SEO isn’t just a popular marketing method for Fort Myers businesses, but it’s popular to businesses all over the world.

The objective of SEO is to help your business rank higher in search engines like Google. When you rank highly on the first page of results, users are more likely to click your URL than other sites. In fact, 75% of users don’t go past the first page of results, so if you want users to visit your website at all, it’s crucial that you rank highly.

SEO helps your website to rank highly in search results by combining a variety of techniques.

As a Fort Myers marketing agency, we use the following SEO strategies to get your business ranking highly:

1. Keyword research: Keyword research helps you understand what topics your target audience are interested in and give you great insight into what kind of content you should write. Your keywords will have something to do with your industry, along with the products and services you provide.

2. Content creation: The best Fort Myers marketing agencies will also create personalized content for your website based on the keyword research they perform. Creating content is crucial since it’s the material that ranks in search results. If you don’t have a variety of fantastic, keyword-targeted content, you won’t rank in Google.

3. Internal linking: Internal linking refers to the way that you link to your site’s content from page to page. For example, page A on your website links to page B within the content, and page D links to page B. No matter the combination, linking to pages on your site will help Google crawl and index your pages faster, making it easier for them to get ranking.

4. Website usability: Google’s goal is to serve users content that fits their needs and provides a great website experience. Part of creating a fantastic website is making sure that it’s user-friendly. The best Fort Myers marketing agencies will make sure that your site is user-friendly to all visitors so that it has the best chance of ranking highly in search results.

PPC is another extremely effective marketing strategy for businesses. Not only is it cost-effective, but it drives real results for your business by getting your products and services in front of your target audience.

Typically, PPC campaigns make up about 39% of business owners advertising budgets — proving just how important it is.

You can create PPC ads that show up in search results (paid search advertising), or you can create ads for your social platforms that run on a PPC model (paid social advertising).

Either way, you can create ads that target any product or service, choose the visuals for your ad, choose your ad copy, and create compelling calls-to-action (CTAs) that entice users to click.

The best part about PPC for your Fort Myers marketing campaign is that you’ll never pay more than your budget allows. Each ad platform will allow you to set a cap — ensuring that you never spend more than your set budget in a set period of time.

If you’re not confident in taking on PPC ads for yourself, that’s where a Fort Myers marketing agency like WebFX comes in!

Social media isn’t just for keeping up with your high school friends, it’s also a great place to market your business.

These days, people look to social media to learn more about celebrities, products, services, and businesses just like yours. You’ll increase user trust and build brand awareness by creating business social media accounts on a variety of platforms.

You can reap the following benefits from social media marketing:

1. Increased brand awareness
2. Increased brand loyalty and trust
3. Ease of communication between your brand and your audience with proprietary messaging apps
4. Stronger connection with your target audience
5. Ability to communicate freely within the comments section of posts
6. Sell more products with social ads
7. Inform followers about new promotions, events, or products

When you use social media marketing for your Fort Myers business, you’ll be able to use integrated messaging apps to communicate easily with potential customers, provide an aspect of customer service, and even announce new products and promotions.

Social media provides a great way to keep in touch with your audience while increasing brand awareness at the same time.

Video is one of the fastest growing marketing strategies out there. It’s hard to find a website that doesn’t feature some sort of video.

Did you know that users spend 88% more time on pages with videos? That stat alone is enough to make video marketing a no-brainer.

Videos are so effective simply because they’re more engaging than written content, and they help to show users the details of a topic rather than tell them.

Videos can help keep users on your site pages for longer — increasing positive signals to Google. Not only that, but video marketing can make it easier for you to market your business on multiple platforms.

For example, if you have a YouTube account for your videos, it’s easier to cross promote your content on social media, in emails, or in content simply by embedding the video’s code.