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Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
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Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Powerful Data Activation for PPC

MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.

This powerful, client-exclusive data suite allows PPC clients to regain control of paid advertising targeting, all while improving tracking and ROI reporting.

Explore MarketingCloudFX


boost in PPC performance with data-driven automation


CRM & ad integrations for closed-loop ROI reporting


set up by WebFX to enable your campaigns with healthy data

Precision-Targeting Across Devices

Increase ROI by training the algorithms on the right lead data.

  • Improve ad targeting based on qualified lead and customer data
  • Drive down cost per acquisition (CPA) from ad campaigns
  • Reach qualified users on any device through programmatic advertising

Call Tracking for Paid Channels

Show proven phone lead generation results from paid ad campaigns.

  • Identify calls from specific channels, mediums, or campaigns
  • Record calls for training, research, or quality review
  • Access call analytics and AI conversation analysis within main dashboard

Quick, Customizable Landing Pages

Convert more visitors into leads with effortless, engaging landing pages.

  • Quickly launch landing pages from CRO-approved templates
  • Craft custom landing pages optimized for all devices
  • Full access or do-it-for-me options with the help of our web design team


boost in PPC performance with data-driven automation


CRM & ad integrations for closed-loop ROI reporting


set up by WebFX to enable your campaigns with healthy data

Looking for plans and pricing? Get a preview of our PPC consulting service packages

Make advertising your company across the web easy and hassle-free with a turnkey paid search consulting solution from WebFX, plus maintain complete ownership of your PPC accounts. Learn more about what our packages include below! Or contact us online and let our experienced strategists answer your questions and provide you with a free, no-obligation proposal!

Custom PPC Plans

Starting at

$600 / month

How we determine pricing

Accounts icon with person icon and writing above it. Discuss your business goals

We’ll learn about what you are hoping to achieve as a company — short- and long-term — to create a PPC plan that works toward your goals.

research icon with magnifying glass. Analyze your market

We’ll do a deep dive into your competition — both as a business and within PPC ads, specifically — to determine the best action plan.

Planning icon with arrow pointing at an x. Review your strategic objectives

What key objectives are on your roadmap? Increase return on ad spend (ROAS)? Launch ads that target high-value keywords? We’ll create a plan that aligns perfectly.

  • In-depth keyword research and advanced selection
  • Competitor and industry analysis
  • Data-backed keyword development
  • Ongoing ad strategy management and optimization
  • Access to our in-house revenue acceleration software MarketingCloudFX
  • Closed-loop ROI and customer journey tracking
  • Conversion-boosting and performance tested ad copy
  • Expertise and support from a team of over 500 strategists
  • Ad campaign performance, analysis, and revenue reporting
  • Strategic bid management

Your search for PPC consulting services ends here

When your company partners with WebFX, you get the following:

Pricing custom to you.

Starting at $600 per month.

Request a Free Proposal

Solving key challenges for businesses

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unlock a 25% greater marketing ROI with WebFX’s pay-per-click advertising consulting services

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

Are PPC consulting services right for your business?

A common question that comes with any consulting service is, “Are consulting services right for our business?” For your team, it’s essential to answer this question. You want to invest your budget wisely, as well as get the most value from your investment.

Discover if PPC consulting is right for your business by considering the following questions:

Learn about digital advertising at WebFX

Do you have a limited amount of resources for advertising?

Do you have a limited amount of resources for advertising?

Whether your company lacks the software, time, or talent for PPC, you can benefit from PPC consulting. With PPC consulting, you eliminate the responsibility that comes with in-house management. Instead, you benefit from the expertise, resources, and talent of a trusted PPC consultant.

Is your marketing team’s schedule already packed?

Is your marketing team’s schedule already packed?

In some cases, your internal marketing team may have a background in PPC. Their current responsibilities, however, prevent them from developing, launching, and managing a campaign. This situation forces your business to abandon a lucrative marketing opportunity.

With PPC consulting, your company can take full advantage of PPC without overburdening your in-house team. Plus, you eliminate the time- and resource-intensive process that would come with hiring another full-time team member.

Does your business have minimal PPC knowledge?

Does your business have minimal PPC knowledge?

It’s common for marketing teams to know about PPC, but not know how to use it. Coupled with their other responsibilities, it’s also difficult for your team to expand their knowledge. A PPC consultant can help your company overcome this challenge.

They can do the research, develop the strategy, and launch your campaign. In monthly check-ins, your team can ask questions and gain some background knowledge in PPC. At WebFX, our PPC consultants are always happy to answer your questions and encourage your curiosity.

Are you competing in a tough industry?

Are you competing in a tough industry?

Depending on your industry, your business may have a difficult time with PPC. If you want to improve your campaign results, you need to adjust your strategy. That’s where the expertise of a PPC consultant becomes valuable.

They can help your business discover new opportunities, as well as leverage MarketingCloudFX to uncover competitor weaknesses. Plus, with strategic bid management, they ensure your company gets the most from your monthly ad spend.

Do your PPC campaigns often underdeliver?

Do your PPC campaigns often underdeliver?

If your company continues to launch campaigns that flop, it’s worth considering PPC consulting. They can help your team discover why campaigns continue to underperform, whether due to a weak strategy, low bid, or another reason.

Think your business could benefit from PPC consulting? Contact us online today!

FAQs about PPC consulting

Do you have additional questions about PPC consulting? Browse our FAQ for more information!

How much does PPC consulting cost?

We value complete transparency, which is why we publish our PPC consulting rates online. You can explore our prices online at any time. If you’re looking to customize these plans, our experienced strategists can build a personalized package for your business.

What does a PPC consultant do?

PPC consultants will typically take on one of two roles.

The first role is exactly what it sounds like: A consultant. They won’t actually work on your PPC campaigns, but they’ll advise you on the state of your current strategy and what you can do to improve that strategy. The second role, meanwhile, is a more active one, where the agency manages your PPC for you and takes a direct hand in driving advertising results.

At WebFX, we can take on either of these roles. If you only want us to give you some advice on improving your PPC, we can do that. And if you want us to reoptimize your PPC campaigns for you, we can do that as well! Of course, like with any agency, pricing will vary depending on which specific services you’re looking for.

What metrics do PPC consultants track?

A few examples of metrics that our PPC consultants track include:

  • Click-through rate
  • Cost-per-click
  • Conversion rate
  • Return on investment
  • Cost per conversion
  • Impressions
  • And more

In general, your paid search consultant will focus on the metrics that matter most to your business.

If you’re looking to improve conversion rates, for instance, they’ll focus on improving conversion rates while also monitoring the health of other metrics, like cost per conversion.

Do PPC consultants use my existing Google Ads account?

Yes — if your company already has a Google Ads account, your consultant will use that account. A suggestion to create a separate account can often suggest a lack of experience. Before you hire a consultant, ask them about their policies.

Do PPC consultants own my company’s Google Ads account?

A PPC consultant does not own your company’s Google Ads account. While they will require your login information to access your account and modify your campaigns, they do not have ownership of your Google Ads account.

Since you do provide your consultant with your login information, however, it’s critical to research consultants in-depth. You want to partner with a trusted PPC marketing consultant with a positive track record. Don’t accept anything less.

Do PPC consulting services require a contract?

This answer depends on your PPC consultant.

If you’re working with an hourly PPC consultant, they often require your company to commit to a specific number of hours. For example, you may need to sign-up for at least six hours of consulting work to hire that consultant.

Agencies that offer PPC consulting services may also have a contract. For instance, you may need to commit to at least six months of service. Other companies, however, may operate on a month-to-month basis.

How much does PPC consulting cost?

The cost of PPC consultants varies. If you partner with an hourly consultant, an average rate ranges from $10 to $500 per hour. For monthly PPC services, small-to-midsized businesses spend around $9000 to $10,000 per month.

Like many businesses, your team may feel pressure to choose a “cheap” PPC consultant. While your company may save money up-front, the cost of cheap PPC services comes with long-term effects that can impact not only your organization but also your future marketing budget.

As an example, your team may receive poor service that causes your campaign to underperform even more. Or, you may not even get your promised consultation hours or services. This scenario forces your business to reevaluate your strategy, hire another consultant, or abandon PPC altogether.

Get the best results from your consulting experience by looking at it as an investment. You want actionable recommendations and results-driven strategies that improve the performance of current and future campaigns. Work with the best PPC consultants in the industry to make that happen.

Where can you advertise with PPC consulting services?

Your business can advertise on multiple channels with PPC. In some cases, however, your agency may focus on specific platforms due to the popularity and use of those networks by users. As an example, an agency may specialize in advertising on Bing.

As a full-service PPC advertising company, WebFX can launch PPC campaigns across multiple networks, including Bing, Google, and YouTube. With a team of more than 500 digital marketing specialists, we also feature PPC consultants that specialize in advertising on these platforms.

For the best results, partner with PPC consultants that can grow with your company. While you may want to advertise on only one channel now, that may change in a few months. Work with an agency that can scale with your business.

What is a PPC consultant?

A PPC consultant is a freelancer, independent contractor, or agency that audits and analyzes your PPC campaigns to provide actionable recommendations for improving your pay-per-click performance. In some cases, PPC consultants will also implement their recommendations.

Check out our complete PPC FAQ to learn more about pay-per-click advertising!

View all deliverables in our PPC consulting services

Most Popular
Ad Spend Limit$100 – $5,000/month ad spend (paid to networks)$5,000 – $30,000/month ad spend (paid to networks)$30,001+/monthly ad spend (paid to networks)
Initial Optimization$1,200 (First Month’s Management including Campaign Audit)$2,250 (First Month’s Management, including Campaign Audit, Creative Development)$5,800 (First Month’s Management, including Campaign Audit, Creative Development)
Progressive monthly management cost:$600 $975 or 15% of spend, whichever is higher12% of ad spend +$250/mo. platform fee
Included Networks
Google PPC Network
Google Local Services Ads
Bing PPC Networks
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
Google customer match & audience match
Google Shopping Management
AdTechFX Programmatic Advertising powered by MarketingCloudFX
– 3rd Party Audience Targeting
– Account-Based Retargeting
– CRM Pipeline Retargeting
Management Deliverables
500+ SMEs behind campaign driving results
Initial campaign development & strategy
Advanced keyword research and selection2,000 Keywords10,000 Keywords10,000 Keywords
Industry analysisYes
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created)
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activity
Setup and management of rule based bidding
International PPC campaign management (Addtl. fees may apply)
Creative Deliverables
Setup of 1 FunnelsFX Landing Page template
Display Ad Creatives (One Time)One Time: 2 sets rapid display ads – 16 ads total (8 images per set)One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set)
Connected TV Commercial Ads (One Time)N/AOne Time: 1 15-second rapid ConnectedTV adOne Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total)
Audio CommercialComing SoonComing Soon
International Campaigns (SEM Only) – Each additional language monthly management cost:$275 $275
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
Omni-channel customer journey tracking and reporting
Federated Ad CLID Pool for tracking calls to specific paid ad campaignShared pool (Up to 25 concurrent Paid Advertising visitors)Shared pool (Up to 50 concurrent Paid Advertising visitors)
IntegrationsFX: Conversion Based Smart BiddingIncluded with
Included with
IntegrationsFX: Lookalike + Custom AudiencesIncluded with
Included with
Add Ons
Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors$100/month$100/month$100/month
Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors$400/month$400/month$400/month
Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 8 Sizes Each (32 Display Ads Total) & No Client Edits Included$600/month$600/month$600/month
Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 8 Display Sizes (48 Display Ads Total) & No Client Edits Included$750/month$750/month$750/month
B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 8 Display Sizes (80 Display Ads Total) & No Client Edits Included$1,200/month$1,200/month$1,200/month
Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits$900/month$900/month$900/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds$150/month$150/month$150/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing$300/month$300/month$300/month
ConnectedTV – Rapid CTA Layout Video Ad – 30 seconds$200/month$200/month$200/month
ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds$300/month$300/month$300/month
Social Media Advertising$975/month$975/month$975/month
Landing page performance testing$1,500/month$1,500/month$1,500/month
Translation ServicesBy QuoteBy QuoteBy Quote
Website conversion analysis implementationBy QuoteBy QuoteBy Quote
Need more information? Call Us: 888-601-5359

Budget over $50k/mo? Check out our enterprise campaign management offerings for campaigns from $50k-$2m/mo in ad spend.


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