tweaks
  • Daily monitoring of social media ad comments
  • 1 social media remarketing campaign and ad
  • Demographic targeting for 4 ads
  • Keyword, interest, or user intent targeting for 3 ads

View Social Media Advertising Services

 

Account-based marketing (ABM)

Initial investment: $2500 – $2800 (+ 12% of ad spend for Market Leader plan)

Monthly cost: $225 – $650

The last lead generation strategy you’ll want to look at when researching B2B lead generation costs is account-based marketing (ABM). ABM focuses on targeting specific, high-value accounts that you can turn into leads for your company.

With our ABM services, we offer three tiers of pricing:

Basic

Initial investment: $2500

Monthly management cost: $525

Our Basic plan provides you with everything you need to launch an ABM strategy, including:

  • Initial campaign development and strategy
  • LinkedIn targeting for existing contact list
  • LinkedIn wish-list account targeting
  • Google Ads retargeting of LinkedIn company visits
  • Lead nurturing for account-based marketing leads
  • Creative development for ads and long-term SEO account targeting
  • Up to 4 LinkedIn sponsored content ads
  • Access to MarketingCloudFX (MCFX)
  • MCFX lead tracking, visitor reporting
  • Call tracking
  • And much more

Aggressive

Initial investment: $2800

Monthly management cost: $650

With our Aggressive plan, you’ll get everything from the basic plan with a few additional features: 

  • LinkedIn retargeting
  • Google Ads custom in-market segments
  • Google Ads similar audience target development
  • Google Ads competitor interest-based display targeting
  • Bing Audience Targeting
  • LinkedIn lead form ad

Market Leader

Initial investment: 12% of ad spend

Monthly management cost: $225

Our Market Leader plan includes everything from the Basic and Aggressive plan, but it also contains additional display ad development (up to 4 ads).

View ABM Services

 

Content marketing

Monthly cost: $1800 – $6000 per month

Another critical strategy to consider when looking at B2B lead gen pricing is content marketingContent marketing involves sharing your knowledge and expertise in your industry with your audience. This strategy helps drive more qualified traffic looking for information about your industry.

When you look at our B2B lead generation cost for content marketing, you’ll find we offer three plans to fit your needs:

Basic Plan

Monthly investment: $1800 per month 

  • 3 content assets developed
  • Online project management schedule
  • Keyword research
  • Creation of long-form content, micrographics, infographicsonline guidesvideos, motion graphics, and more
  • Content asset outreach
  • Competitor content analysis
  • Content optimized for voice search
  • Rich media citations
  • Monitoring of competitor website changes monthly
  • And more

Aggressive Plan

Monthly investment: $3600 per month 

With our Aggressive content marketing plan, you’ll get everything included in the Basic plan with an upgrade and two additional features:

  • 6 content assets developed
  • Monthly content marketing strategy report
  • 300+ SMEs behind your campaign

Market Leader Plan

Monthly investment: $6000 per month

Our Market Leader Plan is for companies looking to advance their content marketing strategy even further. This plan includes an upgrade and competitor feature, in addition to everything included in the Basic and Aggressive plans:

  • 10 content assets developed
  • Competitor content gap intelligence report

View Content Marketing Services

 

3 factors to consider with B2B lead generation pricing

When you’re looking at B2B lead gen pricing, there are a few essential factors to consider. Ask yourself these questions when analyzing the cost of B2B lead generation services:

How big is your budget?

The first thing to consider when looking at B2B lead generation pricing is your budget. You must consider your budget before investing in lead generation strategies because it will determine what methods you can afford.

When it comes to marketing your business, you’ll want to set aside enough money to help promote your company ­­–­– the recommended amount is 7-8% of your company’s revenue. With a sizeable budget, you can determine which strategies fit within it.

Which strategies do you want to use?

Another factor to consider with your B2B lead generation cost is the strategies you want to use. Some strategies require a more significant investment than others, which impacts your budget. You must consider what methods you want to use so that you can factor in the costs.

Make sure you consider all costs, like the initial investment and the ongoing maintenance costs.

Who will handle your strategy?

When you look at the cost of B2B lead generation services, you’ll want to research the team handling your strategy. Looking at the team handling your strategy can help you determine if the cost is worth the investment.

One company may only have two years of experience and charge $500 for SEO services. Another company can have 15 years of experience and charge $1000. You may feel inclined to go for the cheaper option to save money, but realistically it’s better to go with the more experienced company.

A more experienced company will know how to craft successful campaigns that drive results.

You can’t put a price tag on experience, but it’s a critical factor to consider for the health, longevity, and success of your lead generation efforts.

Why partner with WebFX for your B2B lead generation strategy

Now that you have information about B2B lead generation pricing, it’s time to partner with a lead generation company that can help move your business forward. With over 20 years of experience in digital marketing, WebFX is an unmatched partner for driving success for your business.

Here are just a few reasons to partner with us:

We publish our pricing and packages online

One of the biggest reasons to partner with WebFX for your B2B lead generation services is that we’re transparent. When looking into different B2B lead generation companies, you’ll find it hard to see packages and pricing. Many companies hide that information, which means you have to contact them and wait to find out.

At WebFX, we publish all our pricing and packages online for you to browse at your leisure. You’ll always know what you’re getting and how much it costs so that you can make more informed decisions for your business.

We build custom plans for our clients

For your lead generation strategies to work, you need a plan uniquely built for your business. That’s why at WebFX, we create custom plans for our clients to help meet their needs.

We take the time to get to know you, your business, and your goals. We’ll analyze your industry, competition, and where you stand in your market. Based on this information, we’ll craft a strategy built to help you succeed.

We have a history of driving results

When you choose a B2B lead generation company, you want to partner with one that will drive results. The cost of B2B lead generation services is only worth it if it drives the level of results you desire.

At WebFX, we have a history of driving results for our clients. In the past five years, we’ve helped clients:

  • Drive more than 7.8 million leads
  • Earn more than $3 billion in revenue
  • Manage more than 5.2 million phone calls

You can feel confident our team of experts will drive the results you desire.

Invest in B2B lead generation today

Now that you have insight into the cost of B2B lead generation services, it’s time to find the right company to get your services. If you’re looking for an award-winning company that can help you generate more leads, WebFX is the answer.

We have a team of over 450 marketing experts that know how to generate leads for our clients. With our client-first approach, we help your business reach people most interested in your products or services.

With over 775 glowing client testimonials, you can feel confident we’ll deliver a campaign you’ll love.

Ready to start generating more leads for your business? Contact us online or call us today at 888-601-5359 to speak with a strategist about our lead generation services!

 

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