Capture More Qualified Leads With Top Lead Generation Services

Close the loop on lead generation with full-service lead generation services from WebFX. Receive custom lead gen services, plus software for managing, nurturing, and closing leads. Request a proposal today to get your custom flight plan, pricing, and lead gen strategy!

Turn leads into sales with WebFX

$3 billion

GENERATED IN REVENUE FOR OUR CLIENTS

Accelerate bottom-line results with

14% more sales

USING LEAD NURTURING WORKFLOWS

Fill the sales pipeline with

16% more leads

USING LEAD GENERATING WORKFLOWS

Access the strategies you need with

500+ experts

FROM SEO & PPC TO EMAIL & ABM

WebFX has delivered what they had promised to us — to increase the amount of website leads. We have closed business as a direct result of the lead generation work. WebFX has helped clarify our website communication so that people can relate and take action.

-Financial Consulting Firm

See over 1020+ Happy Clients’ Testimonials

Give sales and marketing what they need with full-service lead generation services

You’ll do more than generate leads with WebFX’s lead generation services — you’ll also close more. Our end-to-end lead solutions support your marketing and sales departments, providing them with the strategies, expertise, and tools they need to drive more revenue.

Learn more about what our lead generation services for businesses include now:

For marketing teams

On average, clients see a 16% increase in leads with WebFX

You’ll accelerate qualified lead generation because our services include the following:

What you’ll get

How you’ll help your team

Dedicated account manager Streamline communication, strategizing, and more.
Diverse subject-matter experts Improve campaign performance with in-house experts on search engine optimization (SEO), pay-per-click (PPC) advertising, business development, and more
Custom lead strategy Create a more effective marketing strategy based on your business, industry, and audience
Offline and online lead tracking Improve attribution and increase ROI tracking accuracy
ROI tracking Optimize marketing strategies and budgets to drive more potential customers
Regular reporting Deliver the data leadership needs with recurring customizable reports
AI software Accelerate ROI by an average of 20% with our exclusive marketing tech platform
Full-service agency Change strategy, try new tactics, and more instantly with our lead generation company.

For sales teams

On average, sales teams see an 8% increase in closed sales with WebFX

You’ll close more sales because our services include:

What you’ll get

How you’ll help your team

Lead scoring Respond faster to hot leads
Lead nurturing Nurture leads automatically with optimized and targeted workflows
Calendar booking system Book more pitches and follow-ups by giving your leads the power to book
CRM access Improve lead management, documentation, and more with our Nutshell CRM
CDP access Build better pitches with more valuable information about a lead’s customer journey and needs
Active lead remarketing Increase close rates with ad campaigns that keep your business top of mind
Offline lead support Feed offline-generated leads, like from a trade show, into digital marketing efforts, like ad campaigns or email marketing drips

Learn more about how our end-to-end lead solutions will accelerate your business’s growth by contacting us online today!

More time. More leads. More revenue.
That’s lead gen services from WebFX

From attracting qualified leads via search to nurturing active leads via email, WebFX’s lead gen services provide the strategies and support your marketing and sales departments need. That’s why more than 90% of our clients continue partnering with us after one year.

Learn more about the lead generation services your custom solution can include:

PPC advertising

Launch targeted ad campaigns across Google, Microsoft, and more with WebFX’s pay-per-click solutions for lead generation.

Content marketing

Attract qualified traffic with on-brand, search-friendly content that drives newsletter sign-ups, quote requests, and more.

ABM marketing

Reach stakeholders with account-based marketing campaigns across social media, search, and email to capture (and close) high-value deals.

AdTechFX

Close 8% more sales with AdTechFX, WebFX’s exclusive cloud-based platform, which uses online ads to keep your business top of mind at critical points in the sales cycle.

Sales enablement

Qualify, contact, and manage leads faster with our sales enablement solutions via MarketingCloudFX, our client-exclusive revenue acceleration technology.

Lead nurturing

Generate 14% more sales with WebFX’s lead nurturing solutions, which use customizable workflows to turn qualified leads into happy clients.

View all our lead generation solutions

Improve and scale your lead generation strategy with these strategies available from WebFX:

Need help finding the strategies you’re looking for? Contact us online today to speak with a strategist!

Inside our lead generation company’s 93% client satisfaction score

What earns WebFX’s lead generation services a 93% client satisfaction score?

With more than 25 years of experience, more than 500 in-house experts, and one award-winning platform, WebFX provides businesses with what they’re looking for — a custom solution that achieves their goals.

Learn how we’ve helped clients achieve their goals with our case studies.

View Case Studies

Why do businesses choose WebFX’s lead gen services?

You have choices when it comes to lead gen services. So, why choose WebFX as your B2B lead generation service provider?

Generate 16% more leads

Generate 16% more potential clients with our industry-leading team and software, which leverages IBM Watson and billions of data points to keep your lead gen strategy ahead of the curve.

Earn a 20% bigger ROI

Grow marketing’s return on investment by 20% with adaptable, data-driven lead gen strategies, plus a dedicated team that includes marketing experts in your industry.

Close 8% more sales

Give sales the tools to close 8% more sales with our built-in sales enablement solutions, which include lead scoring, lead nurturing, and more.

Save time

Get a team that includes marketers, copywriters, business consultants, developers, and more, and get the time to focus on the in-house projects that need your expertise.

Streamline strategies

Align marketing strategies with WebFX’s full-service marketing lead generation services, and eliminate the hassle of hiring and coordinating with multiple agencies.

Unify sales and marketing

Give marketing and sales the data they need, from a lead’s journey to a lead’s status, with WebFX’s client-exclusive CDP that integrates with the most popular CRMs.

FAQs about lead generation services

Use these lead generation services FAQs to learn more:

What are lead generation services?

Lead generation services generate leads for a designated fee. Agencies, freelancers, and consultants offer lead generation services. Typically, these services will use offline and online strategies to generate leads, like digital ads or billboards.

How much do lead generation services cost?

Prices for lead services vary and depend on factors like your lead generation agency and which lead generation tactics you use. Typically, businesses will invest $2500 to $12,000 per month into lead generation. For the most accurate pricing, though, request a custom quote.

What are some examples of online lead generation services?

Lead generation encompasses a range of strategies, which is why researching online lead generation services can become overwhelming fast. Some of the most effective services available include:

  1. Search engine optimization
  2. PPC advertising
  3. Content marketing
  4. Email marketing
  5. Social media marketing
  6. Account-based marketing
  7. Sales enablement

Are lead generation companies worth it?

Lead generation companies are worth it if you choose the best lead generation services for your business, which takes some research.

Often, companies make the mistake of hiring lead generation agencies that:

  • Use cold calling to deliver leads
  • Promote “cheap” lead generation services
  • Advertise quick or instant results

What often happens in these instances is businesses receive low-quality leads. These low-quality leads take time away from your sales team and waste marketing spend, leaving your company with little-to-no results.

In comparison, businesses see better results when hiring lead generation companies that:

  • Use strategies to reach primed leads, like targeted PPC ads
  • Emphasize generating qualified leads vs. leads
  • Outline transparent timelines for when you’ll expect to see results

So, are lead generation firms worth it? Yes — if you invest the time in finding the best one.

Who are the best lead generation companies?

Check out our research on the best lead generation companies to learn which B2B lead generation providers made our list! As a part of our research, we looked into the most well-reviewed organizations globally.

Why hire a lead generation agency?

A lead generation agency’s services offer several benefits, including:

  • Save time
  • Get expert advice
  • Expedite projects
  • Generate qualified leads

Overall, the best lead generation services should help your B2B lead generation program:

  • Get more time for other marketing initiatives (or more time to sell if on a sales team)
  • Attract more qualified leads, so you can maximize your marketing ROI and your sales team’s time
  • Measure the effectiveness of lead generation efforts so you can make smarter investments with your marketing budget
  • Improve information sharing between marketing and sales, so your sales team can create more relevant pitches and your marketing team can make better investments

If you opt to outsource your lead generation, check out the agency’s case studies and testimonials to see if they provide the above benefits. If they do, consider reaching out for a custom quote.

When should I invest in a lead generation service?

Every business is different. However, most companies consider investing in a lead generation service when they’re:

  • Struggling to generate valuable leads
  • Looking to try new lead gen strategies
  • Receiving low-quality leads
  • Experiencing an inconsistent lead flow
  • Missing the time or resources for lead generation

If you notice the above signs in your business’s sales process, consider outsourcing your lead generation efforts.

How do I find the best lead generation services?

So, you’re ready to start your search for different lead generation companies.

You can get started with these steps:

  1. Determine your goals, budget, and more: Outsourced lead generation starts with outlining your goals, budget, timeline, and team needs. How much does your business want to spend monthly, for example, on generating leads?
  2. Research lead generation companies: Next, start researching B2B lead generation service providers. Compare their offerings to your needs. If you want an agency with a deep understanding of your industry, for example, look at each provider’s experience.
  3. Evaluate the companies’ past lead generation campaigns: Most lead generation companies will share case studies, testimonials, and reviews on their website. Use this information to understand the agency’s demand generation strategy better.
  4. Request references and samples: Start the buying process by connecting with your top lead gen service providers. Ask for references or work samples to hear from clients first-hand about their experience using this agency for their lead generation strategy.
  5. Make a decision: Finally, use everything you’ve learned to make a decision. Before deciding, get feedback from your sales reps, marketing manager, and anyone else affected by the decision. Then, make your choice.

Keep in mind these steps don’t have to end with selecting a lead generation service. If you don’t find a lead generation company you like, that’s okay! Return to the research phase to dig deeper into potential service providers.

Generate, nurture, and convert more leads with WebFX’s lead generation services

With more than 7.8 million leads generated in the past five years, WebFX is a trusted choice for B2B lead generation services. Deliver the leads your sales team needs (and close them) with our expert-led, data-fueled lead generation services.

Request your proposal today to receive a flight plan, pricing, and strategy!

+1020

For verified ratings of our marketing services, please read our:

WebFX Agency Rating:

4.9 / 5 with 300 ratings

Industry-Leading 1020 Testimonials

FAQs about lead generation

Looking for more information about lead generation? Browse our lead generation FAQs:

What is lead generation?

Lead generation is the process of generating enough consumer interest for a consumer to contact a service provider, like by calling a business or completing a web form. Common strategies for lead generation include advertising, content marketing, and cold-calling potential customers.

What is the difference between B2B lead generation and B2C lead generation?

The difference between B2B lead generation and B2C lead generation is the audience. B2B lead generation focuses on buyers for a business, while B2B lead generation focuses on buyers for a household.

For example, a hospital searching for an HVAC company is an example of B2B lead generation. In comparison, a homeowner searching for an HVAC company is an example of B2C lead generation.

Even though they focus on different target audiences, B2B lead generation and B2C lead generation use many of the same strategies to reach potential customers. Both, for example, use content marketing to create relevant articles, guides, and downloadable resources to reach users.

Why is lead generation important?

Lead generation is important for a few reasons, including:

  1. Providing custom solutions and pricing, like providing a homeowner with a roofing quote
  2. Managing company resources, like a food truck determining which locations to visit
  3. Improving revenue, like a contractor focusing on contracts worth a certain amount

Lead generation is important for shoppers — business-to-business or business-to-consumer — and companies. The lead generation process helps businesses and shoppers find the most suitable candidate for their needs.

What are examples of lead generation strategies?

Examples of lead generation strategies include:

  • SEO
  • PPC advertising
  • Email marketing
  • ABM marketing
  • Sales enablement

A few examples of how businesses use these marketing strategies to attract great leads include:

  • Launching an email marketing campaign to nurture new or inactive leads
  • Publishing a free resource on your site, like a whitepaper, to reach potential clients
  • Developing lead generation tools, like calculators, to reach your target audience
  • Maintaining remarketing campaigns for sales-qualified leads to stay top of mind
  • Using machine learning to build a lead scoring model from historical lead scoring data
  • Creating a referral program for paying customers to attract new leads
  • Blending traditional marketing with digital, like with QR codes on company vehicles
  • Auditing the sales funnel to determine when the highest quality leads drop off so you can optimize that stage
  • Testing online forms to improve conversion rates, like by removing form fields or rephrasing questions
  • Publishing prices online to reduce the number of low-quality leads delivered

What are the best lead generation strategies?

The best lead generation strategies depend on the following:

  • Your industry
  • Your ideal potential customer
  • Your most qualified leads’ traits
  • And more

Typically, businesses see the best results with these lead generation tactics:

  • SEO, which optimizes your site to reach your target audience via search engines
  • Email marketing, which helps your business reach existing and new customers with offers, updates, and more
  • Sales enablement, which optimizes the sales process so sales reps can nurture warm leads and close more high-quality leads
  • PPC advertising, which uses at least a couple of ad networks to reach potential customers throughout their customer journey, from awareness to consideration

If you partner with a lead generation company, use their experience to find the best strategies for bringing new leads to your business.

What is demand generation?

Demand generation, also known as demand gen, is the process of building trust, engagement, and awareness with a user for a brand. Examples of demand generation in a marketing strategy include downloadable guides, SEO content marketing, and more.

TO TOP