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Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
28-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
1,100+ reviews
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
In-house technology
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Data-Driven Lead Nurture Campaigns

MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.

In addition to the advanced tracking capabilities, MarketingCloudFX is enabled with a suite of tools that can be leveraged for better audience segmentation and email enablement.

Learn More About MarketingCloudFX


average increase in sales


built-in value based on the price of similar tools

1+ billion

data points to drive your marketing decisions

Targeted Email Communication

Communicate with customers and prospects through updates, newsletters, and drip campaigns

  • Send updates, newsletters and drip campaigns to current and prospective customers
  • Monitor the engagement of. every email in the reporting dashboard
  • Use first-party enabled customer data from Customer360FX to create audiences for email campaigns

Unified Digital Marketing Data

Connect disjointed data and leverage it for more effective digital marketing efforts.

  • Closed-loop reporting on customers and leads driven by digital marketing campaigns
  • Push conversion data to advertising platforms like Google to boost performance
  • Reach leads from your CRM with highly-targeted ad campaigns

Company Identification Insights

Identify companies coming to your site for better insights, sales enablement, and targeted campaigns.

  • Identify what companies are on your site, before they fill out a form
  • Notification capabilities to give you an advantage in the sales process
  • User journey tracking to enable the sales team with prospect’s interests


average increase in sales


built-in value based on the price of similar tools

1+ billion

data points to drive your marketing decisions

Got MarketingCloudFX? Lead nurturing email marketing is included with your MarketingCloudFX plan! Contact your account manager to get started.

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3 Step Lead Nurture Email Campaign

$500+ / monthly

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    One custom graphic for email body content
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    Web form signup tagging coding
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    Built-in unsubscribe functionality
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5 Step Lead Nurture Email Campaign

$500+ / monthly

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    Lifecycle email strategic distribution schedule
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    Campaign and target strategy
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    Lead nurture workflow development
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8 Step Lead Nurture Email Campaign

$500+ / monthly

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    On-demand clickthrough rate reports per drip stage
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    Ability to add additional lifecycle stages in the future
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    Triggered emails based on web visitor behavior


Your search for lead nurturing services ends here

When your company partners with WebFX, you:

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Get a trusted partner

When you partner with WebFX, you’re partnering with a top agency that knows how to create, implement, and manage revenue-driving lead nurture email campaigns. In just the past few years, we’ve helped clients drive over $6 billion in revenue!

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Implement data-driven campaigns

At WebFX, we use data to inform our strategies. We take the time to optimize and test your emails before sending them to leads to ensure optimal performance of your campaign.

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Receive on-going reports

Stay up-to-date with your lead nurturing results with our custom, comprehensible, and frequent reports. Track the sources of your leads, lead pipeline stages, conversions, and more!

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Get full-service marketing support

Not only does WebFX help you with all of your lead nurturing needs, but we also provide a one-stop shop for all things digital marketing. WebFX is a full-service digital marketing agency that can help you expand your reach and boost sales with multiple digital marketing strategies, from search engine optimization (SEO) to social media marketing.

Pricing custom to you.

Starting at $500 per month.

Request a Free Proposal
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Solving key challenges for businesses

Merrimack Valley Psychological Associates 5

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

5d1489ddad86d8c441ae7303 Net Friends Logo

Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

Hurst Pediatric Dentistry Horz new UPDATE 300x93 1

Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unlock a 14% increase in sales with WebFX’s award-winning lead nurturing team

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

7 types of lead nurturing services (and how to use them)

Email lead nurturing takes several forms, from event promotion to post-purchase. With WebFX, you can access them all. Check out our lead nurturing services below and learn how you can use them to drive more revenue for your business:

hear from our clients

Welcome or onboarding

Welcome or onboarding

Greet first-time subscribers, website visitors, leads, and more.



Attract new and qualified employees.



Highlight holidays like Mother’s Day or promote holiday sales, like Black Friday.



Connect with subscribers who haven’t visited your website in a specific timeframe.



Promote an upcoming event, like a webinar, in-store sale, or product launch.

Abandoned cart

Abandoned cart

Alert subscribers or website visitors that left your website without completing their purchase.



Build brand fans with post-purchase emails that share helpful guides, encourage feedback, and more.

FAQs about lead nurturing services

What is lead nurturing?

Lead nurturing is a digital marketing strategy that involves establishing and building relationships with leads (or potential customers) throughout the buyer journey.

What are lead nurturing services?

Lead nurturing services are professional services offered by an agency that help businesses manage and nurture their leads through the buying funnel with strategies such as email marketing, digital advertising, and more.

How does lead nurture email marketing work?

If you already have an email marketing strategy in place, you’re familiar with the concept of sending customers a “Welcome” email when they first opt into contact from your business. This email is typically a brief “thank you” for filling out a form along with a note about the next step to becoming a customer. But what happens next?

With a traditional lead nurturing strategy, the subscriber may be placed on a list and sent weekly or monthly newsletters or promotional email blasts. But with a more advanced strategy, your company may stagger emails over the next few months to gradually familiarize subscribers with your products, nurturing a lead and eventually convincing them to make a purchase.

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With our MarketingCloudFX technology, we take things a step further. Instead of basing email frequency and content solely on how much time has elapsed since a lead signed up for a particular list, you can adjust your emails based on their subsequent website actions as well as firmographic data.

Did they open the first email? Return to your site? Do they work in an industry that your company knows well? Are there certain products they’re likely to be interested?

These actions and traits all signal different levels of engagement and interest, and they can help you decide what message you’d like to send next to nurture a lead. And with that lead nurturing, you can automate the process so all of your leads receive relevant, targeted content without you lifting a finger.

You’ll start by creating content that is designed to move different leads through the sales funnel depending on how ready they are to buy. For example, let’s say you’re a B2B heavy equipment manufacturer and you want to reach potential customers in the mining industry. Your lead nurturing strategy might look something like this:

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With CompanyTrackerFX, you’ll be able to tell when someone who fits this profile visits your site. If they give you their email address to hear from you, you’ll automatically deliver the right content.

WebFX Lead Nurture Email Marketing Services

Features3 Step Lead Nurture Email Campaign5 Step Lead Nurture Email Campaign8 Step Smart Lead Nurture Email Campaign
Email marketing sequenceOne 3 part lifecycle email drip sequenceOne 5 part lifecycle email drip sequence8 part lifecycle email drip sequence with smart triggers
Lifecycle email strategic distribution schedule
Campaign and target strategy
Lead nurture workflow development
Recommended sales cycle implementation
Creative theme development
Email template designPrebuilt templatePrebuilt templateCustom template design
Copywriting for email campaigns: Up to 200 words written per email3 emails5 emails8 emails
Custom graphic for email body contentOne includedOne includedCustom template design
Coding of lifecycle emails
Web form signup implementationBy QuoteBy QuoteBy Quote
Web form signup tagging coding
Built-in unsubscribe functionality
Ability to create custom segmented lists
Manual form subscription to lifecycle email campaign
On-demand reports for open rate per lifecycle campaign stage
On-demand reports for individual subscribers
On-demand clickthrough rate reports per drip stage
Ability to add additional lifecycle stages in the future
Complete visitor/lead lifecycle view (website visits, pages viewed, emails viewed, emails opened, etc.)
Triggered emails based on web visitor behavior
Triggered intelligent emails based on firmographic industry visitor data (CompanyTrackerFX data integration)
Triggered intelligent emails based on firmographic company revenue and employee count visitor data (CompanyTrackerFX data integration)
Triggered intelligent emails based on firmographic company location visitor data (CompanyTrackerFX data integration)
500+ SMEs behind campaign driving results
Initial investment (design, copywriting, strategy and tracking setup):$1,050$2,100$3,500
Ongoing investment:Starting at $500Starting at $500Starting at $500

For WebFX clients: WebFX’s lead nurture email marketing services are included with your MarketingCloudFX plan. Please contact your account manager if you’re interested in starting a lead nurture email campaign.

For multiple campaigns, a 10% discount is applied to all campaigns (after the first campaign). Additional lead nurturing email campaigns do not incur additional sets of sending fees — the total number of subscribers for all campaigns is utilized for the monthly fee calculation.

WebFX has thousands of reviews praising our transparency, communication, and results.

Check out our client testimonials

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based on over 550 third-party reviews
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