Improve Your Paid Search ROI With PPC Consulting Services
Drive more revenue from your pay-per-click (PPC) campaigns — and maintain complete ownership of your accounts — with PPC consulting services. Get a custom strategy and real-time reporting for networks like Google, Bing, and Facebook with our pay-per-click consulting services. View our plans or request a proposal to learn more!
Explore PPC consulting plans
Lite Plan
$600 / month
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$100 – $5,000/month ad spend (paid to networks) -
2,000 keywords
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Google PPC Network
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Campaign development, strategy, copywriting, testing
Pro Plan
$975 / month
or 15% of ad spend, whichever is higher
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$5,000 – $30,000/month ad spend (paid to networks)
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10,000 keywords
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AdTechFX: 3rd party audience targeting, account-based retargeting, CRM pipeline retargeting
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1 FunnelsFX landing page template (includes setup)
Enterprise Plan
12% of ad spend / month
Plus $250 / mo. platform fee
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$30,001+/monthly ad spend (paid to networks)
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10,000 keywords
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4 lite display ad creative sets
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15-second CTV commercial
Get started with a PPC consulting service package
Make advertising your company across the web easy and hassle-free with a turnkey paid search consulting solution from WebFX.
With our PPC consulting service packages you’ll receive:
- Dedicated account manager
- Customized PPC strategy
- Creative ad copy
- Strategic bid management
- Results reporting and analysis
Plus, you’ll maintain complete ownership of your PPC accounts.
Learn more about what our packages include below! Or contact us online and let our experienced strategists answer your questions and provide you with a free, no-obligation proposal!
“WebFX’s PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
PRIVATE LIBERAL ARTS COLLEGE
PPC Consulting Service Pricing
| Features | Lite | Pro Most Popular | Enterprise |
|---|---|---|---|
| Investment | |||
| Ad Spend Limit | $100 – $5,000/month ad spend (paid to networks) | $5,000 – $30,000/month ad spend (paid to networks) | $30,001+/monthly ad spend (paid to networks) |
| Initial Optimization | $1,200 (First Month’s Management including Campaign Restructure) | $2,250 (First Month’s Management, including Campaign Restructure, Creative Development) | $5,800 (First Month’s Management, including Campaign Restructure, Creative Development) |
| Progressive monthly management cost: | $600 | $975 or 15% of spend, whichever is higher | 12% of ad spend +$250/mo. platform fee |
| Included Networks | |||
| Google PPC Network | |||
| Google Local Services Ads | |||
| Bing PPC Networks | |||
| Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for) | |||
| Google customer match & audience match | |||
| Google Shopping Management | |||
| AdTechFX Programmatic Advertising powered by MarketingCloudFX | |||
| – 3rd Party Audience Targeting | |||
| – Account-Based Retargeting | |||
| – CRM Pipeline Retargeting | |||
| Management Deliverables | |||
| 500+ SMEs behind campaign driving results | |||
| Initial campaign development & strategy | |||
| Advanced keyword research and selection | 2,000 Keywords | 10,000 Keywords | 10,000 Keywords |
| Industry analysis | Yes | ||
| Ad campaign copywriting | |||
| Ad copy performance testing | |||
| Ongoing keyword development and tweaking | |||
| Dynamic keyword insertion into ads | |||
| Google analytics integration & goal tracking | |||
| Strategic bid management | |||
| PPC account settings monitoring (Ex. Geotargeting) | |||
| Campaigns will be managed through client’s SEM accounts for (client will retain Admin/owner access of all campaigns created) | |||
| Up to two personal consultations per month | |||
| Monitoring clicks, conversions and click fraud activity | |||
| Setup and management of rule based bidding | |||
| International PPC campaign management (Addtl. fees may apply) | |||
| Creative Deliverables | |||
| Setup of 1 FunnelsFX Landing Page template | |||
| Lite Display Ad Creative | 2 sets rapid display ads – 16 ads total (8 images per set) | 2 sets of custom layout display ads – 16 ads total (8 images per set) | |
| Connected TV Commercial Ads | N/A | 1 15-second rapid ConnectedTV ad | 1 set of Custom TV ads 15-30 seconds with voiceover (2 videos total) |
| Audio Commercial – Coming Soon! | N/A | 1-3 FuelFX Assets or Bring Your Own | 1-3 FuelFX Assets or Bring Your Own |
| International Campaigns (SEM Only) – Each additional language monthly management cost: | $275 | $275 | |
| Performance Reporting | |||
| Monthly performance & analysis reporting | |||
| Website conversion analysis reporting | |||
| Omni-channel customer journey tracking and reporting | |||
| Federated Ad CLID Pool for tracking calls to specific paid ad campaign | Shared pool (Up to 25 concurrent Paid Advertising visitors) | Shared pool (Up to 50 concurrent Paid Advertising visitors) | |
| IntegrationsFX: Conversion Based Smart Bidding | Included with  License | Included with License | |
| IntegrationsFX: Lookalike + Custom Audiences | Included with License | Included with License | |
| Add Ons | |||
| Dedicated Federated Ad CLID Pool of 25 dedicated numbers and 25 concurrent visitors | $100/month | $100/month | $100/month |
| Dedicated Federated Ad CLID Pool of 100 dedicated numbers and 100 concurrent visitors | $400/month | $400/month | $400/month |
| Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 8 Sizes Each (32 Display Ads Total) & No Client Edits Included | $600/month | $600/month | $600/month |
| Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 8 Display Sizes (48 Display Ads Total) & No Client Edits Included | $750/month | $750/month | $750/month |
| B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 8 Display Sizes (80 Display Ads Total) & No Client Edits Included | $1,200/month | $1,200/month | $1,200/month |
| Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits | $900/month | $900/month | $900/month |
| ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds | $150/month | $150/month | $150/month |
| ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing | $300/month | $300/month | $300/month |
| ConnectedTV – Rapid CTA Layout Video Ad – 30 seconds | $200/month | $200/month | $200/month |
| ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds | $300/month | $300/month | $300/month |
| Social Media PPC Advertising | $900/month | $900/month | $900/month |
| Landing page performance testing | $1,500/month | $1,500/month | $1,500/month |
| Translation Services | By Quote | By Quote | By Quote |
| Website conversion analysis implementation | By Quote | By Quote | By Quote |
Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED | GET STARTED |
Budget over $50k/mo? Check out our enterprise campaign management offerings for campaigns from $50k-$2m/mo in ad spend.
What do PPC consulting services include?
At WebFX, we take a different approach to PPC consulting. While others may adopt a copy-and-paste approach to paid advertising, we personalize your strategy to your business. Plus, we use some innovative (and proprietary) tech to take your campaign above the competition.
Get additional details about our pay-per-click consulting services:
In-depth business analysis
When you partner with WebFX, you receive a dedicated paid search consultant. They take an in-depth look at your current PPC strategy, as well as your goals and aspirations for future PPC campaigns. Your consultant also researches your business, industry, competitors, and products or services.
Your dedicated PPC consultant provides you with a consistent point-of-contact too. You don’t get shuffled between consultants, which forces you to reexplain your business and goals. Not to mention, having a trustworthy PPC consultant saves your business time and money.
You also receive a personalized experience with WebFX, collaborating with a consultant that knows not only your business but also your name. This approach can have a tremendous — and positive — effect on your experience.
Google, Bing, and YouTube ads
With WebFX as your PPC marketing consultant, your business can advertise across some of the most popular channels for consumers today. Whether you’re looking to promote your company and products on Google, Bing, or YouTube, it’s possible with WebFX.
Your dedicated PPC consultant can also create a remarketing campaign for your business on Google. With a remarketing campaign, your company can target users that previously visited your website. This advertising tactic gives you another chance to convert those potential customers.
If you operate a brick-and-mortar store, our team can also track in-store visits generated by your ads. This feature provides immense insight into your campaign, plus demonstrates the usefulness of PPC to company leaders.
Strategic bid management
Even though your business sets aside a specific ad spend each month, our PPC consultants still work to make the most of your budget. That’s why our PPC consulting services come with strategic bid management.
With strategic bid management, your consultant optimizes bids across your campaign. A competitive yet cost-effective bid can help your company earn more clicks and conversions from your ads. For your business, that results in a significant return on investment (ROI).
Ad copywriting and testing
For many companies, pay-per-click consulting saves your internal marketing team time. You don’t have to worry about developing a campaign, writing ad copy, or optimizing your ads. Instead, your PPC consultant takes care of everything.
As a part of our consulting services, we include ad copywriting and copy testing.
Based on their in-depth research into your business, competitors, and products, your consultant develops compelling ad copy. Then, they test that copy, updating it to drive clicks and conversions.
Aggressive keyword targeting
When you partner with WebFX for PPC consulting, you receive an aggressive keyword targeting strategy. Our service packages can target as many as 10,000 keywords, allowing your business to reach your target market with success.
While your PPC consultant can target a massive number of keywords, they focus on keywords that offer the most value to your business. We dedicate our efforts to keywords, for example, that consistently drive sales, leads, and more. This approach helps your business get the most from your ad spend.
Monthly reporting
No matter which service tier you choose, your paid search consultant meets with you and your team via a phone or web conference every month to review your campaign’s performance. For an additional monthly fee, your consultant can meet with your team on a weekly basis.
When you check-in with your consultant, they provide your business with a comprehensive report. They can also customize this report to your company’s preferences, highlighting the data that your business and its decision-makers want to review.
You can also access, view, and share this report outside your meeting. This approach makes it fast, simple, and easy for your team to share campaign updates with company decision-makers, as well as review your advertising campaign’s overall performance.
Advanced AI software
With WebFX, your business gains access to MarketingCloudFX. This advanced marketing suite, which we developed in-house, uses IBM Watson to provide data-backed recommendations for your advertising campaign.
For reference, IBM Watson is one of the most advanced artificial intelligence and machine learning applications available. With its design, IBM Watson can process and analyze billions of data points in a short amount of time.
The best part is that we feature years of data for analysis.
This data log allows your PPC consultant to analyze data specific to your industry, whether it’s retail, manufacturing, software, or another sector. Other PPC consultants can’t match this feature because they haven’t invested in this kind of software.
What metrics do PPC consultants track?
A few examples of metrics that our PPC consultants track include:
- Click-through rate
- Cost-per-click
- Conversion rate
- Return on investment
- Cost per conversion
- Impressions
- And more
In general, your paid search consultant will focus on the metrics that matter most to your business.
If you’re looking to improve conversion rates, for instance, they’ll focus on improving conversion rates while also monitoring the health of other metrics, like cost per conversion.
How much does PPC consulting cost?
We value complete transparency, which is why we publish our PPC consulting rates online. You can explore our prices online at any time. If you’re looking to customize these plans, our experienced strategists can build a personalized package for your business.
View Our PPC Consulting Prices Now
If you have questions about our PPC consulting services, contact us online!
Are PPC consulting services right for your business?
A common question that comes with any consulting service is, “Are consulting services right for our business?” For your team, it’s essential to answer this question. You want to invest your budget wisely, as well as get the most value from your investment.
Discover if PPC consulting is right for your business by considering the following questions:
Do you have a limited amount of resources for advertising?
Whether your company lacks the software, time, or talent for PPC, you can benefit from PPC consulting. With PPC consulting, you eliminate the responsibility that comes with in-house management. Instead, you benefit from the expertise, resources, and talent of a trusted PPC consultant.
Is your marketing team’s schedule already packed?
In some cases, your internal marketing team may have a background in PPC. Their current responsibilities, however, prevent them from developing, launching, and managing a campaign. This situation forces your business to abandon a lucrative marketing opportunity.
With PPC consulting, your company can take full advantage of PPC without overburdening your in-house team. Plus, you eliminate the time- and resource-intensive process that would come with hiring another full-time team member.
Does your business have minimal PPC knowledge?
It’s common for marketing teams to know about PPC, but not know how to use it. Coupled with their other responsibilities, it’s also difficult for your team to expand their knowledge. A PPC consultant can help your company overcome this challenge.
They can do the research, develop the strategy, and launch your campaign. In monthly check-ins, your team can ask questions and gain some background knowledge in PPC. At WebFX, our PPC consultants are always happy to answer your questions and encourage your curiosity.
Are you competing in a tough industry?
Depending on your industry, your business may have a difficult time with PPC. If you want to improve your campaign results, you need to adjust your strategy. That’s where the expertise of a PPC consultant becomes valuable.
They can help your business discover new opportunities, as well as leverage MarketingCloudFX to uncover competitor weaknesses. Plus, with strategic bid management, they ensure your company gets the most from your monthly ad spend.
Do your PPC campaigns often underdeliver?
If your company continues to launch campaigns that flop, it’s worth considering PPC consulting. They can help your team discover why campaigns continue to underperform, whether due to a weak strategy, low bid, or another reason.
Think your business could benefit from PPC consulting? Contact us online today!
Questioning the quality of your SMB’s PPC performance?
Get your FREE PPC audit from WebFX today!
FAQs about PPC consulting
Do you have additional questions about PPC consulting? Browse our FAQ for more information!
1. Do PPC consultants use my existing Google Ads account?
Yes — if your company already has a Google Ads account, your consultant will use that account. A suggestion to create a separate account can often suggest a lack of experience. Before you hire a consultant, ask them about their policies.
2. Do PPC consultants own my company’s Google Ads account?
A PPC consultant does not own your company’s Google Ads account. While they will require your login information to access your account and modify your campaigns, they do not have ownership of your Google Ads account.
Since you do provide your consultant with your login information, however, it’s critical to research consultants in-depth. You want to partner with a trusted PPC marketing consultant with a positive track record. Don’t accept anything less.
3. Do PPC consulting services require a contract?
This answer depends on your PPC consultant.
If you’re working with an hourly PPC consultant, they often require your company to commit to a specific number of hours. For example, you may need to sign-up for at least six hours of consulting work to hire that consultant.
Agencies that offer PPC consulting services may also have a contract. For instance, you may need to commit to at least six months of service. Other companies, however, may operate on a month-to-month basis.
Before you sign with an agency, ask them if they require a contract.
4. How much does PPC consulting cost?
The cost of PPC consultants varies. If you partner with an hourly consultant, an average rate ranges from $10 to $500 per hour. For monthly PPC services, small-to-midsized businesses spend around $9000 to $10,000 per month.
Like many businesses, your team may feel pressure to choose a “cheap” PPC consultant. While your company may save money up-front, the cost of cheap PPC services comes with long-term effects that can impact not only your organization but also your future marketing budget.
As an example, your team may receive poor service that causes your campaign to underperform even more. Or, you may not even get your promised consultation hours or services. This scenario forces your business to reevaluate your strategy, hire another consultant, or abandon PPC altogether.
Get the best results from your consulting experience by looking at it as an investment. You want actionable recommendations and results-driven strategies that improve the performance of current and future campaigns. Work with the best PPC consultants in the industry to make that happen.
5. Where can you advertise with PPC consulting services?
Your business can advertise on multiple channels with PPC. In some cases, however, your agency may focus on specific platforms due to the popularity and use of those networks by users. As an example, an agency may specialize in advertising on Bing.
As a full-service PPC advertising company, WebFX can launch PPC campaigns across multiple networks, including Bing, Google, and YouTube. With a team of more than 500 digital marketing specialists, we also feature PPC consultants that specialize in advertising on these platforms.
For the best results, partner with PPC consultants that can grow with your company. While you may want to advertise on only one channel now, that may change in a few months. Work with an agency that can scale with your business.
6. What is a PPC consultant?
A PPC consultant is a freelancer, independent contractor, or agency that audits and analyzes your PPC campaigns to provide actionable recommendations for improving your pay-per-click performance. In some cases, PPC consultants will also implement their recommendations.
Check out our complete PPC FAQ to learn more about pay-per-click advertising!
Bonus reading: 6 Common PPC Questions Answered
Get more revenue from your PPC campaign
Whether you’re looking to earn more sales or leads, WebFX can help your business achieve its goals. With our comprehensive PPC consulting services, plus talented PPC consultants, we provide you with the tools and knowledge to succeed at PPC.
Learn more about our management services for PPC by contacting us online today!
Need help now? Call us at 888-601-5359 to chat with an experienced strategist.
We have offices around the United States from New York to Florida. We can’t wait to help you wherever you are!
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