Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
Rated 4.8/5 stars on G2
Rated 4.9/5 stars on Clutch
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
Improve Your Paid Search ROI With PPC Consulting Services
Drive more revenue from your pay-per-click (PPC) campaigns — and maintain complete ownership of your accounts — with PPC consulting services. Get a custom strategy and real-time reporting for networks like Google, Bing, and Facebook with our pay-per-click consulting services. View our plans or request a proposal to learn more!
What do our PPC consulting services include?
At WebFX, we take a different approach to PPC consulting. While others may adopt a copy-and-paste approach to paid advertising, we personalize your strategy to your business. Plus, we use some innovative (and proprietary) tech to take your campaign above the competition. Get additional details about our pay-per-click consulting services:
- In-depth business analysis
- Google, Bing, and YouTube ads
- Strategic bid management
- Ad copywriting and testing
- Aggressive keyword targeting
- Monthly reporting
- Advanced AI software
- And more!
In-depth business analysis
In-depth business analysis
When you partner with WebFX, you receive a dedicated paid search consultant. They take an in-depth look at your current PPC strategy, as well as your goals and aspirations for future PPC campaigns. Your consultant also researches your business, industry, competitors, and products or services.
Your dedicated PPC consultant provides you with a consistent point-of-contact too. You don’t get shuffled between consultants, which forces you to reexplain your business and goals. Not to mention, having a trustworthy PPC consultant saves your business time and money.
You also receive a personalized experience with WebFX, collaborating with a consultant that knows not only your business but also your name. This approach can have a tremendous — and positive — effect on your experience.
Google, Bing, and YouTube ads
Google, Bing, and YouTube ads
With WebFX as your PPC marketing consultant, your business can advertise across some of the most popular channels for consumers today. Whether you’re looking to promote your company and products on Google, Bing, or YouTube, it’s possible with WebFX.
Your dedicated PPC consultant can also create a remarketing campaign for your business on Google. With a remarketing campaign, your company can target users that previously visited your website. This advertising tactic gives you another chance to convert those potential customers.
If you operate a brick-and-mortar store, our team can also track in-store visits generated by your ads. This feature provides immense insight into your campaign, plus demonstrates the usefulness of PPC to company leaders.
Strategic bid management
Strategic bid management
Even though your business sets aside a specific ad spend each month, our PPC consultants still work to make the most of your budget. That’s why our PPC consulting services come with strategic bid management.
With strategic bid management, your consultant optimizes bids across your campaign. A competitive yet cost-effective bid can help your company earn more clicks and conversions from your ads. For your business, that results in a significant return on investment (ROI).
Ad copywriting and testing
Ad copywriting and testing
For many companies, pay-per-click consulting saves your internal marketing team time. You don’t have to worry about developing a campaign, writing ad copy, or optimizing your ads. Instead, your PPC consultant takes care of everything.
As a part of our consulting services, we include ad copywriting and copy testing.
Based on their in-depth research into your business, competitors, and products, your consultant develops compelling ad copy. Then, they test that copy, updating it to drive clicks and conversions.
Aggressive keyword targeting
Aggressive keyword targeting
When you partner with WebFX for PPC consulting, you receive an aggressive keyword targeting strategy. Our service packages can target as many as 10,000 keywords, allowing your business to reach your target market with success.
While your PPC consultant can target a massive number of keywords, they focus on keywords that offer the most value to your business. We dedicate our efforts to keywords, for example, that consistently drive sales, leads, and more. This approach helps your business get the most from your ad spend.
Monthly reporting
Monthly reporting
No matter which service tier you choose, your paid search consultant meets with you and your team via a phone or web conference every month to review your campaign’s performance. For an additional monthly fee, your consultant can meet with your team on a weekly basis.
When you check-in with your consultant, they provide your business with a comprehensive report. They can also customize this report to your company’s preferences, highlighting the data that your business and its decision-makers want to review.
You can also access, view, and share this report outside your meeting. This approach makes it fast, simple, and easy for your team to share campaign updates with company decision-makers, as well as review your advertising campaign’s overall performance.
Advanced AI software
Advanced AI software
With WebFX, your business gains access to MarketingCloudFX. This advanced marketing suite, which we developed in-house, uses IBM Watson to provide data-backed recommendations for your advertising campaign.
For reference, IBM Watson is one of the most advanced artificial intelligence and machine learning applications available. With its design, IBM Watson can process and analyze billions of data points in a short amount of time.
The best part is that we feature years of data for analysis.
This data log allows your PPC consultant to analyze data specific to your industry, whether it’s retail, manufacturing, software, or another sector. Other PPC consultants can’t match this feature because they haven’t invested in this kind of software.
And more!
And more!
Learn more about our pay-per-click advertising consulting services below:
Powerful Data Activation for PPC
MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.
This powerful, client-exclusive data suite allows PPC clients to regain control of paid advertising targeting, all while improving tracking and ROI reporting.
25%
1,200+
100%
25%
1,200+
100%
Looking for plans and pricing? Get a preview of our PPC consulting service packages
Make advertising your company across the web easy and hassle-free with a turnkey paid search consulting solution from WebFX, plus maintain complete ownership of your PPC accounts. Learn more about what our packages include below! Or contact us online and let our experienced strategists answer your questions and provide you with a free, no-obligation proposal!
Custom PPC Plans
Starting at
$600 / month
How we determine pricing
Your Ad Spend
Your advertising budget will not only determine your monthly management costs, it will also help determine which advertising channels we’d recommend investing in to maximize your marketing budget.
Networks and Targeting
Your custom strategy will depend on where you are looking to advertise- Google, Bing, Programmatic, etc. Your WebFX strategist can recommend PPC channels for you based on your business goals!
Creative Needs
If you have an in-house designer, you may not need WebFX’s support with the creation of branded ad creative. However, many of our clients trust WebFX’s design team to create professional, branded display ads for any campaign type.
Included for All PPC Plans:
- In-depth keyword research and advanced selection
- Competitor and industry analysis
- Data-backed keyword development
- Ongoing ad strategy management and optimization
- Access to our in-house revenue acceleration software MarketingCloudFX
- Closed-loop ROI and customer journey tracking
- Conversion-boosting and performance tested ad copy
- Expertise and support from a team of over 500 strategists
- Ad campaign performance, analysis, and revenue reporting
- Strategic bid management
View all deliverables in our PPC consulting services
| Features | Lite | Pro Most Popular | Enterprise |
|---|---|---|---|
| Investment | |||
| Ad Spend Limit | $100 – $5,000/month ad spend (paid to networks) | $5,000 – $30,000/month ad spend (paid to networks) | $30,001+/monthly ad spend (paid to networks) |
| Initial Optimization | $1,200 (First Month’s Management including Campaign Audit) | $2,250 (First Month’s Management, including Campaign Audit, Creative Development) | $5,800 (First Month’s Management, including Campaign Audit, Creative Development) |
| Progressive monthly management cost: | $650 | $975 or 15% of spend, whichever is higher | $4,500 or 12% of ad spend, whichever is greater |
| Included Networks | |||
| Google PPC Network | |||
| Google Local Services Ads | |||
| Bing PPC Networks | |||
| Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for) | |||
| Google customer match & audience match | |||
| Google Shopping Management | |||
| AdTechFX Programmatic Advertising powered by MarketingCloudFX | |||
| – 3rd Party Audience Targeting | |||
| – Account-Based Retargeting | |||
| – CRM Pipeline Retargeting | |||
| Management Deliverables | |||
| 500+ SMEs behind campaign driving results | |||
| Initial campaign development & strategy | |||
| Advanced keyword research and selection | 2,000 Keywords | 10,000 Keywords | 10,000 Keywords |
| Industry analysis | Yes | ||
| Ad campaign copywriting | |||
| Ad copy performance testing | |||
| Ongoing keyword development and tweaking | |||
| Dynamic keyword insertion into ads | |||
| Google analytics integration & goal tracking | |||
| Strategic bid management | |||
| PPC account settings monitoring (Ex. Geotargeting) | |||
| Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created) | |||
| Up to two personal consultations per month | |||
| Monitoring clicks, conversions and click fraud activity | |||
| Setup and management of rule based bidding | |||
| International PPC campaign management (Addtl. fees may apply) | |||
| Creative Deliverables | |||
| Setup of 1 FunnelsFX Landing Page template | |||
| Display Ad Creatives (One Time) | One Time: 2 sets rapid display ads – 16 ads total (8 images per set) | One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total (8 images per set) | |
| Connected TV Commercial Ads (One Time) | N/A | One Time: 1 15-second rapid ConnectedTV ad | One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total) |
| Audio Commercial | Coming Soon | Coming Soon | |
| International Campaigns (SEM Only) – Each additional language monthly management cost: | $325 | $325 | |
| Performance Reporting | |||
| Monthly performance & analysis reporting | |||
| Website conversion analysis reporting | |||
| Omni-channel customer journey tracking and reporting | |||
| Federated Ad CLID Pool for tracking calls to specific paid ad campaign | Shared pool (Up to 25 concurrent Paid Advertising visitors) | Shared pool (Up to 50 concurrent Paid Advertising visitors) | |
| IntegrationsFX: Conversion Based Smart Bidding | Included with  License | Included with License | |
| IntegrationsFX: Lookalike + Custom Audiences | Included with License | Included with License | |
| Add Ons | |||
| Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors | $100/month | $100/month | $100/month |
| Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors | $400/month | $400/month | $400/month |
| Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 11 Sizes Each (44 Display Ads Total) & No Client Edits Included | $375/month | $375/month | $375/month |
| Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 11 Display Sizes (66 Display Ads Total) & No Client Edits Included | $940/month | $940/month | $940/month |
| B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 11 Display Sizes (110 Display Ads Total) & No Client Edits Included | $1,500/month | $1,500/month | $1,500/month |
| Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits | $1,125/month | $1,125/month | $1,125/month |
| ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds | $190/month | $190/month | $190/month |
| ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing | $375/month | $375/month | $375/month |
| ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds | $375/month | $375/month | $375/month |
| Social Media Advertising | $975/month | $975/month | $975/month |
| Landing page performance testing | $1,800/month | $1,800/month | $1,800/month |
| Translation Services | By Quote | By Quote | By Quote |
| Website conversion analysis implementation | By Quote | By Quote | By Quote |
Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED | GET STARTED |
Budget over $50k/mo? Check out our enterprise campaign management offerings for campaigns from $50k-$2m/mo in ad spend.
WebFX has thousands of reviews praising our transparency, communication, and results.
WebFX Agency Rating
4.9/5
based on over 550 third-party reviews
based on over 550 third-party reviews
Your search for PPC consulting services ends here
When your company partners with WebFX, you get the following:
Experience
Experience
At WebFX, we have more than 28 years of experience in digital marketing, which includes PPC. Every day, we apply our decades of experience to hundreds of client campaigns, which span dozens of diverse industries.
Our extensive history demonstrates our ability to adapt to industry changes. We invest the time to stay up to date on the latest trends and standards. In comparison, many other PPC marketing consultants fail to grow with the industry, which doesn’t help your business succeed at PPC.
With WebFX as your partner, you know that you’re receiving the best service and strategy.
Personalization
Personalization
If your company wants a positive and impactful experience, then you need a PPC consultant that tailors their approach to your business. For example, our PPC consultants consider your experience level, goals, industry, and more to build an easy-to-understand, yet competitive strategy for your business.
When you partner with our team, you feel like a person and not a number too. This level of personalization can have a tremendous impact on your experience. You feel comfortable with your consultant, which encourages your team to ask questions and expand your knowledge of PPC.
In comparison, other PPC consulting services can leave you feeling frustrated. Your consultant doesn’t remember key details about your business, doesn’t follow up on questions or calls, and doesn’t cover essential PPC aspects to ensure your team understands their strategy and recommendations.
With WebFX, you can expect a seamless and personalized experience with zero frustrations.
Excellence
Excellence
At WebFX, we measure our success by your success. We want your business to succeed, which is why we serve as a direct partner to your team. It’s also why our paid search consultants invest a significant amount of time researching your business, goods, industries, and competitors.
In response to our team’s dedication, we’ve received more than 50 awards for our work. We’ve also earned recognition from top review firms like UpCity, Clutch, and The Manifest. These firms research marketing companies, like WebFX, by speaking to clients directly about their experiences.
On Clutch, for example, WebFX features 350+ reviews from clients, resulting in an overall rating of 4.9. In their feedback, clients not only emphasize our quick communication, but also our impressive results for these clients’ campaigns.
As a full-service digital marketing agency, our reviews cover more than our PPC consulting services.
Satisfaction
Satisfaction
At WebFX, your satisfaction matters to us. We want your business and your team to have a satisfying client experience, as well as stellar campaign results. That’s why we focus on personalized experiences, in-depth client research, and more.
The commitment of our team is why we maintain an unparalleled client recommendation score. We base our client recommendation score on the Net Promoter Score (NPS), which measures a client’s likelihood to recommend our team and services to a friend or colleague.
Our score is 488% higher than the industry average.
This massive gap demonstrates the distinct difference between everyday PPC consultants and WebFX PPC consultants. It also makes the decision of businesses easy. WebFX can deliver on your advertising needs.
Results
Results
For your marketing efforts to earn support from company decision-makers, you need to show the worth of PPC. That’s easy with WebFX. We measure our success by yours, which is why we track the performance of our clients’ campaigns.
As an example, in the past five years, we’ve helped our clients earn:
- More than $6 billion in revenue
- More than 7.8 million leads
- More than 5.2 million phone calls
- More than 12.9 million transactions
The results of our clients demonstrate the expertise and skill set we bring to PPC consulting.
Google Premier Partner
Google Premier Partner
As a Google Premier Partner, you can trust WebFX to provide your team with a top-notch pay-per-click consulting experience. A Google Premier Partner, for background, is a certification awarded to agencies that pass exams designed and delivered by Google.
In short, a Google Premier Partner serves as an endorsement from Google. It demonstrates the expertise of an agency when it comes to Google Ads. The Google Partner program also requires applicants to deliver strong client and company growth.
If you want the best results from your consulting experience, it’s essential to choose a Google Premier Partner. They offer the expertise and the results that your company wants when investing in PPC consulting.
Unlock a 25% greater marketing ROI with WebFX’s pay-per-click advertising consulting services
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
FAQs about PPC consulting
Do you have additional questions about PPC consulting? Browse our FAQ for more information!
Are PPC consulting services right for my business?
PPC consulting services are ideal for your business if any combination of the following is true:
- You have a limited amount of resources for advertising
- Your marketing team’s schedule is already packed
- Your business has minimal PPC knowledge
- You’re competing in a tough industry
- Your PPC campaigns often underdeliver
If you agree with any of the above statements, PPC consulting services are a wise investment for you.
What does a PPC consultant do?
PPC consultants will typically take on one of two roles.
The first role is exactly what it sounds like: A consultant. They won’t actually work on your PPC campaigns, but they’ll advise you on the state of your current strategy and what you can do to improve that strategy. The second role, meanwhile, is a more active one, where the agency manages your PPC for you and takes a direct hand in driving advertising results.
At WebFX, we can take on either of these roles. If you only want us to give you some advice on improving your PPC, we can do that. And if you want us to reoptimize your PPC campaigns for you, we can do that as well! Of course, like with any agency, pricing will vary depending on which specific services you’re looking for.
What metrics do PPC consultants track?
A few examples of metrics that our PPC consultants track include:
- Click-through rate
- Cost-per-click
- Conversion rate
- Return on investment
- Cost per conversion
- Impressions
- And more
In general, your paid search consultant will focus on the metrics that matter most to your business.
If you’re looking to improve conversion rates, for instance, they’ll focus on improving conversion rates while also monitoring the health of other metrics, like cost per conversion.
Do PPC consultants use my existing Google Ads account?
Yes — if your company already has a Google Ads account, your consultant will use that account. A suggestion to create a separate account can often suggest a lack of experience. Before you hire a consultant, ask them about their policies.
Do PPC consultants own my company’s Google Ads account?
A PPC consultant does not own your company’s Google Ads account. While they will require your login information to access your account and modify your campaigns, they do not have ownership of your Google Ads account.
Since you do provide your consultant with your login information, however, it’s critical to research consultants in-depth. You want to partner with a trusted PPC marketing consultant with a positive track record. Don’t accept anything less.
Do PPC consulting services require a contract?
This answer depends on your PPC consultant.
If you’re working with an hourly PPC consultant, they often require your company to commit to a specific number of hours. For example, you may need to sign-up for at least six hours of consulting work to hire that consultant.
Agencies that offer PPC consulting services may also have a contract. For instance, you may need to commit to at least six months of service. Other companies, however, may operate on a month-to-month basis.
How much does PPC consulting cost?
The cost of PPC consultants varies. If you partner with an hourly consultant, an average rate ranges from $10 to $500 per hour. For monthly PPC services, small-to-midsized businesses spend around $9000 to $10,000 per month. However, it’s essential to recognize that PPC pricing can fluctuate considerably.
Like many businesses, your team may feel pressure to choose a “cheap” PPC consultant. While your company may save money up-front, the cost of cheap PPC services comes with long-term effects that can impact not only your organization but also your future marketing budget.
As an example, your team may receive poor service that causes your campaign to underperform even more. Or, you may not even get your promised consultation hours or services. This scenario forces your business to reevaluate your strategy, hire another consultant, or abandon PPC altogether.
Get the best results from your consulting experience by looking at it as an investment. You want actionable recommendations and results-driven strategies that improve the performance of current and future campaigns. Work with the best PPC consultants in the industry to make that happen.
Where can you advertise with PPC consulting services?
Your business can advertise on multiple channels with PPC. In some cases, however, your agency may focus on specific platforms due to the popularity and use of those networks by users. As an example, an agency may specialize in advertising on Bing.
As a full-service PPC advertising company, WebFX can launch PPC campaigns across multiple networks, including Bing, Google, and YouTube. With a team of more than 500 digital marketing specialists, we also feature PPC consultants that specialize in advertising on these platforms.
For the best results, partner with PPC consultants that can grow with your company. While you may want to advertise on only one channel now, that may change in a few months. Work with an agency that can scale with your business.
What is a PPC consultant?
A PPC consultant is a freelancer, independent contractor, or agency that audits and analyzes your PPC campaigns to provide actionable recommendations for improving your pay-per-click performance. In some cases, PPC consultants will also implement their recommendations.
Check out our complete PPC FAQ to learn more about pay-per-click advertising!