Lead generation is the lifeblood of any business. Leads are potential new customers — something every business needs to keep thriving. Lead generation, then, is the process of creating interest in your products and services and identifying new leads.
You can use a wide range of methods to generate leads, including search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, and many more.
To learn more about how to grow your business with lead generation, explore the resources below.
Discover how to use lead generation to your advantage with these resources, which range from lead generation basics to channel-specific topics.
When was the last time you received a telemarketing call (cold calling)? Did you answer it? If you did answer it, how long did it take you to hang up? Telemarketing calls can be intrusive and annoying. Would you rather spend your time calling people who have expressed interest in your product or service instead of getting hung up on all the time?
If so, lead generation marketing is the strategy for you.
Below we will dive into lead generation marketing and cover:
- What a lead is
- How a business can generate leads
- Why leads are important to a business
- Strategies to help generate qualified leads
Want to start generating more qualified leads for your business? With our lead generation services, we can help you earn more leads for your company. Contact us online or call us today at 888-256-9448 to speak with a strategist!
What is a lead?
A lead is a person who expresses interest in a business’s product or service, but hasn’t converted yet. These people are potential clients or customers of your company.
Let’s walk through an example.
Say your business offers storage software for computers, and you have a free guide to help people manage storage on their computer. To gain access to the guide, users must enter their email and some other simple information.
If a searcher fills out this information and obtains the guide, they can be considered a lead because they expressed interest in your gated content.
What is lead generation?
Lead generation is the process of attracting and bringing potential customers to your business and continuing to increase their interest in your service or product. Companies can increase buyer interest by continually serving marketing materials that maintain interest.
There are an endless number of ways that you can generate more leads. Chatbots, gated content, newsletter subscriptions, or even people who started the checkout process are great examples of leads and generation tactics that we will cover more in-depth below.
Why is lead generation important?
Why is lead generation marketing important?
Lead generation plays a significant role in the growth of your business. Without it, your business would have difficulty attracting new customers and spotting leads to capitalize on for sales.
Here are two big reasons to invest in lead generation:
Lead generation brings customers to you
It also creates a much more natural flow in the sales process. Lead generation allows potential customers to come to you instead of you going to them.
As a result, your business doesn’t have to waste time cold calling prospects that aren’t interested in what you offer. Instead, you can focus your energy on prospects that show a clear interest in what you offer.
Lead generation saves you money
Lead generation is a great way to get better results and spend less, too.
Lead generation marketing prevents businesses from waiting extra time and money contacting people who have not expressed interest in the products or services offered. Instead, your energy is focused on people who are likely to turn into sales and drive revenue for your company.
How to generate leads: 3 proven strategies
1. Use chatbots to answer questions fast
Chatbots are becoming more and more prevalent and they are a great way to generate leads with their ease of use. Chatbots can guide the conversation with the user and gather information on the searcher, such as their email address and interest in your business.
When someone interacts with a chatbot, you can learn what services or products they may be interested in and provide them with helpful information without speaking to a salesperson. For more detailed questions, the chatbot can pass the user on to a qualified customer service representative.
This experience also makes the initial contact much smoother. Because the chatbot was already able to gather some of the user’s basic information, the salesperson has critical information they can use to provide help more efficiently.
2. Create gated content to capture critical lead information
Gated content is another great option for helping you capture leads. When someone finds your gated content, they provide their information in exchange for the content. Your gated content can be anything, from a free guide to access to a tool.
With gated content, you’ll want to ask for an email address and name at a bare minimum. You can also ask for more information, as most people who want access to this content are willing to give a little more to gain access.
When you create gated content, make sure it’s worth your audience’s time.
Typically guides and ebooks are gated content because of the extent of information and the value of the topic. Verify that your gated content is desirable to your audience and worth them sharing their information.
3. Offer free subscriptions or trials to get prospects to connect with you
Free subscriptions or trials are also a great way to generate a lead. If people are hesitant about your product or service, offering a free look into it can turn someone into a lead and give them a glimpse into what you offer.
For example, if you offer software or a streaming service, you can provide a free limited-time subscription to let users test out what you offer.
Generate more qualified leads for your business with WebFX
If you are looking to generate more qualified leads, then look no further. WebFX is here to help you drive qualified leads to your business. We’re an award-winning lead generation agency that has driven over 6.3 million leads in the past 5 years for our clients.
Lead generation marketing is important to the growth of your business, and our experts can maximize that growth for you. Check out our lead generation services or receive a free quote today. Take the next step in growing your business and let our experts do the work for you.