How Northside Towing Hauled In Revenue With WebFX

Meet the business

Serving northern Colorado and beyond, Northside Towing is a family-owned company that’s been serving customers for over 40 years. Northside Towing has developed a positive reputation within their community because of their emphasis on fast, efficient, and reliable service paired with top-notch customer care.

The challenge: Reaching more local customers

When your car or truck breaks down, it’s a stressful situation. Having a reliable company to tow your car is paramount. As a towing company that’s known for being reliable and helpful, Northside Towing wanted more locals in their community to know it.

But their local SEO strategy was falling short.

That’s why they started looking for a digital marketing partner that could help. They wanted an agency that could help them show up in Google’s local map pack, increase calls, and help them get a better ROI with their marketing.

After seeing all the positive reviews from previous clients, Northside Towing chose WebFX.

Strategic solutions to drive revenue

Northside Towing had the goal of reaching more locals. That meant one thing — they needed a local search engine optimization (SEO) strategy to start.

That custom strategy included:

• Targeting location-based keywords to help Northside Towing appear for relevant searches
• Optimizing Northside Towing’s Google Business Profile to help it appear for more relevant searches
• Updating and managing local citations across the web
• Managing and obtaining reviews for Northside Towing

Creating a local SEO strategy was just the beginning. To help them reach even more locals, the WebFX team created a custom pay-per-click (PPC) strategy. That strategy included:

• Identifying relevant keywords to target Northside Towing’s services
• Custom ad copy tailored to each of Northside Towing’s ads
• Setting negative keywords to help Northside Towing reach the most relevant leads
• Continually testing ads and make improvements to generate more traffic and leads