How Bruni and Campisi heated up the search results
Bruni and Campisi wanted to reach more local customers, and we helped them reach this goal with improved online visibility.
524%
INCREASE IN AD CLICKS
321%
INCREASE IN GOAL COMPLETION
“With all of this marketing we’re doing, we’ve had record numbers this year. We’re doing better than we ever have before.”
Bobby Acker – Marketing Manager
The strategy
The strategy for achieving Bruni & Campisi’s goals started with the following checklist items:
- Remove a manual penalty from spammy links built by a previous SEO firm
- Add and optimize location-based pages for each of Bruni & Campisi’s service locations
- Write & publish original longform content based on common HVAC-related questions and concerns
- Create highly targeted PPC campaigns for each of Bruni & Campisi’s services & locations
- Repurpose existing TV commercials by running them as YouTube ads
Business impact
Bruni & Campisi saw several wins with their digital marketing strategy created by our HVAC marketing agency, including:
- Goal conversions on the site have almost doubled since their SEO campaign launch in October 2015.
- Many of the keywords we identified during initial keyword research have moved up over 10 pages in Google search results.
- Their first YouTube pre-roll ad now has over 10,000 views.
- Facebook campaigns drove a 4,207% increase in Facebook traffic, and more importantly, 15 goal conversions.
524%
INCREASE IN AD CLICKS
321%
INCREASE IN GOAL COMPLETIONS
Bring the heat to your industry
From improving search rankings to increasing leads, WebFX can help your business accomplish its unique goals with a custom digital marketing plan.
In the past five years, we’ve driven 24 million and $10 billion in revenue for our clients.
Contact us online today to learn more!