Marketing Guides

The Beginner's Guide to A/B Testing

Everything You Need to Know to Start Boosting Your Site's Conversion Rates

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The Beginner's Guide to A/B Testing

When you first created your website, you may have thought that all you had to do was organize a few pages, include text and images, and throw in some links and buttons to your contact pages. Sounds easy, right?

If only it were that simple. The truth is, creating a website that generates leads and brings new customers to your business is an ongoing process. If you want to make your site as effective and efficient as possible, that means figuring out what your potential customers respond best to. So how can you do that?

That's where A/B testing comes in handy - and if you're not sure what that is, you're in the right place. This comprehensive guide will help you start testing (and improving) your site today.

Table of Contents

1. An Introduction to A/B Testing
2. What Should You Test?
3. A/B Testing Software
4. How to Run a Test
5. Reviewing the Results
6. Further Resources

Start Reading - An Introduction to A/B Testing>