Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
Rated 4.8/5 stars on G2
Rated 4.9/5 stars on Clutch
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
Generate 14% More Sales With Lead Nurture Services for Email
Capture 16% more leads and 14% more sales with WebFX’s lead nurture services. Included with MarketingCloudFX access, these services leverage automation, segmentation, and our in-house team of email experts to accelerate your revenue from the web.
What do lead nurture email marketing services from WebFX include?
Our lead nurture email marketing services include the following:
- A dedicated (and seasoned) account manager
- Custom email template designs
- A campaign and target strategy
- Website sign-up implementation
- And more!
A dedicated (and seasoned) account manager
A dedicated (and seasoned) account manager
When you invest in our lead nurture services, you’ll be partnered with your very own dedicated account manager.
Your account manager will know your campaign inside and out. Whenever you have a question, want to talk about your results, or want to discuss your strategy, your account manager is there to help!
Custom email template designs
Custom email template designs
Our lead nurture email marketing services also include email template design, which works on desktops, laptops, and smartphones so that people can view your emails on any device.
With the support of our award-winning design team, your company can launch lead nurturing campaigns with a professional, on-brand design that uses best practices for lead nurturing and conversions.
A campaign and target strategy
A campaign and target strategy
Your business is unique, and your lead nurture strategy should be, too. When you partner with us, you will also receive a custom campaign and targeting strategy tailored to your company’s unique needs, goals, audience, industry, and more!
Website sign-up implementation
Website sign-up implementation
To nurture leads, you need to generate them in the first place.
That’s why our lead nurturing services include website sign-up implementation. This can include dedicate email sign-up landing pages, calls to action (CTA), pop up forms, and more!
You don’t have to worry about applying these updates, either, we’ll take care of everything!
And more!
And more!
Want to learn more about what our lead nurturing services include? Watch the video below!
Data-Driven Lead Nurture Campaigns
MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.
In addition to the advanced tracking capabilities, MarketingCloudFX is enabled with a suite of tools that can be leveraged for better audience segmentation and email enablement.
14%
$500K+
1+ billion
14%
$500K+
1+ billion
Transparent Lead Nurture Email Marketing Pricing
All WebFX clients have access to Nutshell CRM Drip Campaigns where they can manage their own email campaigns. However, if you’re looking for professionally managed lead nurture email support, connect with a WebFX strategist today!
CUSTOM LEAD NURTURE MARKETING
Starting at
$500 / month
How we determine pricing
Number of Emails in Nurture Series
Custom pricing can differ based on your goal. If you’re looking for a simply 3-part nurture sequence, your setup and monthly fee will be lower than that of an 8-part nurture series with smart triggers and automated segmentation.
Template Design
Custom pricing can differ whether you’re looking for a more straightforward branded design built from an optimized template, or you’re looking for a completely custom email template for your nurture series.
Segmentation Beyond Web Behavior
While any campaign can utilize triggered emails based on web visitor behavior- we can also utilize company data like industry, company revenue, or company location to segment and trigger nurture series.
INCLUDED IN ALL PLANS:
- Strategies led and executed by an email marketing specialist
- Strategic nurture campaign and target strategy
- Nurture email distribution schedule
- Professional copywriting for all series emails
- Creative theme design and development
- Email testing and built-in unsubscribe functionality
- Complete visitor/lead lifecycle view (website visits, pages viewed, emails viewed, emails opened, etc.)
- Emails triggered based on web visitor behavior
- On-demand reports for open rate, CTR, and individual subscribers
Your search for lead nurturing services ends here
When your company partners with WebFX, you:
Get a trusted partner
When you partner with WebFX, you’re partnering with a top agency that knows how to create, implement, and manage revenue-driving lead nurture email campaigns. In just the past few years, we’ve helped clients drive over $10 billion in revenue!
Implement data-driven campaigns
At WebFX, we use data to inform our strategies. We take the time to optimize and test your emails before sending them to leads to ensure optimal performance of your campaign.
Receive on-going reports
Stay up-to-date with your lead nurturing results with our custom, comprehensible, and frequent reports. Track the sources of your leads, lead pipeline stages, conversions, and more!
Get full-service marketing support
Not only does WebFX help you with all of your lead nurturing needs, but we also provide a one-stop shop for all things digital marketing. WebFX is a full-service digital marketing agency that can help you expand your reach and boost sales with multiple digital marketing strategies, from search engine optimization (SEO) to social media marketing.
Pricing custom to you.
Starting at $500 per month.
Solving key challenges for businesses
When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.
“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”
Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.
“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”
Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!
“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”
Unlock a 14% increase in sales with WebFX’s award-winning lead nurturing team
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
7 types of lead nurturing services (and how to use them)
Email lead nurturing takes several forms, from event promotion to post-purchase. With WebFX, you can access them all. Check out our lead nurturing services below and learn how you can use them to drive more revenue for your business:
Welcome or onboarding
Welcome or onboarding
Greet first-time subscribers, website visitors, leads, and more.
Recruiting
Recruiting
Attract new and qualified employees.
Seasonal
Seasonal
Highlight holidays like Mother’s Day or promote holiday sales, like Black Friday.
Re-engagement
Re-engagement
Connect with subscribers who haven’t visited your website in a specific timeframe.
Event
Event
Promote an upcoming event, like a webinar, in-store sale, or product launch.
Abandoned cart
Abandoned cart
Alert subscribers or website visitors that left your website without completing their purchase.
Post-purchase
Post-purchase
Build brand fans with post-purchase emails that share helpful guides, encourage feedback, and more.
FAQs about lead nurturing services
What is lead nurturing?
Lead nurturing is a digital marketing strategy that involves establishing and building relationships with leads (or potential customers) throughout the buyer journey.
What are lead nurturing services?
Lead nurturing services are professional services offered by an agency that help businesses manage and nurture their leads through the buying funnel with strategies such as email marketing, digital advertising, and more.
How does lead nurture email marketing work?
If you already have an email marketing strategy in place, you’re familiar with the concept of sending customers a “Welcome” email when they first opt into contact from your business. This email is typically a brief “thank you” for filling out a form along with a note about the next step to becoming a customer. But what happens next?
With a traditional lead nurturing strategy, the subscriber may be placed on a list and sent weekly or monthly newsletters or promotional email blasts. But with a more advanced strategy, your company may stagger emails over the next few months to gradually familiarize subscribers with your products, nurturing a lead and eventually convincing them to make a purchase.
With our MarketingCloudFX technology, we take things a step further. Instead of basing email frequency and content solely on how much time has elapsed since a lead signed up for a particular list, you can adjust your emails based on their subsequent website actions as well as firmographic data.
Did they open the first email? Return to your site? Do they work in an industry that your company knows well? Are there certain products they’re likely to be interested?
These actions and traits all signal different levels of engagement and interest, and they can help you decide what message you’d like to send next to nurture a lead. And with that lead nurturing, you can automate the process so all of your leads receive relevant, targeted content without you lifting a finger.
You’ll start by creating content that is designed to move different leads through the sales funnel depending on how ready they are to buy. For example, let’s say you’re a B2B heavy equipment manufacturer and you want to reach potential customers in the mining industry. Your lead nurturing strategy might look something like this:
With CompanyTrackerFX, you’ll be able to tell when someone who fits this profile visits your site. If they give you their email address to hear from you, you’ll automatically deliver the right content.
WebFX Lead Nurture Email Marketing Services
| Features | 3 Step Lead Nurture Email Campaign | 5 Step Lead Nurture Email Campaign | 8 Step Smart Lead Nurture Email Campaign |
|---|---|---|---|
| Email marketing sequence | One 3 part lifecycle email drip sequence | One 5 part lifecycle email drip sequence | 8 part lifecycle email drip sequence with smart triggers |
| Lifecycle email strategic distribution schedule | |||
| Campaign and target strategy | |||
| Lead nurture workflow development | |||
| Recommended sales cycle implementation | |||
| Creative theme development | |||
| Email template design | Prebuilt template | Prebuilt template | Custom template design |
| Copywriting for email campaigns: Up to 200 words written per email | 3 emails | 5 emails | 8 emails |
| Custom graphic for email body content | One included | One included | Custom template design |
| Coding of lifecycle emails | |||
| Web form signup implementation | By Quote | By Quote | By Quote |
| Web form signup tagging coding | |||
| Built-in unsubscribe functionality | |||
| Ability to create custom segmented lists | |||
| Manual form subscription to lifecycle email campaign | |||
| On-demand reports for open rate per lifecycle campaign stage | |||
| On-demand reports for individual subscribers | |||
| On-demand clickthrough rate reports per drip stage | |||
| Ability to add additional lifecycle stages in the future | |||
| Complete visitor/lead lifecycle view (website visits, pages viewed, emails viewed, emails opened, etc.) | |||
| Triggered emails based on web visitor behavior | |||
| Triggered intelligent emails based on firmographic industry visitor data (CompanyTrackerFX data integration) | |||
| Triggered intelligent emails based on firmographic company revenue and employee count visitor data (CompanyTrackerFX data integration) | |||
| Triggered intelligent emails based on firmographic company location visitor data (CompanyTrackerFX data integration) | |||
| 500+ SMEs behind campaign driving results | |||
| Initial investment (design, copywriting, strategy and tracking setup): | $1,125 | $2,250 | $3,750 |
| Ongoing investment: | Starting at $500 | Starting at $500 | Starting at $500 |
For WebFX clients: WebFX’s lead nurture email marketing services are included with your MarketingCloudFX plan. Please contact your account manager if you’re interested in starting a lead nurture email campaign.
For multiple campaigns, a 10% discount is applied to all campaigns (after the first campaign). Additional lead nurturing email campaigns do not incur additional sets of sending fees — the total number of subscribers for all campaigns is utilized for the monthly fee calculation.