Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
Rated 4.8/5 stars on G2
Rated 4.9/5 stars on Clutch
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
Keyword Research Services: Capture Keywords That Convert
Keyword research services help businesses discover the search terms their target audience uses on Google and other search engines. By identifying high-value keywords with strong search intent, keyword research helps businesses build SEO strategies that attract qualified traffic, improve rankings, and drive more leads.
At WebFX, our keyword research services analyze search volume, competition, and intent to uncover the best opportunities for your business. We then organize those insights into a data-driven SEO strategy designed to grow your visibility and revenue.
What do our keyword research services include?
When you partner with our keyword research agency, you’ll receive the backing of over 750 marketing experts to help you perfect your SEO. That means no part of the keyword research process will be neglected. Here’s an overview of what you can expect from our keyword research services!
- Analysis of your company and audience
- Come up with initial keyword ideas
- Look at your competition
- Map and integrate your keywords
- And more!
Analysis of your company and audience
Analysis of your company and audience
You can’t develop a good keyword list without first knowing your company and your audience.
That’s why before conducting keyword research, we’ll take the time to get to know you. We’ll learn about your business and your goals, what you want your marketing to accomplish, and who makes up your target audience.
Using that information, we’ll then help you develop buyer personas that enable you to target people with the information that’s most relevant to them.
Come up with initial keyword ideas
Come up with initial keyword ideas
Once we understand your business and audience, the next step in our keyword research process is identifying potential keywords your customers are already searching for.
Our SEO specialists use advanced keyword research tools and over 30 years of experience to uncover relevant search terms related to your products, services, and industry.
This process helps us build an initial list of keyword opportunities your business can target in search results.
During this stage, we focus on identifying keywords that:
- Have strong search demand and measurable search volume
- Match your customers’ search intent
- Are relevant to your products or services
- Provide opportunities to outrank competitors
We then analyze and refine this keyword list to identify high-value keywords that can drive qualified traffic to your website and support your long-term SEO strategy.
Look at your competition
Look at your competition
When it comes to ranking in search results, you’re not the only company trying to obtain valuable leads and traffic. Your competition is actively searching and seeking out keywords to drive leads to their business. That’s why when you partner with WebFX, you’ll get help conducting a competitor keyword analysis.
When you perform keyword research, we’ll help you look at which keywords your competitors are targeting to help you identify potential keyword opportunities for your business.
Map and integrate your keywords
Map and integrate your keywords
Once you have a list of terms to work with, it’s time to start applying those keywords to your site. With the help of our team, you can start by keyword mapping, which is where you assign the terms to different pages on your site where they would best draw relevant traffic.
Once you’ve mapped your keywords, we’ll help you start integrating them into your content so you can rank in relevant search results and drive qualified traffic to your site.
And more!
And more!
Learn more about what our SEO keyword research services include in this video:
Transparent Pricing for Keyword Research Solutions That Make Your Business Visible Across Search Experiences
Your business is unique, and with WebFX at your side, you’ll get custom keyword research services that leverage more than 30 years of experience to identify the queries your audience uses across search experiences, from Google to ChatGPT.
Keyword & Prompt Research Solutions Starting At
- Data-backed recommendations based on your audience and industry
- Visibility tracking across Google, ChatGPT, Perplexity, and more
- All-in-one SEO support, including content creation
Data-powered keyword research for smarter SEO campaigns
RevenueCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.
Used by our team and clients alike, the SEO tools within our RevenueCloudFX suite can help take SEO foundations to competitive rankings.
+10%
98%
$500K+
+10%
98%
$500K+
Your search for a keyword research agency ends here
When your company partners with WebFX, you:
We have a large team of experts
At WebFX, we have a team of over 750 digital marketing experts, all ready and willing to help boost your SEO.
With an expansive team, you have more people available to work on your SEO campaign and help you identify valuable keywords for your website.
Additionally, having an expansive team means we have a more diverse array of experience and specialization. We use this diverse experience to help you create a custom SEO campaign that helps your business drive the best results.
We have experience
You don’t want to partner with an agency that doesn’t know what they’re doing. Experience is essential for understanding how best to conduct keyword research and optimize SEO. Fortunately, WebFX has been driving SEO results for over 30 years.
When you partner with us, you’ll gain access to a deep well of SEO knowledge and expertise. We’ll put that knowledge to good use with your keyword research, piloting your campaign to success.
We’re transparent with our services
With WebFX as your SEO partner, you’ll never be out of the loop. We won’t manage your campaigns without telling you what we’re up to — we’ll make sure you’re kept up to date on all our actions.
As part of that, we’ll be sure to provide periodic reports on the results we’ve driven and the keywords we’ve found for your SEO. You’ll always know what’s happening with your campaigns, so you can make actionable decisions about your marketing efforts.
We have a history of driving results
Our keyword research services won’t just achieve the bare minimum required to help you rank. When we set to work optimizing a company’s SEO, we always go above and beyond — and our past results prove that.
In the past five years alone, we’ve generated $10 billion in revenue for our clients and driven 24 million leads. Those numbers make it clear that we don’t waste time or resources when we handle our clients’ SEO.
Check out our case studies to see how we’ve helped our clients grow online!
Our clients love what we do
At WebFX, we deliver campaigns our clients love. Our customized approach to marketing enables us to drive results that help our clients’ businesses thrive online.
That’s why we have a client retention rate of 91% and a client recommendation score that’s 488% higher than the nationwide average!
Don’t believe us? Just check out our 1,100+ glowing client testimonials that attest to the awesome work we do for them!
How our keyword research services solve common SEO challenges
When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.
“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”
Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.
“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”
Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!
“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”
Unlock a 25% greater marketing ROI with our award-winning keyword research services
- Dedicated account manager with an in-house team to develop and implement assets
- All-in-one platform for optimizing, measuring, and reporting SEO’s ROI
- Built from your business objectives, market changes, and overall marketing efforts
- In-house project management software, 24/7 help desk, and direct client phone line
Typical SEO agency
- Dedicated account manager that’ll need your time to develop and implement assets
- Third-party toolkit for tracking SEO’s performance with subscription costs passed to you
- Copy-and-paste checklist for optimizing your site and (hopefully) delivering results
- Regular, but unreliable when site issues happen, and you need help now
In-house SEO
- One or more team members searching for the time to optimize 200+ ranking factors
- Free and paid tools for auditing, monitoring, and measuring rankings and traffic
- S.M.A.R.T. goals, but difficult to achieve with limited resources, time, and skillsets
- Varied with documentation gaps leading to project delays and wasted budget.
Why is keyword research essential for your SEO?
Without the right keywords, your business will have a very hard time getting its SEO off the ground.
Here are three ways SEO keyword research can heighten the success of your digital marketing.
Broaden your audience
Broaden your audience
The way you reach people on search engines is by displaying your content in the search results. It follows, then, that when you target a larger number of relevant searches, you end up reaching more people.
That’s one of the reasons keyword research is so important: It helps you grow your audience. With every keyword you add to your list, you increase the chances that new people will encounter your content and visit your site.
By including more relevant keywords on the page, you can increase your number of readers — and perhaps also your number of leads and conversions — from that page!
Find higher-traffic keywords
Find higher-traffic keywords
The keyword research process isn’t just about finding keywords. It’s about finding the right keywords. Among other things, that means finding keywords that will help you drive the most qualified traffic.
With keyword research, you can identify which keywords drive a substantial amount of traffic for your business. You can see how the search volume for these keywords changes over time, which allows you to determine the best time to target them.
Ultimately, you won’t know for sure which keywords will bring in the most traffic for your site unless you find out through research. If you’re performing keyword research in-house, tools like Semrush or Similarweb can help.
Craft more relevant content
Craft more relevant content
A third major benefit of doing research to find SEO keywords (or investing in SEO keyword research services) is that it can help you craft more relevant content on your site.
One way to approach SEO is to write the content you want to write for your site, and then sprinkle in keywords to help it rank. But that’s not the best way to go about it. If your keywords aren’t relevant to your content, no one will click on it — if it ranks at all.
The best approach involves coming up with your keywords first, and then building your content pieces around them. When you do it that way, you ensure that your content fulfills user search intent — that is, the reason users search for the keywords to begin with.
In short, SEO keyword research helps your content give users what they’re looking for in their searches, thereby bringing in more relevant traffic that’s more likely to convert.
Explore WebFX’s Pricing for Keyword and Prompt Research
| Features | Silver | Silver Plus | Gold | Platinum | Diamond |
|---|---|---|---|---|---|
| Keyword & Conversational Query Targeting | Ongoing targeting of keywords, question-led queries, and long-tail queries that surface in AI answers (# of phrases). | Up to 150 phrases | Up to 150 phrases | Up to 200 phrases | Up to 250 phrases | Up to 300 phrases |
| Prompt Targeting | 100 prompts | 100 prompts | 150 prompts | 250 prompts | 250 prompts |
| Pages Optimized Initially | Page optimization prioritized monthly against business goals, with additional pages added as strategy expands. | Up to 30 pages | Up to 30 pages | Up to 40 pages | Up to 50 pages | Up to 60 pages |
| On-Page Optimization for Targeted Questions & Queries | Title tags, meta descriptions, on-page content, header optimization, and internal linking. | Included | Included | Included | Included | Included |
| Competitive Content Gap Analysis | Analysis vs. top-ranking pages and top-cited AI answer sources so we know where to invest and defend. | Included | Included | Included | Included | Included |
| Information Architecture & Internal Linking Optimization | Included | Included | Included | Included | Included |
| XML Sitemap & robots.txt Monitoring & Improvements | Aligned with overall website evolution. | Included | Included | Included | Included | Included |
| AI Crawler Access Management | GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot, Googlebot Extended, and emerging agentic crawlers so content is eligible for citation in AI answers. | Included | Included | Included | Included | Included |
| Schema Markup Optimization (JSON-LD) | Article, FAQ, HowTo, Product, Organization, and Speakable schemas that AI models use to extract and cite content. | Included | Included | Included | Included | Included |
| Core Web Vitals Monitoring & Consulting | Included | Included | Included | Included | Included |
| Broken Link, Redirect & Crawl Error Correction | Ensures authority compounds instead of leaks. | Included | Included | Included | Included | Included |
| Image Compression & Visual Content Optimization | Included | Included | Included | Included | Included |
| Duplicate Content Analysis & Canonicalization | Included | Included | Included | Included | Included |
| # of FuelFX Assets / Month | Flexible assets fund content development, link earning, and citation building. Recommended by Revenue Marketer AM, subject to client approval. Can roll over month to month. | 2 assets / month | 3 assets / month | 5 assets / month | 6 assets / month | 8 assets / month |
| FuelFX Asset Value | Blended value per asset (informational). | $750 / asset | $750 / asset | $750 / asset | $750 / asset | $750 / asset |
| Category Page Content Development (0.5 assets per page) | Included | Included | Included | Included | Included |
| Product Page Content Creation (0.5 assets per page) | Included | Included | Included | Included | Included |
| Blog Content Creation, ~500 words (0.5 assets per page) | Included | Included | Included | Included | Included |
| Longform Content, ~1,100-1,500 words (1.5 assets per page) | Included | Included | Included | Included | Included |
| AI Answer-Ready Content (FAQ blocks, Q&A, “People Also Ask”) for AI Overview & Featured Snippet capture (0.5 assets each) | Included | Included | Included | Included | Included |
| Content Outlines & AI-Readability Optimization (0.5 assets per outline) | Included | Included | Included | Included | Included |
| Entity-Based Content Development & Topic Clustering | Structure AI models use to recognize subject authority. | Included | Included | Included | Included | Included |
| Manual Content Link Building from Authoritative Sources (2-4 assets based on link authority) | Included | Included | Included | Included | Included |
| Unlinked Mention Reclamation (2-4 assets based on link authority) | Included | Included | Included | Included | Included |
| Content Asset Promotion (1 asset) | Included | Included | Included | Included | Included |
| Rich Media Citations (1 asset) | Included | Included | Included | Included | Included |
| Information Architecture & Internal Linking Optimization (Authority Distribution) | Included | Included | Included | Included | Included |
| Dedicated WebFX Revenue Marketing Account Manager | Backed by Performance Enablement AI Search & SEO auditing teams. | Included | Included | Included | Included | Included |
| Online Project Management (TeamworkFX) | On-demand status and due dates. | Included | Included | Included | Included | Included |
| Quarterly Results Gameplan Development & Presentation | Included | Included | Included | Included | Included |
| Monthly Consultation Call | Included | Included | Included | Included | Included |
| Strategic Recommendations as Algorithm Updates, AI Model Changes & Search Behavior Shift | Included | Included | Included | Included | Included |
| Custom Monthly Performance Analysis with Revenue-Tied Recommendations | Included | Included | Included | Included | Included |
| Classic Search Ranking & Traffic Reporting | Included | Included | Included | Included | Included |
| AI Search Visibility Tracking | Presence in Google AI Overviews and AI Mode, tracked monthly. | Monthly | Monthly | Monthly | Monthly | Monthly |
| Citation Tracking Across AI Answer Engines | Frequency, source pages, and competitive share-of-voice. | Included | Included | Included | Included | Included |
| Monthly Competitor Monitoring Across Organic & AI Search Surfaces | Included | Included | Included | Included | Included |
| Quarterly Competitor Opportunity Reports | Included | Included | Included | Included | Included |
| Keyword Rank Checker Access | Included | Included | Included | Included | Included |
| Ongoing Business Analytics Optimization | Goal tracking, channel attribution, AI-source attribution. | Included | Included | Included | Included | Included |
| Monthly Investment (6-month commitment) | $2,900 | $4,200 | $6,150 | $7,400 | $9,200 |
WebFX has thousands of reviews praising our transparency, communication, and results.
WebFX Agency Rating
4.9/5
based on over 550 third-party reviews
