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500+ digital experts
Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
28-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
1,100+ reviews
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
In-house technology
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Data-Driven Digital Marketing

MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.

With 20+ different features, this client-exclusive platform makes it easier than ever to track digital marketing performance and make strategic decisions.


avg increase in ROI across digital marketing channels


built-in value based on the cost of similar tools

1+ billion

data points to drive your marketing decisions

Channel-Specific ROI Dashboard

Make smarter marketing decisions and maximize your returns with full transparency into omnichannel performance.

  • Automatically calculate cost per lead per marketing channel
  • Easily compare channel performance to make better investment decisions
  • Forecast results and model ROI scenarios

Complete Project Transparency

Project management built in for seamless collaboration and project transparency.

  • Centralized communications to align teams and partners
  • Track goals and priorities to optimize campaigns
  • Get full visibility into what we’re working on to drive your campaigns forward

Ongoing Competitor Monitoring

Stay up to date on competitors to get and stay ahead.

  • Monitor competitor cross-channel marketing strategies
  • Benchmark your business’s performance against key competitors
  • Identify opportunities to pass the competition with digital marketing

Content Planning & Analytics

Seamless content research, planning, and tracking capabilities

  • Full transparency into the research behind our content recommendations
  • Effortless quarterly content planning with your account manager
  • Advanced content analytics by content type, tag, and more


avg increase in ROI across digital marketing channels


built-in value based on the cost of similar tools

1+ billion

data points to drive your marketing decisions

Your search for lead recovery services ends here

When your company partners with WebFX, you get:

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A full team of SMEs

When you choose WebFX as your lead recovery agency, you’ll have a team of more than 500 digital marketing subject matter experts on your side who can help you recover your lost leads.

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Dedicated account manager

When you sign up for our retargeting and lead recovery services, you’ll get a dedicated account manager who will provide you with regular reports on your campaigns’ performance.

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Full-service digital marketing agency

Our team can develop a lead recovery strategy that’s tailored to your business’s needs and goals. As a full-service digital marketing agency, we can employ a variety of methods to help you recover lost leads, including email marketing, SEO, and access to lead management software and improved campaign tracking.

Pricing custom to you.

Starting at $3,000 per month.

Request a Free Proposal
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Solving key challenges for businesses

Merrimack Valley Psychological Associates 5

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

5d1489ddad86d8c441ae7303 Net Friends Logo

Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

Hurst Pediatric Dentistry Horz new UPDATE 300x93 1

Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unlock a 25% greater marketing ROI with WebFX’s web marketing services

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account


Here’s a look at some of the lead management and digital marketing tools within MarketingCloudFX that are a part of our lead recovery services.

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LeadManagerFX is MarketingCloudFX’s comprehensive lead management solution. With LeadManagerFX, you’ll get detailed information about leads and your lead generation campaigns.

The information you’ll have access to includes:

  • How leads arrived at your website
  • Which pages they visited
  • Which campaigns generate the most leads
  • Lead contact information and other details

In addition to the ability to analyze past lead information, you’ll get real-time reports of new leads and lead activity on your website.

MarketingCloudFX also connects seamlessly with numerous leading customer relationship management (CRM) systems, making it easier to manage your lead and customer information.

Armed with more data on your leads and the ability to manage all your lead information in one place, you can create more effective lead recovery strategies.

You can use data from LeadManagerFX to inform your lead recovery efforts. Your lead data can provide you with information about your lead’s interests, needs, demographics, firmographics, and more.

Through our lead recovery services, our team can also help you take full advantage of the information available within LeadManagerFX and the tool’s capabilities.



CallTrackerFX is another powerful tool for tracking and managing leads within MarketingCloudFX.

With this tool, you can track your phone calls’ sources to determine which marketing campaigns generated which leads. You can also view call transcriptions and see a wide range of real-time data about your calls organized in easy-to-read dashboards.

The information and call transcriptions you collect through CallTrackerFX can help you learn more about your leads and how best to connect with them. Call transcriptions are especially useful for determining the pain points that caused you to lose a lead. You can then address these pain points to win the potential customer back.



LeadNurtureFX helps you to move leads toward converting with the help of automation. In addition to nurturing leads, this tool can help you recover lost leads.

LeadNurtureFX takes into account a wide range of information about your leads and uses it to inform automated email lead nurturing campaigns.

You can adjust your lead nurturing emails according to a lead’s firmographic data, activity on your website, interactions with your emails, and more. Setting Smart Triggers allows you to automatically send out different emails depending on a lead’s characteristics.

For example, you could use Smart Triggers to send emails to users who haven’t visited your website or interacted with your emails in a long enough time to be considered lost leads. You could design these emails to appeal to lost leads and personalize them based on the lead’s information.

And more!

And more!

MarketingCloudFX also includes:

  • MyEmailFX: Our email marketing management and automation system
  • PersonalizeFX: A tool for personalizing visitors’ experiences on your website
  • VisitorRecorderFX: A tool that captures screen recordings of how visitors use your website
  • And more

FAQs about lead recovery services

What are lead recovery services?

Lead recovery services help you regain and convert lost leads — leads that did not convert within the expected timeframe and appear unlikely to convert using the current lead nurturing methods.

Recovering lost leads is more cost-effective and efficient than generating new leads. It enables you to recover the time and money you invested into lead generation and nurturing, rather than starting the process from the beginning with a new lead.

A lead recovery strategy may include various tactics such as collecting improved data about leads, retargeting leads with ads or email marketing, improving the sales techniques used, and more.

How does retargeting for lead recovery work?

Retargeting uses cookies — small files stored in site visitors’ browsers that enable your site to remember the user.

Once you set up cookies, when a user visits your website, your site drops a cookie into their browser. When that user later visits another site where you can show them an ad, a retargeting ad will appear. That ad will be personalized using the data collected by the cookie.

Alternatively, the cookie may trigger a remarketing email using an email marketing automation platform like MyEmailFX, which is included in MarketingCloudFX. Like with retargeting ads, you can personalize these emails based on the lead’s characteristics.

How can content help with lead recovery?

In addition to the regular content you create and promote, you can create content designed specifically for recovering lost leads.

For example, you can create content that addresses pain points that may cause you to lose a lead.

Say, for instance, that you provide software for businesses. If leads are concerned about how your software will integrate with their other programs and tools, you could create content that addresses your software’s built-in integration and how integrating the tool with other programs works.

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