Improve Your Paid Search ROI With PPC Consulting Services

Drive more revenue from your pay-per-click (PPC) campaigns — and maintain complete ownership of your accounts — with PPC consulting services. Get a custom strategy and real-time reporting for networks like Google, Bing, and Facebook with our pay-per-click consulting services. View our plans or request a proposal to learn more!

Get a seasoned partner that manages

$120+ million


Fuel your PPC performance with



Google Premier Partner with



Upgrade your PPC results by


with MarketingCloudFX

Explore PPC consulting plans

Lite Plan

$600 / month

  • $100 – $5,000/month ad spend (paid to networks)
  • 2,000 keywords
  • Google PPC Network
  • Campaign development, strategy, copywriting, testing

Pro Plan

$975 / month

or 15% of ad spend, whichever is higher

  • $5,000 – $30,000/month ad spend (paid to networks)
  • 10,000 keywords
  • AdTechFX: 3rd party audience targeting, account-based retargeting, CRM pipeline retargeting
  • 1 FunnelsFX landing page template (includes setup)

Enterprise Plan

12% of ad spend / month

Plus $250 / mo. platform fee

  • $30,001+/monthly ad spend (paid to networks)
  • 10,000 keywords
  • Display ad creative sets
  • 15-second CTV commercial


“WebFX’s PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”

Director of Marketing


See 1000+ Happy Clients’ Testimonials

PPC Consulting Service Pricing

Most Popular
Ad Spend Limit$100 – $5,000/month ad spend (paid to networks)$5,000 – $30,000/month ad spend (paid to networks)$30,001+/monthly ad spend (paid to networks)
Initial Optimization$1,200 (First Month’s Management including Campaign Audit)$2,250 (First Month’s Management, including Campaign Audit, Creative Development)$5,800 (First Month’s Management, including Campaign Audit, Creative Development)
Progressive monthly management cost:$600 $975 or 15% of spend, whichever is higher12% of ad spend +$250/mo. platform fee
Included Networks
Google PPC Network
Google Local Services Ads
Bing PPC Networks
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
Google customer match & audience match
Google Shopping Management
AdTechFX Programmatic Advertising powered by MarketingCloudFX
– 3rd Party Audience Targeting
– Account-Based Retargeting
– CRM Pipeline Retargeting
Management Deliverables
500+ SMEs behind campaign driving results
Initial campaign development & strategy
Advanced keyword research and selection2,000 Keywords10,000 Keywords10,000 Keywords
Industry analysisYes
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created)
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activity
Setup and management of rule based bidding
International PPC campaign management (Addtl. fees may apply)
Creative Deliverables
Setup of 1 FunnelsFX Landing Page template
Display Ad Creatives (One Time)One Time: 2 sets rapid display ads – 16 ads total (8 images per set)One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set)
Connected TV Commercial Ads (One Time)N/AOne Time: 1 15-second rapid ConnectedTV adOne Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total)
Audio CommercialComing SoonComing Soon
International Campaigns (SEM Only) – Each additional language monthly management cost:$275 $275
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
Omni-channel customer journey tracking and reporting
Federated Ad CLID Pool for tracking calls to specific paid ad campaignShared pool (Up to 25 concurrent Paid Advertising visitors)Shared pool (Up to 50 concurrent Paid Advertising visitors)
IntegrationsFX: Conversion Based Smart BiddingIncluded with
Included with
IntegrationsFX: Lookalike + Custom AudiencesIncluded with
Included with
Add Ons
Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors$100/month$100/month$100/month
Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors$400/month$400/month$400/month
Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 8 Sizes Each (32 Display Ads Total) & No Client Edits Included$600/month$600/month$600/month
Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 8 Display Sizes (48 Display Ads Total) & No Client Edits Included$750/month$750/month$750/month
B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 8 Display Sizes (80 Display Ads Total) & No Client Edits Included$1,200/month$1,200/month$1,200/month
Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits$900/month$900/month$900/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds$150/month$150/month$150/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing$300/month$300/month$300/month
ConnectedTV – Rapid CTA Layout Video Ad – 30 seconds$200/month$200/month$200/month
ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds$300/month$300/month$300/month
Social Media Advertising$975/month$975/month$975/month
Landing page performance testing$1,500/month$1,500/month$1,500/month
Translation ServicesBy QuoteBy QuoteBy Quote
Website conversion analysis implementationBy QuoteBy QuoteBy Quote
Need more information? Call Us: 888-601-5359

Budget over $50k/mo? Check out our enterprise campaign management offerings for campaigns from $50k-$2m/mo in ad spend.

Why do businesses partner with WebFX?

For companies across the world, WebFX is a trusted partner and choice for PPC. Whether you’re looking for PPC management services or search engine optimization (SEO) services, WebFX can provide what you need. That’s why hundreds of businesses choose WebFX.

Learn more about the perks of being a WebFX client:


At WebFX, we have more than 25 years of experience in digital marketing, which includes PPC. Every day, we apply our decades of experience to hundreds of client campaigns, which span dozens of diverse industries.

Our extensive history demonstrates our ability to adapt to industry changes. We invest the time to stay up to date on the latest trends and standards. In comparison, many other PPC marketing consultants fail to grow with the industry, which doesn’t help your business succeed at PPC.

With WebFX as your partner, you know that you’re receiving the best service and strategy.


If your company wants a positive and impactful experience, then you need a PPC consultant that tailors their approach to your business. For example, our PPC consultants consider your experience level, goals, industry, and more to build an easy-to-understand, yet competitive strategy for your business.

When you partner with our team, you feel like a person and not a number too. This level of personalization can have a tremendous impact on your experience. You feel comfortable with your consultant, which encourages your team to ask questions and expand your knowledge of PPC.

In comparison, other PPC consulting services can leave you feeling frustrated. Your consultant doesn’t remember key details about your business, doesn’t follow up on questions or calls, and doesn’t cover essential PPC aspects to ensure your team understands their strategy and recommendations.

With WebFX, you can expect a seamless and personalized experience with zero frustrations.


At WebFX, we measure our success by your success. We want your business to succeed, which is why we serve as a direct partner to your team. It’s also why our paid search consultants invest a significant amount of time researching your business, goods, industries, and competitors.

In response to our team’s dedication, we’ve received more than 50 awards for our work. We’ve also earned recognition from top review firms like UpCity, Clutch, and The Manifest. These firms research marketing companies, like WebFX, by speaking to clients directly about their experiences.

On Clutch, for example, WebFX features 300+ reviews from clients, resulting in an overall rating of 4.9. In their feedback, clients not only emphasize our quick communication, but also our impressive results for these clients’ campaigns.

As a full-service digital marketing agency, our reviews cover more than our PPC consulting services.


At WebFX, your satisfaction matters to us. We want your business and your team to have a satisfying client experience, as well as stellar campaign results. That’s why we focus on personalized experiences, in-depth client research, and more.

The commitment of our team is why we maintain an unparalleled client recommendation score. We base our client recommendation score on the Net Promoter Score (NPS), which measures a client’s likelihood to recommend our team and services to a friend or colleague.

Our score is 488% higher than the industry average.

This massive gap demonstrates the distinct difference between everyday PPC consultants and WebFX PPC consultants. It also makes the decision of businesses easy. WebFX can deliver on your advertising needs.


For your marketing efforts to earn support from company decision-makers, you need to show the worth of PPC. That’s easy with WebFX. We measure our success by yours, which is why we track the performance of our clients’ campaigns.

As an example, in the past five years, we’ve helped our clients earn:

  1. More than $3 billion in revenue
  2. More than 7.8 million leads
  3. More than 5.2 million phone calls
  4. More than 12.9 million transactions

The results of our clients demonstrate the expertise and skill set we bring to PPC consulting.

Google Premier Partner

As a Google Premier Partner, you can trust WebFX to provide your team with a top-notch pay-per-click consulting experience. A Google Premier Partner, for background, is a certification awarded to agencies that pass exams designed and delivered by Google.

In short, a Google Premier Partner serves as an endorsement from Google. It demonstrates the expertise of an agency when it comes to Google Ads. The Google Partner program also requires applicants to deliver strong client and company growth.

If you want the best results from your consulting experience, it’s essential to choose a Google Premier Partner. They offer the expertise and the results that your company wants when investing in PPC consulting.

Are PPC consulting services right for your business?

A common question that comes with any consulting service is, “Are consulting services right for our business?” For your team, it’s essential to answer this question. You want to invest your budget wisely, as well as get the most value from your investment.

Discover if PPC consulting is right for your business by considering the following questions:

Do you have a limited amount of resources for advertising?

Whether your company lacks the software, time, or talent for PPC, you can benefit from PPC consulting. With PPC consulting, you eliminate the responsibility that comes with in-house management. Instead, you benefit from the expertise, resources, and talent of a trusted PPC consultant.

Is your marketing team’s schedule already packed?

In some cases, your internal marketing team may have a background in PPC. Their current responsibilities, however, prevent them from developing, launching, and managing a campaign. This situation forces your business to abandon a lucrative marketing opportunity.

With PPC consulting, your company can take full advantage of PPC without overburdening your in-house team. Plus, you eliminate the time- and resource-intensive process that would come with hiring another full-time team member.

Does your business have minimal PPC knowledge?

It’s common for marketing teams to know about PPC, but not know how to use it. Coupled with their other responsibilities, it’s also difficult for your team to expand their knowledge. A PPC consultant can help your company overcome this challenge.

They can do the research, develop the strategy, and launch your campaign. In monthly check-ins, your team can ask questions and gain some background knowledge in PPC. At WebFX, our PPC consultants are always happy to answer your questions and encourage your curiosity.

Are you competing in a tough industry?

Depending on your industry, your business may have a difficult time with PPC. If you want to improve your campaign results, you need to adjust your strategy. That’s where the expertise of a PPC consultant becomes valuable.

They can help your business discover new opportunities, as well as leverage MarketingCloudFX to uncover competitor weaknesses. Plus, with strategic bid management, they ensure your company gets the most from your monthly ad spend.

Do your PPC campaigns often underdeliver?

If your company continues to launch campaigns that flop, it’s worth considering PPC consulting. They can help your team discover why campaigns continue to underperform, whether due to a weak strategy, low bid, or another reason.

Think your business could benefit from PPC consulting? Contact us online today!

Questioning the quality of your SMB’s PPC performance?

Get your FREE PPC audit from WebFX today!

FAQs about PPC consulting

Do you have additional questions about PPC consulting? Browse our FAQ for more information!

1. Do PPC consultants use my existing Google Ads account?

Yes — if your company already has a Google Ads account, your consultant will use that account. A suggestion to create a separate account can often suggest a lack of experience. Before you hire a consultant, ask them about their policies.

2. Do PPC consultants own my company’s Google Ads account?

A PPC consultant does not own your company’s Google Ads account. While they will require your login information to access your account and modify your campaigns, they do not have ownership of your Google Ads account.

Since you do provide your consultant with your login information, however, it’s critical to research consultants in-depth. You want to partner with a trusted PPC marketing consultant with a positive track record. Don’t accept anything less.

3. Do PPC consulting services require a contract?

This answer depends on your PPC consultant.

If you’re working with an hourly PPC consultant, they often require your company to commit to a specific number of hours. For example, you may need to sign-up for at least six hours of consulting work to hire that consultant.

Agencies that offer PPC consulting services may also have a contract. For instance, you may need to commit to at least six months of service. Other companies, however, may operate on a month-to-month basis.

Before you sign with an agency, ask them if they require a contract.

4. How much does PPC consulting cost?

The cost of PPC consultants varies. If you partner with an hourly consultant, an average rate ranges from $10 to $500 per hour. For monthly PPC services, small-to-midsized businesses spend around $9000 to $10,000 per month.

Like many businesses, your team may feel pressure to choose a “cheap” PPC consultant. While your company may save money up-front, the cost of cheap PPC services comes with long-term effects that can impact not only your organization but also your future marketing budget.

As an example, your team may receive poor service that causes your campaign to underperform even more. Or, you may not even get your promised consultation hours or services. This scenario forces your business to reevaluate your strategy, hire another consultant, or abandon PPC altogether.

Get the best results from your consulting experience by looking at it as an investment. You want actionable recommendations and results-driven strategies that improve the performance of current and future campaigns. Work with the best PPC consultants in the industry to make that happen.

5. Where can you advertise with PPC consulting services?

Your business can advertise on multiple channels with PPC. In some cases, however, your agency may focus on specific platforms due to the popularity and use of those networks by users. As an example, an agency may specialize in advertising on Bing.

As a full-service PPC advertising company, WebFX can launch PPC campaigns across multiple networks, including Bing, Google, and YouTube. With a team of more than 500 digital marketing specialists, we also feature PPC consultants that specialize in advertising on these platforms.

For the best results, partner with PPC consultants that can grow with your company. While you may want to advertise on only one channel now, that may change in a few months. Work with an agency that can scale with your business.

6. What is a PPC consultant?

A PPC consultant is a freelancer, independent contractor, or agency that audits and analyzes your PPC campaigns to provide actionable recommendations for improving your pay-per-click performance. In some cases, PPC consultants will also implement their recommendations.

Check out our complete PPC FAQ to learn more about pay-per-click advertising!

Bonus reading: 6 Common PPC Questions Answered

Get more revenue from your PPC campaign

Whether you’re looking to earn more sales or leads, WebFX can help your business achieve its goals. With our comprehensive PPC consulting services, plus talented PPC consultants, we provide you with the tools and knowledge to succeed at PPC.

Learn more about our management services for PPC by contacting us online today!

Need help now? Call us at 888-601-5359 to chat with an experienced strategist.

We have offices around the United States from New York to Florida. We can’t wait to help you wherever you are!


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