Is Angie’s List Worth it for Home Services Companies?

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Angie’s List is one of the best third-party review sites out there, and it allows your home services company to earn more leads over time.

However, is Angie’s List really worth it for home services companies?

On this page, we’ll talk about the pros and cons of keeping up with your Angie’s List profile to earn more leads and determine whether or not it’s worth your time.

If you’d like to speak with a lead generation specialist before reading on, please feel free to contact us at 888-601-5359!

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What is Angie’s List?

If you’re not familiar with Angie’s List, we’ll dive into the purpose of the site and the upkeep required by your business to help you answer the age-old question: is Angie’s List worth it for home services companies?


Angie’s List is a lead generation and review site that helps guide customers to your home services when they search for them. The platform features over 30 categories for everything from home services to health services. A business listing is free, but if you want to place ads for your home services company, you’ll have to pay.

For users to catch wind of your home services company, you’ll have to have a lot of positive reviews from your customers or place an ad for your company. If not, you could find yourself at the bottom of the home services category.

Angie’s List upkeep

That being said, Angie’s List requires some upkeep if you want it to be worth it for your home services company.

Here’s what you’ll need to do regularly:

  1. Keep your contact information up to date
  2. Keep your address current
  3. Reply to negative reviews
  4. Consider whether you want an ad for your business

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Pros of Angie’s List

Angie’s List is truly a great place to get your home services company recognized. However, there are a few things you’ll have to do in order to reap the benefits.


Read on to learn about some pros of using Angie’s List for your home services company.

1. If you have great reviews, you can be at the top

If your home services company already has great rankings on Google and any number of other third-party ranking sites, you have a great chance of getting to the top of rankings on Angie’s List.

You’ll need to entice your previously satisfied customers to review you on the platform, which will drive up your ranking.

However, if you want to attract high-quality leads, you’ll have to have an A-rating and a lot of positive reviews. If not, you could find yourself at the bottom of your category.

2. If you want to pay, you can rank at the top no matter what

If you’ve recently taken a hit with one or two bad reviews, you may see yourself falling to the bottom of your category list.

If you want to ensure that you’re always on top, regardless of your rankings, you can pay to take out an ad on Angie’s List. These ads will appear at the top of search results for the home services category of Angie’s List.

3. A basic listing is free

If you want to simply list your business, it can have a lot of perks. The best part is? Creating a basic listing is free. That means that anyone can find your business on Angie’s List if you simply list it.

Not to mention, it’s great to have a lot of high-quality links to your site, and Angie’s List is one of them. Even if you don’t get any new leads from your free business listing, you’ll at least gain one solid, high-quality link to your site, which is a great sign of authority.

4. It allows you to connect with potential customers

Reviews are a great way to connect with potential customers. Why? Because people want to know what previous customers thought of your services — and with Angie’s List, they can do just that.

All the reviews are verified so that your customers know that they’re legitimate. Even if a potential customer is intrigued or impressed with just one of your reviews, it’s an opportunity for your home services company to drive a new lead.

Cons of Angie’s List

Just like any marketing strategy, there are undoubtedly pros and cons.


As for Angie’s List, here are a few negative factors when it comes to the advertising platform:

1. Negative reviews are negative reviews

One of the best things about Angie’s List is that all of their reviews are verified and genuine. That means that they’re always real and are always directly from the customer. This can also be a downfall, however, if you’re getting more negative reviews than you’d like.

You can’t do anything about negative reviews, even if you don’t agree. Once an Angie’s List member reviews your home services company badly, there’s not much you can do.

One of the top things you should do, though, is to respond positively to any negative reviews. This will show other potential customers that you know how to handle upset customers, and you care to resolve the issue.

2. The only reviews that matter are those from Angie’s List members

Everyone can join Angie’s List for free, but in order for a review to be public, the review publisher has to be a member of Angie’s List.

But why is this an issue? If someone hires you, has a great experience, and writes a review for your home services company, but isn’t a member of Angie’s List, that review doesn’t help to determine your ranking on the platform.

This can make it hard to earn reviews that matter — especially if the people hiring you aren’t an Angie’s List member.

3. Unworthy home services companies can pay to be on top

The ability to “pay to be on top” can be a pro and a con, but when it’s not honest companies paying for ads, that’s when it becomes a con.

The ad system on Angie’s List is great if you’ve received some unsavory reviews that don’t reflect your business properly, but this also opens the door for undeserving companies to be on top — and pay their way.

For example, if a company has tons of negative reviews, and purchases an ad to stay on top, they’ll be seen before a home services company with great reviews that just appears further down the list.

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So, is Angie’s List worth it for home services companies?

Overall, Angie’s List is worth it for home services companies, and there are a few reasons why.

1. It increases exposure for your home services company

Since you can join Angie’s List for free and opt for a free business listing, you can gain more exposure online. Over time, you will gain more positive reviews and rise to the top — making your listing worthwhile.

2. If you know you provide top-notch services, it’s a great platform

Like we mentioned before, all reviews are verified and non-biased.

If you’re a trustworthy company that provides only the best when it comes to your trade, you have nothing to worry about when it comes to ranking. If you know you provide amazing services, you also won’t have to worry about attracting tons of great reviews from your customers.

3. It will gain you a link

Having your listing on Angie’s List will provide your website with another valuable link, which is important for obtaining high search engine rankings in Google.

4. There is little upkeep

Though we listed a few ways that you’ll have to keep up with your Angie’s List profile, all in all, there’s not that much that you’ll need to take care of on a routine basis. Simply keeping your profile updated and replying to negative reviews will help keep your listing fresh and effective.

Speak with a strategist

Do you need help setting up your Angie’s List profile?

If you’re interested in investing in an Angie’s List profile, but aren’t sure where to start, WebFX can help. We offer a wide range of digital marketing strategies, including search engine optimization (SEO)pay-per-click advertising (PPC), and so much more.

We have over 1020 qualified reviews, and we’ve been providing amazing services to our clients for over two decades.

Feel free to contact us online or give us a call at 888-601-5359!

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