SEO Pricing: How Much Does SEO Cost in 2020?

The cost of SEO services varies depending on what is included. Most SEO projects in 2020 cost between $750-$2,000/month based on the scope of the project. A one-time project will range between $5,000-$30,000 and hourly rates for consultants fall between $80-$200/hour.

Professional SEO services pricing

Curious about how much WebFX SEO services cost? Browse our prices below, or keep reading to learn more about how much SEO costs.

Aggressive Plan

$975 / month
$3,750 - $4,250 INITIAL INVESTMENT
Send me a proposal
  • Up to 80 keyphrases optimized
  • Technical SEO audit/implementation
  • Initial content development: 10 pages
  • Ongoing earned media and content marketing assets: 3/quarter
  • Dedicated digital marketing expert
  • Phone call, lead, and revenue tracking dashboard

Market Leader Plan

$1,475 / month
$5,250 - $5,750 INITIAL INVESTMENT
Send me a proposal
  • Up to 150 keyphrases optimized
  • Technical SEO audit/implementation
  • Initial content development: 16 pages
  • Ongoing earned media and content marketing assets: 4/quarter
  • Dedicated digital marketing expert
  • Phone call, lead, and revenue tracking dashboard

Trailblazer Plan

$2,975 / month
$7,000 INITIAL INVESTMENT
Send me a proposal
  • Up to 300 keyphrases optimized
  • Technical SEO audit/implementation
  • Initial content development: 16 pages
  • Ongoing earned media and content marketing assets: 10/quarter
  • Dedicated digital marketing expert
  • Phone call, lead, and revenue tracking dashboard

How much should I pay for SEO?

If you want to boost website traffic, reach more customers, and increase conversions, search engine optimization (SEO) can help.

When it comes to choosing an SEO online marketing partner and implementing SEO strategies, you’ll likely want to know how much it costs.

On this page, we’ll break down the average cost of SEO in 2020, so you know what to expect to pay to work with a top SEO partner, like WebFX.

Let’s take a deep dive into the world of SEO pricing!

If you want to learn more, just keep reading, or give us a ring at 888-601-5359 to speak with a strategist about custom SEO pricing.

Video: What's the Cost of Good SEO?

Tyler Bouldin, web strategy manager at WebFX, discusses SEO pricing, how WebFX works out pricing, and what you can do to get a free quote for your company's website.

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What is SEO?

the definiton of the term seo

Key SEO factors

Here’s a break down of some of the most important SEO factors to pay attention to if you want to increase your site’s rankings in search results.

  • Add keywords to your URLs, page titles, meta descriptions, headings, and site content: When search bots crawl your site, they look for keywords to identify the topic of your content. This helps them display your site in relevant search results. Ultimately, when your site ranks higher in search results, more people can find and contact your business.
  • Optimize alt attributes: You will also want to add alt tags to your multimedia. Since search engines can’t “read” multimedia elements, you need to include alt tags — text descriptions of your multimedia. This gives helps search engines better understand and index your multimedia content.
  • Update your content regularly: Site visitors and search engines alike love freshly updated, quality content. Keeping your site updated on a regular basis will keep visitors and search bots coming back for more. Regular site updates can also help you establish yourself as a leader in your industry.
  • Optimize technical site elements: You can also take some time to optimize technical elements of your site like your coding and page speed. Cleaning up your code and ensuring that your page loads at top speeds can boost your rankings in search results and encourage people to spend more time on your site This year, page speed will also become a major mobile search factor, so you need to ensure your site loads quickly across a number of devices.
  • Implement responsive design: In order to improve user-friendliness, you’ll want to implement responsive design. With responsive design, you can ensure that your site looks great and performs well, no matter the device a visitor uses to access it. In other words, responsive design allows smartphone, desktop, and tablet users to have the same great experience on your site.
  • Streamline navigation: Search engines want to reward sites that provide great experiences for visitors. To make sure people can find the information they need on your site, you’ll want to streamline your navigation. Instead of cluttering your navigation with links, only link to the most important pages. From there, you can link out to other pages deeper in your site.
  • Answer users’ questions: You’ll also want to make sure your site provides valuable answers to visitors’ questions. You can do this by creating custom content. Be sure to conduct keyword research to discover trending topics in your industry, and publish fresh content to answer questions and improve users’ experience on your site.

If you want to improve your rankings in search results for keywords related to your business, paying attention to and optimizing these SEO factors is a great place to start. However, keep in mind that SEO isn't a set-it-and-forget-it strategy. In other words, it takes some time to see results, but they're well worth the wait!

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Why is SEO important?

Why do you want to rank at the top of search results? The answer is simple.

Since 75% of people don’t look past the first page of first results. This means that if you want more customers to find and contact your business, you need to rank in top search results for keywords and phrases related to your business.

stat about 75 percent of search traffic

Research shows that the first page of organic search results has a 71% click through rate (CTR), while pages two and three have a combined CTR of only 6% — a drastic decline.

Moral of the story? The higher you rank in search results, the more people will find and visit your site. This means that you can reach more customers and earn more revenue for your business.

How much should you spend on SEO services?

The amount you pay for SEO services will also depend on the size of your business and the extent of services you require. While SEO costs vary from agency to agency, it’s important to remember that you often get what you pay for when it comes to SEO services. When choosing an SEO agency, don’t compromise quality for “cheap” SEO services. Like many other professional services industries, ongoing consultation with an industry leader in SEO will be more expensive than with an inexperienced and unproven firm.

cost of most seo projects

While it is tough to estimate typical costs — given the wide range of campaigns — most SEO projects cost between $400/month to $10,000/month depending on level of service. A small business with a 15-page website will typically be on the lower end of the spectrum while an ecommerce store with 50,000+ products should plan on a larger budget for SEO.

In the end, your goals should determine precisely how much you should spend on SEO services. The bigger your website, the more extensive the SEO project will be. This means you should expect to pay more for SEO services. It’s also important to remember that SEO is an ongoing strategy. Instead of investing in one-time SEO strategies, you should think about a monthly SEO plan that will keep your site fresh and allow it to continually rank at the top of search results.

How is SEO pricing determined in 2020?

Unfortunately, there is no industry standard for average SEO prices.

there is no industry standard for seo pricing

This means any firm can claim they do SEO and charge whatever prices they desire. The burden is ultimately left to the consumer to determine a fair SEO price, especially if there is an ongoing charge for monthly SEO plans.

This fact only furthers the importance of understanding what you will get for your Internet marketing dollars. That way, you can conclude whether it's worth the investment based on the return you expect. Ultimately though, your decision should be based on the overall, long-term value of the SEO services included.

The huge variety of opportunities that SEO provides makes it more important to know how to price SEO.

Depending on the SEO services you choose, the scope of your project, and the agency you work with, you can expect to pay anywhere from $500 - $30,000 for SEO services. When it comes to SEO Pricing, most agencies follow one of these payment models:

SEO pricing chart and costs of seo elements

For the monthly retainer, clients will pay a monthly fee for selected SEO services.

The fixed-price contract services allow clients to sign a contract and pay a set fee for specific SEO services. The services on the chart are ones that are typically included.

Project-based pricing is similar to contract-based services,but it allows clients to pay a determined fee for custom SEO projects.

Hourly consulting refers to a contract in which clients pay agencies an hourly fee in exchange for SEO services.

Note: If companies charge less than $750/month for SEO services, you’ll want to be careful. When it comes to SEO, you often get what you pay for with regards to results. Companies that offer “cheap” SEO services often lack the resources and experience necessary to help you earn the highest possible ROI.

It’s also important to remember that no matter what plan you choose, SEO takes time — you won’t see results overnight. That being said, SEO is extremely valuable, and it will position your business for long-term success. You can rest assured that you’ll earn an impressive ROI for SEO services when working with a top agency like WebFX.

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Increased
Website
Traffic by

+87%

CASE STUDY

Increased
Conversion
Rate by

+71%

CASE STUDY

Increased
Leads
Generated by

+60%

CASE STUDY

We measure our success by how much we WOW our clients.

Bill Craig WEBFX PRESIDENT

What do SEO services include?

As marketing channels continue to expand online, the definition of “SEO” becomes broader.

In 2020, common SEO plans include items like social media optimization, content marketing, conversion analysis, and other avenues of online marketing. Be sure that the SEO company you choose is well-versed in a variety of Internet marketing services that can impact SEO results for your campaigns. Find out why WebFX is the best SEO company for the job.

It's important for firms include multiple services in their professional SEO packages so you can be sure you're working with a full-service provider.

If an agency doesn't offer everything you want to cover, they could be lagging in terms of service offerings or offering monthly SEO services that are lackluster. Every company should have SEO service pricing available for you and other potential clients to detail how they work — and if they don't, it's a good sign that you should find SEO packages prices somewhere else.

In 2020, our SEO pricing is based on a variety of factors. WebFX has broken down SEO pricing into a tiered chart for your convenience, but keep in mind that this SEO marketing pricing only pertains to us. There's no industry standard saying what a corporate SEO agency has to charge — but we think it's important to post our pricing SEO company pricing for everyone to see.

There are never any hidden fees with us. We want you to know, up front, what you get with each one of our SEO pricing plans. This will help you make a well-informed decision and know what to consider when comparing the value of any SEO services package. Comparing an SEO package price with other services is an essential step in the purchasing process, and it can also help you choose the right SEO specialists for your business.

What to look for when researching the cost of SEO

The cost of SEO varies depending on the scope of your project. However, there are a few things to consider when researching the cost of SEO. As an authority in pricing SEO services, WebFX is qualified to educate you in what to seek out — and what a fair SEO service rate is — when comparing vendors, firms, or agencies.

SEO service rates are different everywhere, so learning what they reflect and how they could impact your business is critical to making the best choice for your business.

The process behind a strong SEO campaign include countless methods and strategies, and SEO is constantly being refined to meet the search engines' algorithm updates. You want to ensure that the SEO company you partner with is willing to adapt to the frequent changes search engines make to their algorithm. They should also take a proactive and forward-looking approach to best SEO practices.

Moreover, because each company is unique and should be treated as such, it is important to be vigilant.

partner with an agency that adapts

Avoid companies that offer a “one size fits all” package, and beware of companies with search engine optimization service prices that are high and set in stone. We know you have unique needs, and that’s why WebFX offers three different plans, and even has custom Internet marketing packages for when your needs just don't fit within the scope of our standard SEO plans.

WebFX has been in the business of SEO for many years and has some of the best Internet marketers in the business. With our history and expert team of SEO specialists, we've created a systematic approach to SEO pricing. We're experts when it comes to search engine marketing, and we know how much effort goes into a successful SEO campaign. That means we also know the best price for SEO depending on a customer's needs.

SEO Plans From WebFX

At WebFX, we offer standard, local, enterprise, and ecommerce SEO plans, all with various tiers to fit your needs and budget.

In addition to our SEO services, clients receive access to MarketingCloudFX — our proprietary, all-in-one software that combines lead tracking, advanced visitor targeting, call tracking, automated email marketing, and more. The best part? Our SEO plans and MarketingCloudFX features are designed to earn you the highest possible ROI for your campaigns.

To get an idea of how much you should expect to pay for our SEO services, check out the table below.

Features Aggressive Market Leader Trailblazer Enterprise
Number of keyphrases optimized (Keyphrases with less than 1M results) Up to 80 Up to 150 Up to 300 Custom
Web server analysis & reporting Custom
Keyphrase research & selection Custom
Predictive keyword analysis Custom
Meta tags (Title & description) Custom
Optimization of robots.txt & GoogleBot crawls Custom
Creation & registrations of sitemap.xml Custom
Quarterly Earned Media Content Assets - Content, Outreach, UX, or CRO Assets 3 Content, Outreach, UX, or CRO Assets 4 Content, Outreach, UX, or CRO Assets 10 Content, Outreach, UX, or CRO Assets Custom
Google My Business optimization (if needed) Custom
Mobile site optimization (if applicable) Custom
Information architecture audit Custom
Google Analytics setup w/ conversion tracking Custom
Google Analytics traffic analysis Custom
Custom Dashboards/Data Views 4 dashboards 8 dashboards 8 dashboards Custom
Not provided analysis reporting Custom
Local search optimization Custom
Setup of website sitemap Custom
Image optimization Custom
Link redirect audit Custom
Custom 404 error page setup and optimization Custom
Schema HTML tags Custom
Canonicalization analysis & domain unification Custom
Quarterly web page freshness updates Custom
Initial link analysis and disavow Custom
Dedicated account representative Custom
Online project management schedule Custom
Ongoing quarterly keyword reporting Custom
Ongoing monthly ROI, traffic, & goal reporting Custom
Google data highlights Custom
Ongoing quarterly competitor opportunity reports Custom
Internal linking restructuring & optimization Custom
Linkable content promotion Custom
Header Tags Optimized (Ex. H1s) Custom
Duplicate content analysis Custom
Social media monitoring software Custom
Keyword rank checker access with weekly updates (if requested) Custom
Website usability analysis   Custom
Universal SEO (Video, Maps, Images, News)   Custom
Continual building of relationships with online bloggers and webmasters   Custom
Link reclamation   Custom
Creation of text navigation (if possible)   Custom
Up to 100 web lead phone calls tracked per month Custom
Up to 25 web lead phone calls transcribed per month Custom
Website design analysis   Custom
Video and image XML sitemaps   Custom
Searcher experience analysis (long-clicks, pogo-sticking, bounce rate, etc.)     Custom
Link baiting and content development     Custom
Channel Specific Call Tracking     Custom
Monitor competitors' search rankings on a monthly basis Custom
Monitor competitors' website changes on a monthly basis Custom
Monitor competitors' content and link additions on a monthly basis Custom
Analyze your leads to project the # of leads competitors receive on a monthly basis Custom
Predict your and your competitors' market share on a monthly basis Custom
Competitor intelligence login to view competitor data Custom
200+ SMEs behind campaign driving results Custom
LeadManagerFX
Track website leads and phone calls
Includes
LeadManagerFX
Includes
LeadManagerFX
Includes
LeadManagerFX
Custom
CompanyTrackerFX
Analyze which companies visit your website
Includes
CompanyTrackerFX
Includes
CompanyTrackerFX
Includes
CompanyTrackerFX
Custom
ContentGeniusFX
Measure and predict performance of website content
Includes
ContentGeniusFX
Includes
ContentGeniusFX
Includes
ContentGeniusFX
Custom
Website conversion analysis implementation Custom Custom Custom Custom
Initial campaign investment:(Two month duration) $3,750 - $4,250 $5,250 - $5,750 $7,000 Get Quote
Progressive monthly optimization:(6 month commitment - Subsequent 4 months) $975 $1,475 $2,975 Get Quote
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SEO campaigns
that drive real results

Interested in learning more about how SEO can help grow your business?

WebFX is an award-winning SEO company with more than two decades of experience. We know what it takes to create SEO campaigns that drive results, and we work with clients in a number of industries. 

Call 888-601-5359 or contact an expert to learn more about award-winning SEO services from WebFX.

We look forward to working with you!

Learn more about SEO pricing, services, and industry tips!

Last Updated October 1, 2020