How Bruni and Campisi heated up the search results

Bruni and Campisi wanted to reach more local customers, and we helped them reach this goal with improved online visibility.

524%

INCREASE IN AD CLICKS
321%

INCREASE IN GOAL COMPLETIONS

With all of this marketing we’re doing, we’ve had record numbers this year. We’re doing better than we ever have before.

Bobby Acker - Marketing Manager

About Bruni and Campisi

Bruni & Campisi has been providing plumbing and HVAC services in Westchester County, NY and the surrounding areas since 1979. They work with both residential and commercial clients, and do everything from installation to maintenance and repairs.

The goals

Bruni & Campisi came to WebFX with clear-set goals, including:

Improve rankings for HVAC-related searches in their service area
Increase online conversions
Improve ROI from paid ad campaigns
Launch a Facebook ad campaign with the goal of driving site traffic & conversions

The strategy

The strategy for achieving Bruni & Campisi's goals started with the following checklist items:

Remove a manual penalty from spammy links built by a previous SEO firm
Add and optimize location-based pages for each of Bruni & Campisi’s service locations
Write & publish original longform content based on common HVAC-related questions and concerns
Create highly targeted PPC campaigns for each of Bruni & Campisi’s services & locations
Repurpose existing TV commercials by running them as YouTube ads

Business impact

Bruni & Campisi saw several wins with their digital marketing strategy, including:

Goal conversions on the site have almost doubled since their SEO campaign launch in October 2015.
Many of the keywords we identified during initial keyword research have moved up over 10 pages in Google search results.
Their first YouTube pre-roll ad now has over 10,000 views.
Facebook campaigns drove a 4,207% increase in Facebook traffic, and more importantly, 15 goal conversions.