B2C Lead Generation Pricing: How Much Is B2C Lead Gen?

B2C lead generation pricing depends on several factors, including which strategies you use and whether you hire an agency. Typically, B2C lead generation costs $2500 to $12,000 per month, $50 to $500 per hour, or $1000 to $7500 per project.

If you’re like 79% of marketers, generating quality leads is your top goal. You want to invest in the right strategies to help you put your business-to-consumer (B2C) company in front of people looking for your products or services. To help you reach the right people, you need to invest in B2C lead generation services.

Before you can invest, though, you need to look at B2C lead generation pricing to figure out what works with your budget.

On this page, we’ll provide you with an inside look at the cost of lead generation for B2C and an overview of our lead generation services from WebFX. Keep reading to learn more!

Don’t want to wait to start generating leads for your B2C business? Contact us online or call us today at 888-601-5359 to speak with a strategist about our B2C lead generation services!

B2C lead generation pricing: How much does lead generation cost?

So, what’s the cost of lead generation for B2C businesses? Lead generation pricing depends upon what strategies you use to promote your business and help leads find you.

Let’s break down the different lead generation strategies you can use and how much it’ll cost for your business to run them:

Pay-per-click (PPC) advertising

Cost: $1000+

First on our list of lead generation strategies is pay-per-click (PPC) advertising. PPC ads are a great lead generation option because they help you advertise your business in relevant search results and put your business above the competition.

PPC ad for car mats

When looking at B2C lead generation pricing for PPC, though, you’ll find it’s hard to get a straight answer. The average small-to-midsized business (SMB) spends anywhere between $9000 – $10,000 per month on PPC, but this amount is not set in stone.

PPC doesn’t have a minimum threshold you have to spend, but the amount you spend impacts your ad campaign performance. Generally, you need to pay more to see better results with your PPC, which is why the average SMB spends around $10,000 per month.

PPC is a great tactic to invest in for your lead generation strategy because it enables you to put yourself at the top of valuable search results. Considering that 46% of page clicks go to the top three PPC ads, you can drive those ad clickers to your business to learn more about your products or services.

Search engine optimization (SEO)

Cost: $1500-$5000 per month

When looking at the lead generation cost for B2C, you’ll want to factor in costs for search engine optimization (SEO). SEO is a strategy that helps you boost your organic presence in search results to help you drive qualified traffic that turns into leads.

SEO listing for Weathertech floor liners

The B2C lead generation cost for a strategy like SEO costs anywhere from $1500-$5000 per month, depending upon the level of work you need. If you have a one-time SEO project, you can expect to pay anywhere from $5000 to $30,000.

As the saying goes, you get what you pay for when it comes to SEO. If you opt for cheap SEO services, you won’t get the best results with your SEO.

Overall, SEO is a great strategy for B2C lead generation because it helps you reach qualified leads conducting searches online. It helps you put your business higher in search results, which is critical because 75% of people don’t go past the first page of results. With a well-optimized SEO strategy, you’ll help your business rank better and drive more qualified leads.

Content marketing

Cost: $2000-$50,000 per month

When figuring out the cost of lead generation for your B2C business, you’ll want to factor content marketing into the equation. Content marketing is a critical strategy for helping you drive qualified traffic through sharing helpful industry-related information.

If you look at the cost of content marketing, it varies from $2000 to $50,000 per month. This B2C lead generation cost varies significantly because it’s dependent upon how much content you want created for your website. The more content you need, the more it costs.

Content marketing is a critical strategy for helping your business build itself as a trusted authority in your field. This strategy is essential for SEO because it gives your website some content to rank in search results, while SEO helps that content rank.

Account-based marketing (ABM)

Cost: $1000+

Another strategy you’ll see when looking at lead generation pricing for B2C businesses is account-based marketing (ABM). This marketing strategy focuses on helping companies target their marketing towards specific businesses (accounts) to win them as clients.

The cost of ABM varies depending upon the accounts you target. Some clients have spent up to $65,000 for one account. Others only had to invest $2000 – $5000 for an account.

ABM is a great strategy to use if you’re looking to obtain specific clients you think would be a good fit for your business. You can use this marketing strategy to help you focus your marketing on these high-profile clients.

Social media advertising

Cost: $200-$50,000 per month

Social media advertising is the last strategy we’ll cover for B2C lead generation pricing. Social media advertising enables you to put your business in the newsfeed of interested prospects and will allow them to learn about your products or services.

Social media ad for Weathertech floor liners

The cost of social media advertising ranges from $200 to $50,000 per month. This cost difference varies greatly because it depends upon how many ads you run, how long you run them, and how many people you want to reach with your ads.

Social media advertising is an excellent strategy to help you put your B2C business in front of more qualified leads. With the advanced targeting that social media ads offer, you can reach people who want to buy your products or use your services.

B2C lead generation pricing: B2C lead generation cost from WebFX

When you’re busy running your business, you may not have the time to dedicate to B2C lead generation. At WebFX, we offer lead generation services that help you grow your business.

Here’s a breakdown of what we offer and our B2C lead generation pricing:

PPC advertising

At WebFX, we offer PPC advertising services that help you reach qualified leads for your business. Our PPC services include everything you need to promote your business in search results, including:


At WebFX, we offer SEO services to help you boost your visibility in search results. Our SEO services include everything you need to market your business, including:

Content marketing

Content marketing is a great strategy to help your business drive continuous traffic to your website. You can create industry-focused content that enables you to showcase yourself as a knowledgeable authority in your field.

Our content marketing services include everything you need to create compelling content, including:

  • Online project management schedule
  • Keyword research
  • Creation of long-form content
  • Creation of media content like infographics and videos
  • Competitor content monitoring
  • And more


At WebFX, we offer ABM services to our current clients to help target the accounts that matter most. Our ABM services provide everything you need to score critical accounts, including:

Social media advertising

Social media advertising enables you to target specific leads by showing ads in their newsfeed as they scroll through content. At WebFX, we offer social media advertising services that help you get everything you need to drive results, including:

  • Ad account setup and optimization
  • Unique ads
  • Monthly advertising copy tweaks
  • Ad account setup and optimization
  • Targeting based on profession, industry, job title, and more
  • Installation of network tracking pixels
  • And more

93% of WebFX customers are extremely satisfied with their digital marketing results.

“Working with WebFX, everything is very organized and strategic. We’re only a year into our partnership, and our expectations have definitely been met.”

View More Client Testimonials

B2C lead generation pricing: Get results-driven marketing services from WebFX

Now that you know the cost of lead generation for B2C businesses, you can start investing in the strategies that work best for your budget. As a full-service digital marketing agency, WebFX offers all the strategies you need to grow your business online.

We have a team of over 500 marketing experts ready to help you generate more leads. We’ve driven over 7.8 million leads for our clients in the past five years alone, so you can feel confident we’ll drive results for you too.

Ready to earn more qualified leads for your B2C business? Contact us online or call us today at 888-601-5359 to speak with a strategist about our B2C lead generation services!