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How WebFX Responsibly Uses AI for SEO

AI can strengthen SEO, or quietly undermine it. We’ve seen shortcuts like fully automated content and strategy hurt even strong websites in search. Here’s how WebFX uses AI to support better decisions, and how many agencies misuse it.

 

How Others Use AI for SEO

  • Blindly trust AI outputs without human expertise or context
  • Fully automate SEO strategy and execution
  • Mass-produce low-quality or templated content
  • Optimize for volume instead of business impact
  • Chase rankings without tying efforts to revenue outcomes
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How We Use AI for SEO

  • Analyze complex performance data faster to reduce guesswork
  • Improve forecasting for better decision prioritization
  • Deepen content research for human writers and editors
  • Identify SEO opportunities that would be difficult to spot manually
  • Validate assumptions with more data before committing resources

Revenue Flywheel
1.8x
Faster Revenue Growth vs. Industry Average

Put Smarter, AI-Enhanced SEO to Work for Your Business

See how expert-led SEO, supported by AI, can reduce guesswork and drive stronger revenue outcomes.

How AI-Enhanced SEO Actually Works at WebFX

As search grows more competitive and AI reshapes how decisions are made, efficiency and prioritization matter more than ever. At WebFX, AI supports deeper insight and faster learning, while experienced SEO strategists guide every decision.

AI-Enhanced Technology, Built to Support Better Decisions

Our technology is designed to support expert decision-making — not replace it. We combine AI-assisted analysis, proprietary data systems, and human oversight to deliver clearer insights and more consistent results.

AI-Assisted Analysis at Scale: AI supports large-scale data analysis across rankings, performance, content, and competition — helping surface insights faster and reduce blind spots.

Proprietary Data & Performance Systems: WebFX leverages proprietary platforms and first-party data to track SEO performance, connect efforts to outcomes, and inform ongoing strategy decisions.

Integrated Measurement & Reporting: Technology helps connect SEO activity to leads, calls, and conversions — so decisions stay focused on business outcomes, not vanity metrics.

See What Smarter, AI-Enhanced SEO Could Look Like for Your Business

Get a clearer view of where AI can strengthen your SEO strategy — and where expert judgment makes the difference.

FAQs about AI-powered SEO services

Learn more about AI-powered SEO services with these FAQs:

 

What are AI SEO services?

AI SEO services are the use of AI to improve a website’s visibility in organic search results, like on Google or Bing. Common AI SEO optimizations include generating keyword ideas, SEO content, and schema markup. AI-powered SEO services will use a combination of AI and humans.

How much do AI SEO cost?

Typically, AI-driven SEO services cost a few thousand dollars per month. How much AI SEO cost depends on the service deliverables, agency location, customer’s business size, and customer needs.

How do your AI-powered SEO services use AI?

WebFX’s AI-powered SEO services use AI for:

  1. On-page SEO
  2. Off-page SEO
  3. Technical SEO

Use cases for the above areas encompass three categories:

  1. Imagination, like generating content ideas
  2. Optimization, like generating image alt text
  3. Automation, like generating organic audience segments

Unlike other AI SEO services, WebFX does not use artificial intelligence to write content. Instead, we maintain an in-house team of specialized copywriters from across industries to produce authoritative, trustworthy content backed by the team’s extensive experience.

Which AI models do your AI-powered SEO services use?

WebFX adopts a multi-model approach to AI-powered SEO services by partnering with:

  • OpenAI
  • PaLM 2
  • Anthropic
  • Vertex AI
  • Meta AI

These partnerships give us (and you!) access to:

  • ChatGPT
  • LLaMA
  • Claude
  • Bison

Do your AI SEO services include SEO content?

While our AI-driven SEO services offer access to SEO content, WebFX does not use AI to write SEO content because we believe human-written content aligns more with Google’s aim to deliver helpful, E-E-A-T content.

Explore Other Ways WebFX Uses AI to Drive Growth

AI can support more than just SEO. Many businesses pair AI-enhanced SEO with other services to accelerate results across channels.

AI-Enhanced PPC Services

Use AI to surface patterns, optimize performance faster, and help PPC experts make smarter budget and bidding decisions.

GEO / LLM SEO Services

Optimize your brand and content for visibility in AI-driven search experiences like ChatGPT, Gemini, and AI Overviews.

Business AI Solutions [Consulting]

Apply AI across marketing, analytics, and operations with expert guidance — without relying on disconnected tools or shortcuts.

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