50+ Social Media Advertising Statistics to Know in 2024

If you’re looking for a way to reach new and relevant leads while also building a loyal online following, social media advertising can help you attract the right people.

On this page, we’re showing over 50 social media advertising statistics to show you why getting active on some of today’s top social platforms can drive more engagement for your brand. Keep reading as we cover:

• Global social media advertising statistics
• Facebook advertising statistics
• Instagram advertising statistics
• YouTube advertising statistics
• LinkedIn advertising statistics
• X (Twitter) advertising statistics
• TikTok advertising statistics
• Influencer advertising and marketing statistics
• Social media user behavior statistics

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Global social media advertising statistics

On a global scale, social media advertising plays a big role in how brands connect with consumers, and vice versa. In fact, billions of dollars are spent on social media ads, and it doesn’t seem to be slowing down any time soon:

1. Global social media advertising ad spending is expected to reach over $255 billion by 2028
2. Global social media advertising ad spending is expected to reach over $219 billion by the end of this year
3. Global social media mobile ad spending could reach $212 billion by 2028
4. There are 5.17 billion social network users worldwide
5. The U.S. had generated approximately $76 million in social media ad spend
6. $6.06 is the average social media advertising cost-per-mille (CPM)
7. The volume of social media ad impressions was 324% higher at the end of 2023 than at the end of the previous year
8. 62% of people around the world use social networking sites
9. 46% of mobile app developers say social video ads are the most effective ads
10. 0.98% is the average global social media advertising click-through rate (CTR)

Facebook advertising statistics

As the #1 most popular social media platform today, with over three billion monthly active users (MAU), Facebook is the ultimate place to expand your reach with social media ads. See how Facebook’s advertising landscape looks with these Facebook ad stats:

11. $131 billion is Meta’s advertising revenue
12. Over 10 million advertisers actively use Facebook’s ad platform and tools for their campaigns
13. 67% of global marketers have used Facebook ads
14. 53% of global marketers plan to increase their use of Facebook for advertising and marketing purposes in the future
15. 29% of business-to-business (B2B) and business-to-consumer (B2C) marketers say Facebook offers the highest return on investment (ROI)

Instagram advertising statistics

Photos and Reels and Stories, oh my! Instagram isn’t just the place to share your aesthetically pleasing meals — it’s a place where businesses can reach over two billion users through dynamic, interactive ads. See how it’s done with these Instagram ad stats:

16. Instagram Reels ads have a potential reach of 675 million people
17. Over 500 million people can be reached with Instagram Story ads
18. Mixed Instagram campaigns (which use more than one type of Instagram ad) are 90% more likely to drive cost-effective action than strategies using one type of ad
19. 52% of global marketers have used Instagram ads
20. 29% of B2B and B2C marketers say Instagram offers the highest ROI

YouTube advertising statistics

Hot on Facebook’s heels, YouTube is the second-most popular social media platform with 2.5 billion MAU. Whether you’re into vlogs and lifestyle videos or funny content from your favorite creators, YouTube offers content for everyone. That said, there’s an abundance of potential leads to connect with through YouTube ads.

21. YouTube generated over $31 billion in global advertising revenue in 2023
22. 90% of marketers use YouTube for their video marketing efforts
23. 43% of U.S. ad buyers say their largest clients use YouTube Shorts
24. 30% of B2C marketers who use paid social ads use YouTube
25. 26% of B2B and B2C marketers say YouTube offers the highest ROI

LinkedIn advertising statistics

A place where professionals can connect and network, LinkedIn is the place to start a social media advertising campaign if you’re a B2B company. See why with the following LinkedIn ad statistics:

26. $5.9 billion is LinkedIn’s advertising revenue
27. LinkedIn Message ads with Lead Gen Forms can generate up to 4 times more leads for marketers
28. 38% higher CTRs are achievable when using LinkedIn ads with a single, large image
29. Purchase intent increases by 33% when marketers run ads on LinkedIn
30. 0.9% of global advertising revenue is generated by LinkedIn

X (Twitter) advertising statistics

Whether you love the rebranding or hate it, you can’t deny that X (formerly Twitter) is still a powerhouse of a social media site. Not convinced? Check out these X (Twitter) advertising statistics:

31. X (Twitter) has generated over $4 billion in global advertising revenue
32. Over 237 million monetizable daily active users are on X (Twitter)
33. 97% of users care more about the visual elements of X (Twitter) ads
34. 30% higher brand recall is achievable with X ads that feature a brand logo within the first three seconds of a video ad
35. X (Twitter) ad engagement has increased 22% in the last year

TikTok advertising statistics

Ready to dance your way to new customers? TikTok is here for your wacky, engaging, and informative videos with diverse advertising options. See how other brands and marketers view TikTok advertising:

36. $31.7 billion is Bytedance’s advertising revenue
37. 45% is TikTok’s average audience reach
38. 43% of marketers intend to increase their use of TikTok ads in the near future
39. 36% of consumers are open to purchasing products advertised on TikTok
40. 24% of B2B and B2C marketers say TikTok offers the highest ROI

Social media influencer advertising statistics

With the help of influencers’ flashiness and picture-perfect lifestyle posts, businesses are connecting audiences they wouldn’t normally be able to reach. Influencer marketing is a surefire way to generate new leads, and here’s a few reasons why:

41. 70% of brands have tracked sales from their influencer marketing and advertising campaigns
42. 50% of millennials worldwide say influencer recommendations of products or brands are more engaging and enticing than traditional advertising methods
43. 36% of millennials say influencer recommendations are more trustworthy than traditional ads
44. 20% of global social media users access social media to follow celebrities and influencers
45. Businesses make on average $5.20 for every $1 spent on influencer marketing

Social media user behavior statistics

So, why do people use social media, and what do they do when they see ads and brands active on these platforms? Find out with these user behavior statistics:

46. The average social network user spends 143 minutes on social media each day
47. 70% of online shoppers between 27 and 42 years have used social media platforms to make purchases
48. 58% of U.S. shoppers have bought a product after seeing it promoted on a social media site
49. 49% of global social media users access social media to keep in touch with friends and family
50. 38% of global social media users access social media to fill their spare time
51. 34% of global social media users access social media to read news stories

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When you invest in social media advertising, you can grow your business by reaching new leads though targeted, personalized campaigns. If you’re ready to see why social media advertising is an excellent option for your business, contact us online or call us at 888-601-5359 to speak with a strategist about building a custom social media advertising campaign.