Delivering Leads and Visibility: ExpressIt Delivery and WebFX

Meet the business

ExpressIt Delivery is a business-to-business (B2B) delivery company that serves numerous industries like automotive, healthcare, and manufacturing. Founded in 1981, ExpressIt has always been a family-run business, something they still pride themselves on today. They’re based out of Massachusetts, but operate throughout the northeast United States, as well as in Tennessee.

The challenge: Increasing qualified leads

Thousands of companies across the country rely on logistics and delivery companies that help them get their products to customers and businesses that need them. But it’s a competitive industry, so ExpressIt needed a way to stand out from other logistics and delivery companies to drive more leads.

That’s why they partnered with the experts at WebFX.

Strategic solutions to drive revenue

To help ExpressIt reach the right B2B businesses, the WebFX team started by creating a custom search engine optimization (SEO) strategy. This custom strategy included:

• Identifying and targeting industry-relevant keywords related to ExpressIt’s offerings
• Original, industry-relevant content crafted by expert logistics copywriters
• Conducting a competitor analysis to identify opportunities for ExpressIt to outperform competitors
• Integrating image alt text and internal links to improve crawlability and relevance

In addition, the WebFX team crafted a custom pay-per-click (PPC) advertising strategy to help ExpressIt drive more qualified leads.

That strategy included:

• Identifying and targeting high-value keywords around ExpressIt’s services to reach qualified leads
• Crafting original ad copy tailored to ExpressIt’s services
• Identifying and setting negative keywords to help ads appear in front of relevant audiences