How Bruni and Campisi Heated Up Revenue with WebFX

Meet the business

Bruni & Campisi has been providing plumbing and HVAC services in Westchester County, NY and the surrounding areas since 1979. They work with both residential and commercial clients and do everything from installation to maintenance and repairs.

The challenge: Increasing local customers

For Bruni & Campisi, local customers are their bread and butter. But in a competitive market like HVAC, it’s challenging to drive local customers. That’s why they sought out a digital marketing partner.

They had three clear goals in mind:

• Improve rankings for HVAC-related searches in their service area
• Increase online conversions
• Improve ROI from paid ad campaigns

All of these goals were set to help Bruni and Campisi increase their local customers, and, ultimately, their company’s revenue.

And WebFX was just the company to do it.

Strategic solutions to drive revenue

For Bruni and Campisi, it was all about dominating in the search results. So, the WebFX team started with a custom SEO strategy to help them drive more local leads.

That strategy included:

• Removing a manual penalty from spammy links built by a previous SEO firm
• Writing and publishing original long form content based on common HVAC-related questions and concerns
• Identifying HVAC-related keywords and integrating them into Bruni & Campisi’s website
• Adding and optimizing location-based pages for each of Bruni & Campisi’s service locations

To help them drive even more qualified leads, the WebFX team developed a custom PPC strategy for Bruni and Campisi.

It included:

• Creating highly targeted campaigns for each of Bruni & Campisi’s services and locations
• Original ad copy crafted by HVAC-industry expert copywriters
• Designing custom landing pages to boost engagement
• Identifying and setting negative keywords to optimize budget and spend

The WebFX team also helped Bruni & Campisi with running social media ads, like YouTube ads, to increase their reach.