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Social Media Advertising Statistics: 7 Social Stats You Need to Know
If you’re looking for a way to reach new and relevant leads, social media advertising can help you attract the right people. These ads allow you to target people with the most interest in your business and drive them to check out your products and services.
As social media continues to grow, and more people join these platforms, you’ll have more opportunities to reach people interested in your business.
On this page, we’ll provide you with seven social media advertising statistics that show why social media advertising deserves your attention.
If you want to learn more about social media advertising for your business, call us today at 888-601-5359 or contact us online to speak with a strategist.
1. 71% of adults with Internet access use social media
Social media is a great place to reach new leads because people are on social media. Nearly three-quarters of all adults with Internet access are on social media. This statistic means that more than 250 million U.S. adults use social media platforms.
So, why does this matter to your company?
When you’re advertising your business, you want to reach as many people interested in your organization as possible. If most of those people are all in one place, why wouldn’t you want to use that platform for advertising and reaching them?
Social media creates an opportunity for you to reach interested consumers and business buyers all in one place. You can target different groups of people with a single channel. It’s one of the best ways to advertise to a range of people using different types of ads.
2. 7 million advertisers are active on Facebook
When you’re advertising on social media sites, you want to use platforms that allow you to reach as many people as possible. Many advertisers use Facebook because of its expansive reach.
When you look into social media advertising statistics, you’ll find that there are over 7 million advertisers actively using Facebook to reach new shoppers and leads, as well as generate revenue.
Many advertisers use Facebook’s platform to reach people most interested in their business. This platform has an expansive reach, so many advertisers like using it to connect with people that want their products or services.
Facebook has one of the most demographically diverse platforms, too. Many companies like to use Facebook because they can reach people from all demographics.
Let’s look at the percentage of U.S. adults that use Facebook:
- 18-29: 79%
- 30-49: 79%
- 50-64: 68%
- 65+: 46%
As you can see, Facebook attracts people of all ages. That makes it an excellent platform for businesses with any demographic. Facebook has the most reach in terms of diverse audiences.
When you look at these social media statistics, you can see why 92% of advertisers choose social platforms like Facebook to reach people interested in their business.
This social network offers significant benefits to your company and helps you find more people interested in your products or services.
3. Mobile advertising represented 93% of Facebook’s $55 billion ad revenue in 2018
Mobile advertising is a crucial part of advertising on social media. Many people access social media on their mobile devices. Around 67% use the app, and 41% use a mobile web browser.
In contrast to those social media advertising statistics, 57% of people use computer browsers to access social media sites. Many people will use a combination of apps, desktops, and mobile browsers, but it’s important to note that most people use social apps.
With the increased usage of mobile apps and browsers, mobile advertising is becoming essential for businesses. Many companies use mobile advertising on Facebook to reach mobile users and get them to check out their business.
It’s not just on Facebook, either.
On Instagram, mobile advertising drove $6.84 billion in 2018. This revenue is a good indication that mobile advertising is on the rise and holds the potential for your business to grow its revenue.
These social media statistics for businesses are crucial because they showcase the importance of mobile advertising. Mobile advertising compensates for a large portion of advertising on social and has the potential to drive valuable revenue for your business.
4. Videos ads account for more than half of Twitter’s $575 million advertising revenue
When it comes to advertising on social, it’s essential to know how to create content that resonates with your audience. You want to create relevant content for your audience that gets them to engage with your ad.
On Twitter, video ads account for more than half of Twitter’s ad revenue. Videos are a standard format for advertisers. These videos engage people and get them to learn more about businesses.
The fact that over half of Twitter’s ad revenue comes from video ads indicates that videos are incredibly successful on social platforms. Video advertising creates an excellent opportunity for you to reach and engage your audience better.
5. 73% of people find Twitter ads to be informative
This statistic is one of the most informative social media advertising statistics.
Many companies are under the impression that ads can be invasive and annoy audiences. Considering that over 200 million people use ad blockers, there’s a precedent for believing that people don’t want to see ads.
This part is where social media advertisements can help. People find social advertisements to be more attractive. Sixty-seven percent of people say that Twitter ads are not intrusive, but rather, relevant to their interests.
People don’t mind seeing ads on social media because of the precise targeting available.
Rather than seeing generic ads that don’t interest them, users see targeted advertisements relevant to their interests. These ads aren’t perceived as invasive because they appeal to the people who see them.
Social media ads are crucial because they allow you to reach your target audience without being intrusive or annoying. It’s a great way to advertise your products or services to prospective customers.
6. “Shop Now” accounts for 74% of all calls-to-action (CTAs)
When you’re running social media ads, you must incorporate a call to action (CTA) to entice your audience to engage with your ad.
Your CTA is crucial because it tells your audience how to proceed next. If your audience doesn’t know how to take the next step, you won’t earn leads for your business.
The most common CTA used on ads is “Shop Now.” With 74% of CTAs using “Shop Now,” this CTA shows that many companies create social ads where users can purchase a product.
After this CTA, the most popular social media CTAs include:
- Learn More (10%)
- Book Now (8%)
- Download (4%)
- Sign Up (4%)
Social media statistics like these can help you choose a high-performance CTA for your ad.
7. 50% of Gen Z and 42% of millennials think social media is the most relevant ad channel
When it comes to advertising your business, you want to reach people in the right places. According to Millennials and Gen Z, social media is the most relevant channel for seeing ads.
People expect to see relevant advertisements on social sites. These channels are where people prefer to see ads because they are more relevant to their interests. Again, advanced targeting makes social media the ideal place to advertise to people.
These social media statistics for businesses showcase that social media platforms are one of the most relevant places to reach people interested in your industry, products, or services. Plus, they demonstrate that social media is the channel for advertising today.
2 Bonus Social Media Advertising Statistics
Check out these two bonus social media advertising statistics:
- Paid social ads claim the second-highest share (18%) of advertisers’ budgets. (Source)
- 32% of advertisers say that video is the most effective social ad format. (Source)
Start advertising on social media today
After looking at social media advertising statistics, you can see the impact of advertising on social media and how it can benefit your business to invest in social advertising.
When you invest in social media advertising, you’ll grow your business by reaching new leads for your business.
At WebFX, we have years of experience creating social media advertising campaigns that drive results for your business. We have a team of over 200 experts that will bring their social media expertise to your campaign.
If you’re ready to see why social media advertising is an excellent option for your business, contact us online or call us at 888-601-5359 to speak with a strategist building a custom social media advertising campaign.
