What does an Instagram marketing agency do?
You already know how to take a photo and post it to Instagram, so where does an Instagram marketing agency come in and help? There is a lot more to the platform than meets the eye, and an Instagram marketing company can help you make the most of your marketing opportunities.
Keep reading to learn what the best Instagram marketing agencies can do for you and your business.
1. They can create a strategy with your end goal in mind
One of the biggest perks of working with a marketing agency for Instagram is that they can help you create a strategy with your end goal in mind.
As a business owner, you’re likely more focused on your business than your Instagram account — as you should be! However, this focus on your business also means that you’re probably not paying attention to every detail of every Instagram post.
Small details can help you achieve your Instagram marketing goals, and an Instagram marketing agency will know how to integrate those details.
They’ll start by asking you about your goals for the campaign. Here are a few examples of goals that you might want to achieve:
- Increased followers
- Increased brand awareness
- Increased website traffic
- Increased sales
When you give your Instagram marketing agency insight into your goals upfront, they’ll be better equipped to create a strategy that helps you achieve them. The goals you’re looking to achieve will greatly affect the strategies that your agency implements.
For example, if you’re only looking to increase followers, your Instagram marketing agency might suggest giveaways for your account.
If you’re looking for more sales, your Instagram marketing agency will likely suggest Instagram ads.
No matter what your goal, the best Instagram marketing agency will help you achieve it.
2. They can make image suggestions
Instagram is an image-heavy social media site. It revolves around high-quality images of subject matter that is interesting and engaging to followers, and you can find much more success with Instagram when you get them right.
What do we mean by “get them right”? How do you “get images right”?
Here are a few image best practices that your Instagram marketing company will likely suggest:
Use only high-quality images: You will appear more professional and clean-cut when you only use high-quality images for your posts. It shows followers and potential followers alike that you value quality.
Edit all images with the same filter: Since Instagram revolves around images, you must create an aesthetic for your brand. It should speak to your unique style and you should strive to stay consistent with every post.
Use interesting subject matter: It’s hard to find subject matter that your competition didn’t already cover, but when you do find it, it’s exactly what you want to post. You should strive to find and create interesting subject matter that provides followers with something new that they’ve never seen before.
Only post images that speak to your brand: Sure, you may have just taken an amazing sunset picture on your beach vacation last week, but does that have anything to do with your brand? If not, save it for your personal Instagram.
When you work with an Instagram marketing firm, they’ll be able to help you create high-quality, aesthetically pleasing images that speak to your brand and encourage a loyal audience.
3. They can help craft the right captions
Captions mean a lot and they can help you reach your Instagram marketing goals. But they can oftentimes prove difficult to craft.
When you work with an Instagram marketing company, they can help you come up with captions that fit your brand and speak to followers in a way that helps you reach your goals.
For example, if your goal is to sell more products, your Instagram marketing company can help you craft captions that entice them to purchase your featured product. On the other hand, if you want to get more website traffic from Instagram, they can help you create captions that direct them right to your URL.
Keep in mind that you won’t be able to add a link directly to your caption, but you can feature your website’s URL in your Instagram bio, which you can direct users to click!
Hashtags are also a huge part of your caption, and they can help users find your account, no matter where they’re located or who they follow.
Hashtags focus on things, ideas, and keywords that your target audience seeks based on their interests. For example, if you post a picture of cupcakes, you might choose to use hashtags like:
These are just a few hashtag ideas that can help interested users find you. There are two ways that Instagram users can find you via the hashtag:
They can click on a hashtag featured in the caption of a post freated by someone they already follow. When they click, Instagram will show them other posts that use that hashtag.
They can use the hashtag search function. You can find Instagram content based on hashtags by simply searching a term and then selecting the “tag” tab.
Regardless of how users find you, using hashtags can help broaden your audience and increase follower count. Your Instagram marketing firm can help you decide on hashtags that will bear the most fruit based on popularity, competition, and other metrics.
4. They can help improve follower interactions
Do you feel like you post often but nobody interacts with your content? The best Instagram marketing agencies can improve follower interaction to enhance your Instagram presence.
Your Instagram advertising company will help you create captions using the perfect verbiage to encourage follower interaction.
For example, they might incorporate the following:
- Including a question in your caption
- Posting a noteworthy photo that sparks conversation
- Using "like this post if" statements in your caption
- Encouraging users to tag their friends
These are just a few strategies that Instagram marketing agencies will use to help boost follower interaction. However, the most important element of user interaction is first forming a relationship with your followers.
5. They can help you form a relationship with your followers
Forging a strong relationship with your followers is one of the most time consuming, but most important parts of your Instagram strategy. Your digital marketing agency for Instagram can help you form a bond with your followers in several ways, including:
- Chatting with them in the comments
- Using conversational captions
- Responding to every private message
- Responding positively to negative reviews or comments
Creating this strong relationship with your followers is key to selling more products and boosting brand awareness among many other things.
6. They can help sell more products
If one of your goals is to sell more products with Instagram, your Instagram marketing company can help.
You may not have considered Instagram ads before, but when you work with an agency, it will likely be one of the first things they suggest. Instagram ads are an extremely cost-effective way to sell more products and there is a wide variety of Instagram ad formats to choose from for your business.
Your digital marketing agency for Instagram will help you decide on the kind of ad that’s right for you and help you pull together effective imagery, enticing calls-to-action, and an ad budget that’s right for your business.
7. They can analyze your success
Analyzing your Instagram account is crucial to its success, and chances are you don’t have time for Instagram analysis when you’re running your own business.
Marketing agencies for Instagram understand! That’s why they’ll analyze your success month-over-month to help determine what you could do better, what you’re doing right, and what needs to change.
Your Instagram marketing company will analyze your profile by looking at:
- New followers
- Clicks to website
- Clicks to landing pages (for ads)
After discovering inconsistencies, your digital marketing agency for Instagram will make suggestions for potential next steps, improvements, and budget changes.
Mid-Size Businesses Trust WebFX
Their focus on ROI and their innate ability to communicate this information in a way that I understand has been the missing link with other digital marketing firms that I have used in the past.
Leah Pickard. ABWE