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500+ digital experts
Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
28-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
1,100+ reviews
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
In-house technology
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Data-Powered Lead Generation Strategies

MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.

With 20+ different features, our proprietary platform makes it easier than ever to generate high-value leads, track lead generation and sales performance, and make strategic decisions.

Learn More About MarketingCloudFX


Increase in leads to fill your pipeline


Set up by WebFX to give you the best data foundation


Built-in Value based on cost of similar tools

Convenient Report Access

Easy-to-access archive of all reports across services, departments and campaigns.

  • Easy to access reports without having to save and sift through emails
  • Historical record of past reports and summaries of results
  • Reporting transparency for your business

Streamlined Lead Management

Streamline lead management and leverage lead data for more targeted marketing.

  • Omnichannel lead tracking and scoring to understand which forms came from which channels
  • Lead journey tracking to see what website visitors are doing before and after completing a form
  • Capture form data even when form errors occur

Built-In CRM

Help your sales team close more deals with a customer relationship management tool that’s powerful and easy to use.

  • Automate your sales workflow and reduce manual sales tasks
  • Manage prospective customer pipelines and track lead status
  • Integrate with marketing data platform (MarketingCloudFX) for data-driven decision-making

Automated Lead Prioritization

Automate lead qualification to prioritize and enable sales teams.

  • Immediately determines the quality of each lead as soon as it comes in to help you prioritize your leads
  • Custom criteria to define lead quality based on dozens of data points
  • Hot lead notifications to alert your sales team of high value leads for fast action


Increase in leads to fill your pipeline


Set up by WebFX to give you the best data foundation


Built-in Value based on cost of similar tools

Your search for lead generation services ends here

When your company partners with WebFX, you:

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Generate 16% more leads

Generate 16% more potential clients and customers with our industry-leading team and software which leverages IBM Watson and billions of data points to keep your lead gen strategy ahead of the curve.

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Earn a 20% bigger ROI

Grow your return on investment by 20% with adaptable, data-driven lead gen strategies, plus a dedicated team that includes marketing experts in your industry.

Icon of a bar chart with three vertical bars of varying heights and an upward trending line overlaying them.

Close 14% more sales

Give sales the tools to close 14% more sales with our built-in sales enablement solutions, which include lead scoring, lead nurturing, and more.

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Unify sales and marketing

Give marketing and sales the data they need, from a lead’s journey to a lead’s status, with WebFX’s client-exclusive CDP that integrates with the most popular CRMs.

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Save time

Get a team that includes marketers, copywriters, business consultants, developers, and more, and get the time to focus on the in-house projects that need your expertise.

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Streamline strategies

Align marketing strategies with WebFX’s full-service marketing lead generation services, and eliminate the hassle of hiring and coordinating with multiple agencies.

Pricing custom to you.

Starting at $3,000 per month.

Request a Free Proposal
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Solving key challenges for businesses

Merrimack Valley Psychological Associates 5

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

5d1489ddad86d8c441ae7303 Net Friends Logo

Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

Hurst Pediatric Dentistry Horz new UPDATE 300x93 1

Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unlock a 16% increase in leads with WebFX’s award-winning lead generation team

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

More time. More leads. More revenue. That’s lead gen services from WebFX

From attracting qualified leads via search to nurturing active leads via email, WebFX’s lead gen services provide the strategies and support your marketing and sales departments need. That’s why more than 91% of our clients continue partnering with us after one year.

Learn more about the lead generation services your custom solution can include:

Ready to generate awesome leads?

PPC advertising

PPC advertising

Launch targeted ad campaigns across Google, Microsoft, and more with WebFX’s pay-per-click solutions for lead generation.

Content marketing

Content marketing

Attract qualified traffic with on-brand, search-friendly content that drives newsletter sign-ups, quote requests, and more.

ABM marketing

ABM marketing

Reach stakeholders with account-based marketing campaigns across social media, search, and email to capture (and close) high-value deals.



Close 8% more sales with AdTechFX, WebFX’s exclusive cloud-based platform, which uses online ads to keep your business top of mind at critical points in the sales cycle.

Sales enablement

Sales enablement

Qualify, contact, and manage leads faster with our sales enablement solutions via MarketingCloudFX, our client-exclusive revenue acceleration technology.

Lead nurturing

Lead nurturing

Generate 14% more sales with WebFX’s lead nurturing solutions, which use customizable workflows to turn qualified leads into happy clients.

FAQs about lead generation services

What are lead generation services?

Lead generation services generate leads for a designated fee. Agencies, freelancers, and consultants offer lead generation services. Typically, these services will use offline and online strategies to generate leads, like digital ads or billboards.

How much do lead generation services cost?

Prices for lead services vary and depend on factors like your lead generation agency and which lead generation tactics you use. Typically, businesses will invest $2500 to $12,000 per month into lead generation. For the most accurate pricing, though, request a custom quote.

What are some examples of online lead generation services?

Lead generation encompasses a range of strategies, which is why researching online lead generation services can become overwhelming fast. Some of the most effective services available include:

  1. Search engine optimization
  2. PPC advertising
  3. Content marketing
  4. Email marketing
  5. Social media marketing
  6. Account-based marketing
  7. Sales enablement

Are lead generation agencies worth it?

Lead generation agencies are worth it if you choose the best lead generation services for your business, which takes some research.

Often, companies make the mistake of hiring lead generation agencies that:

  • Use cold calling to deliver leads
  • Promote “cheap” lead generation services
  • Advertise quick or instant results

What often happens in these instances is businesses receive low-quality leads. These low-quality leads take time away from your sales team and waste marketing spend, leaving your company with little-to-no results.

In comparison, businesses see better results when hiring lead generation companies that:

  • Use strategies to reach primed leads, like targeted PPC ads
  • Emphasize generating qualified leads vs. leads
  • Outline transparent timelines for when you’ll expect to see results

So, are lead generation firms worth it? Yes — if you invest the time in finding the best one.

Who are the best lead generation companies?

Check out our research on the best lead generation companies to learn which B2B lead generation providers made our list! As a part of our research, we looked into the most well-reviewed organizations globally.

Why hire a lead generation agency?

A lead generation agency’s services offer several benefits, including:

  • Save time
  • Get expert advice
  • Expedite projects
  • Generate qualified leads

Overall, the best lead generation services should help your B2B lead generation program:

  • Get more time for other marketing initiatives (or more time to sell if on a sales team)
  • Attract more qualified leads, so you can maximize your marketing ROI and your sales team’s time
  • Measure the effectiveness of lead generation efforts so you can make smarter investments with your marketing budget
  • Improve information sharing between marketing and sales, so your sales team can create more relevant pitches and your marketing team can make better investments

If you opt to outsource your lead generation, check out the agency’s case studies and testimonials to see if they provide the above benefits. If they do, consider reaching out for a custom quote.

When should I invest in a lead generation service?

Every business is different. However, most companies consider investing in a lead generation service when they’re:

  • Struggling to generate valuable leads
  • Looking to try new lead gen strategies
  • Receiving low-quality leads
  • Experiencing an inconsistent lead flow
  • Missing the time or resources for lead generation

If you notice the above signs in your business’s sales process, consider outsourcing your lead generation efforts.

How do I find the best lead generation services?

So, you’re ready to start your search for different lead generation companies.

You can get started with these steps:

  1. Determine your goals, budget, and more: Outsourced lead generation starts with outlining your goals, budget, timeline, and team needs. How much does your business want to spend monthly, for example, on generating leads?
  2. Research lead generation companies: Next, start researching B2B lead generation service providers. Compare their offerings to your needs. If you want an agency with a deep understanding of your industry, for example, look at each provider’s experience.
  3. Evaluate the companies’ past lead generation campaigns: Most lead generation companies will share case studies, testimonials, and reviews on their website. Use this information to understand the agency’s demand generation strategy better.
  4. Request references and samples: Start the buying process by connecting with your top lead gen service providers. Ask for references or work samples to hear from clients first-hand about their experience using this agency for their lead generation strategy.
  5. Make a decision: Finally, use everything you’ve learned to make a decision. Before deciding, get feedback from your sales reps, marketing manager, and anyone else affected by the decision. Then, make your choice.

Keep in mind these steps don’t have to end with selecting a lead generation service. If you don’t find a lead generation company you like, that’s okay! Return to the research phase to dig deeper into potential service providers.

What is B2B lead generation?

B2B lead generation is a digital marketing strategy that focuses on implementing strategies and campaigns to drive leads for a business-to-business (B2B) company. In other words, B2B lead generation strategies aim to help you encourage other businesses to contact your company or express interest in some way.

More on our lead generation solutions